Behind the Publisher's Desk with Colin Mustful

In this Office Hours session, Colin and Melissa dig into the real work behind building a sustainable writing and publishing career. Drawing from audience questions, they explore the foundations of self-publishing, the importance of setting realistic expectations around audience size and marketability, and why authors need to think about marketing and community-building earlier than they often expect.

The conversation covers when—and how—to start marketing a book, why newsletters remain one of the most valuable tools for authors, and how platforms like Substack fit into a long-term strategy despite growing saturation. Colin and Melissa also discuss bala...

In this episode of Behind the Publisher’s Desk, host Colin Mustful sits down with Eva Langston, author, podcaster, and creator of The Long Road to Publishing. Eva shares her journey through the challenges of traditional publishing, including novels that “died on submission,” and how she found empowerment by launching her podcast and Substack.

Together, Colin and Eva discuss the importance of resilience, the value of writing communities, and the small victories that keep authors motivated. Eva offers insights into navigating rejection, pivoting when necessary, and treasuring the creative process. Tune in to hear how Eva’s podcast...

In case you missed our live Office Hours, you can now catch the recording. Melissa and I had a very lively conversation about working over the holidays, how to market your book without sounding "salesy", and how to make a plan to write your first novel in 2026.

Don't miss our next live Office Hours on Friday, January 9, at 12pm Central. Check out my chat thread to ask us questions you want us to cover.

In this episode of Behind the Publisher’s Desk, Colin Mustful shares a whirlwind update on his many projects as 2025 comes to a close. From revamping his Substack schedule for 2026 to juggling audiobook production, editing, and conference planning, Colin offers a behind-the-scenes look at the life of an independent publisher.

Learn about the challenges of managing audiobook platforms, the intricate process of editing and designing upcoming titles, and the exciting progress on the sold-out History Through Fiction Conference. Colin also discusses his plans to transition from his role as a pizza restaurant manager to focus fully on pu...

In our first edition of Substack Office Hours, Melissa Makarewicz and I talked about the nuances of POV in writing, the realities and challenges cultural appropriation, and the challenges of managing expectations during your author journey. Thanks to every one who tuned in! Please join us for our next Office Hours on Friday, December 26, at 12pm Central.

In this episode of Behind the Publisher’s Desk, host Colin Mustful offers a whirlwind update on the many projects underway at History Through Fiction. From prepping two upcoming novel releases—The Water Lilies of Mishipeshu and The Choir—to finalizing audiobooks, proofreading lengthy manuscripts, and coordinating cover designs, Colin shares the intricate details of running a small press.

He also dives into the planning process for the inaugural History Through Fiction Conference, including early bird registration perks, session scheduling, and virtual accessibility. Plus, hear about the latest anthology progress, short story contest winners, and upcoming newsletters.

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In this 10-minute episode of Behind the Publisher’s Desk, Colin Mustful, founder of History Through Fiction and author of five historical novels, takes you behind the scenes of independent publishing. From finalizing cover designs for Jungle of Ashes to proofreading layouts, evaluating submissions, and preparing for the Twin Cities Book Festival, Colin shares the intricate details of managing an indie press.

Learn about upcoming releases like Exalted Objects and The Water Lilies of Mishipeshu, the challenges of coordinating live panels, and the exciting launch of Colin’s new freelance editing venture, The Narrative Guild. Whether you’re an...

In this episode of Behind the Publisher’s Desk, Colin Mustful shares a behind-the-scenes look at his busy week as the founder of History Through Fiction. From meetings with authors and interns to finalizing book designs and preparing for upcoming releases, Colin dives into the many roles he juggles as an indie publisher. Hear updates on new titles, marketing strategies, and the short story contest, as well as Colin’s plans to transition History Through Fiction into a more efficient and sustainable business. Plus, learn about his upcoming presentation on American Indian history and an exciting book tour in Wich...

In this episode of Behind the Publisher’s Desk, host Colin Mustful chats with Finnish-Canadian author and book coach Liisa Kovala. Liisa shares the inspiration behind her Substack, Women Writing, which celebrates the resilience and creativity of women authors. They discuss the concept of “sisu,” a Finnish term for determination in the face of adversity, and how it shapes her work.

Liisa also dives into her latest novel, Like Water for Weary Souls, exploring Finnish immigration, utopian societies, and the complexities of family relationships during the Great Depression. Tune in to learn about her journey as a writer...

In this episode of Behind the Publisher’s Desk, Colin Mustful shares his journey of transitioning from a growth-focused mindset to building a sustainable, profitable business as an independent publisher. Colin reflects on his decision to leave his role as general manager of Lake Harriet Pizza to focus entirely on History Through Fiction, discussing the challenges of creating a steady income while managing a growing press.

He dives into his strategies for 2026, including standardizing operations, launching new author programs, and streamlining processes for efficiency. Colin also provides updates on exciting projects like upcoming book releases, a short st...

In this episode of Fictional Footnotes, host Colin Mustful shares a behind-the-scenes look at his life as a publisher, entrepreneur, and soon-to-be full-time business owner. Colin discusses his decision to leave his role as general manager of Lake Harriet Pizza to focus entirely on growing History Through Fiction, reflecting on the challenges of balancing multiple roles, the importance of sustainability, and his plans to shift from growth-focused strategies to creating a steady income. He provides updates on exciting projects, including the upcoming History Through Fiction Conference, the long list announcement for the short story contest, and the release of...

In this episode of Fictional Footnotes, host Colin Mustful takes listeners behind the scenes of his daily life as a publisher and entrepreneur. From proofreading upcoming releases and developing workshops to managing freelance projects and organizing book promotions, Colin shares the many tasks that keep History Through Fiction running. He also discusses building a collaborative editing network, launching a blog tour, and preparing for the 2026 History Through Fiction Conference.

Whether you're curious about the publishing world or looking for inspiration to tackle your own creative projects, this episode offers a candid glimpse into the hustle and heart...

In this episode of Fictional Footnotes, host Colin Mustful shares exciting updates on the upcoming History Through Fiction Conference, set for March 2026. From opening registration and securing 40 in-person attendees to adding virtual options and new special sessions, Colin dives into the progress and challenges of organizing this landmark event. Learn about Prologue Day, a virtual-only session packed with presentations, and hear about unique additions like live audiobook narration and interactive workshops. Whether you're attending in person or virtually, this episode offers a behind-the-scenes look at the planning process and what to expect. Tune in to discover how this conference...

In this episode of "Fictional Footnotes," host Colin Mustful sits down with Courtney Maum—author, founder of the popular Substack "Before and After the Book Deal," and a champion for writer transparency. Courtney shares her unconventional journey from comparative literature student to acclaimed novelist and literary guide, revealing the challenges, setbacks, and triumphs that shaped her career.

Together, Colin and Courtney discuss the importance of demystifying the publishing industry, the value of community and mentorship, and why building genuine connections matters more than chasing a “platform.” Courtney offers candid advice for writers at every stage, from managing expect...

In this fast-paced update, host Colin Mustful pulls back the curtain on the whirlwind life of a small press publisher and entrepreneur. From prepping for the upcoming History Through Fiction Conference and collaborating with authors and agents, to launching new books, managing editorial projects, and building The Narrative Guild, Colin shares the many hats he wears each day. Hear about the latest cover designs, marketing strategies, newsletter prep, and the challenges of web development—all while editing a new podcast season and judging a short story contest. Whether you’re an aspiring author, a fellow publisher, or just curious abou...

In this episode of Fictional Footnotes, Colin Mustful shares the behind-the-scenes journey of organizing the inaugural History Through Fiction Conference, set for March 28-29, 2026, in Beverly, Massachusetts. From choosing the perfect venue and lining up special guests to navigating contracts, sponsorships, and virtual options, Colin dives into the challenges and excitement of hosting a major event. Tune in to hear how this ambitious project is coming together and how you can get involved, whether in person or virtually.Fill out our virtual conference interest form: https://forms.gle/p3XhrXEfU4NstgaPA

In this episode of Fictional Footnotes, Colin Mustful shares an inside look at the bustling world of History Through Fiction. From promoting backlist titles like South of Sepharad to preparing for the release of The Porcelain Menagerie and The Boy with the Jade, Colin walks listeners through the many projects underway. Learn about upcoming book tours, audiobook production, and the challenges of managing print runs. Colin also discusses the short story contest, the 2026 conference, and the latest podcast season. Tune in for a behind-the-scenes glimpse into the life of an independent publisher and discover what’s next at History Th...

In this episode of Fictional Footnotes, host Colin Mustful shifts the focus to the heart of his work: the books. Colin highlights the compelling stories published by History Through Fiction this year, from the anthology An End of Troubles to the Southern Gothic The Wretched and Undone. Discover the historical depth of Notes from a Deserter, the cultural richness of The Boy with the Jade, the drama of The Porcelain Menagerie, and the thought-provoking narrative of Go On Pretending. Tune in to explore the diverse and engaging titles that bring history to life through fiction.

In this episode of Fictional Footnotes, Colin Mustful offers a whirlwind update on the many projects underway at History Through Fiction. From organizing a short story contest and planning a book tour for The Porcelain Menagerie to designing custom bubble mailers and managing audiobook production, Colin shares the ins and outs of running an independent press. He also discusses upcoming releases, beta reader programs, and his work on an editorial collective. Tune in for a behind-the-scenes look at the fast-paced world of publishing and the dedication it takes to bring historical fiction to life.

In this episode of Fictional Footnotes, Colin shares how lessons from a recent collaboration with the Rhino Keeper platform are shaping the promotional strategy for Jillian Forsberg’s upcoming novel, The Porcelain Menagerie. With the release date just five months away, hear how HTF Publishing is laying the groundwork for a successful launch—and long-term audience growth. Tune in for a glimpse into the evolving tools and tactics behind the scenes of historical fiction publishing.

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In this episode of "Fictional Footnotes," host Colin Mustful provides an exciting update on the latest happenings at History Through Fiction. Discover the upcoming novel releases, including "Go on Pretending" by Alina Adams, "The Boy with the Jade" by Charles Bush, and "The Porcelain Menagerie" by Jillian Forsberg. Colin also shares insights into ongoing projects like the short story contest and the upcoming History Through Fiction Conference. Tune in for a behind-the-scenes look at the bustling world of publishing and learn about the innovative stories and events that History Through Fiction is bringing to life.

Fictional...

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In this episode of "Fictional Footnotes," Colin Mustful pulls back the curtain on the complex world of royalties. As the founder of History Through Fiction, Colin shares his journey from navigating royalty contracts to implementing a streamlined process with Title Verso. Discover how he balances fair compensation for authors with the financial realities…

In this episode of "Fictional Footnotes," host Colin Mustful chats with Alida Winternheimer, an author, developmental editor, and writing coach. They delve into Alida's journey from disillusionment with traditional publishing to embracing indie and hybrid paths. Alida shares her experiences navigating the complexities of the writing world, offering insights into the challenges and rewards of self-employment and entrepreneurship. The conversation highlights the importance of adaptability and resourcefulness in the evolving publishing landscape. Tune in to gain valuable perspectives on balancing artistic passion with business acumen.

Fictional Footnotes with Colin Mustful is a reader-supported publication. To receive...

In Episode 7 of "Fictional Footnotes," Colin Mustful talks with Alina Adams, who shares her candid experiences with literary setbacks and how she embraces them. Learn her strategies for handling rejection and why she believes writing is for those who can't live without it. This episode offers an honest look at the writing world and inspiration from Alina's journey of perseverance and success.

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In Episode 6 of "Fictional Footnotes," host Colin Mustful shares the latest happenings at History Through Fiction. From upgrading his workspace with a new desk to launching the Historical Readers Club, Colin provides a behind-the-scenes look at his busy life as a publisher. Discover the exciting new releases, including "The Porcelain Menagerie" and "The…

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Join Colin Mustful on "Fictional Footnotes" as he shares his journey from historian to fiction author, publisher, and editor. In this episode, Colin reflects on his transformation, discussing how he moved from writing historical essays to crafting engaging historical fiction. Discover how he learned to balance factual accuracy with emotional truth, and …

Join Colin Mustful and Melissa Makarewicz in a lively discussion on "Fictional Footnotes." Explore how Melissa, a literary assistant, collaborates with authors on social media, marketing, and more. Delve into the partnership between History Through Fiction and Melissa, and examine the balance between writing and business. Discover how they tackle challenges faced by authors and offer strategies for success. Tune in for valuable insights on building a successful author career and learn how to effectively manage the demands of the publishing world.

The Amalfi Curse by Sarah PennerRelease Date: April 29, 2025Publisher: Park Row

Review by Colin Mustful

With a perfect mash-up of history, magical realism, and well-executed dual timelines, Sarah Penner has succeeded once again in creating a delightful read that is hard to put down.

The Amalfi Curse by Sarah Penner takes readers to Positano, a small coastal village along—you guessed it—Italy's Amalfi Coast. A dual timeline, the story follows a present-day nautical engineer beginning a year-long project to explore the shipwrecks of Li Galli. The historical timeline follows Mari, a young sea...

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In this episode of "Fictional Footnotes," host Colin Mustful shares the journey of founding History Through Fiction, a small independent press dedicated to publishing historical novels. Colin discusses the challenges and evolution of his publishing approach, from starting with idealistic goals to embracing a hybrid model. He explains how he evaluates su…

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In Episode 2 of "Fictional Footnotes," host Colin Mustful takes you through a typical day in his busy life. From managing his hybrid press and editing manuscripts to running a pizza restaurant, Colin shares the ups and downs of juggling multiple roles. Tune in to get an inside look at his daily routine, upcoming projects, and how he keeps everything on …

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In this debut episode of "Fictional Footnotes," host Colin Mustful dives into the world of publishing, exploring the differences between hybrid and traditional publishing. Prompted by a recent Substack discussion between Jane Friedman and Brooke Warner, Colin shares his personal journey from vanity press pitfalls to founding his own hybrid press. He dis…