Remarkable Results Radio Podcast

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The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now.

The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts...

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Dr. J.J. Peterson, PhD in communications, explains how business owners can elevate their leadership by stepping into the role of the Guide instead of operating as the hero, villain, or victim. Using proven storytelling frameworks, Peterson outlines four core characters, Victim, Villain, Hero, and Guide, and why self-awareness of these roles is critical to effective leadership.

Victims lack agency and believe outcomes are beyond their control. Villains respond to pain by inflicting it on others, gaining short-term power but long-term resentment. Heroes...

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Recorded Live at AAPEX 2025, this episode tackles the classic “chicken or the egg” challenge for auto repair shop owners: should the focus be on marketing to generate work or recruiting technicians to handle it? The answer is simple—both. Sustainable growth requires managing two throttles at once: marketing and recruitment. Neither can be set and forgotten.

Key takeaways include reframing the role as a high tech career with clear advancement paths, adopting an “always be recruiting” mindset, and not ju...

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Becca Zanders, Certified Exit Planning Advisor, explains why most auto repair shop owners are unprepared for an exit—and how to change that. Only 20–30% of businesses that go to market actually sell, and nearly half of those sales are forced by the “Five Ds”: Death, Divorce, Disability, Disagreement, or Distress.

Becca introduces the Value Acceleration Methodology, which reframes exit planning into three stages: Discover the business’s true value and the owner’s readiness, Prepare the leader, finances, and organization to accelerate value, and Decide w...

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Recorded live at AAPEX 2025, this episode features Tara Topel, the new president of Vehicle Service Experts (VSE), and Missy Stephens, Community Engagement Manager for the Auto Care Association.

The discussion highlights the rebranding of the Auto Care Association’s Car Care Professionals Network (CCPN) to VSE, reflecting the broader industry that includes heavy-duty vehicles.

 Key initiatives include:

Resource Hub:An online center covering topics from shop coaching to ADAS best practices.

Ind...

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Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever.

In the marketing sphere, Vance explains that at...

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Recorded live at AAPEX 2025, this episode brings together leaders from Australia’s JAX Tyres & Auto to show just how closely the Australian automotive aftermarket mirrors the U.S. market. Featuring CEO Steve Grossrieder, franchise owner Dan Spiteri, future franchisee Will Attard, and Autoflow’s Chris Cloutier and Craig O’Neill, the conversation underscores shared global challenges—most notably the technician shortage—and the reassurance that the industry is moving along a parallel path worldwide.

Rather than chasing quick fixe...

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“Simple scales, complex fails. The simpler I can create systems, the easier it is to train people, the easier it is for them to sell, the easier it is for my people to communicate with each other.”

Eric Svedberg breaks down a smarter, more profitable way to price diagnostic work—what he calls the Level Testing Sales Amplifier. At its core, the system tackles a problem most repair shops quietly accept: testing is often a loss leader.

Svedberg reframes the conversation by usi...

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Recorded live at AAPEX 2025, ASE President Dave Johnson and AAPEX Shop of the Year winner Tom Palermo discuss the value, impact, and future of ASE certification. A major highlight: the U.S. Secret Service joined ASE on the AAPEX show floor, promoting technician careers and showcasing armored vehicles. Johnson notes that the Secret Service requires ASE certification for maintenance roles—proof that if it’s “good enough for the president’s car,” it matters for the whole industry.

Key top...

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Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require.

We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up.

The episode closes by emphasi...

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Shop owners, are you feeling burned out or stuck in the grind? This episode is for you. Shop owners Jimmy Alauria and Dave Kusa dive into how to pause, reflect, and reignite your passion for the business you built.

Key takeaways:

Think Bigger:Grow your business beyond what you can manage alone—empower your team and expand your vision.

Evolve as a Leader:Stop being just a manager—step into the CEO role and watch your busi...

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Recorded Live at ASTA 2025, Ryan Ragan, Executive Director of ASTA, discusses the explosive growth of the event, Ragan’s long-term vision, the wildly creative opening-night party, and the industry-wide push to elevate professional language in the automotive field.

Episode Highlights

Record-Breaking Growth:
ASTA 2025 moved to a larger venue and saw a 34–35% increase in registrations, reaching four-digit attendance. Ragan restructured the expo for better vendor ROI, including a shop-owner-only show-floor window on opening night. His biggest hurdle wasn’t logistics—it was conv...

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Craig Noel, Nicole Bennecoff, and Brad Updegraff share actionable strategies for reducing turnover and creating workplaces where employees genuinely want to stay. Their discussion focuses on hiring for culture, adapting to generational expectations around flexibility, and investing personally in the people who make the business run.

Turnover Prevention Starts in the Interview

Preventing turnover begins long before a new hire steps into the shop. The panel emphasized hiring for culture above all—seeking candidates who align with the or...

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Recorded Live at ASTA 2025, Dutch Silverstein delivers a powerful reframing of how the automotive industry can approach customer interaction—shifting from high-pressure sales tactics to a relationship-first model built on the idea that 'People Love to Buy. They Don’t Like to Be Sold.'

Advocates, Not Salespeople
Dutch’s relationship-based shop model stands in stark contrast to transactional sales environments.

No Salespeople:Dutch does not employ “salesmen,” he employs “advocates.”

Role of an Advocate:Advocates collaborate with customers to u...

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It’s time to dig into real-world strategies for managing debt and strengthening the financial foundation of your auto repair business.

The first big takeaway: Cash is king.
Our panel emphasizes the power of maintaining healthy cash reserves—ideally three to six months of operating expenses—to safeguard your shop against unexpected disruptions. If the pandemic taught us anything, it’s that cash on hand...

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Recorded Live at ASTA 2025, keynote speaker Jim Knight dives into leadership and organizational culture through his signature “edutainment” style—a high-energy blend of music, education, and hospitality. Knight is a professional speaker, writer, and former Head of Training and Development for over two decades at Hard Rock International, which he calls one of the "greatest cultures in the history of culture."

Jim stresses that the most important responsibility of any leader is hiring the right person. Too often, leaders get distracted by product, pricin...

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The automotive industry faces a growing crisis: as veteran trainers and educators retire, there’s no clear path for the next generation to replace them. Creating quality training is time-intensive — often taking months to develop just one class — and the personal sacrifices required have deterred many from stepping up.

This episode explores the urgent need to evolve automotive education, from rethinking long-form classes to developing shorter, high-impact sessions that better fit today’s learning styles. At the heart of the conversa...

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In this fireside conversation, Joe Hanson of Gordie’s Auto and Tire shares how a clear purpose—“Helping people do life”—guides every part of the business. This mission shapes both the customer experience and the culture within the shop, ensuring the team feels supported, valued, and equipped to build meaningful careers.

Joe walks through the realities of growing the business, from navigating permits and environmental requirements to expanding fleet services and managing tire sales intentionally. Issues such as leadership team dynamics, marketing, and phone...

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David Boyes, CEO of Today’s Class, and Lola Schmidt, Schmidt Auto Care, explore how short, personalized, and gamified training is transforming team development in the automotive industry.

The discussion centers on how Today’s Class delivers 3–5 minute, mobile-friendly training sessions that fit seamlessly into daily shop routines, often completed right after morning huddles. This consistent “daily drip” of learning minimizes workflow disruption while fostering a culture of continuous growth.

Gamification drives engagement through points, badges, and friendly competitio...

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Stress is inevitable, but how we respond to it can make or break our leadership. In this episode, Dr. David Weiman, psychologist at Weiman Consulting, dives into the science of stress and practical strategies for managing it, especially in the fast paced world of automotive repair.

What You’ll Learn:

The fight or flight response and why modern stress feels just as intense as physical danger.

The three types of stress: Normal, Training (Eustress), and Excessive, and how recognizing the...

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Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Tonnika Haynes, owner of Brown’s Automotive in Chapel Hill, North Carolina—a family business founded by her father, William Brown, in 1980—joins us for a conversation recorded live at the ASTA Conference in Raleigh, NC. Together, we explore the powerful and defining mentorship that shaped both her leadership and her legacy. Tonnika shares that she never worked for her “dad,” she worked for William Brown, the business leader. That separation became clear when, early in her ownership, she faced her first major crisis: losing a key employ...

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Three industry coaches, Chris Cotton, Brian Gillis, and Clint White, are redefining leadership by returning to shop ownership. They chose to re-engage, believing that staying in the trenches keeps their coaching grounded and relevant in a rapidly changing industry. They view ownership as a “learning lab,” testing strategies in marketing, staffing, and technology firsthand, then bringing real-world insights back to their clients. As they plan for the future, each is focused on sustainable growth, exploring private equity opportunities, and developing strong succession plan...

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Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.

The End of the Generalist Era - Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.

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How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep:

- The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that "has exploded to 300 people" and has no stoplights. His mo...

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Scott Brown shares his insights on key challenges in the automotive aftermarket, including ADAS, EV maintenance, and industry adoption.

ADAS Calibration and Liability
Scott emphasizes the importance of proper ADAS calibration, required by manufacturers after certain repairs. Skipping it exposes shops to liability, and he advises refusing jobs if required calibration is declined. Despite its necessity, the industry adoption is low.

EV Tooling and Safety
While basic shop tools suffice for many EV services, high-voltage work demands safety training...

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This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry’s resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The co...

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This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession.

Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths.

To build a sustainable future...

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The Karen Cooper Foundation, founded by Bob Cooper and his daughter Michele, honors the legacy of Bob’s late wife, Karen, by bringing Christmas joy to shelter dogs through toys and treats. What began as a family tradition in San Diego has grown into a nationwide nonprofit, gifting thousands of dogs each year while raising awareness for adoption and responsible pet ownership. As a 501(c)(3) charity, every donation goes directly to the animals, providing enrichment, comfort, and hope until they find their fo...

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The Automotive Aftermarket Products Expo (AAPEX) returns to Las Vegas on November 4–6, bringing the industry’s biggest names, most advanced training, and a completely redesigned show floor.

Here’s what you can expect:

A major structural change to the show floor, segmenting exhibitors by product category for buyer efficiency.

Keynote speaker announcement: Wayne Gretzky, “The Great One.”

Expanded education with 75+ classes plus a new “Meet the Trainer” segment for direct access to instructors.

...

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Bill Haas of Auto Ignite Management and Matt Wagg of Accelerated Diagnostics and Automotive, who also coaches with Auto Ignite, dive deep into a topic often overlooked yet critically important for automotive repair shops: the power of robust systems and processes.

Too many shops rely on inconsistent, informal methods of “this is how we did it yesterday.” The result? Fluctuating outcomes, missed opportunities, and daily frustration. Imagine four technicians completing a Digital Vehicle Inspection (DVI) in four different ways, which can...

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What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement.

Key Insights:

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video EpisodeThe conversation draws on insights from the 2025 Paar Melis Benchmark Report, built from verified financials and survey data from hundreds of shops. The report reveals what top performing shops are doing differently and where common challenges remain. Key Takeaways: Paar Melis Report Insights: Get a real world look at what drives profitability, efficiency, and growth across the industry.Track the Right Metrics: Focus on gross profit, productivity, and expense management.Use Benchmark Reports: Compare your numbers to industry averages to spot strengths and weaknesses...

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David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos.

Key Insights:

Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency.

Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.”

Apply Lean Thinking: Reduce wasted motion and...

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Ghosting, when candidates or employers suddenly stop communicating, is one of the biggest frustrations in the automotive hiring process. It impacts everyone, from fresh tech school grads to 30-year veterans, and makes filling roles even harder.

For Candidates

Be Honest: Shops value transparency about skills and areas for growth.

Make a Strong Impression: Be punctual, dress appropriately, and communicate delays.

Stay in Touch: Keep recruiters and shops updated, communication builds trust.

...

Thanks to our partners Promotive and Wicked File

What would happen if your shop—or any business—was hit with a wage and hour audit tomorrow?

The answer might shock you. For many owners, even those with the best intentions, missteps in overtime, classification, or documentation could result in penalties large enough to shut doors permanently.

In this episode of Business by the Numbers, Hunt Demarest sits down with Jamie Hasty, Vice President of SESCO Management Consultants and a leading authority in employment regulation compliance. Jamie brings more than two decades of experience help...

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Ryan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.

Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk...

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In this thought-provoking solo episode, Matt Fanslow tackles the complex and personal question: "What is success?" Drawing a fascinating parallel to Einstein's theory of relativity, Matt argues that there is no universal definition of success, just as there is no universal clock. Success, like time, is personal and relative.

He explores how a "successful" outcome for a rookie technician (simply completing a complex job correctly) is vastly different from the definition of success for a seasoned master tech (high...

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In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone.

Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on.

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

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In Our Episode Today:

Many of our loyal listeners have heard me mention my older, little, brother Shaun, or you have heard me jesting with host of Diagnosing the Aftermarket A-Z, Matt Fanslow…

Today you get to see us sit in the room and have a genuine conversation!

I notice in my day-to-day interactions with aftermarket professionals, that many of the businesses I interact with are lacking a real diagnostic specialist on th...

Visit ShopMarketingPros.com/chris to partner with a team that

understands your business. Because every great shop deserves marketing

that’s just as great.

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here:

https://www.facebook.com/groups/autorepairmarketingmastermindIn

​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the emotional challenges that clients often encounter when beginning their coaching journey. He discusses how feelings of vulnerability, uncertainty, and even anxiety are...

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This episode is all about transformation: how coaching, mindset shifts, and strategic decisions can take a shop from survival mode to real growth. Matt Wagg opens up about his journey from being coached by Bill Haas to becoming a coach himself, and the lessons learned along the way about leadership, profit, and purpose.

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Key Takeaways:

Coaching Works: It paid for itself almost immediately and pushed Matt into changes that fueled growth.

Listen for Real...

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Welcome to another episode of Business by the Numbers with Hunt Demerast, CPA at Parmelis & Associates. This week, Hunt digs into a deceptively simple question every shop owner should be asking: when and how should you look at your financials?

Too often, business owners flip through their QuickBooks file or shop management system without clarity on what they’re really trying to uncover. Hunt breaks down the process like a scientist testing a theory: identify the problem, brainstorm possible fixes, implement solutions, and then analyze results.

...

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Welcome to the 200th episode of Diagnosing the Aftermarket A to Z! In this milestone episode, Matt reflects on the journey of recording weekly shows for nearly four years straight. He shares listener questions, personal insights, and some of the most surprising lessons learned along the way.

From the variety and complexity of the automotive repair profession to the humbling stories that stick with him most, Matt highlights how much this industry continues to evolve and inspire. He also...

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Ready or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.

They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media...

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Chris Cotton’s latest venture into shop ownership puts his coaching philosophy to the ultimate test, and the results speak volumes.

Episode Highlights:

Shop Acquisition and Rapid Payoff: Despite once saying he’d never own a shop again, Chris purchased Firestone of Durango about a year ago, calling it “too good of a deal to pass up.” Planned as a three-year owner-financed purchase, he paid it off in just six months.

Profitability and Growth: With a 31% net profit (compared to the i...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

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In our episode today-

I welcome to the podcast my friend Helen Fradette, the newly elected Club President for Grand Rapids Toastmasters, club 404.

As listeners know - one of my favorite things about my weekly participation in club 404 -is that the club is NOT composed of automotive professionals, just a great group of professionals from all walks of life.

This means they have wide and varied perspectives and opinions that I regularly...

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Don't forget to rate and review us!

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode 10, the grand finale of the “Back to Basics” series, Coach Chris Cotton emphasizes the critical importa...

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Is your shop’s first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship.

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Inside this episode:

Thanks to our partner Promotive

Most shop owners assume their shop management system and QuickBooks are telling the same financial story. But what happens when they don’t? In this episode, Hunt DeMarest unpacks the pitfalls of running “two sets of books”—and the costly mistakes that come when your systems are out of sync.

Hunt shares a jaw-dropping client story that began with a routine inventory review and ended with a shocking discovery: a shop management system reporting negative $500,000 in inventory. From overstated parts costs to phantom accounts receivable, Hunt reveals how these discrepancies creep in...

Thanks to our Partner, NAPA Autotech Training and Pico Technology

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Matt Fanslow and guest Margaret Light, a licensed marriage and family therapist, unpack common misconceptions around psychosis and psychopathy.

The conversation also tackles the stigma surrounding mental health and stresses the importance of validation and empathy when supporting someone experiencing psychotic symptoms, rather than trying to argue or prove them wrong.

Resources: 

Thanks to our Partners, Shop Boss and AppFueled

In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.

They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth abou...

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Jason Hladyniuk, service advisor coach at RPM Training, draws inspiration from the world of music to show how shops can be fully “in tune” and "showtime ready" the moment their doors open each morning.

In this episode, you’ll learn how this approach helps service advisors:
• Deliver an outstanding client experience without getting lost in paperwork or daily chaos.
• Lower stress by anticipating needs and having everything ready before clients arrive.
• Read their “audience” and adjust communication, whether through a quick text or a...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

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In our Episode Today:

I’ve invited my friend Rui Martins to return for Part Two of our conversation on the repair shop role focused on communication. 

We discussed this topic in episode 22 - and I point just about every repair shop I work with to the concept of creating a reservationist position in their staff.   I was introduced to this concept first with my former coach, Bob Greenwood, whom we lost in 2021 to an u...

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today...

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This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.

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You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appoi

Thanks to our partner Promotive

Being married while owning a business isn’t just about love and partnership—it’s about liability, taxes, estate planning, and protecting your family’s future. In this episode of Business By The Numbers, Hunt Demarest, CPA with Paarmelis & Associates, pulls back the curtain on one of the most common yet misunderstood questions business owners face: should your spouse be on the business, the payroll, or the tax return?

From his own estate planning experience at 37 to the real-world pitfalls he’s seen in auto repair shops across the country, Hunt share...

Thanks to our Partner, NAPA Autotech Training and Pico Technology

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In this episode of Diagnosing the Aftermarket A to Z, Matt Fanslow takes a detour from his usual pop culture quotes and instead pulls wisdom from an unlikely source: Tom Brady.

Brady’s recent interview stirred up some debate, but Matt digs into why technicians, shop owners, and service advisors should pay attention. It’s not about football stats or Super Bowl rings—it’s about preparation, accountability, and being part of a team that wins together.

What You...

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In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. 

Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. 

You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.

...

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Keith Katz shares practical insights from decades of running a successful auto repair business, offering shop owners real-world strategies to adapt and grow. From navigating the challenges of ADAS and EV technology to making bold investments in team training, Keith explains how the right decisions can set your shop up for long-term success.

You’ll also discover why shifting from being a hands-on technician to a strategic business leader is essential, how proactive succession planning protects the future of your shop, and the on...

To listen to more episodes, make sure and go over to iTunes and or Spotify.

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Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode eight of the "Back to Basics" series, Coach Chris Cotton delves into the critical topic of invent...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

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In our Episode Today:

Craig O’Neill hosts his BOSS!

Director of Content/Producer - Tracy Capriotto, joins the podcast to discuss her communication journey - which led her to LEAD the Remarkable Results Toastmasters Club as Club President in the 2024-2025 term.

As the Immediate Past President, Craig invites Tracy to reflect on all she has learned by saying YES to taking a new role and stretching past her comfort zone.

Thanks to our Partners, NAPA TRACS, and Today's Class

Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry.

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We break down three powerful options:

Loaner Cars & Rental Programs: R

Thanks to our partner Promotive

The mega-money players have arrived—and they’re changing the game for independent auto repair shops.

Private equity is buying up some of the best shops in the country, often paying prices that make long-time owners’ jaws drop. But what does this mean for you—the shop owner still running your business day-to-day? Should you be worried, or is there a hidden opportunity in all this change?

In this episode of Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, breaks down what private equity really is, why th...

Thanks to our Partner, NAPA Autotech Training and Pico Technology

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The Role of Content in the Automotive Industry

"Chest-Thumping" vs. Educational Content

Thanks to our Partners, Shop Boss and AppFueled

Let’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.

In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don’t talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode

Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter.

Here’s what you’ll learn: - Orchestrate Sales Success: Learn how to get your entire team, your "orchestra of client advocates," to "sing the same song" in unison, reflecting your business's unique vision and culture in every customer interaction. - Develop "Muscle Memory" for the Counter: Just like professional musicians or athl...

Visit https://ShopMarketingPros.com/chris  to partner with a team that  understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In this episode, Coach Chris Cotton delivers a heartfelt message to repair shop owners about the value of time and the pursuit of excellence. Reflecting on a powerful metaphor of a dwindling spool of wire, Chris urges listeners to be present with loved ones and intentional in their leadership. He ...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

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On this show, we talk about communication and leadership skills - and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey - because it’s helped me on mine.

If you’ve caught on to some of my themes these past few months, you’ll notice that I have spent a lot of time discussing distractions, attention, and the importance of being presen...

Thanks to our Partners, NAPA TRACS, and Today's Class

Greg Bunch and Jen Davis unpack why the real engine of shop success isn't just technical skill, it's people skills.

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Key Takeaways:

Auto Repair Is a People Business: Learn why shifting your

Thanks to our partner Promotive

Still judging your advertising budget by a percent of sales? Thinking of buying an alignment rack or even an entire shop? What about paying down that 2.75% mortgage? Hunt is here to challenge your assumptions and break down how ROI—Return on Investment—should guide every major decision you make.

In this week’s episode, Hunt pulls back the curtain on the real math behind smart business moves and how most shop owners are getting it wrong by focusing on emotion over numbers. Whether it’s marketing spend, new equipment, or business...

Thanks to our Partners, Shop Boss and AppFueled

When it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.

From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it’s part of his shop’s DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicl...

Thanks to our Partner, NAPA Autotech Training and Pico Technology

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Key Discussion Points:

Two Types of Angry People

No One Starts at 100% Anger

Personal Reflection: Parenting & ADHD

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode

In this episode, we’re flipping the script on how we prepare the next wave of talent in the auto repair world.

It’s not just “training” anymore – The future of our industry needs more than just teaching people how to turn wrenches. It’s about real education that prepares them to think, solve, and lead.

The repair bay of tomorrow – Imagine clean, high-tech “surgical rooms” with white lab coats, big screens, and smart tools—where cars are diagnosed like patients.

Let’s mak...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

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In this episode - Craig has some fun with an old anecdote that intends to reminds us how important it is to take a customers complaint seriously - even when it sounds absolutely ridiculous!

The old story is about a man whose new Pontiac will not start ONLY if he goes and picks up vanilla ice cream… but if he buys other flavors, like strawberry or chocolate.

While this story may not be the be...

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

​In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just ...

Thanks to our Partners, NAPA TRACS, and Today's Class

Camp D.R.I.V.E., (Determination, Resourcefulness, Vision, Enthusiasm) created by Weston and Tenise Chapman of Black Hills Tire, is a powerful hands-on initiative that introduces kids aged 12–15 to the world of automotive technology. Now in its third year, this two-day experience puts young participants in the driver’s seat—changing tires, doing oil changes, welding, and more—across interactive stations. Camp D.R.I.V.E. is changing perceptions about the industry by showcasing its technical, creative, and rewarding sides. The conversation also explores

Thanks to our partner Promotive

Whether you're thinking of buying your first auto repair shop, selling your third, or investing in new equipment, understanding return on investment (ROI) is essential—not just in theory, but in real-life dollars and decisions. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, breaks down ROI in plain English, with examples shop owners can actually use.

What’s the difference between a 33% ROI and a 100% cash-on-cash return? Why are private equity firms offering double what a local buyer would? And how should your time...

Thanks to our Partners, Shop Boss and AppFueled

You know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.

They’re covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the...

Thanks to our Partner, NAPA Autotech Training

In this episode, Matt Fanslow reflects on the recent passings of two cultural icons—Ozzy Osbourne and Hulk Hogan—and draws parallels between their careers and the automotive aftermarket industry. Both figures revolutionized their respective fields (music and professional wrestling) through innovation, perseverance, and an unparalleled connection with their audiences. Matt explores what we can learn from their legacies, including the importance of passion, reinvention, and recognizing opportunities outside our comfort zones.

Key Discussion Points

1. Ozzy Osbourne: The Accidental Pioneer of Heavy Metal

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged.

Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s prev...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound

Watch Full Video Episode

In our episode today:

In this episode we’ll hear about Rhonda’s communication journey and how her relationship with Jimmy has lead to a new path speaking and presenting on topics loyal listeners of Speak Up will certainly appreciate.

Rhonda Cites George Bernard Shaw with one of her favorite quotes sums:

“The single biggest problem in communication is the illusion that it has taken place.”

What we say seems clear to us...

Thanks to our Partners, NAPA TRACS, and Today's Class

This episode features Brakes for Breasts co-founders Leigh Anne Best and Laura Frank, along with Cleveland Clinic researcher Dr. Justin Johnson, as they celebrate the automotive industry’s role in raising over $2 million for breast cancer vaccine research. They share the initiative’s grassroots beginnings, its 100% donation to research model, and provide an update on the vaccine’s progress, highlighting the completion of Phase One trials and the upcoming launch of Phase Two.

A key highlight of the campaign: During October, independent auto repair shops across the U.S. off...

Thanks to our partner Promotive

This week, Hunt Demerast, CPA, dives into three hot-button business questions—each with surprising consequences for your bottom line. From covering weight loss meds for your employees to falling into the payroll HR trap, and even how the IRS is tightening the screws on your gambling losses—this episode breaks it all down, minus the legalese.

What You’ll Learn:

(00:00:00) Introduction

(01:02) Can you write off weight loss drugs like Ozempic for your employees—or yourself?

(03:19) The truth about MERPs, HRAs, and what ChatGPT got right an...

Thanks to our Partners, Shop Boss and AppFueled

Ever meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson.

Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. And no, it’s not a gimmick. These books are rooted in Ben’s journey with dyslexia and a passion for storytelling that’s reshaping how kids and their p...

Thanks to our Partner, NAPA Autotech Training

Matt Fanslow dives into an unexpected but fascinating comparison between Jurassic Park and the auto repair industry, exploring themes of chaos theory, unintended consequences, and the importance of foundational knowledge. Drawing parallels from the iconic film (and Michael Crichton’s novels), Matt discusses how small decisions—like cutting corners or skipping fundamentals—can lead to big, unpredictable outcomes in business, careers, and life.

Key Topics Discussed:

"Your Scientists Were So Preoccupied With Whether They Could, They Didn’t Stop to Think If They Should"

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Recorded at the Institute Summit 2025, Tracy Holt and Patrece Holt Vance, a brother-sister duo from a family owned shop, share how their business transitioned into a new era of strategic growth and profitability under their leadership. They credit much of their progress to the accountability and peer support they found through the Institute’s Peer Groups. Tracy and Patrice also open up about the critical role of workplace culture and employee well-being in their success, and Tracy reflects on how a personal tragedy reshaped his "why" and fuels his dr...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound

Watch Full Video Episode

WOTD

Gregarious

gre·gar·i·ous

adjective

1. (Of a person) - Fond of company sociable.

2. (Of animals) - Living in flocks or loosely organized communities

3. (Of plants) - Growing in open clusters or in pure associations…

No matter the situation you find yourself in, storytelling is one of the most important things we can do to create shared experiences as humans. They help us understand each...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Visit ShopMarketingPros.com/chris to...

Thanks to our Partners, NAPA TRACS, and Today's Class

This episode highlights the life-changing impact of reliable transportation and the power of volunteerism in the automotive industry. Featuring Hands of the Carpenter in Denver and Onramp DFW in Dallas-Fort Worth, two organizations that provide vehicles and repairs to people in need, it explores how mobility creates freedom, opportunity, and lasting change.

Shop owner Chris Cloutier shares how supporting these efforts boosts morale within shops and gives employees a renewed sense of purpose. Listeners are encouraged to give back by donating time, services, or resources, reinforcing the industry's...

Thanks to our partner Promotive

This week on Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, returns to break down what the new “Big Beautiful Bill” really means for shop owners and employees. From tax-free overtime myths to what counts as a "qualified" tip, Hunt pulls back the curtain on the IRS's latest updates and what they actually mean for your bottom line.

He also dives into one surprising tax change that nobody’s talking about—yet could massively simplify your year-end planning.

What You’ll Learn in This Episode:

(03:3...

Thanks to our Partners, Shop Boss and AppFueled

We all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.

JR’s been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hangin...

Thanks to our Partner, NAPA Autotech Training

Episode Highlights:

Metal Music & Culture

Christian’s Guit...

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

This episode features Alex and Bob Saladna, father and son founders of WickedFile, as they share how their software helps auto repair shops boost profitability by tracking parts, returns, and credits. WickedFile uncovers hidden losses from uncredited returns, missing parts, and even employee theft. A standout feature, Navigator, is an AI assistant that answers questions about shop data, offering insights into declined jobs, inventory, and customer trends. The system also streamlines audits and generates custom reports, freeing up shop owners to focus on growth. Whether you're looking to reduce...

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound

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In our episode today…How we talk about money.

If I think back to the earliest time of my career as a service advisor - my closing interactions with clients on occasion, felt somewhat awkward when taking payment.  It wasn’t awkward because the business component of the job is wrong or weird - it wasn’t awkward because I felt sorry for them due to the cost of transmission work (I did feel sorry for folks) - It wa...

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the critical role of structured workflow management within auto repair shops. He breaks down a comprehensive seven-step core workflow that guides the entire repair process from the initial vehicle check in n, through diagnostics and repairs, all the way to...

Thanks to our Partners, NAPA TRACS, and Today's Class

This episode spotlights the launch of Women in NAPA (WIN), a new initiative created to celebrate NAPA’s 100th anniversary by empowering women throughout the NAPA family, including shop owners, technicians, warehouse employees, sales team, and corporate team members alike. WIN provides a dedicated networking platform and distinctive “bolt bracelets” to cultivate connections and community. The discussion explores the unique challenges women face in the male-dominated automotive industry, emphasizing the value of mentorship, training, and representation. WIN also aims to inspire the next generation, supporting recruitment efforts and promoting diversity across...

Thanks to our partner Promotive

A 900-page monster of a law just dropped—and it’s about to change how you pay taxes, deduct expenses, and run payroll at your repair shop.

This week, Hunt Demerast, CPA at Paar Melis & Associates, breaks down the One Big Beautiful Bill Act (OBBA) and how its sweeping tax reforms affect your shop, your employees, and your personal finances. You’ll hear what stayed the same, what changed unexpectedly, and what you need to keep an eye on before making any big moves.

From bonus depreciation to SALT d...

Thanks to our Partner, NAPA Autotech Training

In this thought-provoking episode, Matt Fanslow draws parallels between the tragic failures of the Titan submersible and the Space Shuttle Challenger and the common pitfalls in the automotive aftermarket industry. He discusses how ignoring expert advice, dismissing data, and letting ego drive decisions can lead to catastrophic consequences—whether in deep-sea exploration, space travel, or running a repair shop.

Matt reflects on the importance of heeding warning signs, fostering a culture of curiosity, and making data-driven decisions to ensure business success and safety. He also shares insights on le...