Property Management Frame Breakers

You’ve been taught to look for ROI where it’s loud:
dashboards, pings, replies, or activity.

But what if that’s not ROI at all…
What if it’s just more noise dressed up as progress?

In this episode of Property Management Frame Breakers, Pablo Gonzalez introduces a concept that flips the AI conversation on its head: Invisible ROI - the kind of value you don’t see on a screen, but you feel in your day.

Featuring Tyler Nelson’s breakdown of why 60% of PM communication is just follow-up (aka: telephone...

Most property managers know video could be useful. But very few have a simple formula that gets results without asking you to be in an influencer.

In this episode of Property Management Frame Breakers, Pablo Gonzalez sits down with Jen Ruelens of Hold It w/ PM Jen to break down a simple, repeatable formula property managers can use to leverage video without becoming a marketer, influencer, or content creator.

Jen walks through how property managers can start using video inside their business first, with 1:1 videos and simple operational explainers before ever worrying about public content...

Maintenance has become the single biggest drain on time, attention, and sanity in property management. Not because the work is hard, but because most of it is still being handled manually.

In this episode of Property Management Frame Breakers, Pablo Gonzalez is joined by former property management owner Tyler Nelson, Head of Account Operations at Vendoroo, to break down The AI Blueprint of the 95% Club — a four-pillar framework used by operators who’ve automated nearly their entire maintenance workflow without losing control or the human touch.

This episode is not a software walkthrough.
It’s a sy...

The era of the "hustle" is ending. If your 2025 strategy was to grind for 10 new doors a month, fix every fire yourself, and say "yes" to every owner, you are playing a game that is becoming impossible to win.

In this powerful year-end retrospective, Pablo Gonzalez sits down with industry leaders Stacey Salyer and Tony Cline to dissect the massive identity shift happening in property management right now:

The move from Operator to Acquirer and from Manager to Conductor.

They break down why buying a 300-door portfolio is easier than selling your way...

AI isn’t “coming” anymore. It’s here.
So now the question isn’t “Will AI replace my team?”
It’s this:

“What does my org chart look like when AI owns the tasks?”

In this special mini-episode compilation of Property Management Frame Breakers, Pablo Gonzalez with Reza Keshavarzi, Jay Berube and Bill Davy break down how to build the AI-First Org Chart from the ground up—so you can stop guessing, stop bolting tools onto broken workflows, and start designing a team where humans and AI actually collaborate.

You’ll get the clearest structu...

What if the reason your PM business feels like chaos isn’t your team… it’s the type of doors you manage?

In this episode of Property Management Frame Breakers, Pablo Gonzalez sits down with Peter Tverdov, a vertically integrated operator who’s proving a contrarian truth: quality doors scale, low-quality doors burn you out.

They unpack how an investor-grade, turnkey model (brokerage + construction + management + systems) upgrades your entire business-margin, trust, retention, and growth- without worshiping door count.

You’ll learn:

🔥 Why “bad doors” create the firefight (and how to escape it)
📈 The gro...

What if the most unfair part of property management… is the part no one talks about?

The holidays.

While everyone else is unplugging, property management teams are on-call because the “small” maintenance issue that’s no big deal in September becomes a full-blown emergency when tenants have family in town and the oven dies at 6 PM on Christmas Eve.

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, calls out the holiday injustice baked into the PM operating model and shares a practical way to break out of the firefigh...

What if the market isn’t as expensive as it looks?
And what if, beneath the headlines, the rates, and the noise, real estate is actually on sale right now?

In this episode of Property Management Frame Breakers, investor and author Justin Anderson joins Pablo Gonzalez to break down one of the most eye-opening frameworks we’ve ever brought to the show:
Why real estate has never been cheaper in real terms… and why almost no one sees it.

Using gold as a value yardstick (instead of the dollar), Justin reveals how today’s market...

That belief is everywhere in property management, and it’s understandable. Most AI people have experienced was layered onto legacy software, automating bad rules faster and relying on burned-out humans to hold everything together.

This episode was inspired by a thoughtful post from Peter Lohmann, who rightly pointed out that businesses should identify their biggest constraint before rushing into AI. Constraint theory matters.

Where this conversation picks up is the next question: what if our expectations of AI are anchored to what it used to be?

In this episode, we explore th...

Most investors chase the easy flip, but the biggest fortunes are built by those willing to solve the hardest problems.

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with developer and operator Chris Weidley to break down a radically different approach to wealth building: The Affordable Housing Thesis.

Chris reveals how he pivoted from general opportunism to solving the affordable housing crisis through Public-Private Partnerships (PPPs) and why he had to build his own property management company to treat his assets like "sports cars" rather than "rental cars."<...

What happens when one of the most advanced AI systems in property management gets pressure-tested in the real world?

In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez is joined live from the floor at IMN SFR West by David Normand for an unfiltered look at the current state of agentic AI and the surprising paradox at the center of it:

The more advanced the AI becomes, the more important the humans behind it are.

David reveals what it really takes to run AI that negotiates with vendors, co...

What if a single $1,000 experiment could ignite your most powerful referral flywheel?

That's exactly what happened to Chapin Hemphill. In this episode of Property Management Frame Breakers, Chapin sits down with Vendoroo's Chief Evangelist, Pablo Gonzalez to share the story of how a $1,000 "unreasonable hospitality" bet helped him and his business partner overcome a deep-seated fear of being on camera.

That single experiment unlocked their "buddy comedy" dynamic, led to a new, authentic content strategy, and ultimately built a referral machine that produced a record-breaking month for new business.

You’ll learn:
✅ How...

For decades, property management has carried a hidden cost: burnout.

We’ve called it “paying your dues” or “the nature of the job,” but behind the memes and hustle culture lies a painful truth: our industry was built on a system that rewards firefighting, not fulfillment.

But what if that’s about to change?

In this special edition of Property Management Frame Breakers, we’re bringing together insights from four of our most powerful episodes to create a single, transformative playbook. From the Meatgrinder to the Multiplier, this episode takes you step-by-step through the journey of...

Why do so many new AI features feel... "meh"?

We're deep into the AI revolution, yet that initial "wow" is often replaced by underwhelming rollouts. We’ve been sold on "vision," but what we're getting often feels like "curiosity." The truth is, the industry is stuck in the "chasm" between visionary tech and the pragmatic, "pain-driven" results property managers actually need.

In this episode, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with Arturo Ache and Bruno Wesley of DoorLoop to unpack how to bridge that gap.

As leaders at a modern "challenger platform," th...

Most property managers want to invest, but very few actually do. The top reasons why?  They think they don't have the money. But that's because they don't understand "subject to" and bonus depreciation.

In this episode, Pablo Gonzalez shares what he learned after spending time at the PM Systems Real Estate Investor Mastermind hosted by Paul Kankowski and Wolfgang Croskey. This was part research and part personal mission, since Pablo is on his own path to becoming a better investor. He breaks down what is really getting in the way for property managers who want to invest a...

If you're a PM leader feeling "bogged down" and "drowning" in daily operations, you probably think you need to be the one to master AI. But what if your real job is simply to find someone else to do it?

In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez sits down with Courtney Parks, a property management leader who’s flipping the script, arguing that the new key to operational excellence isn't a better ops manager, it's a new role entirely: the AI Integrator.

Courtney shares how hiring one curious tink...

Story isn’t just for movies, keynote speeches, or bestselling authors. It’s the most underrated business tool you already have and probably aren’t using enough.

In this episode, Vendoroo's Chief Evangelist Pablo Gonzalez breaks down the simple storytelling frameworks that founders, leaders, and property managers can use to communicate more clearly, influence more effectively, and stand out in a noisy, commoditized market.

Beginning with a spark from Kobe Bryant’s own obsession with storytelling, Pablo walks through a practical, step-by-step guide to inserting story into anything:
your presentations, sales calls, internal meetings, content...

As AI becomes more commonplace, it's your ability to build relationships that will make or break you.

In this episode, Jonathan Cook joins Vendoroo's Chief Evangelist, Pablo Gonzalez, to unpack how the next era of property management won’t be won by those who automate fastest but by those who connect deepest.

Through analogies, archetypes, and genuine insight, they reimagine AI as a relationship amplifier, not a replacement and explore how belief, storytelling, and trust can redefine leadership in the industry.

You’ll learn:

✨ Why “belief” is the most underrated business metric in...

Everyone says, “culture eats strategy for breakfast.”
But here’s the truth: culture doesn’t just eat strategy, it feeds revenue.

In this episode of Property Management Frame Breakers, Vendoroo Chief Evangelist, Pablo Gonzalez, breaks down why company culture is the new marketing channel and how it can become the most profitable part of your business.

Drawing from his $40M word-of-mouth case study at JWB Real Estate Capital, Pablo reveals the exact framework that turned culture into compounding growth: a step-by-step process for getting the right words into the right mouths at the right watering...

What if your best marketing wasn't an ad, but an experience so memorable it turned every customer into a salesperson?

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with CX disruptor, Reece Register, to unpack why traditional marketing is dying and how a new growth model built on "ridiculous delight" is taking its place.

This isn't just about good service. It's about designing a customer journey so powerful that your reputation becomes your entire marketing budget, turning everyday interactions into legendary experiences.

You’ll learn:
Duration: 00:52:14

Four events, six weeks and one year since joining Vendoroo.
And at NARPM Nationals, it all came together.

In this powerful solo episode, Vendoroo Chief Evangelist Pablo Gonzalez breaks down the culmination of a year-long journey that ended in one defining moment: the move from "AI promise" to "AI proof."

This isn't a future vision; it's a look at the hard data, real-world case studies (like 6 hours of work becoming 30 minutes), and the "gamified" roadmap that's proving 95%+ maintenance automation is happening right now.

You’ll learn:

💥 How a year of itera...

Most property managers think growth is about one thing: adding more doors. But right now, the greatest opportunity in the industry (the generational "Boomer Exit") comes with a hidden trap.

What if the deal you just closed is a ticking time bomb of churn because you overlooked the most critical part of the acquisition?

In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez 🧠 sits down with Stacey Salyer, the industry's own "Queen of the Acquisition Chessboard," to unpack the real art of buying a PMC.

This isn't a finan...

Property managers love to talk about NOI but what if that’s not what actually keeps clients around?

In this powerful solo episode, Vendoroo Chief Evangelist Pablo Gonzalez breaks down why NOI might just be a mirage - a metric that looks great on paper but fails to address the real reason owners fire their PMs.

The real metric? KTA — Kitchen Table Arguments.
Because when stress peaks and owners start asking, “Why are we even doing this?”, your NOI won’t save the relationship.

Through stories of investors, operators, and industry leaders like Jorda...

“The question is not, ‘What are my options?’ The question is, ‘What's the clearest picture of the ideal fantasy outcome?’

Most PMs compete by picking from the same tired menu. But what if you built a business so bold, so differentiated… that ideal clients chase you?

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, sits down with  Mark Brower to unpack a fundamental reframing of how property managers can achieve radical differentiation and make their competition irrelevant (for good).

You’ll learn:

💡 Why your ideal clients see value where ot...

In this episode, Pablo Gonzalez shares practical content creation advice specifically for property managers. Highlighting insights from successful property managers Marc Cunningham and Jen Ruelens, the host emphasizes starting small by recording simple video messages to answer frequently asked questions. 

This episode aims to encourage property managers to begin using video content to streamline communications and build their market presence. 

Additionally, there is mention of an upcoming presentation by Jen at the NARPM Nationals, that you won't want to miss! 

If you're going to NARPM NATIONALS go visit the AI ROOniversity for a han...

What if the era of "empty promises" from your national association is finally over? For years, property managers have asked for one thing: results.

But what if the organization you're a part of was about to become your single greatest lead source?

In this landmark episode, host Pablo Gonzalez gets a first-look, behind-the-scenes preview of NARPM 2.0—a radical new playbook revealed by the one person spearheading the change: President-Elect DD Garzon

This is a shift from volunteer-mode intentions to professionally led execution designed to drive real inbound for members. Think national awareness, data th...

What if you could grow your doors while working less?
It sounds like a dream, but for strategic property managers, it’s becoming a reality.

In this solo episode, Vendoroo’s Chief Evangelist Pablo Gonzalez breaks down what “getting strategic” actually looks like in property management through real lessons inspired by Marc Cunningham that you can implement today.

You’ll learn:
💡 The mindset shift that turned Marc’s daily grind into long-term leverage
⚙️ How a simple delegation decision became his first million-dollar move
📈 Why reading outside your industry accelerates innovation inside your business
🧠 Ho...

What if you could get paid to find your next best client?

In this episode, Pablo Gonzalez sits down with Ben Jacobs, a 25-year industry veteran who has perfected a counter-intuitive strategy that turns client acquisition from a cost center into a profit center. He reveals how he uses a lease-only tenant placement service not as an afterthought, but as a paid gateway to de-risk relationships, build unbreakable trust, and create a portfolio of ideal clients.

This isn't just a new tactic; it's a new philosophy for building a more profitable and resilient property management...

In this episode, Randall Henderson of Rentvine and Pablo Gonzalez of Vendoroo announce a game-changing integration that finally delivers on the promise of AI: a true partner that works inside your system, thinks like you do, and takes work off your plate.

This isn’t just about another feature. It’s a look at what happens when two of PropTech’s biggest disruptors join forces to build a system that adapts to your workflow, not the other way around.

You’ll learn:

🤖 Why AI-as-a-teammate beats “AI-as-a-tool” for outcomes and trust.
🧠 How the system uses your R...

What would make a 25-year multifamily veteran, who has already built a successful tech company, decide to bet big on a different platform?

The answer has little to do with leasing bots and everything to do with solving the single hardest, most chaotic part of property management: maintenance.

In this episode, Pablo Gonzalez sits down with Daniel Cunningham (founder of Leonardo 24/7 and now part of Vendoroo) reveals why maintenance triage is the true AI frontier in multifamily and how solving it unlocks NOI gains, reduces burnout, and transforms resident experience into hospitality-level service.

...

AI isn’t just another tool, it’s a sideways wheel moment, flipping the very definition of leadership and value in business.

In this episode of Property Management Frame Breakers, Pablo Gonzalez unpacks a complete leadership playbook for navigating the AI era. From Stacey Salyer’s bold early bet on remote work to the revolutionary leap from generative AI to agentic AI, this is the guide for leaders who want to move first and win big.

You’ll learn:

🚀 Why being called “crazy” is the new competitive advantage.
👥 Three essential human roles that build trust w...

Most property managers are drowning in data, making gut decisions based on useless metrics (or worse, have no objective way to tell if their team is actually winning or just busy.

In this episode, Pablo Gonzalez sits down with business coach Tony Cline, who reveals the exact system he uses to bring clarity to chaos: The Business Scoreboard.

From breaking down the difference between stats and actionable KPIs to diagnosing whether missed targets come from systems, training, or performance, Tony shares a step-by-step framework for building a scoreboard that keeps teams accountable and leaders free...

Owners don’t churn because of NOI, they churn because of pain. Missed repairs, slow answers, broken trust. And property managers burn out trying to hold it all together.

In this episode, Vendoroo's Chief Evangelist, Pablo Gonzalez, shares the field-tested playbook from a year of conversations with property managers, vendors, and innovators. The big takeaway? AI’s effect on property management is different than everywhere else. It’s not about replacing jobs, it’s about ending burnout.

From instant answers to 24/7 maintenance to custom workflows, Pablo shows how AI can finally deliver what owners want—faster com...

Most property managers hire too late, hire the wrong people (or worse) keep C players around until the A players quit.

In this episode, Pablo Gonzalez sits down with Pete Neubig, who reveals the exact hiring process he uses to scale teams, reduce churn, and build a high-performance culture in property management.

From DISC profile breakdowns to crafting job ads that magnetize top talent, Pete shares a system that transforms hiring from reactive to strategic, rooted in core values and tailored to property management success.

You’ll Learn:

👉 Why employee churn is a...

This isn’t just another book about property management, it's this weird book for PMs and the way it was created matters just as much as what’s inside.

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, pulls back the curtain on the chaotic, curious, and surprisingly collaborative journey behind his newly released book.

What started as a traditional project almost published in April became something radically different...a living document built from podcast conversations, field insights, newsletter feedback, and AI collaboration.

You'll learn:

✨ Why traditional publis...

What separates the PMs who worry about SEO… from the ones who turn it into a revenue engine?
It isn’t another tool, it’s picking the right niche, saying it in your brand’s voice, and tracking beyond clicks.

That’s the gap Lacy Hendricks and Alex Zweydoff are closing. In this episode of Property Management Frame Breakers, Vendoroo’s Chief Evangelist Pablo Gonzalez digs into how they’re doing the work big vendors skip, and why that shift changes outcomes, not just metrics.

You’ll learn:

✅ Find overlooked keywords fast by anchoring on re...

What if the “impossible” promises in property management, 1-hour replies, 3-day repairs, and owner-specific rules weren’t impossible anymore?

In this episode, Vendoroo’s Chief Evangelist Pablo Gonzalez explores how agentic AI closes the expectation gap and unlocks something bigger than automation: personalization that owns outcomes. From the “dryer at 10 PM” moment to “speak it into existence” house-by-house rules, Pablo shows how 24/7 service can stay deeply human, and why that shift rewrites the PM’s mission from task manager to trusted wealth guide and community builder.

You’ll learn:

⏱️ Close the expectation gap with 24/7 service and fa...

We talk a lot about a near future where property managers get to focus on more meaningful work, instead of getting bogged down in the never-ending tasks of managing doors.  But some property managers are already there.

In this episode of Property Management Frame Breakers, Marc Cunningham joins Vendoroo's Chief Evangelist, Pablo Gonzalez, to unpack the mindset shift that took him from a hands-on operator to the strategic CEO of a 1200-door company.

This isn't about hustle. It’s about opportunism, leverage, and the counter-intuitive strategies that create real scale.

You'll learn:
Duration: 01:01:30

What separates the property managers who grind… from the ones who break through?

It’s not just strategy, or luck, or even hard work. It’s a hidden habit: opportunism.

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, unpacks how breakthrough property managers are creating non-linear leaps by spotting signals and acting before they’re “ready.” And with AI multiplying capacity like Vendoroo, boosting coordinators from 60–80 work orders to 200, with 400 on the horizon, those leaps become even bigger.

From Mark Cunningham’s fail-forward decisions, to Tony Cline’s scorecard systems...

What if instead of asking ourselves if AI is taking jobs, we asked- are we asking our current team to do too much?

In this episode, Pablo Gonzalez sits down with property management strategist Stacey "The Queen of the Chessboard" Salyer to unpack how treating AI as a core "teammate" allows you to break free from linear growth, solve the human capacity problem, and finally build your business into a truly valuable, sellable asset (not a "fourth child").

They cover the real economics behind fees vs. labor, the painful growth breakpoints (hello, 200→500 doors overnight), and th...

For decades, the property management industry ran on one simple rule: get more doors. But in the AI era, that strategy is no longer just outdated, it’s a trap.

On this episode of Property Management Frame Breakers, Pablo Gonzalez talks about how AI is installing a whole new operating system for success. It's a fundamental shift that redefines trust with your clients, reshapes your org chart, and rewrites the rules of growth.

You'll learn:

💥 Why past software promises fell flat and what AI finally makes possible
📈 The new growth model smart PMs are...

What does it take to achieve 97% automation in property management maintenance? We were determined to find out.

When we identified Bill Davy as one of our highest-performing clients, we knew we had to understand his secret sauce. So, for the first time ever, we invited him to a private session at the Vendoroo strategic leadership offsite to deconstruct his methods.

Join Vendoroo's Chief Evangelist, Pablo Gonzalez, as he sits down with Bill Davy, Happy Homes Property Managers (with weeks hitting up to 97% automation), to unpack why his rollout worked so well and how others can...

Property management has long been defined by long hours, constant crises, and a career path that chews up even the best talent. But does it have to be this way forever?

In this episode of Property Management Frame Breakers, Vendoroo's Chief Evangelist, Pablo Gonzalez, discusses the industry’s "dirty little secret"—the "meat grinder" culture that fuels property management burnout and high turnover. He explores why this painful reality has been accepted as part of the job and how a seismic shift is underway through AI in property management.

This isn’t another episode about AI rep...

What if the next $2.5 million in profit isn’t out there but already under your feet?

In this episode, Vendoroo's Chief Evangelist, Pablo Gonzalez, and property management visionary, Mark Brower, unpack the myth of “more doors = more success” and reveal a radically different growth model based on depth, not scale.

You’ll Learn:

✨ Why chasing more doors might be costing you millions
📊 How the “8-8-3 Framework” turns fewer clients into higher profits
💎 The three levels of hidden value in your existing portfolio
🧠 How to define (and attract) your true ideal client
🔥 The...

What if everything you've been told about implementing AI is wrong? We thought it was a magic bullet, but the reality is far more powerful.

In this episode, Pablo Gonzalez takes you inside a working session with David Norman and Nick Jacobson to define what winning with AI actually looks like in property management and to reveal the framework that takes clients from frustration to 85-95% automation.

You'll learn:

🧭 The 90-day roadmap to 85% automation (intense QA → coaching → best-practice layering)
🛠️ How to onboard agentic AI like a superstar hire
📚 How to codify SOPs, vendor ra...

Whether you are visionary that wants to embrace process, but struggles, or you're an integrator trying to get your visionary to embrace process...  this episode is for you.

Join process expert Benjamin Serven and Vendoroo's Chief Evangelist, Pablo Gonzalez, as they reframe systems from rigid rules into tools for creative freedom.

This is a masterclass in leadership and trust, showing you how to evolve from a "doer" into the architect of your company's future.

You'll learn:

🧠 The mindset shift that stops constant emergencies
🤝 Why delegation is about trust (not skill)
🛠️...

Last week, the U.S. launched its “Winning the AI Race” initiative—a full-scale, national AI moonshot aimed at restoring national strength through AI-first manufacturing. But what if this isn’t just a tech race? What if it’s a mirror for the future of property management?

In this episode, Pablo Gonzalez breaks down how this historic event reveals a powerful parallel: property management is a manufacturing business and we are now entering the AI-native era of next-gen operations. From workforce transformation to strategic hiring and the rise of the “AI Czar,” this is your blueprint for reinventing yo...

What happens when an asset manager, overwhelmed by AI hype, stops spectating and starts building?

On this episode of the Property Management Frame Breakers Podcast, host Pablo Gonzalez sits down with Jonathan Buckelew, VP of Asset Management for PEAK Real Estate Capital and founder of the IndustrAI newsletter, to break down what it really takes to move from AI burnout to practical adoption as an asset manager.

This is a behind-the-scenes look at Jonathan’s actual daily habits, tools, and mindset shifts that help him trade $3 tasks for $100 outcomes. You’ll hear how he moved beyo...

Times will get weird during the transition into the AI-first economy, and it’s going to involve tough decisions and tougher conversations.

Which begs the question-

Is it possible to lead through transition, let people go, and still be appreciated for it?  

This is a story about that.

In this powerful mini-episode of Property Management Frame Breakers, Pablo Gonzalez sits down with his father, Humberto Gonzalez, to uncover a story that shaped his understanding of leadership forever.

Together, they unpack the real story behind one of the boldest business tur...

What happens when a burned-out Groupon product leader buys a dusty 300-door portfolio, doubles it to 600, then helps Poplar Homes rocket from 2,000 to 15,000 doors with technology?

In this Property Management Frame Breakers episode, tech-turned-PM veteran Michael Lee joins Pablo Gonzalez to prove AI isn’t a buzzword, it’s the lever that crushes the 600-door ceiling and pushes margins toward 50 %.

You’ll learn
⚙️ How tech can triple door capacity with zero new hires
📉 The cash-flow cliff between 600 and 1,000 doors
💾 Why tenant/owner data is your hidden goldmine
🌍 How two staffers can command a 2,000-doo...

“If it’s not done like I do it, it will not work.”
Sound familiar? That’s not just a control issue. That’s a systems gap and burnout waiting to happen.

In this episode of Property Management Frame Breakers, host Pablo Gonzalez unpacks one of the most dangerous lies in property management: you’re the only one who can do it right.

Drawing from David's story of hiring 25 maintenance coordinators (and still being the one who had to answer the 2 A.M. emergencies) until a shift in mindset changed everything.

That shift? Don’t...

In this episode of Property Management Frame Breakers, Nurith Berstein sits down with Pablo Gonzalez, Chief Evangelist of Vendoroo, to unpack the truth behind AI’s role in property management: AI is here to replace burnout, not your team.

In this conversation, we explore:

🔧 Why reactive teams are evolving into strategic advisors (with the right AI teammate)
🚀 Why AI ownership (not just automation) is the real differentiator in scaling without burnout
💥 How AI teammates are owning maintenance and giving PMs their lives back
📈 Why fixed-cost scaling helps you grow without bloating your org chart
...

If you’ve ever clicked “Assistant” and ended up back in a form… this episode is for you.

In this episode, Pablo Gonzalez breaks down why most “AI-powered” tools still make you do the work. He explains why so many AI tools feel off when it gets bolted onto a ship built for a different ocean.

Drawing from a viral LinkedIn post (which wasn't written about property management but might as well have been) and a brutally honest conversation with Kyle Erb, Director of Systems at Real Property Management (and someone who's lived through the shift), Pabl...

As Director of Systems for one of the largest property management franchises in the country, Kyle Erb has seen it all—flashy demos, AI “add-ons,” and platforms that promise scale but deliver noise.

In this episode, Kyle shares the moment he found what others only talk about:

“This is it. This is what everyone’s been promising—but no one’s actually built.”

This isn’t just about features. It’s about a first-principles shift:
🔁 From reactive to strategic.
🧠 From task-running to trust-building.
⚙️ From bolted-on tools to an AI-first system that actually thinks.
Duration: 00:53:49

What does a 1978 supermarket chain have to do with scaling your property management business in 2025?

Everything.

In this mini episode, Pablo Gonzalez shares the untold story of how his father used automation, leverage, and centralized logistics to double margins—decades before AI, dashboards, or remote teams existed.

But this isn’t just a business history lesson. It’s a reframing of what real growth looks like.

You'll learn:

🏗️ Why scaling starts with structure—not headcount
⚙️ How automation creates capacity, not casualties
💸 What it means to build leverage before you build cos...

What happens when a seasoned property manager decides the best way to serve clients (and his team) is to become an investor?

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with an operator who’s making the bold leap from third-party property management to long-term syndication and ownership.

The goal? Solve client churn, create equity opportunities for employees, and build forever cash-flowing assets.

You’ll learn:

🏚️ Why short-term deals create long-term pain and how a “forever hold” strategy changes everything
🧭 How reorienting your team’s miss...

Tell your owners they’ve got 5-star service, 24/7—customized to their schedule and needs.
Not as a pitch, but as reality.

In this mini episode, Pablo Gonzalez, Chief Evangelist at Vendoroo, unpacks how AI is finally bridging the gap between what owners expect and what PMs can realistically deliver without burning out teams or breaking workflows.

You'll learn:

🔴 Why most PMs are still losing the expectations game
⚡ How agentic AI flips burnout into bandwidth
🕙 The 10 PM dryer moment that changed how one resident saw everything
🧠 What “speak it into existence” means...

Most property managers are chasing automation—faster responses, cleaner dashboards, more hands off.
But what if that’s the wrong finish line?

In this episode of Property Management Frame Breakers, Vendoroo’s David Normand flips the script: automation isn’t the goal. Personalization is.

We unpack how PMs became invisible not because they stopped delivering—but because they never designed for trust, relationship, and emotional touchpoints. And how Agentic AI isn’t just faster… it’s felt.

Here’s what we get into:

🤖 Why the future of PM isn’t “do more with less”—it’s “...

In this bold, eye-opening mini-episode, Pablo Gonzalez takes you inside the minds of today’s most forward thinking property management leaders — the property management voices who aren’t waiting for change, but actively shaping it.

From Mark Brower’s radical take on ownership, to Jordan Muela’s fearless decision to rebuild his business, to Jay Berube’s sharp insights on navigating AI disruption, and Mark Ainley’s brilliant local content strategy.

These leaders aren’t just reacting. They’re engineering operational breakthroughs, scaling property management businesses, and future-proofing their models against disruption.

You’ll learn:

⚡...

What happens when a property manager turns tragedy into purpose and a book into a movement?

In this episode of Property Management Frame Breakers, Pablo Gonzalez sits down with PM coach and author Jo-Anne Oliveri to explore how the future of property management will be won, not by those clinging to the past, but by those courageous enough to lead through change.

From writing a book before AI was even a thing, to rewriting it with AI today, Jo-Anne shares her deeply personal journey, bold industry observations, and unapologetic belief that the biggest threat to...

Every door you manage takes time, energy, and risk. But what if the real wealth isn’t in managing more doors, it’s in owning more of them?

In this episode of Property Management Frame Breakers, Pablo Gonzalez unpacks a seismic question from Mark Brower, sparked on a desert drive home from the Grand Canyon:
"Is it too hard to scale?" or 'Even if I scale it… will it still matter?”

Sparked by Warren Buffett’s timeless advice and Peter Lohmann’s Top 20 PM Companies list, this conversation is a wake-up call for anyone stuck on the...

What if your daily lunch routine is the secret key to unlock company growth?

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with Ed Kirch —a property manager who turned 300 units into a long-term wealth engine, owning 220 of them himself  — to unpack how he transformed his PM company into a wealth-building machine.

You’ll learn:
🥪 Why relationship capital is the most undervalued asset in property management
📈 How self-directed IRA partnerships fund deals without bank loans
🛠️ How sweat equity becomes real equity in 50/50 partnerships
🚫 Why avoiding refis an...

Everyone’s asking if AI will take your job. But it's time to start asking if you’re ready to hire it.

In this solo deep dive, Vendoroo’s Chief Evangelist, Pablo Gonzalez, makes the most important distinction in today’s AI conversation: the difference between generative AI and agentic AI and what it really takes to build an AI you can trust like a teammate.

Because Agentic AI is picking up speed and it’s not just automation anymore.
It’s ownership. And for the first time, property managers are seeing what that really means...

Think you're too new to scale? Think again. 

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with Sylvie McCraken to unpack what it really takes to build a modern property management business from scratch—and scale it faster than anyone thinks possible.

You’ll learn how Sylvie:
⚡ Compresses 5-year goals into 1 through strategic mentorship
🚪 Builds trust by doing the unscalable—from open houses to 15-min callbacks
🧠 Designs systems for scale before scale even arrives
💬 Closes sales without pitching—just smart, empathetic questioning
🤖 Uses AI to spike the ba...

You’ve heard vendors pitch tech before—feature flexes, roadmap bravado, one-size-fits-all stacks.

But Randall Henderson isn’t here to play that game.

As COO of Rentvine, he’s pushing a philosophy most platforms are too afraid to embrace: don’t build for control—build for context.

This isn’t about flashy dashboards or lock-in contracts. It’s about giving the property manager the steering wheel—with tech that adapts, empowers, and stays invisible unless needed.

In this bold, frame-breaking episode of Property Management Frame Breakers, Randall and Pablo dig into:

Why true...

Owning rentals is both, low hanging fruit for property managers, and the best way to build wealth.  So why don't more property managers do it??

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with Tracy Streich, to unpack what happens when property managers become investors—and how owning property shifts everything from vendor loyalty and operational speed to team stability, cash flow, and real retirement options.

Tracy shares how he went from accidental landlord to multi-exit entrepreneur tracing the portfolio he built, step by step, from heat-of-the-moment ren...

What if you could achieve zero churn?

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with Robert Dell’Osso, President of MasterKey Property Management, to talk about how his approach to radical transparency is powering MasterKey’s growth while keeping all their existing clients.

You’ll hear why Robert believes:
📊 Transparent financial reporting is the ultimate loyalty tool
💬 Proactive communication beats reactionary service
🚀 AI frees your team to focus on what actually drives business growth
👥 Remote teams, when empowered, become your biggest advantage

If you’re...

What started as a fake maintenance call turned into a real glimpse at the future of property management.

In this episode of Property Management Frame Breakers, host Pablo Gonzalez dials up “Lisa”—Vendoroo’s AI receptionist—and what unfolds is nothing short of jaw-dropping.

From troubleshooting toilets to tariffs and investing, Lisa doesn’t just handle the call—she owns it.

You’ll hear:

🚽 How Lisa instantly escalates a maintenance emergency
🧠 The exact decision tree she uses to triage vs. troubleshoot
📈 Her (actually smart) perspective on buying rentals in today’s market
🤖 Why...

Three internal AI memos leaked from Shopify, Duolingo, and Fiverr—and they weren’t written for headlines. They were written as wake-up calls to their own teams. The message?

AI isn’t coming. It’s already deciding who survives.

In this episode, Vendoroo's Chief Evangelist, Pablo Gonzalez, breaks down each memo—what they said, how the tone escalates from policy shift to existential threat, and why they all point to one unavoidable truth:

What used to be impossible is now the new hard. And what’s merely hard? It’s already being automated.

He di...

Ready or not, AI is about to expose the leadership gap hiding in plain sight.

In this no-BS episode of Property Management Frame Breakers, Michael Fisher pulls no punches: AI isn’t just here to automate tasks — it’s here to separate true leaders from managers clinging to the past.

From scaling companies to mastering the shifts from VAs to AI, Michael reveals a hard truth: growth doesn’t stall because of markets or models — it stalls because leaders fail to evolve.

You’ll learn:
💡 Why leadership — not just systems — is the biggest bottleneck...

Join host Pablo Gonzalez on the Property Management Frame Breakers podcast as he unveils the backstory and strategic approach that led to a remarkable achievement at the NARPM Broker/Owner event. 

Discover how strategic community building, content co-creation, and genuine relationship-building drove massive success and brand trust for Vendoroo. 

Learn about Pablo's decade-long journey of leveraging community value, the impact of AI advocacy, and the transformative results of their innovative marketing tactics in the property management industry.

🌟 Stay Connected with Us:
 
🎙️ Follow Pablo Gonzalez on LinkedIn
💼 Follow Vendoroo on LinkedIn Duration: 00:23:36

Rental property management is evolving — and simply fixing problems isn't enough anymore.

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with Paul Arrington ——Broker/Owner of PMI Arrico Realty and Property Management, and a nationally recognized property management leader — to talk about his unique approach on growing revenue in his business and be seen as an asset manager.

They break down why today's winners must move beyond daily firefighting and start creating visible, strategic value that owners can actually see, trust, and invest in.


You’ll l...

In property management, growth is addictive—but dangerous.
While you’re chasing the next deal or door, your oldest, most loyal clients can quietly slip away.

In this episode of Property Management Frame Breakers, host Pablo Gonzalez returns to Stacey’s powerful vision of a trust-first property management company—but this time, he tackles the real question: how do you get from here to there?

Pablo explores why neglecting your long-term clients is the silent threat no one’s talking about, how to reconnect with your existing portfolio, and what practical steps will move you from f...

A bold truth was laid bare: most PM companies profit the most when their clients suffer the most—through tenant turnover, late fees, and avoidable issues.

In this episode of Property Management Frame Breakers, Mark Brower —founder of Mark Brower Properties gets radically honest about the structural flaws inside most property management businesses—and what happened when those flaws showed up in his own team. After losing all three of his PMs, Mark went inward, rethinking alignment from culture to operations to pricing.

You’ll learn:

🧠 Why “psychological safety” isn’t about comfort—it’s about predicta...

In this solo episode of Property Management Frame Breakers, Pablo Gonzalez unpacks an idea that’s been rattling around in his head: what if the evolution of AI mirrors the invention of the wheel?

Not just the wheel itself—but how we first used it for pottery, then one day, someone turned it sideways… and everything started to move. That shift—from shaping clay to transporting people—feels a lot like what we’re experiencing right now with artificial intelligence.

Generative AI was the first big spark. But Agentic AI? That’s the wheel in motion. That’s...

The biggest growth bottleneck in property management isn’t people, time, or tech.

It’s capacity—and most PMs are short on it.  That's why the most successful property management companies today are no longer just hiring people... they're hiring AI Agents.

That is just one of the big takeaways Jay Berube- executive coach, BetterWHO co-founder, and AI Expert- and Vendoroo's Chief Evangelist, Pablo Gonzalez, had after 3 days in Colorado for NARPM Broker/Owner.

In this episode of Property Management Frame Breakers, they catch up after the conference and break down all their takeawa...

The days of needing a Fortune 500 budget to build AI tools are over. Now, any PM can build a chatbot or custom agent in a weekend.

In this episode of Property Management Frame Breakers, Pablo Gonzalez breaks down a game-changing conversation between Peter Lohmann and Wolfgang Croskey—and adds a third lens you need to hear: the builder’s POV from inside the AI engine room.

This episode dives deep into how property managers can stop fearing AI and start using it to become more human, more visible, and more trusted than ever before.

...

Caution looks smart—but what happens when playing it safe is the fastest way to fall behind?

In this episode of Property Management Frame Breakers, Stacey Salyer — Property Management Strategist, acquisition advisor, and founder of a remote-first PMC — breaks down why early adopters win bigger and why most property management companies are scaling backwards. From outdated org charts to hiring the wrong roles (and doing it too fast), Stacey shares how she built for flexibility, exited successfully, and now coaches other PMCs on how to futureproof a property management company.

This is a full-on mindset shift...

Major question: How to Turn Volatility into Visibility?

In this mini-episode of the Property Management Frame Breakers Podcast, host Pablo Gonzalez explains why right now—amid stock market chaos—is the best time for property managers to go loud (and how AI is the tool that makes it possible).

This episode reframes the crash as a moment of massive opportunity—if you’re willing stop being invisible and start using AI to actually to be seen, tell your story and build local trust fast.

This is about being the calm in the storm and beco...

What if the reason your team isn’t scaling… is because they don’t believe in what you’re building?

In this episode of Property Management Frame Breakers, Jason Hull — founder of DoorGrow — reveals why most property management teams are set up to fail from day one. From hiring misaligned people to leading with the wrong values (or too many of them), Jason breaks down the hidden dysfunction inside PM companies and what it really takes to build a team that owns outcomes, not just tasks.

This is a blueprint for rewiring your culture around clarity, acc...

Breaking the Frame: Transform Your Quarterly Goals with Bets

In this episode of the Property Management Frame Breakers Podcast, host Pablo Gonzalez shares an innovative approach to setting and achieving quarterly goals by using a 'bets' framework instead of traditional KPIs. 

Pablo dives into Vendoroo's recent success, explaining how this mindset has led to three consecutive 'frame breaking' quarters. 

He outlines:

- his own successful bets from the previous quarter 
- the impact they had
- how you can apply this strategy to achieve your own Q2 goals. 

...

What if the next law passed could kill your revenue—and you didn’t even see it coming?

In this episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Alex Zweydoff, government affairs powerhouse and rising voice in Florida property management, to unpack one of the most overlooked risks in the industry: legislation.

Whether it’s lead-based paint fines up to $37,500 per day, the slow-motion Section 8 collapse, or squatter loopholes that cost PMs months of rent, Alex is at the front lines—meeting with lawmakers, fighting for clarity, and sounding the alarm.
Duration: 00:54:40

What do 200-mile races and property management have in common? More than you'd think.

In this episode of the Frame Breakers Podcast, Tony Cline discusses the various facets of transformation, both personal and professional. From his journey from serious illness to becoming an ultra endurance athlete to building a successful property management business, Tony shares his approach to change and growth. 

The conversation dives into the importance of vulnerability, surrounding oneself with the right people, and the strategic shift from being an entrepreneur to becoming a business owner. Tony also highlights his unique approach to e...

Join Pablo Gonzalez, chief evangelist at Vendoroo, as he unveils a groundbreaking moment in property management—a technological revolution akin to Roger Banister's four-minute mile achievement. 

Pablo introduces PMROO and ResiROO two AI agents designed to transform maintenance coordination and resident interactions, capable of learning and improving through natural language coaching. 

Explore how these AI innovations offer a scalable, reliable, and empathetic solution, enabling property management teams to focus on critical human interactions. Discover the future of automated solutions that could redefine the property management business model. 

Tune in for insights and a demo...

Most property managers don’t start their business with an exit plan—but what if that’s the key to long-term success?

In this episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Nick Molina, an investor and business owner who has built, bought, and sold multiple companies, including in property management. They break down what makes a property management business valuable, scalable, and sellable—even if you never plan to sell.

Nick shares insider knowledge on:
✅ The rise of entrepreneurs through acquisition (ETA) and why property managers are in demand.
✅ The...

AI can speed up your writing, but if you’re using it to replace your voice, you’re doing it wrong. In this episode, I break down my exact process for using AI to write high-impact newsletters—without sounding robotic.

You’ll learn:
✅ How I use AI to brainstorm, refine, and optimize content
✅ The "Editor-in-Chief" mindset that keeps AI from taking over your voice
✅ The best AI prompts for crafting engaging, actionable, and persuasive content
✅ How AI helps me write faster while making my ideas clearer and easier to apply

If you’ve ever wond...

What if your property management team thought like investors? What if they weren’t just managing homes, but actively building their own portfolios?

In this episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Jim Shonts, a top-performing franchise owner at PMI, to explore how he’s cultivated a team of investment-minded professionals—people who understand their clients because they are the client.

They discuss:
✅ Why hiring real estate investors—or future investors—gives your business an unfair advantage.
✅ How Jim encourages his employees to start their own investment journeys.
✅ The impa...

Harnessing AI for Property Management: Insights from the AI Pavilion & David Norman

In this episode, Dave Normand shares his journey from managing 80 doors to overseeing thousands, revealing the hard truths about maintenance, the pressure to deliver "911-level" service on a budget, and the burnout that comes with it. We dive into why traditional SaaS solutions have fallen short, the fear property managers have about AI, and why the right kind of AI isn’t about replacing you—it’s about becoming your “mini-me.”

Tune in to hear:
✅ The "ambulatory mindset" in property management—and why it’s unsus...

Some of the biggest wins—and biggest threats—in property management don’t happen in the office. They happen in the halls of government, in professional associations, and in the relationships you build along the way.

In this episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Lacy Hendricks, Director of Marketing & Broker Associate REALTOR® at Hendricks Property Management LLC, to talk about why getting involved is the key to future-proofing your business. From leading NARPM’s governmental affairs efforts to shaping local policy in Texas, Lacy shares how stepping up has transformed her career, h...

Adapting Property Management: Embracing Millennial Clients

In this episode of the Property Management Frame Breakers Podcast, host Pablo Gonzalez explores three major context shifts impacting property managers today: Wall Street's rush into the market, the great affordability crisis, and the great generational wealth transfer. 

The focus is on the latter, specifically how $84 trillion is transitioning from Boomers to Millennials, creating a new client base with different expectations and needs. Gonzalez breaks down how Millennials' upbringing, preference for digital solutions, and comfort with the DIY and shared economy necessitate a shift in property management strategies. 

...

Property management is changing fast. The old ways of tracking work orders, managing vendors, and keeping owners happy just aren’t cutting it anymore.

So what’s the next move for property managers who want to stay ahead?

In this episode of Property Management Frame Breakers, host Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with David Normand, Chief Property Manager of Vendoroo, to break down the communication gaps, inefficiencies, and frustrations that have plagued the industry—and what the best property managers are doing about it.

✅ Why property management software has let us down—...

The NOI Mirage: The Real Metric That Matters in Property Management

In this mini-episode of the Property Management Frame Breakers podcast, host Pablo Gonzalez revisits a debate with Jordan Muela regarding the value of Net Operating Income (NOI) in property management. Although NOI is essential, Pablo argues it's not the ultimate differentiator in the industry. Through personal stories and observations, he highlights that the ability to handle critical moments and reduce 'Kitchen Table Arguments' (KTAs) often outweighs the marginal differences in NOI. 

This episode challenges traditional views, urging property managers to rethink their priorities to r...

In business, momentum is everything. But what happens when the momentum that got you here becomes the very thing holding you back?

In this episode, host Pablo Gonzalez sits down with Jordan Muela, CEO of LeadSimple, to talk about reinvention, operational breakthroughs, and why the industry is primed for a massive shift.

Jordan isn’t just another entrepreneur in the space—he’s built multiple successful companies, scaled LeadSimple into a powerhouse, and made the tough calls when reinvention was the only path forward.

Here’s what you’ll learn in this episode:
✅ The...

In Episode 4, we explored the massive shifts shaping the future of property management—Wall Street’s entry, the transition from serving boomers to millennials, and how AI is poised to either empower or endanger property managers.

Now, in this episode, we’re taking that discussion from theory to practice.

In this panel from SFHPM2030 (The PM AI Summit), Pablo Gonzalez, Chief Evangelist of Vendoroo, moderates a conversation with three forward-thinking property managers who are actively implementing AI in their businesses:

- Randall Henderson – COO of RentVine
- Gina Hill – VP of Operations at Peak Pr...

In this episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Jay Berube, CMO & Co-Owner of BetterWho, to unpack how AI and remote teams are converging to redefine operational efficiency and profitability in property management.

Jay didn’t start out as an AI guy. He first scaled a property management company from 0 to 350 doors in two years, and in the process he realized something:

Efficiency = Profitability.

His quest for efficiency led him to start BetterWho, the highest quality remote teammate staffing agency in property management, but today efficiency means embracing AI...

This opening keynote from SFHPM2030 (the PM AI Summit) discusses the context changes happening in property management- Wall Street's entry, the shift from serving boomers to millennials, and the anticipated revolution brought by AI- and how that will create massive threats and opportunities for the single family home property manager.

Pablo Gonzalez, Chief Evangelist of Vendoroo, and Jay Berube, Co-Founder of BetterWho, explain key concepts on seminal books about technological disruption, 'The Innovator's Dilemma' and 'Play Bigger', contextualize them to property management, and tease out how a modern day property manager can avoid the type of pitfalls...

Imagine selling shoes with your face on them—not because you’re a celebrity, but because you’re that beloved in your market. 

That's a frame breaking idea for property managers... and THAT is exactly  what Mark Ainley has done with his podcast. 

As the co-founder of GC Realty & Development and one of the voices behind the Straight Up Chicago Investor Podcast, Mark has built more than a thriving property management business—he’s created a community.

In this episode, host Pablo Gonzalez digs into Mark’s secret sauce: how a local podcast turned GC Realt...

What does it take to truly succeed in property management? According to Mark Brower, it starts with one bold philosophy: own the outcome.

In this episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Mark Brower, founder of Mark Brower Properties, to unpack the leadership mindset that’s transforming property management. Mark’s “own the outcome” approach isn’t just about taking responsibility—it’s about building trust, setting high standards, and delivering unmatched value to clients, residents, and teams alike.

Mark shares how this philosophy has shaped his business, helped him recruit and re...

AI is no longer just hype—it’s a seismic shift. But let’s get real: When will AI actually replace employees? And what does this mean for property management?

In this premiere episode of Property Management Frame Breakers, host Pablo Gonzalez sits down with Reza Kesh, Harvard PhD, serial entrepreneur, and CEO of Vendoroo. Together, they unpack how AI can solve the industry’s toughest challenges and why it’s less about replacing jobs—and more about replacing problems.

Reza shares his journey from growing up watching his father struggle with maintenance to building a $100M busi...

The property management industry is at a crossroads.

Wall Street, Silicon Valley, generational wealth transfers, and AI are reshaping everything we know about managing single-family homes.

In this teaser episode of Property Management Frame Breakers, host Pablo Gonzalez introduces the forces driving massive change and highlights the innovators breaking the mold. Join us on this journey to uncover the future of property management and hear the stories of those already redefining the game.