The Freight Coach Podcast

What kills legitimate trucking businesses, and is enforcement finally catching up? Today, let's break down a nationwide fraud prevention and trucking compliance report led by the Minnesota Trucking Association in this episode with MTA President, John Hausladen!

John targets seven critical areas including CDL integrity, non-domiciled CDL enforcement, fraud prevention, and e-log accountability, all aimed at protecting compliant carriers and improving highway safety, how small trucking companies are getting crushed by expensive verification technology, flawed onboarding systems, and lack of human support, while bad actors continue to exploit regulatory loopholes, and the alarming audit results showing serious...

Is freight fraud really just "part of doing business" now, or are we finally at a breaking point? And what happens when organized crime syndicates start treating the freight industry like a cash machine?

Listen to John Cantera of Freight Fraud Task Force Inc. in this conversation sharing how freight fraud has evolved from basic double brokering into full-blown cargo theft fueled by international and domestic criminal networks, why broker apathy, cost-driven booking decisions, and inconsistent vetting are putting legitimate carriers at serious risk, and how rising insurance costs and market pressure are squeezing the wrong players...

In this episode, we'll hear what can happen when brokers aren't financially prepared to weather market swings and how new regulations reshape the freight landscape with today's returning guest, Ken Adamo from DAT Freight & Analytics!

We break down the new FMCSA broker financial responsibility rule, why automatic authority revocation within seven days is a necessary step toward freight market stability, stronger broker compliance, and more reliable carrier payments, the current freight market conditions—rates are moving up, but volumes and gross margins are flat, putting real pressure on broker profitability heading into early 2026, and why transparent pricing, fl...

Are freight rates really stabilizing, or are we just riding another seasonal spike, and what does tighter CDL enforcement mean for capacity in 2026? Tune in today to learn the current freight market trends using real lane data and a strong outbound Minneapolis market!

We dig into why lane-specific pricing, seasonal volatility, and inverse market flows matter more than headline spot rates, how brokers can protect margins with consistent pricing strategies, and what tightening truckload capacity—down roughly 7.5% since 2023—means for carriers and brokers heading into a muted 2026 demand outlook.

We also get frank about the upco...

How bad has freight fraud really gotten, and what's it costing the carriers who are doing things the right way? Today, we've got Pamela Polyak from Polyak Trucking back to the show to explain how fraud in trucking is escalating fast and why legitimate carriers are being forced to spend more time proving they're real than actually moving freight!

She talks about the outdated carrier vetting systems, rising insurance costs, stolen loads, and the growing compliance burden crushing small trucking companies, especially one-to-ten truck operations. 

We get into real solutions, including government-backed tax credits for c...

Are you overcomplicating fitness before you even get started, or burning out chasing results that aren't sustainable? In this episode, Robert Bain is back to explain what real, long-term fitness actually looks like—starting simple with daily movement and understanding that fitness is a personal, multi-year journey, not a 30-day transformation.

We talk realistic training strategies that balance intensity and recovery, why hydration is non-negotiable for performance and muscle recovery, and how chasing social-media physiques sets most people up for frustration.

Robert also shares how losing and keeping off 75 pounds came down to consistency, portion co...

Most people don't need more motivation — they need structure. In this episode, we break down how to design your day with intention so you stop reacting, start planning, and stack real wins. I'll walk through the exact strategies I use to time-block, prioritize the right tasks, avoid distractions, and keep momentum when the day goes sideways.

This isn't a theory. It's a simple system anyone can run — business owners, sales pros, leaders, or anyone tired of feeling behind. If you've ever said "there just aren't enough hours in the day," this episode will show you how to take...

In this episode, I open up about what happens after you quit — the quiet work of learning to live without alcohol and rebuilding life from the ground up. I share how I replaced destructive habits with purpose, structure, and productivity, and what I did on the days motivation wasn't there. If you're thinking about getting sober — especially heading into a new year — this is a real, honest look at what life can become when "numbing out" is no longer an option!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show...

In this mashup replay episode, industry experts Ryan Schreiber and Bill Holaday cut through the hype around AI and automation in logistics and trucking, focusing on where real, measurable value is actually created!

They explore why many companies only achieve incremental gains due to poor strategy, messy data, and weak integrations, and how both brokers and fleets, especially smaller operators, can unlock outsized returns by automating core operational workflows such as billing, compliance, document processing, and track & trace!

These conversations provide you with practical guidance on implementing AI with purpose, improving productivity, strengthening cash flow...

Are you chasing AI because it sounds good, or because it actually solves a real problem in your freight brokerage? And are you protecting your data, your margins, and your relationships while you do it?

Let's hear the real cost of AI in transportation and why proprietary AI and workflow automation can be a smarter long-term play in this episode with Herbert Orellana of Avanza BPO & Nearshoring and Sterling Engelhard of Data Gurus Group.

We discuss AI adoption in freight brokerage, data security, private AI models, why optimizing your internal processes has to come before...

Are legacy intermodal systems holding your operation back, and how long can the industry keep duct-taping technology together before it costs real market share?

In today's episode, Alyssa Norcross from Revenova breaks down why intermodal freight still leans on AS/400 legacy systems that work but don't integrate, forcing teams to juggle multiple platforms, spreadsheets, and manual processes just to move freight. 

We dig into how fragmented tools create inefficiencies, data risks, and slow response times, why AI-driven automation inside a unified TMS is the real path forward for intermodal logistics, how Revenova is embedding automation t...

The trucking industry is heading into a pivotal year. In this episode, we break down trucking's 2026 reality, where mergers and acquisitions collide with increased enforcement and regulation.

We unpack why trucking M&A is expected to accelerate in 2026, driven by rate cuts, private equity interest, and consolidation into specialized freight segments. At the same time, states are expanding ICE 287(g) partnerships, increasing roadside enforcement tied to driver compliance, labor eligibility, and safety standards.

This episode connects the dots between industry consolidation, labor pressure, regulatory enforcement, and operational risk, giving carriers, brokers, and logistics leaders a...

In this episode with Vectra Technologies' co-founders, Kylie Perales and Richard Shure, you'll learn how empty miles kill your margins and how much revenue you leave on the table by chasing the wrong loads!

Kylie and Richard tackles one of the biggest inefficiencies in trucking, deadhead miles, by using AI-driven route optimization and multi-leg load planning to help carriers cut 30-40% of empty truck miles and boost profitability, how Vetra aggregates loads from multiple load boards, ranks the best options based on truck specs and carrier preferences, and explains those choices so dispatchers and owner-operators can make...

If you think your freight operation is exposed to organized theft or unknowingly carrying liability that could wipe out your business, you must listen to this episode with Michael Caney from HIGHWAY!

Michael explains why freight theft has escalated into a national security issue, with organized, often foreign-led crime rings targeting U.S. supply chains, and why freight brokers are increasingly left holding the bag when loads go missing.

We dig into how shipper contracts shift liability unfairly onto brokers, how undisclosed cargo values and fraudulent or "ghost" carriers magnify risk, why insurance agencies and...

How exposed is your trucking operation to cybercrime right now, and are you relying too much on trust and automation? Listen to our guest today, Artie Crawford of NMFTA, breaking down the real cybersecurity threats facing transportation.

The biggest takeaway is simple: no fleet, broker, or carrier is too small to be targeted!

We discuss how AI-driven cyber fraud, business email compromise, and fake load schemes are hitting trucking companies hard, why small companies are often the most vulnerable, and how multi-person verification, cybersecurity training, and multi-factor authentication can dramatically reduce risk!

2026 NMFTA...

In this episode, we'll break down the hottest trends in the freight market right now, from seasonal capacity crunches driving reefer rates to two-year highs, to why brokers and carriers must price based on regional market conditions instead of guessing in the spot market!

Dive in today to know why tender rejection rates need context, how historical freight data helps avoid false market optimism, what the proposed ROUTE Act could mean for expanding the future truck driver pipeline without compromising safety, the FMCSA's ongoing chameleon carrier problem, and why better enforcement and insurance accountability matter for industry...

How do you drive freight theft down to nearly zero, and what would your business look like if you could finally stop chameleon carriers, double-brokering, and fraud before it hits your dock? Let's hear it from our returning guest today, Ryan Joyce from GenLogs!

Ryan returns to the show to dig into how combining physical asset tracking with strong digital vetting is cutting freight theft for their customers, how chameleon carriers hide behind multiple DOT numbers, why selling motor carrier numbers is fueling fraud, and how GenLogs' new compliance suite is bringing real-time alerts straight into your...

Don't miss out on this episode with Danny Ramon of Overhaul to know the real threat to your freight, what's really happening online, and how fast cargo theft is evolving!

Danny breaks down how cargo theft has become a full-blown, organized industry, blending cyber attacks and coordinated physical moves that let criminals walk away with entire shipments in minutes, why everyday consumer goods are now prime targets, how social media demand is reshaping black-market trends, and why tech alone won't save you if you don't have the human oversight to back it up!

No one's...

What do shifting regulations, flat demand signals, and driver retention struggles really mean for 2026? Listen to the episode today to better understand if the freight market is finally tightening and what the data and trends tell us!

Let's discuss the upcoming regulatory changes like visa enforcement and ELD crackdowns that could tighten capacity further, 2026 volume expectations, flatbed trends, one of the biggest issues we can control: driver respect, and the noise on safety enforcement and non-domiciled CDL debates!

Resources / References

How do you actually build a sustainable growth and lasting sales strategy in freight? Mike Mikulik from SPI Logistics is back and live to share how they're driving real year-over-year growth by doubling down on existing customers, tightening up their cold-calling strategy, and investing heavily in tech that actually moves the needle!

We discuss how respecting people's time builds long-term trust, why agent recruitment needs to be transparent, fast, and rooted in support, and how SPI's push into international air and ocean freight is helping agents deepen their book, navigate supply chain volatility, and stay competitive in...

Let's see what AI adoption really looks like inside the freight industry in this episode with our returning guest, Dhruv Gupta from Drumkit!

Dhruv shares the three types of customers in the AI space, why human oversight still drives decision quality, where the best automation opportunities actually live, and why setting realistic expectations matters.

He also digs into rolling out AI without blowing up your workflows, why cultural buy-in matters just as much as the tech itself, product limitations, the future of conversational AI, and how AI will free brokers to focus on relationships and...

Keep up with the real freight market in today's returning guest, Cody Koehler of A&Z Trucking, discussing how weather swings can explode spot rates overnight, why local conditions matter way more than any national "average", capacity challenges, the slow burn of driver supply adjustment, and the tightening compliance landscape that's about to weed out a huge chunk of non-compliant brokers when the new bond rules hits.

We also talk about the importance of carrier partnerships, taking short-term losses to protect long-term contracts, and why transparency keeps your customers locked in even when the market gets chaotic!<...

What's the real cost of fraud, and how do we finally shut the door on the criminals exploiting the transportation industry?

In this episode, Chris Burroughs breaks down how the Transportation Intermediaries Association (TIA) is stepping up with a new fraud hotline that connects 2,000 members directly to the FBI, helping track patterns, tighten data collection, and speed up responses to cargo crime!

We also dig into how organized crime takes advantage of weak FMCSA oversight, why boosting the broker bond matters, the push for enforcement under MAP-21, the role industry advocacy plays, why unregulated dispatch...

Are you watching the freight market shift beneath the holiday noise and prepared for the regulatory shakeups shaping 2026?

Listen to the real trends driving today's trucking industry, from holiday-masked rate movements and tightening December capacity to diesel prices putting pressure on operating costs.

Let's also talk about why the FMCSA's overhaul of ELD approvals and the removal of nearly 3,000 fraudulent CDL schools are raising the bar for safety, compliance, and long-term carrier competitiveness, the impact of rising tariffs, new port fees, and legal uncertainty on heavy equipment shippers, and how weather disruptions and elevated tender...

Eliminate guesswork in specialized freight, protect your margins, and stop wasting time chasing the wrong carriers by listening to this conversation with Michael Naumowicz from Wize Load!

Michael explains why specialization in flatbed, open deck, and heavy haul freight is the niche for brokers who want to reduce risk and build real credibility, how Wize Load's integrated platform brings together dynamic rating, load posting, and carrier matching to simplify the complex world of permits, routing, escorts, and high-value equipment moves, what helps brokers avoid costly mistakes and deadhead miles, and how their interactive permit map, carrier filtering...

What's really driving carrier success in a tough freight market? And how are factoring, automation, and fraud prevention reshaping the way trucking companies stay alive and profitable?

Listen to Grace Maher from OTR Solutions, our first guest this week, speaking about how factoring has evolved into a strategic financial tool for most small carriers.

Grace digs into how modern factoring helps carriers stay organized, invoice faster, and build stronger broker relationships through better vetting and automated fraud detection, and how OTR's instant funding puts money in carriers' accounts within seconds, even on weekends, giving small...

In this mashup episode, Dr. James Kenny shares how disciplined targeting fuels cleaner data, stronger conversion, and smarter use of AI for outreach, appointment scheduling, and operational automation, the stuff that actually cuts costs and boosts margins, while Dean Croke brings the heat with carrier economics, showing how owner-operators with low debt can run profitably at lower rates, how rising operating costs are shaping bid strategies, and why knowing your true break-even point is non-negotiable. 

Watch their full episode on YouTube

What would the freight industry look like if we all spoke the same digital language? And how much time and money could we save if billing, visibility, and documentation finally flowed in real time? Today, Keith Peterson from NMFTA shares the launch of the Digital Standards Development Council, one of the biggest steps our industry has taken in years toward unified terminology and API standardization!

Keith and I talk about eliminating confusion around basic terms, replacing paper bills of lading with real API-driven E-BOLs, cutting integration costs with one API standard, and bringing true billing transparency through...

Are we really fixing the trust gap in trucking, or just talking about it? And how much of our industry's problems stem from simple accountability? Dive into this conversation with Avante Jackson of The CDL Shorty Drivers 4 Drivers (D4D)!

Avante starts with the real issues holding freight back - the carrier–broker relationship, why long-term partnerships, transparent vetting, and steady follow-up are the backbone of reliable operations, the realities of cargo theft, and why better documentation, photos, and check-ins need to become standard.

From CDL training gaps to outdated safety standards, to the importance of...

In today's episode, Kyle and Kevin from Coltrain Onsite Fleet Care share how their people-first, mobile fleet maintenance model is reshaping the trucking industry!

We dive into how their on-site repair approach reduces downtime and total cost of ownership, why customized preventative maintenance schedules beat traditional mileage-based PMs, and how investing in top-tier technicians and best-in-class tooling helps them achieve near-zero turnover.

We also talk about the growing demand for mobile maintenance, the impact of the technician shortage, and why their customer-centric, no-VC, slow-and-steady growth strategy is winning trust with fleets!

...

Today, we'll break down the real story behind short-term load surges, tightening capacity, and why the usual holiday bump isn't showing up this year. 

With truck posts down 26% and long-term demand still soft, we're heading into 2026 with stable pricing, flat margins, and a freight market that rewards consistency and data-driven strategy.

Let's also discuss how falling truckload rates are reshaping the RFP process, why keeping 2026 pricing level with 2025 is the smartest move, how tech-driven automation is going to transform bid cycles sooner than most people think, the regulatory shake-ups around foreign CDLs and the potential i...

In this episode, Freight 360 Podcast hosts Ben Kowalski and Nate Cross join us to share what actually drives a brokerage's success and what separates real performers from excuse-makers in the industry!

Our guests break down why new brokers are finding fast success through hands-on coaching, consistent activity, and a commitment to fundamentals, how a small operation can achieve millions in revenue, the benefits of niche specialization and cold calling, and the truth about mindset!

This conversation is all about practical strategies that build confidence, sharpen communication, and drive long-term brokerage growth, so be sure to...

What if the key to safer routes, better loads, and higher driver earnings is already sitting in your pocket? Chris Oliver from Trucker Path shares how their crowdsourced data, powered by over a million drivers, helps owner-operators and fleets make smart decisions with real-time weather, routing, parking, fuel, and dock insights.

We discuss why their truck-specific navigation system outperforms generic apps, how their free load board is helping drivers boost revenue without platform hopping, and why user-first design is the real reason a third of the industry already trusts their platform. Plus, Chris shares how AI-driven voice...

Commercial auto insurance is shifting fast, policy exclusions are catching people off guard, premiums are climbing nationwide as loss ratios stay sky-high, and the financial barriers around captives continue to squeeze mid-sized fleets, and in this episode, Jeff Gordon and I dig into what brokers, carriers, and fleet owners need to know right now.

If you're trying to keep your costs in check, avoid uncovered losses, and build stronger relationships with the right partners, this conversation lays out exactly what today's risk management should look like in trucking, so keep tuning in to learn more!

<...

What's really driving sustainable freight pricing right now? And how are data, regulation, and carrier relationships reshaping the industry heading into 2026?

Let's start this week by discussing why sticking to a disciplined, data-backed pricing strategy is the true path to long-term lane ownership and stronger carrier partnerships, why volume is the profit driver, and how brokers can win by removing emotion from their pricing decisions.

Also hear some insights about the back solicitation clauses and how overreaching contracts destroy trust instead of building it,  the 17,000 potentially invalid CDLs coming out of California, and the need f...

What's going to separate the winners from everyone else in 2026? Are you focusing on the fundamentals that actually move the needle?

In this conversation with our returning guest, Mike Riccio of More Than Miles Consulting, we discuss why success in this market comes down to trust, execution, and relationships, not chasing every shiny opportunity!

Mike and I dig into controlling the controllables, dialing in your sales plan, tightening up your messaging, and building a culture that actually performs regardless of tariffs, rates, or the economy.

We also cover utilizing technology as a tool...

Welcome to today's episode with Jon Pruitt of Nutrabolt, live at the LTNA ( Logistics & Transportation Networking Association) 2025 Conference!

Jon breaks down why tailored sales strategies, niche specialization, and consistent service are what actually win freight in the current market, how focusing on specific freight types like food, beverage, or open deck builds stronger customer trust than chasing every lane at the cheapest rate, what shippers really want, and how using data analytics can help carriers uncover new opportunities.

From driver validation for security to leadership communication during rep transitions, this episode is all about what...

Are we finally seeing signs of freight market stability, or is this just the calm before another shift? Today, let's talk about the current state of the freight market, spot rates, and supply and demand as we're heading into the holidays!

Tune in to find out why a true market recovery might not happen until 2026, how smart carriers are focusing on operational excellence to stay ahead, the ripple effects of the recent 42-day government shutdown, the pause on new CDL rules, and how tariff strategies could shape America's long-term economic strength!

Resources / References Duration: 00:32:50

How can we better support the men and women who served—and make sure they're not left behind when they come home? 

In this episode, we've invited US veterans Luke Flatebo and Cole Rush to have a real, unfiltered conversation about the state of veteran care in America. We talk about the urgent need for stronger mental health support and community awareness, funding gaps in the VA, push for innovative therapies like psychedelics, and how stigma still keeps too many vets from asking for help. 

We also dig into how veteran skills, especially in logistics and...

What does it take to keep a 120-year-old produce distributor thriving in today's fast-paced logistics world? Let's welcome our first guest of the week, Bill Loupée of Ben B. Schwartz and Sons, to talk about how this Detroit-based company has built its reputation by focusing on logistics (not farming) and how that mindset has fueled their success across small retailers, food service companies, and national chains!

We dive into why owning their fleet gives them a competitive edge in time-sensitive produce deliveries, how proactive communication turns potential service failures into trust-building moments, and how the company's i...

We're now on the second day of 2025 TIA Technovations, and we have Carly Gunby from Transfix back on the show to share the winning strategies in freight brokerage!

Carly talks about how automation is changing the game for brokers who want to scale smarter and free up time for customer relationships, how dynamic pricing engines forecast margin shifts, the significance of data-driven insights for making sharper pricing decisions in real time, and why balancing automation with human judgment is critical for long-term success.

This discussion is packed with insights on how to use technology without...

Ever wonder how freight brokers can stay ahead in today's fast-moving tech landscape without burning cash on the wrong tools? Don't miss out on our episode with Sam Haynes from Revenova and James Lemon from SPI Logistics, to share what it really takes to build a smart, sustainable tech strategy in freight!

We break down how to vet technology before signing long-term contracts, why pilot projects are non-negotiable, and how customer feedback should drive every product roadmap.

James shares practical tips on balancing the build vs. buy decision and keeping operations lean by auditing tech...

Today, Greg Finnerty from Concept Logistics is back to let us know what real, sustainable growth looks like in a volatile market and the importance of mastering the basics with authenticity and discipline in freight!

We dig into how self-reflection, process discipline, and consistent cold calling can build predictable growth, while authentic, trust-based relationships keep your business grounded when the market gets noisy, why tech and automation only work when paired with strong processes and accountability, and how authentic leadership, focused on people, not just profits, creates a culture that lasts.

About Greg...

Are you seeing more job seekers fighting for fewer roles these days? How will you stand out or make the right career move in a job market? Let's hear from today's guest, Charlie Saffro of CS Recruiting, explaining the real condition of the job market!

Charlie covers how "job hugging" has become the new normal for professionals, how compensation has shifted from inflated pandemic packages to more conservative and growth-focused offers, the reality of the freight agent model, where independence can mean big rewards but comes with steep costs and serious hustle, and the rising importance of...

In this episode, Eileen Dabrowski is back to discuss how training and development can be your strongest growth lever in today's volatile freight market!

We talk about why investing in your people, refining your processes, and using technology with intention builds long-term stability, stronger relationships, and serious ROI. From vetting carriers faster and handling new regulations, to rolling out tech the right way and tightening your sales strategy, this conversation hits every angle of sustainable growth in logistics.

Whether you're a broker, shipper, or carrier, you'll walk away knowing that consistent training, empathy-driven leadership, and...

Is the freight market really collapsing, or are we just getting caught up in the noise? Tune in to this week's last episode with Sunny Sharma as we cut through the negativity flooding social media and talk real freight business!

We break down what's actually happening in the market, from the so-called "capacity purge" to AI's impact on operations and jobs, and efficiencies, why consistent CDL standards are long overdue, and how cybersecurity is now a non-negotiable part of doing business.

Whether you're a broker, carrier, or owner-operator, this episode is all about staying accountable...

What if thieves could bypass your tracking system without you even knowing? Our returning guest, Curtis Spencer of Bloodhound Tracking Device, tells us how their covert tracking units can help avoid detection, blending right into containers to outsmart organized crime and cybercriminals!

These devices go beyond digital tracking; they capture tamper photos, trigger alarms, and provide physical proof for law enforcement, bridging the gap between cyber and physical freight protection.

Curtis also shared how Bloodhound's triple communication system (cellular, satellite, and IoT mesh) ensures global coverage and zero data loss, even when hackers strike. With...

In this episode, hear what's really happening across freight, capacity, and the broader logistics landscape, and find out if automation and AI are reshaping jobs faster!

I also discuss Amazon and UPS cutting tens of thousands of jobs and the involvement of automation and AI on this matter, the federal pressure on California's CDL standards, and, with cybersecurity threats rising, I share why every freight company needs to vet tech vendors like their business depends on it. Through it all, the message stays the same: build your pipeline, serve your customers, and stay focused on long-term growth.<...

How well do you really know your vendors? Are your cybersecurity defenses keeping up with modern freight threats? Listen to Ben Wilkens for Day 2 of the 2025 NMFTA Cybersecurity Conference as he talks about the growing overlap between cybersecurity, cargo theft, and vendor management in transportation!

We cover why third-party vendors are often the weakest link, how simple steps like multi-factor authentication (MFA) can stop most attacks, and why using the NMFTA’s vendor checklist should be a standard practice for every carrier and broker. 

Ben also breaks down how cybercriminals are blending digital scams with phy...

Today, we’ve got Amadou Kane of VicOne live from Austin, TX, at the NMFTA Cybersecurity Conference to talk about the real risks facing transportation, from hackers targeting ELDs and Class 8 trucks to supply chain vulnerabilities that could disrupt the entire freight network!

We dive into how attackers manipulate GPS data, hijack vehicle controls, and even exploit EV chargers to threaten infrastructure, how fleets can fight back with onboard intrusion detection systems, real-time monitoring, and tighter OEM and supplier vetting through Software Bills of Materials (SBOMs), why vehicle security isn’t just IT security, how cost-cutting at the...

What really drives long-term growth? Chasing revenue or creating real value? Anthony Petitte is back for the last episode of this week to share how founders can scale smarter by focusing on sustainable value creation!

We talk about building a growth playbook that prioritizes operational discipline, high-quality revenue, and customer diversification. Anthony also explains why founders should start with smaller customers, refine their processes, and avoid overcapitalization traps that can erode control and focus. Lastly, he explores how channel partnerships, data-driven strategies, and clarity in leadership identity can distinguish the good from the great!

In this episode, Wendy Buckley of STARS HazMat Consulting breaks down the realities of hazmat freight compliance and risk management!

We talk about why most companies don’t realize their insurance excludes key hazmat activities like storage or transport and how that mistake alone can shut you down, how hands-on, customized training and concise SOPs are what actually protect your team, the essential role of regular internal and third-party audits, and how proper commodity identification can prevent dangerous storage scenarios (like lithium batteries stacked next to paper rolls).

If you’re moving or brokering hazmat frei...

How secure is your trucking operation against cyberattacks? Are you confident your team could spot a phishing email or fake shipper domain before it costs you thousands? Today, listen to cybersecurity expert Melanie Padron speaking about the growing threat landscape in transportation!

We discuss why small and mid-sized carriers are prime targets, often hit hardest because they lack dedicated security resources, how AI-powered tools are helping companies stay ahead of evolving cyber risks, and practical solutions: employee training, incident response plans, vendor vetting, and partnering with cybersecurity professionals who understand trucking operations.

The key message? “Tr...

Prepare for the freight market shift in 2026 and be ready to pivot when contracts tighten and rates stagnate by listening to our topics today!

In this episode, you’ll learn why focusing on the spot market instead of long-term RFPs will give brokers the flexibility to thrive through the coming changes, how to price in real time and protect your margins, and how automation and AI are reshaping broker operations.

On the regulatory side, I cover the growing crackdown on non-domiciled CDL issuance and the safety fallout from illegal operators running unregistered trucks. States like Ca...

How do you stay “patiently aggressive” when the freight market keeps throwing curveballs? What’s the right balance between playing offense and protecting your cash flow? In this episode, James Currier is back to discuss how the smartest players in the freight game are moving right now, expanding into new services like dedicated haul and final mile, locking in smart contracts instead of chasing spot rates, and seizing M&A opportunities while others retreat. 

We dig into why financial discipline, detailed P&L reviews, and strong vendor relationships are the real game-changers in today’s volatile market. From navi...

Sean Smith is back for another discussion, and today, he talks about building a trusted network and keeping your freight secure in a market full of fraud, fake carriers, and last-minute chaos!

Sean breaks down why a strong, relationship-driven carrier strategy is the best defense against fraud and service failures, moving 85% of his freight through a core group of trusted carriers, how tools like RMIS and private load boards automate vetting, boost efficiency, and keep trusted carriers in the circle, while we're recognizing the fact that technology alone can’t beat fraud, and how carrier segmentation, automation, an...

Today, you’ll hear Brad Reinhardt speaking about why networking and relationship-building are the ultimate game changers in transportation and logistics!

Brad digs into how he went from cold calls to cultivating connections that actually move the needle for business growth, how the LTNA (Logistics & Transportation Networking Association) is redefining industry relationships through no-cost membership, volunteer-led clubs, and intimate, high-value events, how smaller, focused conferences deliver way better ROI than massive expos, and why mixing human connection with smart automation is the real winning strategy in today’s market!

Connect with Brad

Are we finally seeing a freight market rebound, or just another seasonal head fake? Listen to this episode to hear what’s really happening in the truckload market right now, what drives the latest spot rates and freight volumes, the real opportunities for sales reps in the current market, why patience and strong customer relationships matter more than chasing every headline, and how freight theft is forcing carriers and brokers to tighten their security game! 

The bottom line? Stay disciplined, compliant, and focus on value. The freight market’s not crashing; it’s recalibrating!

Refer...

In this episode, Hunter Landreth from KCH Transportation talks about striking the perfect balance between automation and relationships in logistics and maintaining the human touch in freight through tech innovation!

Learn how KCH uses AI to handle routine inbound calls and emails, drive scalable growth, improve alignment, their transparent and no-negotiation pricing strategy that builds trust over time, their proactive approach to adapting in a soft market, and why 85% of their freight still moves with core carriers!

Connect with Hunter

📊📉 Don’t miss out...

How much are poor trailer visibility and minor backing incidents really costing your fleet each year? Today, RoadLites’ founder Angie Twardawa joins us to share how she turned one of the most overlooked safety gaps in trucking into a real-world solution for fleets and how their company is collaborating with insurers, regulators, and fleets to redefine safety standards across the industry! 

If you care about fleet visibility, driver safety, and operational efficiency, this conversation is worth tuning into!

Connect with Angie

Learn how truck parking could actually transform driver productivity, fleet efficiency, and even port operations by listening to the last part of the 2025 IANA conference episode with Reed Loustalot of Truck Parking Club!

Reed covers how they deal with one of the biggest pain points in logistics, reliable and scalable truck parking, and the marketplace that connects drivers and property owners, while cutting down on costly port storage fees and wasted time hunting for spots.

From authentic, driver-focused content and event outreach to the bold brand that stands out at every show, their strategy is...

What would happen if your freight data got hacked before your trucks even hit the road? In this episode, NMFTA’s Joe Ohr digs into how cybersecurity threats are evolving fast across freight and supply chains, from stolen tequila loads rerouted through digital trickery to insider risks hiding in forgotten system logins!

We talk about why cyber protection isn’t just an IT problem anymore, but also a business survival issue, how AI is changing the game for detecting and responding to cyberattacks, and the upcoming NMFTA Cybersecurity Conference in Austin, a must-attend event where industry leaders shar...

Drive your sales and marketing strategy into growth by listening to this episode with our returning guest, RJ Finnegan of SPI Logistics! 

RJ explains why aligning sales and marketing isn’t optional anymore, it’s the key to building stronger brands, deeper customer trust, and higher conversion rates, how authentic content and personal branding help sales reps stand out in crowded markets, and why engagement quality beats follower count every time.

We also get into bootstrapping smart: using AI to stay lean, protect cash flow, and grow sustainably without burning out your team. If you’re tryi...

How do you turn a freight brokerage’s operational chaos into excellence and customer confidence? Let’s hear from Dave Gutierrez of OLIMP Warehousing, sharing how his team delivers flexible, on-demand storage solutions that help brokers handle rejected loads, missed appointments, and tight delivery windows without breaking a sweat!

We delve into building lasting trust through proactive communication, how rigorous warehouse vetting keeps freight safe, and why embracing complex “ugly freight” can actually give brokers a massive competitive edge in the business!

About Dave Gutierrez

Dave is a twenty-year veteran of the logis...

In this episode, Revenova’s Danielle Chaffin joins us to break down what smart AI adoption really looks like in the freight industry! 

We talk about finding the balance between automating the tedious stuff and protecting the human relationships that keep this business moving, their AI agent, Artemis, which handles load building, check calls, and document requests, all without losing that personal touch that defines great service, and how automation can eliminate wasted time, streamline operations, and scale your business before you hit a breaking point.

If you’re trying to figure out how to grow...

How are you tracking payments in your business? Are you confident your cash flow systems protect you from delays, fraud, or double brokering? Tune in today with our guests, Cristina Belaval of Freight Collection Solutions Law Group and Janie Mae Howerton of Profit 4 Growth!

Cristina and Janie Mae break down best practices for payment collection, why early intervention is the key to keeping your transportation business healthy, using AR Aging Detail Reports, QuickBooks, and TMS systems to stay on top of receivables, plus when and how to step in with calls, documentation, and attorney support if payments...

Dive in as we’ve got Lone Cypress Logistics’ founder, Jason McArthur, joining the show to tell us what it really takes to grow a freight brokerage into a thriving logistics team!

Jason breaks down how his company has built its foundation around premium temp-controlled freight and the philosophy behind it, what makes their white glove service different, everything from consulting on load planning and drop sequencing to ensuring pre-cooled, washed trailers for food shipments, their shipper-side experience that gives them an edge, and how their sales strategy has evolved in a post-COVID world where phone calls don’...

Find out what it really takes to build lasting partnerships in freight and how brokers and carriers can move beyond the transactional mindset in this episode with our returning guest, Dan Lindsey of Broker-Carrier Summit!

Dan shares how they’re changing the game by creating real face-to-face connections that drive millions in contracted freight, not just theory, but results.

We talk about shifting the industry from a “someone has to lose” mentality to building true partnerships where brokers treat carriers like customers and vice versa, how technology fits into the equation—not as a replacement for trus...

How serious is the cargo theft crisis, and what real solutions are available today? How do we solve the connectivity challenges in freight tech, and why are APIs critical to the future of logistics? 

Listen to our guests from the 2025 IANA Conference, Curtis Spencer of Bloodhound Tracking Device and Keith Peterson of NMFTA, as we dive into cargo security, advanced tracking systems, the market transformation that’s happening right now in freight, the mission of the Digital Standards Development Council (DSDC), and their push to create common API language across carriers, shippers, 3PLs, and technology providers.

...

Let’s welcome our first guest this week, Eric Jordan, a third-party logistics broker at SPI Logistics, talking about his journey to becoming an independent agent and running a successful freight agency!

Eric shares the early grind of making 75 cold calls a day, creative ways he landed customers, and how relationships and referrals now drive half his business.

We dive into the reality of sales pre- and post-COVID, why industry specialization matters more than ever, how a support structure allows agents to move high-value freight without missing a beat, and the hardest lessons he learned ab...

What’s the real problem in trucking right now? Are there too many regulations? Or lack of reinforcement? Find out in this episode with our returning guest, Adam Wingfield of Innovative Logistics Group!

Adam discusses the FMCSA’s staffing crisis, what really creates safety gaps across the industry, the disconnect between federal and state regulations that leaves us with 48 to 50 different standards instead of a national approach, and why political swings only exacerbate the issue.

We also cover safety audit delays, misconceptions surrounding language barriers, how social media noise distracts from real solutions, the broker acco...

How much money is your fleet leaving on the table by not managing trailers effectively? What if a simple, one-minute install could turn a $50,000 asset into a profit driver instead of a liability?

In today’s episode, Carl-Christoph “CCR” Reckers shares how FleetPulse has stepped into the market with practical trailer telematics that solve real problems instead of just throwing “dots on a map” at you. With its data-driven preventive maintenance, CCR discusses how technology is reshaping trailer utilization, safety, and security.

Plus, we cover why today’s higher interest rate environment is forcing fleets to rethink t...

In this mashup episode, we’re presenting our first two guests from the 2025 IANA Intermodal Expo, Kristy Knichel of Knichel Logistics and Gary Van Tassel of INFORM GmbH!

Kristy shares the strategies behind running a non-asset-based intermodal company, how customer retention, flexibility in equipment, and strong carrier relationships gave them an edge during the COVID equipment shortages, and why events like the IANA Conference are critical for long-term business development.

Gary talks about how automation, AI, and cybersecurity are shaping the future of supply chain efficiency and security!

About Kristy Knichel

How prepared is your business to face today’s evolving cybersecurity threats? Are you confident your team could spot an AI-generated scam or respond to a ransomware attack in real time? Listen to Joe Ohr sharing the impact of the NMFTA Cybersecurity Conference, which was born out of the LTL industry’s push to go digital and address the gap in security education and awareness. We discuss who the prime targets for cybercriminals are, how AI has changed the game for bad actors, and how the NMFTA conference equips attendees with real-world tools. With its peer-to-peer format, intimate setting, and...

In this week’s first episode, let’s break down the real issues facing transportation professionals, particularly on the enforcement of Entry Level Driver Training and DOT policies, how tariff flip-flopping hurts U.S. businesses, and why our government’s recurring budget crises create real risks for CDL issuance!

Discover the market shift from LTL to truckload, where shippers can reduce costs, minimize damage risk, and improve transit times, a significant opportunity for freight brokers and carriers who understand how to educate their customers. I also cover the latest fraud case, exposing weaknesses in VIN verification and title...

What’s the real cost of outdated systems and failed tech rollouts in transportation? Tune in to YMX Logistics’ CEO, Matt Yearling, to discuss systemizing yard management and operations, why half of the solutions implemented in this space fail to deliver ROI, and the explanation behind 90% of facilities still run yards without proper technology!

We also cover the business opportunities in this market, how it creates an outsized impact across the entire supply chain, how companies like YMX Logistics are changing the game with a best-of-breed, 4PL approach that bridges the gap between transportation and warehousing, and the...

Today, Bill Holaday of EBE Technologies joins us to talk about productivity in the trucking business and the role of automation in driver retention, cash flow, and safety compliance! 

We dive into how automation, document scanning, OCR, and AI integrations are helping fleets, from small operators to truck carriers, to unlock measurable ROI, Bill's real-world insights from visiting over a thousand trucking companies across North and Central America, and a driver-friendly tech that simplifies workflows and accelerates billing.

If you’re evaluating technology investments, this conversation can give a straightforward framework for demanding proof of con...

The harsh reality of entrepreneurship? Most businesses fail—not because of a lack of effort, but due to cash flow issues, technical missteps, and a lack of focus. In this replay mashup episode, Alex Schick and Matthew Zarzycki share their lessons from building a business with resilience. 

Learn why niche specialization, financial management, and effective strategies are significant to thrive in a changing market!

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transpor...

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content! 

You’ll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP...

What’s really going on in today’s produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight? 

In this episode, Cody Koehler is back to break down the ripple effects from California’s record harvest challenges, Florida’s severe capacity shortages after new regulations, the Pacific Northwest’s rate swings driven by onion and potato harvests, and why fraud prevention has become the number one competitive edge for brokers.

We also discuss how capacity relationships, pricing transparency, and customer education create long-term trust, as well as how RFP str...

How much stronger would small carriers be if cash flow were no longer their biggest struggle? I’m excited to bring two Seans on the show, Denim’s Sean Smith and Truckstop’s Sean Dehan!

In this episode, we talk about Truckstop’s acquisition of Denim and why this strategic decision is a game-changer for the transportation industry. Plus, we cover how the integration of 20+ years of factoring expertise with cutting-edge fintech is transforming payments from a manual, holiday-delayed process into a 24/7/365 automated system that delivers cash in under a minute!

From reducing invoice inquiries and erro...

What do today’s freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn’t always reliable!

Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance of tracking P&Ls and return on capital, and how strong broker-carrier partnerships deliver real value!

About Dean Croke

Dean is the P...

Why do so many veterans face challenges that most of us never see? Today’s episode is going to be meaningful with Matthew Parker, as he shares his incredible life journey and what shaped his leadership principles of honor, kindness, and sacrifice. 

We dive into the hard truths about veteran transition struggles, from underemployment and corporate bias to the heartbreaking veteran suicide crisis that claims dozens of lives every day, the gaps in significant support for veterans, the need to better translate military experience into civilian careers, the importance of real actions over empty words, and share way...

In today’s episode, Cameron Pechia is back to talk about succeeding in freight sales and building a customer base from scratch!

Cam shares the reality of starting at zero, long hours, side hustles, and the grit it takes to keep pushing forward, why most sales reps fail, from lack of niche focus to missing systems, and how dialing in daily prospecting, clear business plans, and CRM tools can change the game.

We also hit on the size of the freight market, the power of niche and regional focus, and why building authority with prospects ma...

Are broker transparency rules the solution to today’s freight challenges, or should we be focusing more on enforcement and safety? We’re excited to bring The Armchair Attorney back to the show, Matt Leffler, to break down the FMCSA’s latest delay on broker transparency updates, why the current 371.3 requirements remain unchanged, and what this means for brokers, carriers, and shippers!

We delve into how market dynamics, tighter margins, and reduced consumer spending are shaping rates, and why stricter enforcement of maintenance and safety regulations could have a greater impact on the industry than transparency alone. Hear a...

How is AI really reshaping freight brokerages, and what’s the reality behind all the hype? Today, we have S&P Global’s Eric Johnson back on the show to discuss the latest trends in AI and freight tech!

We dive into how major companies are approaching AI differently, why 95% of enterprise AI projects show no ROI yet, the gap between marketing promises and actual performance, our insight on training large language models, balancing automation with human skills, and creative problem-solving!

About Eric Johnson

Eric Johnson is the Journal of Commerce's Senio...

If you want to know what the new trucking regulations mean for your business, you shouldn’t miss today’s episode covering the latest headlines in the industry!

I also cover the ATA’s push for stricter federal safety enforcement, the ongoing debate over dash cams, FMCSA’s enforcement gaps that affect driver safety checks, and the latest battle between California and the federal government over clean truck regulations!

References / Resources

📊📉 Don’...

How ready is your fleet for the next wave of transportation technology? How confident are you that your dash cams, tracking systems, and compliance tools are actually working the way they should?

Beth Young from Velociti joins us today to explore how fleets can cut through the AI and machine learning buzzwords and focus on real solutions that protect drivers, reduce liability, and keep freight moving.

We cover the $2 million risks tied to malfunctioning dash cams, why auditing your cameras and subscriptions is critical for compliance,  the growing demand for traceability in supply chains, the $35 b...

Let’s cut through the noise! The freight market isn’t tightening anytime soon, and that means if you’re running a trucking company, brokerage, or shipping freight, you’ve got to play it smart. But how will you prepare for 2026?

In this episode, we’ll talk about real strategies: how to hold your rates, why cold calling beats sitting behind email, and what tariffs and regulations actually mean for your business. There’s no driver shortage; it’s a capacity problem, plain and simple. If you want to stay in the game and outlast the competition, you need to he...

Listen to another episode with real insight into the trucking industry, not theories, not noise, only facts, and today, we’ve got Ben Greenberg from the North Carolina Trucking Association!

We dig into everything from nuclear verdicts and rising insurance costs to state and federal legislative efforts that directly impact carriers and shippers, why trucking professionals’ work ethic drew him into this space, how the NCTA is fighting on multiple fronts from stopping predatory booting practices to tackling federal advocacy in Washington D.C., and the NCTA’s upcoming Networking event to connect freight and capacity providers to com...

How do you make sure your drivers aren’t caught off guard during holiday runs? Are you really getting the most accurate routing data for your RFPs? Mark Lukenbill of MileMaker is back to dive into mileage standardization, why truck-specific routing beats Google Maps every time, and how MileMaker’s API delivers real-time traffic, weather, tolls, and even maintenance cost calculations.

If you want to see how route optimization and consistent mileage data can make or break your shipper negotiations, this is one you don’t want to miss!

About Mark Lukenbill

Mark...

In this episode, Private Fleet Net Zero’s co-founder, Russell Jones, talks about how his platform is delivering better pricing, safer service, and stronger margins, transforming the way brokers access private fleet capacity!

Russ shares his journey to building a multimillion-dollar business that helps fleets and brokers unlock billions in freight spend through AI-powered freight matching, long-haul opportunities, and the future of freight brokerages in the age of technology and automation!

About Russell Jones

Russell Jones co-founded Private Fleet Net Zero to help the 45% of trucks that are in Private Fleets wit...

Everyone’s pointing fingers at foreign drivers, visas, and this so-called “driver shortage” after the Florida crash. But are we actually addressing the real problem, and is the narrative we’re hearing online actually true? Or just noise?

Today, we’ll break down the numbers on non-domiciled CDL holders, tax and safety compliance, and the failures of FMCSA, state DMVs, DOT, and CDL schools that no one wants to talk about. 

Tune in to this episode about costs, risks, and accountability—no fluff, just facts!

📊📉 Don’t miss out on the latest market trends b...

What’s the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I’m excited to feature the man behind SPI Logistics’ branding, RJ Finnegan!

RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies. 

We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking.

This conversation is all about practical branding, l...

Are you really prepared for what it takes to run your own freight agent business? Do you know how to build customers from zero, niche down effectively, and keep your sales pipeline moving every single day?

Deep dive into the last episode of this week to know the realities of being an independent freight agent, no fluff, just straight talk!

I lay out my proven daily sales system along with the exact tools I use for lead generation without breaking the bank. 

It all comes down to discipline, consistency, and building repeatable freight w...

Upwell’s Charley Dehoney is back in today’s episode to discuss cash flow management in freight brokerage and how brokers can streamline billing and leverage automation to avoid costly mistakes!

We talk about how AI can help prevent errors before they ever reach a customer, Charley’s early lessons in freight, the dangers of letting customers use you as their bank, and the significance of proper invoice management and faster carrier payments in improving relationships and gaining a competitive advantage in tight markets!

About Charley Dehoney

Charley Dehoney is a seasone...

Bitfreighter’s Brad Perling is back on the show to share something about launching a successful freight tech company, from sleepless nights and zero revenue to building a profitable remote-first company serving shippers and brokers across the globe!

Brad discusses EDI integration pain points in transportation, why aligned values within an organization matter, and how partnerships with TMS providers, strategic sponsors, and customers shaped their growth.

We also dive into the importance of company culture in a 100% remote setup, why physical and mental transformation is key for long-term success, and how Bitfreighter is giving back an...

What’s holding your freight brokerage back from achieving growth? Lack of focus, poor data, or chasing the wrong customers?

In today’s episode, Dr. James Kenny is back on the show as we speak about why building a clear strategy and defining your ideal customer profile is the real foundation before you even think of bringing AI, automation, or tech solutions into your business!

Jim and I talk through the three key components of a modern tech stack: predictive analytics, generative AI, and conversational intelligence, and how refining your vertical focus can drive consistent grow...

Let’s welcome this week’s first guest, Carly Gunby of Transfix, to share how modern freight technology is transforming outdated business development!

Our conversation explores the significant role of niche specialization, consistent pricing, and real-time AI-driven tools.

From analyzing broker behaviors to optimizing lane performance and adopting smarter load coverage strategies, Carly and I dig into practical ways brokers and shippers can use data to stay competitive in today’s market. Tune in for more!

About Carly Gunby

Carly is a highly skilled business professional with over a decade...

What’s the biggest threat to your freight business right now—fraud, market volatility, or outdated regulations? 

Today, let’s break down the harsh reality of trust issues between brokers and carriers, as fraud reaches all-time highs across social media and industry platforms!

Tune in to find out the exact verification steps I use to spot real carriers, why load boards are becoming less relevant as reliable partnerships take over, and why details like pallet counts, addresses, and special requirements matter more than ever for protecting deals!

This episode also covers current market conditi...