Beyond The Pump

Stop chasing viral hits and start building a bankable pipeline. Most online coaches believe their business is failing because they don't have enough traffic. They think the solution is a better funnel, a viral Reel, or a new ad strategy. They are wrong. In this episode of Beyond The Pump, we expose the "Lead Generation Trap." If you have a contact list but you’re still broke, you don’t have a traffic problem... you have a relationship problem. We break down exactly why you are losing clients to 20-something influencers, why "educating" your audience is often a waste of time...

This episode of Beyond The Pump is your wake-up call for 2026. We dive deep into why 91% of people fail to achieve their New Year’s resolutions and what the other 9% are doing differently. Spoiler: it has nothing to do with motivation and everything to do with awareness, trade-offs, and how you manage your time. You’ll learn: -Why identifying your past obstacles is the first step -How to do a time study and uncover hidden time leaks -What the 10-point inventory system reveals about your true priorities -The real reason you’re not getting results (and what to do instead) -How t...

Think sales is about winning? Think again. In this episode of Beyond The Pump, we unpack the real art of negotiation and why most coaches are doing it wrong. If you walk into a sales conversation thinking it's win-or-lose, you’ve already lost. We break down how to shift from pressure-based selling to outcome-based collaboration, so both you and your client walk away with a win. If you've ever felt uncomfortable selling your program or struggled to close prospects who need your help, this episode will give you the mindset and structure to make sales easier, more effective, and way le...

Your business isn’t stuck. You’re just managing it wrong. In this episode of Beyond The Pump, we call out one of the biggest reasons health and fitness businesses stay stuck: disorganized project management and wasted time. From team delegation to prioritizing the right tasks, we break down why over complication is killing your progress and what to do instead. If you're feeling overwhelmed, underproductive, or just tired of repeating the same mistakes, this episode is your wake-up call. Follow us: https://www.instagram.com/officialhcsa/ Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https...

You’re doing the work but are you getting paid for it? In this episode of Beyond The Pump, we break down why so many coaches are losing money, missing payments, and complicating their business with clunky offers and zero systems. If you’ve ever felt weird asking for money, avoided admin work, or sold sessions instead of outcomes, this episode will punch you in the gut... in a good way. You'll learn: -Why selling sessions is hurting your business -How to structure offers that sell outcomes, not hours -The mindset shift that makes collecting payments seamless -Why automation beats awkw...

Are you throwing away leads… and money? In this episode of Beyond The Pump, we break down one of the biggest reasons fitness and health coaches stall out: disorganized and ineffective lead management. We unpack how most coaches are wasting time and cash by chasing more leads instead of nurturing the ones they already have. You’ll learn: -What a lead actually is (and isn’t) -The difference between cold, warm, and hot leads -The real cost of “free” lead generation -How to move people through the funnel with simple systems -Why your disorganization is killing conversions If you're serious about buil...

Most coaches are so focused on serving their clients that they forget to build the business behind their coaching. In this episode of Beyond The Pump, we break down the five foundational tools that every fitness and nutrition coach needs to stop hustling and start scaling. From payment systems to client delivery to automation, we’re handing you the blueprint for long-term success. Plus, we reveal Persona Parker, a tool that writes 30 days of content in 30 minutes (yes, really), and explain why Rise CRM is the backbone of every successful coaching business in 2025. Follow us: https://www.instagram.com/officialbeyondthepump/ Fo...

In Part 2 of our deep dive with Dr. Trevor Turner, we go beyond the basics of regenerative medicine and into the real-world tools helping athletes and clients recover faster and stay in the game longer. From PRP to laser therapy, stem cells to shockwave treatments, we unpack the science, the strategy, and the clinical decision-making that separates quick fixes from sustainable recovery. If you're a coach who wants to collaborate with clinical experts—or just stay on the leading edge of recovery protocols... this is a must-listen. Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: http...

What if “healthy” isn’t good enough? In this episode, Dr. Trevor Turner joins Andrew to challenge conventional medicine’s definition of health and why the gap between rehab and real performance is where most people get left behind. From elite athlete care to accessible regenerative medicine, this episode breaks down how coaches, trainers, and health pros can bridge the system’s biggest failure points and better collaborate with forward-thinking clinicians. This conversation is essential for anyone working in health, fitness, or performance optimization. Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g...

Are you burning yourself out training 10+ clients a day, only to feel stuck financially? You’re not alone. In this episode of Beyond The Pump, we share the exact mindset shift every coach and trainer needs to stop trading time for money. From Steve’s story of running 20 back-to-back sessions in one day to the hard truth about pricing, scalability, and client retention, we unpack how to finally break free from the time-for-money trap. You’ll learn how to: Move from session-based pricing to value-based offers Avoid burnout while scaling your coaching business Stop refund drama and client ghosting Deliver long-t...

100 Episodes. Countless Lessons. Zero Regrets. This milestone episode is a raw, honest reflection on the last year of building Beyond The Pump… from gut-wrenching business pivots to the moments that made it all worth it. We share behind-the-scenes stories, personal failures, and the unexpected wins that have shaped our journey. If you're thinking of starting something big, pivoting your business, or just trying to figure out what’s next… this one’s for you. Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

Not every client is a good fit and keeping the wrong ones can cost you more than just time. In this episode of Beyond The Pump, we talk about the uncomfortable but essential topic of firing clients. We unpack how to spot the difference between a struggling client who needs support… and a toxic one draining your energy, morale, and business. You’ll hear real-life coaching examples, how keeping one wrong client can derail your whole day (and your other clients), and why “effort” and “ignorance” are the two things every coach should assess before making a decision. Whether you're overwhelmed...

Most coaches celebrate when a client hits their goal—but that’s just the beginning. In this episode of Beyond the Pump, we dive into the data: fewer than 40% of clients actually reach their goals… and most will gain back progress if left unsupported. So what’s the real job of a coach after the "before-and-after"? You’ll learn how to avoid being a short-term fix and start becoming a long-term asset in your clients’ lives. From pre-work to post-goal planning, we unpack how elite coaches stay relevant and valuable beyond the first milestone. In this episode: -Why most clients won’t keep t...

Most coaches struggle—not because they lack passion or skill, but because they have no systems. In this episode of Beyond the Pump, we break down why identifying the right problems, building repeatable solutions, and implementing smart business systems are the key to growth. From marketing plans and client retention to financial literacy and CRMs, this conversation gives you practical tools to save time, scale faster, and finally stop feeling like you’re trapped in your own business Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKb

Do you really need a meal plan to reach your goals—or is it holding you back? In this episode of Beyond the Pump, we dive deep into the pros and cons of rigid meal plans, why they often fail once “real life” kicks in, and what to do instead. From the dangers of cookie-cutter nutrition programs to building sustainable eating habits, this conversation gives you the tools to stop relying on one-size-fits-all diets and start creating a system that actually works for you. https://www.instagram.com/officialbeyondthepump/ Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officia...

What works today might not work tomorrow — and that’s exactly why so many people struggle with fitness and nutrition. In this episode of On the Pump, Andrew and Steve dive into the traps that keep people stuck in the endless cycle of cardio, cleanses, and quick fixes. They break down: Why eating less and doing more cardio only works short-term How misinformation and marketing tricks (like “protein” bars with barely any protein) sabotage progress The role of coaches vs. AI like ChatGPT — and why accountability still matters Why sustainable fat loss is about more than the scale If you’re tired of...

From the “10,000 steps” myth to the obsession with clean eating, today we’re dismantling the worst fitness lies that keep clients stuck and trainers looking clueless. In this rapid-fire Beyond the Pump episode, we tackle the most overhyped trends, bad science, and outdated advice still floating around gyms and social media. If you’re a coach or health professional, this is your myth-busting reality check. 💥 What’s inside: 🥗 Why “clean eating” isn’t the magic fix 🚶‍♂️ The truth about 10,000 steps 🥄 Are seed oils really poison? 🕑 Intermittent fasting myths (especially for women) 💊 Greens powders, cheat meals & other “healthy” traps 💼 Rapid-fire business myths for coaches Whether you’re a trainer tryi...

​​Most new coaches are undercharging 💸 — and it’s costing them clients and confidence. In this episode of Beyond the Pump, we break down exactly how to set your prices, why “industry averages” don’t always work, and the step-by-step strategy to raise your rates without losing clients. You’ll learn: ✅ The starting point for brand-new coaches ✅ How to use supply & demand to your advantage ✅ When (and how) to confidently raise your rates ✅ Why discounts aren’t the answer — and what to do instead If you’ve ever asked yourself “Am I charging too little… or too much?” — this episode is your pricing playbook. 👉 Subscribe so you...

Tired of waiting for “someday” to get your first (or next) paying client? In this episode of Beyond the Pump, we break down the exact 3-step process to land a client today — no fluff, no waiting, no extra certifications. 🎯 Inside this episode: 🔍 How to find your ideal client right now 💡 Crafting an offer they can’t refuse 📍 Where to find them (without chasing everyone) 🚀 Turning conversations into cash Whether you’re a personal trainer, nutrition coach, or health professional, you’ll leave this episode knowing exactly how to take action and start generating revenue immediately. 👇 Drop a comment: What’s ONE action you’re taking today t...

What do you do when your coaching business is falling apart — and you’re not even sure why? In this episode of Beyond the Pump, we unpack what most health and nutrition coaches miss when their business starts breaking: they’re focused on tactics and not the underlying principles. We walk through how to diagnose what's really going wrong, how to stop chasing flashy strategies, and what to rebuild when you feel stuck, overwhelmed, or like a total failure. 🎙 Inside this episode: How to stop fixing the wrong problems in your coaching business Why you feel stuck even with all the “righ...

Are you on your 6th certification… and still broke? This episode of Beyond the Pump is your wake-up call. We’re breaking down why most health and fitness coaches chase certifications instead of building the skills that actually pay. If you’ve been “learning” for years but still don’t have a full roster — this one’s for you. 🎯 In this episode, we cover: Why having more certs than clients is a red flag The psychology behind “learning as a delay tactic” How to apply what you already know before you buy another course When education becomes self-sabotage How to actually build your bus...

You’ve seen the rise of health coaches. Maybe you’ve even considered becoming one. But here’s the truth: health coaching isn’t for everyone and that’s exactly what we’re breaking down in Episode 3 of Beyond The Pump. 🎙 In this episode, we uncover: Why some people shouldn’t become a health coach The underrated soft skills that separate good coaches from great ones What most beginners don’t realize about communication, connection, and client results How your past health journey could be your biggest asset The real-life challenges and expectations of growing a coaching business Whether you’re exploring health c...

Why aren’t your clients getting results? Spoiler alert: it’s probably not because they’re lazy. In this episode of Beyond The Pump, we unpack why blaming clients isn’t just wrong—it’s a coaching failure. From emotional intelligence to powerful communication tools, this is a must-listen for fitness coaches who want to truly serve their clients and create lasting results. 🎯 In this episode: Why “They just don’t want it enough” is a lazy mindset How to ask better questions to unlock client success What emotional intelligence looks like in real coaching The “Elephant Parable” that explains everything How to lead wi...

Most personal trainers don’t need another certification—they need better business habits. In this episode of Beyond The Pump, we’re breaking down why simplicity is the secret to sustainable success in the fitness business. 🎯 You’ll hear: Why your programs are too complicated for your clients How to actually build to $135K/year working 30 hours a week (mindset first) The MSA Method: Maintain. Simplify. Amplify. Why the "next funnel" won’t fix your inconsistent income The real reason most online coaches burn out in under a year If you’re a personal trainer or coach stuck at 0–10 clients, or overwhelmed by...

Before you chase your first paying client, you need to build the foundation that makes your business sustainable. In this episode, we share how to keep things simple, test your delivery, and avoid the overwhelm that crushes most new coaches. Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

So many coaches are obsessed with hitting six figures, but most skip over the groundwork that actually makes a business sustainable… and enjoyable. In this episode, we break down the overlooked essentials you must get right before you even think about signing your first paying client. From understanding your delivery systems to keeping your learning focused and simple, they share candid lessons, personal stories, and tactical advice to help you avoid burnout and build a coaching practice that lasts. Whether you’re just thinking about launching your coaching business or you’ve been stuck in endless preparation mode, this episode will g...

Getting your first client can feel overwhelming… especially when you’re not sure where to start, how much experience you need, or whether your certification even matters. In this episode, we break down exactly what it takes to land that first paying client, whether you're online or in the gym, and why it’s not as complicated as people make it out to be. What You’ll Learn: -Why you don’t need 82 certifications to start helping people -The one thing you must have before charging for coaching -How to bridge the gap between “friendly conversation” and “paid client” -Smart in-gym strategies...

You don’t need a dozen certifications to start coaching. You just need to help one person get a real result, then go tell that story. Stay tuned… full episode drops Friday! Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode of Beyond the Pump, we answer real questions from coaches inside our Facebook community. From motivating unmotivated clients and filling awkward silences between sets to setting boundaries on refunds and avoiding burnout, this episode covers the real-world challenges fitness professionals face daily. What You’ll Learn: -How to motivate clients who aren't showing up fully -What to say (and not say) between sets -When to offer emotional support and when to refer out -Managing your social battery as a coach -The truth about refund and cancellation policies Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: ht...

Coaches asked. We answered. From refunds to burnout to client motivation, we’re diving into real questions from the Beyond the Pump community. Stay tuned… full episode drops Friday! Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

Feeling overwhelmed by everything on your to-do list? In this episode of Beyond the Pump, we break down two powerful tools: the MSA Method (Maintain, Simplify, Amplify) and the Decision-Making Matrix. What You’ll Learn: -How to quickly identify what matters most in your coaching business -The difference between urgent tasks and high-impact actions -How to simplify your systems without losing quality -A smarter way to structure your decision-making (with less guesswork) -Why slowing down to plan can actually speed up your success Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/ Follow us...

Quick decisions. Big impact. If you ever feel overwhelmed by client issues, competing priorities, or too many “shoulds”, this framework will help you cut through the noise and act with purpose. Stay tuned… full episode drops Friday! Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

Welcome back to Beyond the Pump… today we get real about digestion. We’re talking bloating, poop charts, and everything in between. We break down what coaches need to know to help clients optimize gut health without throwing away thousands on unnecessary testing. We’ll walk through signs of digestive dysfunction, how to use basic tools like the Bristol Stool Chart, and when advanced testing actually makes sense. Plus, we dig into what matters most from a coaching and business perspective when it comes to helping clients feel better, digest better, and get results that last. What You’ll Learn: -How to...

A coach’s guide to digestion, gut health, and what your clients aren’t telling you. Full episode drops Friday — don’t miss it. Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode of Beyond the Pump, we dive deep into periodization — the long-term strategy behind real, sustainable success in fitness, nutrition, and even business. If you’re tired of losing clients after 4 months, feeling stuck in your own routine, or wondering why your programs plateau, this episode breaks down a framework to get consistent results without burning out your clients (or yourself). What You’ll Learn: -Why short-term results often sabotage long-term success -The 4 key phases of periodization (and how to apply them) -How to build coaching programs that retain clients for years -Why most fitness “plans” fail after 12 weeks -How...

If you’re tired of guessing how to grow your fitness or nutrition brand on social media, this episode is for you. We break down our real-world, trial-and-error experiences navigating content creation, engagement strategies, and growth without pretending to be influencers or algorithm “gurus.” What You’ll Learn: -The purpose behind each type of content (value, viral, voice, validation) -How to grow your following without losing your sanity -When to automate and when to do things manually -The one question to ask before investing in bots, editors, or CRMs Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.inst...

In this episode of Beyond the Pump, we dive into part two of one of the most misunderstood topics in fitness and nutrition: sugar. Is it as evil as people think? Should your clients really be avoiding it—or are they unknowingly sabotaging their performance? You’ll learn: -Why sugar and carbs aren’t the same thing—but also kind of are -How to reframe client beliefs around “bad” foods without losing trust -What glucose flux is and why it matters for energy and performance -When and how carbs actually help fuel workouts -Tactical strategies for educating clients without overwhelming them Enjoy! ...

In this episode of Beyond the Pump, we break down the nutrition hierarchy every coach needs to understand. With all the conflicting information on social media, it’s easy to lose sight of what really matters. From calories and macros to hydration and lifestyle, we’ll walk you through what to prioritize, why it matters, and how to apply it in real life. What You’ll Learn: -The 4 big rocks of nutrition that move the needle -How a client’s environment affects their success -Why calories matter more than your carb source -The underrated role of hydration and micronutrients -How to coach...

Feeling stuck on how to write programs that actually work for your clients? In this episode of Beyond the Pump, we break down the real talk behind exercise selection, programming structure, and lifestyle periodization—without the fluff. What you’ll learn: -Why exercise selection is not as important as you think -The “3 to 5” rule that keeps training simple and effective -How to adjust programs based on stress, recovery, and real life -Smart ways to use machines, free weights, and compound movements -How to program for results and enjoyment Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagra...

What should clients really look for in a great coach? In this episode, we break down exactly what matters most when it comes to choosing the right fitness and nutrition coach—and what coaches need to deliver if they want lasting client success. We dig into the essentials of building trust, setting (and meeting) clear expectations, and why certifications alone don’t cut it. Whether you're a coach aiming to level up your game or someone searching for a coach who can actually help you get results, this conversation is packed with insights and hard truths. What You’ll Learn: -The m...

In this episode, we dive into the messy reality of what not to do on a consultation call and how to avoid making the same mistakes as thousands of undertrained coaches. From the importance of expectation setting and curiosity, to understanding client psychology and personalizing the process, this episode is a practical guide to showing up like a pro. Whether you're doing initial assessments or weekly check-ins, these tools will help you build trust, increase retention, and actually deliver on your promises. What You’ll Learn: -Why most consults flop before they even begin -How to prepare like a professional wi...

In this raw, no-holds-barred episode, we unleash a fiery rant on all the garbage floating around fitness and coaching social media. From fake physiques and Photoshop fails to shady business advice from broke “gurus,” they break down the biggest scams, myths, and red flags you need to avoid. What You’ll Learn: -How to spot misleading fitness content and avoid wasting money -The importance of communication, critical thinking, and accountability -How to attract better clients (and dates) by being real and direct -Why integrity matters more than ever in business and content creation If you’ve ever rolled your eyes at an in...

AI isn't the future — it's the now. In this episode, we dive into how artificial intelligence is transforming productivity for business owners, coaches, and creatives. From tools like Napkin.ai that help you build clean, visual frameworks in seconds, to OpenAI’s Tasks and Operators that automate your daily grind, they break down which tools are worth your time — and which ones are just hype. What You’ll Learn: -Why Napkin.ai is a game-changer for coaches and content creators -The difference between AI “Tasks” and “Operators” (and why it matters) -How to stop wasting 15+ hours a week on mindless social media tas...

In this episode of Beyond The Pump, we sit down with Glenn Cochrane, founder of IFP (Integrative Functional Performance), to unpack what true health optimization really looks like. Glenn shares his powerful personal journey—from a tragic loss in his youth to becoming a paramedic, nurse, and now functional medicine practitioner—and how it led to building a system that bridges the gap between medicine, fitness, and performance. What You’ll Learn: -How IFP creates a fully integrated health system centered on the personal trainer -Why root-cause medicine is the future—and why you shouldn't wait for symptoms to get started ...

In this episode of Beyond The Pump, we dive into the hidden ways perfectionism sabotages your progress—especially as a coach or entrepreneur. Whether it's waiting for the “perfect” logo, launching only when your website looks flawless, or collecting certifications like trophies before taking action, perfectionism might just be the mask you're wearing to avoid being vulnerable. What You’ll Learn: -How to identify perfectionist habits that are holding you back -A simple framework for getting out of your own way -Why starting imperfectly is the real secret to success -Actionable steps to overcome fear and finally launch your offer Enjoy! S...

In this episode of Beyond the Pump, we dive into the real reason you're losing clients—and it has nothing to do with your macros or program structure. It’s about connection, communication, and the trust triangle. We explore the psychology behind how people perceive you (even comparing you to a lamp, no joke), why empathy and genuine care are non-negotiables in coaching, and how to build lasting relationships that actually move the needle. What you’’ll learn: -The neuroscience of attraction and annoyance in client relationships -Why a lack of connection kills retention, even if your strategy is great -How to...

In this episode of Beyond the Pump, we break down the real truth behind hiring virtual assistants (VAs). Sure, paying someone $5 - $8 an hour sounds like a steal—but if you think hiring a VA will magically fix your business, you’re dead wrong. What You’ll Learn: -The mindset shift you need before hiring help -How to think about VA roles as an extension of automation -Why onboarding and consistent communication is non-negotiable -How to build loyalty and performance with culture, not just cash Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garrit...

In Part 2 of our automation series, we break down the essential workflows and systems every coach should have to save time, stay organized, and guarantee a great client experience. From sales call reminders and onboarding sequences to follow-ups and retention systems, we’ll show you how to set up smart, simple automations that actually make your business run smoother—without the overwhelm. What you’’ll learn: The tools we recommend (Zapier, Calendly, GHL, and more) What to automate first (and what to wait on) How to prep for scale without wasting hours One automation every coach should set up—even before the...

In this episode of Beyond the Pump, we break down what really works when it comes to generating leads and closing sales in the fitness and nutrition space. From the truth about cold DMs to why most coaches over-systematize their business before they’ve earned their first dollar, this is the episode you didn’t know you needed. What you’ll learn: -Why cold DMs got a bad reputation — and how to do them right -The real reason your sales pipeline isn’t converting -The critical mistake most new coaches make with automation -How to structure a sales process that doesn’t fe...

In this powerful episode of Beyond the Pump, Steve and Andrew sit down with Nick Ross—a 9-year cancer survivor, former rock-and-roll lifestyle junkie, and now one of the top voices in purpose-driven sales for fitness and nutrition coaches. Nick shares his incredible journey from hitting rock bottom to finding his mission: helping coaches serve more people through authentic, trust-based sales conversations. What You’ll Learn: -How to turn engagement into booked calls without being pushy -Why selling is really about service, not sleaze -The power of intention in every sales conversation -A sneak peek into Nick’s Six Steps to Clo...

In this episode, we break down why most goals fail and how to build targets that actually lead to long-term results in health, business, and life. From behavior psychology and the SMART framework to real-world coaching challenges, this episode is packed with the strategies coaches (and goal-setters) need to bridge the gap between where they are and where they want to go. What You’ll Learn: -Why most goals are just disguised fantasies -The missing link between setting a goal and achieving it -How to use SMART 2.0 (Starting Point, Metrics, Action Plan, Refinement, Timeline) -How to coach someone through the me...

In this episode of Beyond the Pump, we dive into one of the most powerful — yet often overlooked — tools for fitness and nutrition coaches: automation. Whether you're just getting your first handful of clients or managing a packed schedule, the right automations can save you hours each week and help deliver a smoother, more professional client experience. What you’ll learn: -When you should start thinking about automating -The top beginner-friendly automations that simplify your service delivery -Key tools and software (like Zapier and Go High Level) -How to choose the right tools for your business stage -Why automation is key to...

In this episode of Beyond the Pump, we dive into the real role of funnels in your coaching business and how to structure them for maximum impact. If you’ve ever struggled with making your marketing work, this episode will give you a clear roadmap to get more leads, sell more coaching, and simplify your systems. What you’ll learn: -The biggest myths about funnels (do you really need one?) -The difference between a website vs. landing page vs. funnel -Step-by-step breakdown of how to build an effective funnel -The #1 conversion mistake most coaches make (and how to fix it) Enjo...

Are fitness certifications worth the investment, or are they just a money grab? In this episode of Beyond The Pump, we dive deep into the real value of certifications, how to choose the right one, and whether free education is actually useful. What You’ll Learn: -The real purpose of certifications and why they matter -Why education without application is useless (and vice versa) -How to avoid wasting money on the wrong certifications -The biggest mistakes new coaches make when choosing credentials -When to invest in mentorship instead of another cert Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's In...

Cardio vs. strength training—what’s really best for your fitness goals? In this episode, we break down the science behind cardiovascular training, its benefits, and why strength training alone isn’t the answer. What you’ll learn: -Why cardio gets a bad rap—and when it’s actually essential -Understanding heart rate zones for optimal training -How to balance strength and cardio for maximum results -Practical tips for programming cardio without sacrificing muscle Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/ Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @o...

In this episode of Beyond the Pump, we break down the concept of value engineering and how it applies to building an irresistible coaching offer. From our own experiences in education and business, we explore the difference between simply selling a service and crafting an offer that truly resonates with clients. What You’ll Learn: -Why most coaches are selling the process instead of the outcome—and how to fix it -How to create an offer that feels like a no-brainer for potential clients -The importance of clarity, value, and urgency in your sales conversations -How to avoid overloading clients with...

In this episode of Beyond The Pump, Steve and Andrew sit down with Mike Millner, an expert in email marketing, to discuss how fitness and nutrition coaches can leverage email marketing to scale their business, generate leads, and increase conversions—without relying solely on social media. Mike shares his journey from personal trainer to multiple seven-figure business owner, how he’s used email to sell over $10 million in coaching services, and why email marketing is the most underutilized tool in the industry. What You’ll Learn in This Episode: -Why email marketing is MORE powerful than social media -The key to wri...

In this episode of Beyond the Pump, we're wrapping up our Profit Per Acquisition (PPA) series with the most crucial factor: Client Lifetime Value (LTV). Understanding how much a client spends with you over their journey can make or break your coaching business. What you’ll learn: -Why LTV is the highest leverage number in your business -The two ways to increase your LTV instantly -How to reduce churn and retain clients longer -The hidden trap of programmatic churn (and how to avoid it) -Why good coaching = good business Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://ww...

In this episode of Beyond the Pump, we're breaking down the second critical piece of the Profit Per Acquisition (PPA) formula—Cost to Fulfill. After covering Cost to Acquire in the last episode, we’re now diving into the true cost of delivering your services and why ignoring this number can be the silent killer of your coaching business. What You'll Learn in This Episode: -The difference between cost to acquire and cost to fulfill -How to calculate your monthly cost to fulfill per client -The hidden expenses most coaches forget to track - Why understanding this number is essential for...

In this episode of Beyond the Pump, we’re diving deep into cost to acquire—one of the most overlooked yet crucial numbers in your business. Knowing your true acquisition cost isn’t just about ad spend—it includes everything from CRM costs to your own time, and if you're not tracking it properly, you might be unknowingly losing money with every new client. What You’ll Learn: -Why your customer acquisition cost (CAC) is more than just ad spend -The hidden expenses that could be eating your profits -How to factor in your own time and team costs into acquisitio...

If you’re struggling to manage leads, keep clients engaged, or scale your coaching business, a CRM (Customer Relationship Manager) might be the missing piece. In this episode, we break down the role of CRMs in your fitness or nutrition business—why they matter, how to use them effectively, and when to start implementing them. We cover: -The real reason most coaches plateau in client acquisition -How to track and follow up with leads for higher conversions -The simple automations that keep clients engaged without losing the personal touch -How to avoid common CRM mistakes that cost you time & money -Whe...

If you can measure it, you can manage it! In this episode of Beyond the Pump, we dive into the critical role of nutrient assessments in coaching. Whether you’re a fitness coach or nutrition expert, understanding what your clients eat and how it impacts their body composition, energy levels, and overall performance is key to delivering real results. Here’s what you’ll learn: -Why tracking isn’t just about macros—how micros and lifestyle factors play a role -How to use chronometer, MyFitnessPal, and other tools effectively -The biggest mistakes coaches make when assessing nutrition (and how to avoid them...

Struggling to make your marketing actually work? You’re not alone. In this episode of Beyond the Pump, we dive deep into marketing psychology—the science behind why people buy and how you can use it to increase conversions. We’ll break down five key psychological principles that top fitness and nutrition coaches use to influence decisions and drive sales. From social proof to loss aversion, these tactics can make your content, offers, and messaging more compelling than ever. Here’s what you’ll learn: -The secret behind why people buy (even when they don’t need to) -How to leverage soc...

In this episode of Beyond the Pump, we dive into a real-world business case study to uncover why some companies go from thriving to barely surviving. Steve breaks down the Profit Per Acquisition (PPA) Model, a simple yet powerful way to track and improve business performance. If you want to build a sustainable, profitable coaching business, this episode is for you! Here’s what you’ll learn: -The 3 key metrics every business owner must track -Why many fitness businesses scale too fast and end up losing money -How to identify hidden problems in your revenue and retention -The simple formula to i...

In this episode of Beyond the Pump, we’re breaking down scholarship and challenge frameworks. Whether you’re relying too much on discounts, running challenges that no longer convert, or struggling to keep clients engaged, we’ll show you how to fix it. Here’s what you’ll learn: -Why overusing scholarships and challenges can actually hurt your business -The right way to structure discounts (without losing trust or revenue) -How to create an effective marketing plan that actually drives sales -Key business metrics to track so you always know what to focus on Enjoy! Steve's Instagram: https://www.instagram.com/stephe...

Struggling to generate leads without spending hours in the DMs? We’ve got you covered! In this episode of Beyond the Pump, we break down the AOM—Automated Outbound Method—a powerful system designed to help fitness coaches grow their audience and start meaningful client conversations without the burnout. Here’s what you’ll learn: -How to automate follower growth and engagement on Instagram & Facebook -The smart way to start conversations without sounding desperate -Why organic content isn’t enough (and how to make it go further) -Time-saving tactics that free you up to actually coach clients Enjoy! Steve's Instagram: https://www...

How do you know if your coaching is actually working? In this episode, we dive deep into biofeedback—the key to understanding whether your clients are making progress or just spinning their wheels. From energy levels, recovery, and digestion to stress, sleep, and hydration, we break down the SHREDS model and how to spot the early warning signs before your clients plateau or burn out. What you’ll learn: -The biggest mistake trainers make when tracking client progress -How biofeedback can predict success before results show up -The right (and wrong) way to measure progress beyond the scale -Why obsessing over...

In this episode of Beyond the Pump, we tackle one of the biggest questions for fitness and nutrition coaches: How do you stand out in 2025? With over 100,000 personal trainers in the U.S. alone, competition is fierce. But it’s not just about marketing and sales—it’s about mastering the art and science of coaching. From building a standout brand to honing essential coaching skills, we break down the four pillars of success every coach needs: -Assessment: Why knowing what to measure (and when) sets the foundation. -Program Design: Crafting results-driven plans that prioritize efficiency and adaptation. -Coaching Psychology: Buildi...

Sugar is often painted as the villain of nutrition, but is it really that simple? In this episode of Beyond the Pump, we tackle the myths, science, and controversies surrounding sugar. From understanding why sugar is addictive and its impact on your body to exploring its role in performance and health, we break it all down. What You’ll Learn: -Why sugar alternatives might be worse than you think. -How sugar affects your body differently based on your goals (health vs. performance). -The role of carbohydrates in energy, metabolism, and muscle building. -Practical tips to manage cravings and incorporate sugar wi...

In this episode, we’re diving deep into one of the biggest challenges personal trainers and fitness coaches face: converting leads into sales conversations. It’s not just about marketing and grabbing attention—it’s about mastering the art of meaningful connection and solving your clients’ real problems. What You’ll Learn: -Why focusing solely on marketing might not be your biggest opportunity. -How to uncover the micro problems that lead to your clients' transformation. -The psychological shifts coaches need to embrace sales as a service, not a chore. -How to build trust and value in conversations that naturally lead to sales. -A...

Keeping clients longer doesn’t just improve retention—it transforms your entire business. In this episode, we dive into practical strategies for fitness professionals to elevate client retention, reduce churn, and boost revenue. Discover how creating fun, engaging experiences and mastering the basics can set you apart. From the importance of clear communication and trust-building to balancing simplicity with innovation, this episode is packed with actionable advice for trainers and coaches looking to scale their businesses while delivering unmatched value to their clients. What You’ll Learn: -Why retention is more profitable than constant client acquisition -The power of meeting client...

In this episode, we dive deep into the essentials of program design for fitness enthusiasts and coaches as we head into 2025. From balancing effort and recovery to aligning training programs with client goals, we break down the art and science of creating effective fitness plans. What You’ll Learn: -The importance of assessments to avoid "guesswork" in fitness programming. -How to balance strength training and cardiovascular exercise for optimal results. -The four critical questions every coach and client should ask to achieve fitness goals. -How to address limiting factors like recovery capacity and mismatched expectations. -Why communication and collaboration are ke...

In this episode, we dive deep into the essential balance between innovation and refinement for businesses in 2025. We explore how businesses can strategically adapt to rapid changes, like the rise of AI, while maintaining core values and delivering exceptional results. From discussing the pitfalls of following trends blindly to the importance of authentic connections and value-driven service, this conversation is packed with actionable insights for entrepreneurs, health and fitness coaches, and innovators alike. What You’ll Learn: -When and how to prioritize innovation in your business. -Why authentic connections outweigh flashy marketing. -The evolution of high-ticket coaching in today’s mark...

In 2025, coaching isn’t getting easier—it’s getting more competitive. In this episode, we break down actionable strategies for standing out, marketing, building trust, and guiding potential clients through the 5 stages of awareness: from not even knowing they have a problem to seeing you as the solution they’ve been searching for. This conversation dives deep into storytelling, connection, and the pitfalls coaches must avoid when engaging with their audience. What You’ll Learn: -The 5 stages of awareness and how to move people through them -Why storytelling is your most valuable tool as a coach in 2025 -The importance of consistenc...

In this episode, we dive into the motivation vs. discipline debate and why relying solely on motivation might be holding you back. We share actionable strategies to help clients build sustainable habits, avoid the pitfalls of consumer-driven motivation, and ultimately achieve long-term success. What You’ll Learn: -Why motivation alone isn’t enough for lasting change -The critical role of discipline and consistency in achieving goals -How to ask the right questions to guide your clients toward action -Insights into the psychology of motivation and reward systems -Tactical strategies to help clients build habits that stick Enjoy! Steve's Instagram: https://www...

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Are you ready to stand out as a trainer in 2025

In this episode, we unpack the real strategies top trainers use to build trust, deliver results, and grow thriving businesses. If you’re feeling stuck, overworked, or unsure how to stand out, this is the episode for you!

What You’ll Learn:

- What makes a trainer stand out vs. blend in

- The importance of assessments to design effective programs

- A framework for client results

- How to build trust in the cr...

Learn how to grow a sustainable coaching business with the R3 framework.

In this episode, we break down the R3 Framework—a method to grow your coaching business by focusing on Results, Retention, and Referrals. Whether you're a fitness coach, nutrition expert, or in any service industry, the R3 Framework will help you build stronger client relationships, deliver better outcomes, and drive sustainable growth.

What You'll Learn:

- How to deliver quick wins and meaningful results for your clients.

- Strategies to retain clients longer and maximize thei...

In this episode, we talk the role of cannabis—including THC and CBD— and how that plays into working with clients. Discover how cannabis can impact recovery, pain management, and client performance. We also dive into the risks of dependency, legal challenges, and how coaches can use this knowledge to better serve their clients.

Whether you're curious about CBD for recovery, cannabis and client safety, or how to approach sensitive topics like cannabis use in coaching, this video provides science-based insights and actionable takeaways.

TIMESTAMPS:

00:00 - Introduction

02:15 - Work...

Are you looking for a way to feel healthier, stronger, and more balanced in every area of your life? In this episode, Cavan Valance breaks down the concept of "Deep Health"—a holistic approach that goes beyond physical fitness to include your mental, emotional, and social well-being. 

Cavan shares his personal journey, the lessons he’s learned, and how he helps others transform their lives through practical coaching and a strong community. 

You’ll learn how to:

- Build resilience and discipline with challenges like 75 Hard

- Surround y...

In this episode, we cover the hidden traps in modern marketing & overblown promises, and setting realistic expectations for long-term business success.

Learn how to ethically market your services, overdeliver value, and build trust using the R3 Framework: Results, Retention, and Referrals.

We covered:

- What marketing really is

- Avoiding overpromising & marketing mistakes

- The R3 framework

- Having your fulfillment & marketing aligned

Enjoy! 

TIMESTAMPS:

00:00 – Intro

02:10 – The dangers of overpromising in marketing...

Intermittent Fasting (IF) has be a trend for a while and if you're a coach, it's something you'll likely need to navigate or explain at some point in your career. In this episode, we unpack the science behind it, common myths, and how it can (or can't) support your clients goals.

We covered:

What IF is and how it works

Common IF protocols

Does it actually help with weight loss?

Coaching strategies to implement (or not implement) IF

Don't forget to su...

Are GLP-1 drugs like Ozempic and Wegovy the future of weight loss or just another trend?

In this episode of Beyond the Pump, we dive into the science, benefits, and challenges of these medications. Originally designed for diabetes, these drugs are now widely used for weight loss.

Some topics covered in the episode:

- How GLP-1 medications work

- Appropriate use vs. misuse

- Long-term risks, including weight rebound and muscle loss

- Practical strategies for fitness coaches to navigate this trend

...

In this episode we’re talking all about using fitness wearables for coaching—everything from Apple Watch and Whoop Strap to Oura Ring and Garmin!

With all of the options out there, finding the right device for you and your clients can be tough. We break down how to pick the right wearable based on your fitness level, goals, and budget, and how to actually use it to improve your workouts and recovery. 

In this episode you’ll learn: 

- How to choose the best wearable for you & your clients go...

If your clients are struggling to hit protein goals, causing a lack of results...this episode is for you! 

We dive into how protein affects client retention, results, and referrals! 

Topics we also cover: 

- Simple strategies to encourage your clients to eat more protein

- A few easy high-protein food options that are easy to incorporate and travel-friendly

- Protein overconsumption

Give this episode a listen to learn how to grow your business by supporting your clients' fitness journeys with smarter nutrition choices!

TIMESTAMPS:

How to Get Clients WITHOUT Using Social Media Being on social media all of the time as an online coach can be draining & challenging...which is why we wanted to show you how to can do things locally and in person, to start getting more clients! A few ways we touch on in the episode:

- In-person networking events (what to do when you're there)

- Getting referrals

- Creating partnerships with adjacent businesses

- Website with content on it

- and more!

Jo...

Tons of coaches struggle to generate leads and are extremely generic in their marketing.  Most coaches even have a plan...

In this episode we break down:

- How to create a marketing plan

- Creating problem awareness

- Becoming less generic in your messaging

- Speaking the same language as your ideal client

Join the free 4-Week Blueprint to Build Your Business: https://forms.gle/wse3i8J2YzvdD24w8

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Call to Action: If you found this episode helpful, make sure to subscribe to Beyond...

Guest:
Dr. Jose Antonio, CEO of the International Society of Sports Nutrition

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