Million Dollar Nonprofit

What would happen if every donor who supported your nonprofit felt like they had a personal assistant dedicated just to them? Someone who remembered their birthday, their giving history, their interests, and their impact. Someone who responded warmly and accurately, every single time. Now imagine it happening automatically — without adding more to your workload.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows nonprofit leaders how to use ChatGPT as a donor relations assistant — an AI teammate that keeps donors engaged, valued, and connected. Using the framework Remember. Respond. Reinforce., you’ll learn...

How many donor thank-yous are sitting on your to-do list right now? Five? Twelve? A hundred? Donor gratitude is one of the most important parts of fundraising — and one of the easiest things to fall behind on. Not because you don’t care, but because you’re busy.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows nonprofit leaders how to automate up to 90% of donor thank-yous without losing the human touch. Using the framework Segment. Spark. Send., you’ll learn how to build a scalable gratitude system that feels warm, personal, and hear...

Who’s the best fundraiser on your team? The person who always knows what to say, who donors instantly trust, and who makes fundraising look effortless while everyone else overthinks a single email.

Now imagine if your entire team could fundraise like that.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows nonprofit leaders how to clone their best fundraiser using AI — not by replacing people, but by capturing their instincts, phrasing, storytelling, and donor psychology and turning it into a system anyone can use. Using the fram...

Writing a fundraising campaign shouldn’t take weeks—or drain your team’s energy.

In this episode, Tom Kelly breaks down the exact AI workflow nonprofits are using to create full fundraising campaigns in minutes, not months. From emails and social posts to landing pages, SMS, and video scripts, you’ll learn how to turn one powerful story into an entire multi-channel campaign—without sounding robotic or generic.

Tom walks through the Story. Structure. Scale. framework, shares real prompts you can use immediately, and highlights a real nonprofit that raised ove...

When was the last time you had nothing on your to-do list? Exactly. You can’t even remember.

Nonprofit leaders don’t have one job — they have ten: Executive, Director, Marketer, HR, Development, Board liaison… and yes, somewhere in there, Janitor. And somewhere else, you’re supposed to sleep.

Imagine if your workweek only required four focused hours. Not because you slacked off. Not because you outsourced everything. But because you automated 80% of your job — the tasks that don’t need your creativity or leadership.

In this epis...

When was the last time someone on your team brought you an idea that made you stop and think, “Whoa… that could actually change everything”?

For most nonprofit leaders, it doesn’t happen often — not because their teams lack creativity, but because the day-to-day grind drains it. When everyone is stuck reacting, there’s no space to imagine. And without imagination, innovation dies.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a culture of innovation using AI-powered idea boards, so ideas don’t get lost in...

Do you remember your first day at a new job? That awkward moment when you’re trying to look confident, but secretly wondering where to sit, what to do, and who to ask for help?

Now imagine that feeling inside a nonprofit — smaller teams, looser structure, volunteers showing up with zero context. That’s how confusion turns into chaos, new hires burn out, and volunteers disappear after one shift.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to automate your entire onboarding process for staff...

Have you ever walked into a staff meeting and instantly felt like everyone was on a different page? Slack is buzzing. Emails are untouched. Side conversations are happening in DMs. And then someone asks, “Wait, didn’t we already decide that?”

In this episode of The Million Dollar Nonprofit, Tom Kelly shows nonprofit leaders how to turn messy team communication into clean, digestible weekly summaries and clear staff meeting agendas using AI. Because the biggest bottleneck in most nonprofits isn’t funding or staffing — it’s clarity.

Using the simple frame...

Ever walk into a staff meeting and feel like everyone’s on a different page? Slack is buzzing, emails are ignored, side chats are happening — and clarity is nowhere to be found.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn messy team communication into clean, digestible weekly summaries and ready-to-run meeting agendas using AI. With his three-step framework — Collect. Condense. Communicate. — you can finally walk into meetings knowing exactly what matters.

Get plug-and-play prompts, real examples, and actionable steps to automate clarity, streamli...

What would change in your life if you had one more staff member — not full-time, not temporary, just someone who handled all the repetitive stuff: questions, updates, reminders, scheduling?

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a virtual AI assistant that quietly runs your nonprofit operations, saving you hours each week. With just ChatGPT, a few simple automations, and a clear plan, you can give yourself an operations teammate who works 24/7 — never tired, never annoyed, never on PTO.

Tom walks through the...

When you think about hiring, how does your stomach feel? Tight? Heavy? Maybe a little nauseous? For nonprofit leaders, hiring isn’t just hiring — it’s hiring with limited money, limited time, limited people, and unlimited expectations.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to screen candidates, shorten hiring cycles, and save hours every week — ethically. AI shouldn’t replace human judgment. It should replace the tedious, manual work that slows you down and burns you out.

Tom walks through the three...

Do you ever feel like you’re always a few people short? One more role to fill, one more volunteer to recruit, one more program that needs help right now? For most nonprofit leaders, that’s the daily reality.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI forecasting to plan your people strategy. You’ll learn how to predict staffing needs and volunteer gaps before they happen, so you can recruit early, allocate resources smartly, and stop scrambling.

Tom breaks down the fr...

How many times this month have you said, “I don’t even know what to focus on next”? For most nonprofit leaders, that’s the daily struggle — another campaign, report, board request, or fire to put out.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to automate your “What should we do next?” process using AI. You’ll learn how to build a decision tree that thinks for you, prioritizes actions based on goals, resources, and results, and even triggers tasks automatically.

Tom walks through the thre...

Let me ask you something. When’s the last time you built your annual budget and actually enjoyed it? For most nonprofit leaders, budgeting feels painful, confusing, and way too time-consuming. But it doesn’t have to be that way.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a complete, detailed nonprofit budget in minutes using ChatGPT. You’ll learn how to turn your numbers, goals, and key assumptions into a board-ready budget, complete with revenue projections, expense categories, and smart forecasting — no spreadsheets from scratch required.

Duration: 00:05:58

Let me ask you something. When you set your donor goals each year, are they based on strategy or hope? For most nonprofits, goal-setting sounds like: “Well, we raised $100K last year, so let’s shoot for $150K!” That’s not a plan. That’s a wish with better numbers.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build your own Donor Acquisition Calculator using AI. You’ll learn how to set realistic, data-driven goals that are trackable week by week, eliminating guesswork and making your growth measurable.

Duration: 00:06:24

What would happen if every person on your board started sharing real stories about your mission? Not corporate posts. Not awkward selfies. Just honest, human moments that build trust and visibility.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn your board into powerful content creators without asking them to write a single word. Using simple AI workflows, you’ll capture their stories, convert them into platform-ready posts, and circulate them automatically across social channels.

You’ll learn a practical three-step framework — Capture. Conver...

Have you ever sat through a board meeting — or a donor conversation — where a board member completely missed the message? They’re talking about programs you sunset years ago, quoting outdated stats, or pitching the wrong story entirely. Painful… and avoidable.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use ChatGPT to create personalized talking points for every board member, so they always sound confident, current, and aligned with your mission.

You’ll learn a simple three-step framework — Profile. Personalize. Prepare. — to gather the right cont...

How many times have you asked your board to fundraise… and felt the awkwardness ripple across the room? Half of them suddenly “need to check their email,” and you’re left wondering why it’s so hard to get them involved.

In this episode of The Million Dollar Nonprofit, Tom Kelly shares an AI-powered framework that turns your board into confident fundraisers, without guilt trips, pressure, or outdated “list five friends” exercises.

Learn the three-step framework: Equip. Empower. Encourage. You’ll see how to give board members the right tools, match the...

How often do you send your board a friendly reminder email… and hear nothing but crickets? For most nonprofit leaders, keeping board members engaged feels like babysitting: chasing updates, nudging on tasks, and hoping someone reads your emails.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to automate your board’s reminders, updates, and action items, so everyone stays aligned, accountable, and engaged — without you sending a single nudge.

Learn the three-step framework: Remind. Report. Reconnect. You’ll see real examples of nonpr...

When was the last time you walked into a board meeting calm, prepared, and confident? For most nonprofit leaders, board meetings are chaos disguised as leadership: scrambling to print reports, last-minute slide edits, and endless spreadsheets.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to create a Smart Boardroom Brief using AI and automation. You’ll learn how to collect the right data, condense it into a one-page actionable summary, and communicate it automatically to your board, all without late nights or spreadsheet stress.

To...

How many tabs are open in your browser right now? If your answer includes a CRM, email, social media, event software, and accounting tools — you’re running a tab circus, not a nonprofit.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Nonprofit Command Center using Google Sheets and AI. You’ll learn how to sync your data from multiple platforms, simplify insights with AI, and visualize performance in real time — all without expensive software or a data analyst.

Tom breaks down the thre...

How many times have you launched a “can’t miss” campaign — only to watch it fall flat? You’re not alone. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to move from gut feel to data real using AI. You’ll learn how to test and validate your ideas before you spend time, money, or energy — so you only invest in campaigns that actually work.

Tom breaks down a three-step framework — Explore. Evaluate. Experiment. — showing how AI tools like ChatGPT, Zapier, and Google Sheets can help you identify what resonates with your donors...

Are you tired of pulling reports two weeks too late — or never getting around to them at all? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to set up automated performance reports that track your metrics daily, weekly, and monthly — without touching a spreadsheet.

You’ll learn how to:

✅ Decide what metrics actually matter for daily, weekly, and monthly success.

✅ Design automations using ChatGPT, DonorBooks, and Zapier to summarize your data in seconds.

✅ Deliver smart report...

Tired of spending hours piecing together donor reports that no one actually reads? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI + automation to create custom donor reports in seconds — no spreadsheets, no stress, no late-night data cleanups.

You’ll learn how to:

✅ Pull clean donor data from your CRM or spreadsheet (without losing your mind).

✅ Prompt ChatGPT to analyze and summarize key insights instantly.

✅ Polish your reports for any audience — from board member...

Let’s be honest — most nonprofit dashboards feel like a punishment. Endless numbers, outdated charts, and too many metrics that don’t matter. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Smart Dashboard that actually helps you lead — not just report.

You’ll learn how to use the Measure. Monitor. Mobilize. framework to:

✅ Measure what really matters — and cut the rest.

✅ Monitor results in real time with AI and automation.

✅ Mobilize your team with act...

Imagine knowing exactly which donors are about to give again — and which ones are slipping away — before it happens. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use AI to spot donor trends early, so you can act fast, deepen relationships, and prevent churn before it starts.

You’ll learn how to:

✅ Observe — Use AI to detect subtle donor behavior changes.

✅ Organize — Segment donors into Champions, Drifters, and Sleepers with personalized messaging.

✅ Optimize — Predict future donations a...

Ever launch a campaign you knew was great — only to watch it flop? Meanwhile, something you wrote in five minutes takes off?

That’s not luck — that’s data. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use past campaign data and AI to forecast your next fundraising results before you even hit “publish.”

Using the Collect. Compare. Correct. framework, you’ll learn how to:

✅ Collect — Gather your best-performing campaign data from emails, social, and donation reports.

✅ Compare — Use...

Is your inbox eating your week? Between donor questions, volunteer messages, and random spam, email chaos can quietly drain hours of your time — every single day.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a Smart Inbox that uses AI to sort, route, and even draft replies automatically — all while sounding 100% human.

You’ll learn how to:

✅ Detect — Train AI to recognize message intent (donor, volunteer, vendor, etc.).

✅ Direct — Automatically route messages to your CRM, team, or folder with...

If your inbox feels like a full-time job, this episode is for you. In The Million Dollar Nonprofit, Tom Kelly reveals how to train an AI version of yourself to handle emails, DMs, and FAQs — all in your tone, your style, and your personality.

Using the Model. Memory. Message. framework, you’ll learn how to:

✅ Model — Teach AI your unique communication style so replies sound authentically you.

✅ Memory — Feed it your organization’s mission, FAQs, and programs to give context to every answer.

✅ Message — Automate smartly with boundaries, letting AI handle...

If your inbox feels like a full-time job, this episode is for you. In The Million Dollar Nonprofit, Tom Kelly reveals how to train an AI version of yourself to handle emails, DMs, and FAQs — all in your tone, your style, and your personality.

Using the Model. Memory. Message. framework, you’ll learn how to:

✅ Model — Teach AI your unique communication style so replies sound authentically you.

✅ Memory — Feed it your organization’s mission, FAQs, and programs to give context to every answer.

✅...

What if your next campaign felt less like a one-off fundraiser and more like a Netflix series — something donors couldn’t stop following?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Plot. Pace. Payoff. storytelling framework — an AI-powered approach to building campaigns that hook your audience, build anticipation, and deepen emotional connection.

You’ll learn how to:

✅ Plot — Map out your 5-part story arc like a show season, complete with tension, hope, and resolution.

✅ Pace — Release each story strategica...

What if your next campaign felt less like a one-off fundraiser and more like a Netflix series — something donors couldn’t stop following?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Plot. Pace. Payoff. storytelling framework — an AI-powered approach to building campaigns that hook your audience, build anticipation, and deepen emotional connection.

You’ll learn how to:

✅ Plot — Map out your 5-part story arc like a show season, complete with tension, hope, and resolution.

✅ Pace — Release each story strategica...

Does your nonprofit’s content feel scattered and reactive? One week it’s a post here, another week it’s silence. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to build a Nonprofit Media Calendar using ChatGPT + Google Sheets, so your content finally runs on rhythm — not chaos.

You’ll learn the Plan. Populate. Publish. framework that keeps your team organized and consistent:

✅ Plan — Map out your content rhythm across platforms, campaigns, and donor moments.

✅ Populate — Use ChatGPT to bulk-generate social post ideas...

Ever feel like you’re constantly copying links, rewriting captions, and sending updates — just to keep everyone in the loop? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to automate your weekly roundup email so it sends itself — literally.

Using the Collect. Compile. Connect. framework, you’ll learn how to:

✅ Collect: Use Zapier or Make.com to automatically gather new blogs, videos, and social posts in one Google Sheet.

✅ Compile: Have ChatGPT turn that list into a warm, conversational weekly email...

What if your next campaign could go viral — without a single ad dollar? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the Hook. Heart. Handoff. framework, a 3-step process for building campaigns that grab attention, create emotion, and inspire massive sharing — all powered by AI.

You’ll learn how to:

✅ Hook — Stop the scroll with a powerful visual or emotional headline that makes people pause.

✅ Heart — Tell one short, human story that captures the mission behind your movement.

✅ Handoff — Turn engagement into action by giving people something s...

What if your next campaign didn’t just raise money — it started a movement?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to craft a “You vs. The World” campaign narrative that rallies donors, unites communities, and turns passive supporters into active participants.

You’ll learn the Define. Divide. Unite. framework to build unstoppable energy around your mission:

✅ Define: Identify the real “villain” — not a person, but the problem your organization exists to solve.

✅ Divide: Frame your c...

What if your website didn’t just inform — but interacted? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use Typeform, Zapier, and AI to create a “Donor Magnet Quiz” that transforms curiosity into connection.

You’ll learn the Hook. Help. Handoff. framework to build a quiz that’s fun, personal, and profitable:

✅ Hook: Create playful, emotionally relevant quiz titles that make people click.

✅ Help: Deliver value and insight with results that inspire action.

✅ Handoff: Automate tagging...

Ever wonder why some nonprofit stories go viral — while others barely get a like? The difference isn’t luck or talent. It’s structure. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down his signature storytelling formula, Show. Tell. Ask., a simple framework to craft stories that make donors feel something — and inspire them to act.

You’ll learn how to:

✅ Show — Start with a moment, not a mission statement. Pull readers into a vivid scene they can feel.

✅ Tell — Connect that emotional mom...

What if every blog post your nonprofit published could power your social media for a week — or even a month? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn one blog post into a stream of engaging social content using a single ChatGPT prompt.

You’ll learn the Slice. Spark. Share. framework:

✅ Slice: Break one long-form story into 5 short, platform-ready posts.

✅ Spark: Add emotional hooks and visual prompts to stop the scroll.

✅ Share: Automate y...

Tired of Googling your nonprofit and finding everyone else’s content before your own? You’re not alone — and you don’t need a marketing degree to fix it.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to finally rank on Google — even if you hate blogging. He introduces the Research. Rewrite. Repurpose. framework, a simple system that helps small teams use ChatGPT to plan, write, and optimize content that donors and volunteers actually find.

✅ Research: Find the low-competition keywords your audience is...

Most nonprofits struggle to stay consistent with content — not because they lack stories, but because they lack time. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to plan, draft, and polish a full year of blog posts in a single afternoon.

You’ll learn the Plan. Prompt. Polish. framework:

✅ Plan – Use ChatGPT to build your 12-month content calendar, with four post ideas per theme.

✅ Prompt – Let AI generate outlines or full drafts in bulk, saving you weeks of wor...

Most nonprofits deserve media coverage — they just don’t have the time or tools to pitch it right. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI can write press pitches that actually get picked up — saving you hours and landing real coverage that builds awareness, credibility, and donations.

You’ll learn the Story. Segment. Send. framework:

✅ Story: Use ChatGPT to find the emotional, human-centered angles journalists love.

✅ Segment: Personalize each pitch by outlet and topic — without spending days doing it.

...

Let’s be honest — most nonprofits have no idea which influencers actually drive donations. They just hope it’s working. But with AI-powered UTM logic, you can finally track every click, conversion, and dollar — automatically.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI tools and tracking links to know exactly which posts and partners are pulling their weight. You’ll learn how to:

✅ Build unique UTM links for every influencer (in seconds using ChatGPT)

✅ Analyze campaign results with A...

What if just 10 people could spark real momentum for your mission this week? You don’t need celebrities — you need community influencers who care about your cause. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build your Nonprofit Influencer Stack, a system of small collaborations that actually drive awareness, engagement, and donations.

Learn how to find the right partners, co-create authentic stories, and automate your follow-up to build long-term relationships — all with AI. The framework: Align. Activate. Amplify. When you set it up right, these micro-collabs become your new donor...

What if one local influencer could raise $5,000 for your nonprofit — just by sharing one Instagram Story? You don’t need celebrities to make an impact; you need the right people who believe in your mission. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to automate 90% of your influencer outreach using AI.

Learn how to find local advocates, write personalized outreach scripts that sound human, and build real partnerships that keep growing. With the Find. Friend. Follow-Up. framework, you’ll turn everyday supporters into your most powerful amplifiers — without spending hours in your...

When’s the last time you read a nonprofit’s FAQ page? Most people skip them — and most FAQs are boring, jargony, and transactional. But your FAQ page doesn’t have to be a dead end.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn FAQs into a list-building and donation-generating machine.

Using AI and the Clarify. Connect. Convert. framework, you’ll learn how to rewrite your FAQs in a warm, human tone, add emotional impact stories, and include CTAs that guide visitors to subscribe...

Why do people line up for iPhones or grab concert tickets instantly? It’s not need — it’s FOMO. And in fundraising, the same psychology works wonders. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create AI-powered countdown campaigns that inspire urgency, not guilt.

You’ll learn how to design teaser emails, build automated countdowns with tools like Deadline Funnel or Zapier, and celebrate milestones that keep donors engaged until the clock hits zero. Discover the Tease. Trigger. Turbocharge. framework and how to use it to 2x or even 3x...

How many times have people joined your waitlist or signed up for updates, only to quietly fade away? In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn that passive interest into active giving using an AI-powered waitlist-to-donor funnel.

You’ll learn how to:

✅ Warm your waitlist with anticipation emails

✅ Woo them with VIP-style personal invites on launch day

✅ Win their donation and turn them into long-term supporters

Framework: Warm. Woo. Win.

<...

What’s the point of thousands of likes or poll votes if they never turn into donations? In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to bridge the gap between engagement and action — using Zapier + AI to turn every Instagram tap, comment, or DM into a new email subscriber automatically.

You’ll learn how to:

✅ Capture engagement data from Instagram, Facebook, or TikTok using Zapier

✅ Connect with followers using AI-written personalized email sequences

✅ Convert social fans into lo...

Most nonprofits build campaigns based on guesswork — assuming what donors care about instead of asking them directly. But what if you could gather real donor preferences with just a few Instagram polls?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple, fast, and fun way to collect donor insights using Instagram Stories, polls, and sliders — and then use AI to turn those insights into smarter campaigns.

You’ll learn how to:

✅ Use Instagram polls to test fundraising ideas donors actually...

What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot.

Using the framework Hook. Habit. Harvest., you’ll learn how to:

1️⃣ Hook: Create irresistible invites that get donors to join your chal...

What’s harder than getting a donor to give? Getting them to share why they gave. Those stories are gold — but most nonprofits never capture them.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a video testimonial generator using ChatGPT + Typeform so you can collect, polish, and share authentic donor stories on autopilot.

Using the three-step framework — Ask. Assemble. Amplify. — Tom walks you through how to:

1️⃣ Automate story collection with Typeform prompts that feel conversational and inspiring.

Most nonprofits sit on storytelling gold — powerful donor and beneficiary testimonials that could inspire thousands, but instead, they collect digital dust.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take those real stories and turn them into scroll-stopping, donation-driving videos using AI tools like Descript, OpusClip, and ChatGPT.

You’ll learn a simple three-step framework — Collect. Clip. Caption. — that makes it fast and easy to turn raw footage into viral TikToks, Reels, or Shorts that people actually share. From using AI to find emotiona...

Why do people share TikToks, memes, or YouTube Shorts? Because it feels rewarding. Now imagine if your donors felt that same reward every time they shared your mission.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a donor growth loop that turns every donation into a ripple effect of giving. Using a simple three-step framework — Trigger, Reward, Repeat — you’ll learn how to encourage donor sharing at the right moment, make sharing emotionally rewarding, and create an automated referral system that keeps new donors coming in without extra...

If every donor brought just one more, how fast would your nonprofit grow? Double. Triple. Explode. That’s the power of referrals — and the key to sustainable, scalable growth.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a donor referral engine using AI and automation. You’ll learn the Identify, Incentivize, Integrate framework to find your best evangelists, motivate them to share your mission, and make referrals easy to track and reward.

Tom breaks down how to use ChatGPT prompts to identify high-engagement donors...

Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out.

But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly?

In this episode, Tom Kelly shares a proven framework:

Recruit. Resource. Repeat.

You’ll learn how to:

When a supporter hosts a fundraiser for your nonprofit—whether it’s a birthday campaign, 5K, or classroom challenge—who usually gets thanked? The donors. But the person who did all the work—the one who rallied their friends, shared your mission, and raised the money—often gets little more than a quick “Thanks for hosting” email.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to automate thank-you campaigns for peer-to-peer fundraisers so every supporter feels like a hero without you manually sending 200 emails. Using the Recognize. Reward. Repeat. framework, you’ll learn h...

What’s the real difference between a good volunteer and a great one? A good volunteer shows up, helps out, and goes home. A great volunteer spreads the word, brings their friends, and tells your story better than your staff does.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to turn your volunteers into donor advocates—people who don’t just give time, but also help you raise money and expand your reach. With the simple framework of Equip. Encourage. Elevate., you’ll learn how to empower volunteers to become p...

How often do you contact your volunteers? Not just when you need them—but to thank them, encourage them, and invite them deeper into your mission? Most nonprofits are great at recruitment—but terrible at retention. They treat volunteers like gig workers, people who clock in, do a task, and leave.

In this episode of The Million Dollar Nonprofit, Tom Kelly shares how recurring volunteer outreach can change everything. You’ll learn to set up a consistent, warm cadence of communication that keeps volunteers feeling valued, without making you sound robotic.

T...

Tired of chasing down volunteers with endless reminder emails, last-minute shift swaps, and chaotic spreadsheets? You’re not alone. Most nonprofit leaders spend way too much time coordinating volunteers—and it doesn’t have to be that way.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the easiest volunteer coordination system ever, using nothing more than AI + Google Calendar. No fancy software, no steep learning curve—just a simple system that runs on autopilot.

You’ll learn the 3-step framework—Schedule, Sync, Support—to m...

Most nonprofits think of volunteers as helping hands—but the smartest leaders see them as something more. Volunteers are not just free labor; they’re future donors, champions, and even board members. The question is: how do you move people from “I’ll help for an hour” to “I’m all in for the mission”?

In this episode of The Million Dollar Nonprofit, Tom Kelly introduces the Volunteer Loyalty Ladder, a simple three-step system—Welcome, Wow, Win—that transforms one-time helpers into lifelong supporters. You’ll learn how to roll out the red carpet for new volunteers, cr...

If you’ve ever found yourself training the same volunteer on the same task for the tenth time, you know how exhausting and inefficient it can be. Not only does it drain your time, but it also slows down your events and leaves volunteers confused. The good news? Volunteer training doesn’t have to be manual. With the right tools, you can automate it once and use it forever.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to automate volunteer training using ChatGPT and Loom so every volunteer gets clear, cons...

Every nonprofit leader knows the struggle: a volunteer shows up excited to help, but within minutes, it’s clear they’re in the wrong role. The shy person stuck at check-in. The outgoing people-person hidden in the back. The volunteer who dreads tech suddenly running your auction software. It’s not just awkward—it’s a recipe for volunteers not coming back.

But what if you could flip that? What if every volunteer was placed in the role where they shine—before they even walked through the door? That’s exactly what AI can do for your no...

Your top donors don’t just want polished newsletters or glossy gala recaps. They want access—the raw, authentic, behind-the-scenes moments that show the real heartbeat of your mission. And when you give them that insider view, their loyalty skyrockets.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to set up an automated behind-the-scenes series that makes major donors feel like VIPs—without draining your team’s time. You’ll learn the Collect, Curate, Connect framework to capture raw moments, package them into a story, and deliver them automatically through your CRM.<...

Most nonprofits build their campaigns around their own calendars—fiscal year-end, Giving Tuesday, the spring gala. But donors live in their own rhythms: birthdays, anniversaries, first gifts, retirements, even losses. And when you connect your fundraising to their moments, not just yours, you raise more and build stronger relationships.

In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to build campaigns around Life, Loyalty, and Legacy moments that truly resonate. You’ll learn how to spot donor milestones, script warm messages, and automate delivery—so your donors feel seen, celebrated, and connec...

Most nonprofits plan their year with the same old calendar—Giving Tuesday, year-end appeal, a spring gala, maybe a fall walk-a-thon. But here’s the secret: donors don’t give to dates—they give to stories.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to craft an annual giving theme that transforms your fundraising into a story donors can follow all year long. Learn how to anchor your theme, align it with quarterly campaigns, and amplify it across every channel so your fundraising feels cohesive, compelling, and unst...

What if you could make every donor feel like a VIP—without filming hundreds of individual thank-you videos? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI-powered dynamic video thank-yous to wow donors at scale. Learn how to record one core message, personalize it with donor names, gift amounts, and impact, and automate delivery within minutes.

You’ll discover:

The simple Record → Render → Release framework.

AI tools like Synthesia and HeyGen that personalize video at scale.

<...

Donors don’t want more emails—they want smarter ones.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use conditional logic + AI to send donor emails that feel personal without writing hundreds by hand. Using the Segment. Script. Send. framework, you’ll learn how to:

Build simple donor segments that branch automatically.

Script personalized thank-you and impact emails with AI.

Set CRM rules that deliver the right message to the right donor at the ri...

Not every donor moment should be automated—and not every moment should be personal.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to know the difference so you can scale without losing connection. Using the Routine. Relational. Rare. framework, you’ll learn:

Hear how an arts nonprofit used this approach to save staff hours, boost retention by 21%, and...

🎬 Why reinvent the wheel when you can replay your greatest hits?

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a Fundraising Replay Machine—a system where your best campaigns don’t just run once, they run again and again with small tweaks, AI-powered rewrites, and fresh updates.

You’ll learn the 3-step framework—Re-Run, Re-Write, Re-Raise—and discover how to:

Your past campaigns aren’t dead—they’re dormant.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to become an AI Campaign Archivist—the person who recovers your best-performing campaigns, refreshes them with AI, and relaunches them to raise more with less effort.

You’ll learn the 3-step framework—Recover, Refresh, Relaunch—plus practical ChatGPT prompts you can use right now to:

...

Most nonprofits run a big event or campaign, celebrate the win, and then shelve it forever. But here’s the truth: if it worked once, it can work again. The key is turning live campaigns into evergreen funnels that generate donations all year long.

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through his Repurpose. Repackage. Relaunch. framework:

Most nonprofits don’t have a lead problem—they have a follow-up problem. Too often, someone signs up, downloads a guide, or meets you at an event… and then nothing. Silence. By the time you follow up, they’ve forgotten you.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to fix it with an AI-powered follow-up system that responds instantly, delivers value, and builds trust without ever sounding robotic.

You’ll learn the Capture. Connect. Continue. framework:

Most nonprofits blow it with new donors. A receipt. A generic thank you. Then silence. That’s not onboarding—that’s ghosting. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the Ultimate New Donor Onboarding Sequence, powered by AI.

You’ll learn the Welcome. Walk. Wow. framework:

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The first seven days after a donor signs up or gives for the first time? That’s the most important week of their journey. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to automate the first week of donor love to create superfans who stick, share, and give again.

You’ll learn the Thank. Show. Invite. framework:

What if every donor action—clicking a link, attending an event, even abandoning a donation form—automatically triggered the perfect next step? That’s the power of a Donation Trigger Tree, a simple automation map that gently guides donors toward giving opportunities without guesswork.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Watch, Wire, Win framework for building your own Donation Trigger Tree. You’ll learn how to spot donor signals, attach the right responses, and automate workflows in platforms like DonorBooks and GoHighLevel.

Tom also...

What if your nonprofit had a fundraising assistant who never slept, never got tired, and was always ready to thank donors, answer questions, and even close gifts? With AI, you can build that assistant—and train it in a single weekend.

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple three-step framework—Teach, Train, Turn On—to create your own 24/7 AI-powered fundraising assistant. You’ll learn how to feed it the right stories and FAQs, build a donor-friendly playbook, and automate workflows that engage donors day and night.

Duration: 00:03:30

Most nonprofits lose donors because they go silent after the first gift. A thank-you email, then nothing—until the next big campaign. By then, the donor has forgotten your name.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to fix that with Automated Donor Journeys in GoHighLevel. You’ll learn a simple three-step framework—Map, Message, Automate—to guide every donor from first gift to loyal advocate without manually chasing anyone.

Discover how to:

Think about the last time you stayed at a truly great hotel—where someone greeted you by name, remembered your preferences, and made you feel like the most important guest in the room. That’s the concierge experience.

Now imagine giving your donors that same level of care. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build what he calls the AI Concierge Experience—a system that makes donors feel seen, remembered, and deeply valued.

You’ll discover a simple three-step framework:

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What if your nonprofit could capture donations while you sleep? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a 24/7 donation bot that assists, answers, and asks—turning late-night interest into real impact. You’ll learn how to script your bot with ChatGPT prompts, remove donor doubts instantly, and close gifts with confidence.

Tom shares a real-world case study of a nonprofit that gained 117 new donations in 90 days—38 of them after business hours—thanks to their AI-powered assistant. Plus, you’ll walk away with three clear action steps to launch you...

How do you really know how much money your nonprofit will raise next quarter? Guesswork, hope, or last year’s numbers won’t cut it—and leaving it to chance can be stressful for your team and board. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take the guesswork out of fundraising by using donor data and AI forecasting.

You’ll learn how to collect the right donor data, identify seasonal trends and patterns, and forecast future revenue with accuracy—without hiring an expensive consultant. Tom walks through a simple 3...

Most nonprofits are flying blind—juggling spreadsheets, guessing at revenue, and hoping the numbers add up when the board asks for updates. But what if you could see your organization’s health in real time?

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a simple nonprofit dashboard using ChatGPT and Google Sheets.

You’ll learn exactly what metrics to track, how to calculate them with AI, and how to turn raw data into powerful visuals that reveal trends at a glance. Forget $10,000 data c...

Silence kills donor relationships. When supporters give but never hear what happened, they assume nothing did. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use automation to deliver real-time project updates that keep donors engaged and inspired. You’ll learn how to capture authentic field updates, connect them to your CRM with tools like Google Sheets and Zapier, and communicate progress instantly through email, SMS, or donor portals.

Discover the framework—Capture. Connect. Communicate.—and see how simple automations can boost donor retention, build trust, and turn one-time givers into l...

What if your donors could feel like VIPs every time they gave? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to create a simple, automated Donor Portal that feels like a backstage pass—without the $50,000 custom software bill.

You’ll learn how to frame your portal as exclusive access, deliver quick, human updates that keep supporters engaged, and automate the entire experience so it runs on autopilot. Real-world examples show how even a basic portal can boost retention by making donors feel like true insiders.

Head...

Donors don’t stay because of tote bags or mugs—they stay because they feel remembered. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to ditch cheap merch and instead use AI to create personalized, low-cost thank-you gifts that donors actually treasure.

From custom poems and digital art to personalized videos and playlists, you’ll discover how to make donors feel truly seen—without blowing your budget. Learn the simple framework—Personalize, Produce, Present—and see real examples of nonprofits using AI-powered gratitude to deepen relationships and spark donor loyalty.

Most nonprofits think “loyalty program” means points, perks, or tote bags. But that’s not what donors really want. They want belonging. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a donor loyalty program that’s simple, scalable, and actually keeps donors engaged for the long haul.

You’ll learn the 3-step framework—Name, Nurture, Notice—to give your program identity, create meaningful touchpoints, and celebrate milestones that make donors feel seen. Plus, you’ll hear a real-world example of a nonprofit that tripled their donor retention by turning suppo...

First-time donors aren’t really donors yet—they’re testers. They’re dipping their toes in, waiting to see if you’ll thank them, show them impact, and make their gift feel meaningful. Blow that moment, and they disappear. But nurture it right, and that “test gift” can turn into a loyal monthly commitment.

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step automation—Thank, Show, Invite—that converts first-time donors into recurring givers without awkward upsells or guilt trips. You’ll learn how to:

Most nonprofits spend all their energy on acquisition and retention — but almost none on what happens when a donor leaves. The truth is, the way you handle a donor’s exit says just as much about your organization as how you welcome them in. A simple donor offboarding sequence can transform cancellations from closed doors into future re-entry points.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down why you need a Donor Offboarding Sequence, how to write it, and the exact steps to implement it. The framework is simple: Acknowledge. Appr...

Most nonprofits accept donor loss as inevitable—but it doesn’t have to be. Did you know that 70% of first-time donors never give again? That means the majority of your hard-earned supporters vanish after their first gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a simple, automated framework to win them back without guilt or pressure.

Using the steps Identify, Inspire, Invite, you’ll learn how to spot which donors are truly lapsed, reignite their passion with impact-driven storytelling, and re-open the door with easy, low-barrier re-entry points.

Duration: 00:05:25

Most nonprofits start every month from scratch—new appeals, new campaigns, new stress. But it doesn’t have to be that way. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Recurring Giving Stack—a layered system that locks in predictable revenue and grows automatically.

Using the framework Invite. Incentivize. Automate., you’ll learn how to make monthly giving the natural choice, create perks that make donors feel like insiders, and use automation to turn one-time gifts into lifelong support. With real examples and plug-and-play AI prompts, this epi...

Most nonprofits shy away from upsells because they feel “salesy.” But what if upgrading a donor’s gift didn’t feel like pressure—it felt like an invitation? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create an Automated Upsell System that gently guides donors to the next natural step in their giving journey.

You’ll learn the 3-step framework—Notice. Nudge. Normalize.—to spot donor signals, invite upgrades with the right message, and make giving more feel natural through social proof. Plus, you’ll see real examples of nonprofits turn...

Most nonprofits still blast the same fundraising ask to their entire list—and wonder why response rates stay flat. The truth is, not every donor is in the same place. Some are ready for a bigger gift, some need a softer touch, and some simply want the story.

That’s where AI unlocks what I call The Smart Ask: aligning your message with the donor’s passion and readiness. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step framework—Listen, Label, Launch—that uses AI to segment donors, ta...

Most nonprofits are guessing what donors care about—and losing money because of it. But with AI, you don’t have to guess anymore. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn raw donor data into clear insights that drive action. Using a simple framework—Collect, Clean, Convert—you’ll learn how to: gather the right donor signals, translate them into powerful audience segments, and transform those insights into tailored campaigns that inspire giving.

Discover how to feed your donor spreadsheets into ChatGPT, uncover what truly motivates your suppo...

Most giving pages look the same: a list of dollar amounts that feel more like math homework than inspiration. But here’s the truth—donors don’t want numbers, they want meaning. That’s why in this episode of The Million Dollar Nonprofit, Tom Kelly introduces the concept of a “Choose Your Impact” page—a donor experience that replaces static tiers with story-driven impact statements.

You’ll learn a simple 3-part framework: Show, Simplify, Segment. Show the impact by turning dollar amounts into emotional stories donors can feel. Simplify the page by highlighting three to four strong t...

Most nonprofits set donation tiers like math problems: $25, $50, $100, $250. The problem? Donors see it coming—and it doesn’t inspire them to give more. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to turn boring donation ladders into powerful invitations that move donors from “just giving” to becoming part of a story.

Using the psychology of anchoring, storytelling to align tiers with real impact, and smart automation to nudge donors upward, you’ll learn how to increase your average gift without chasing bigger lists. Tom shares practical ChatGPT prompts, real-world examples, and a 3-st...

Discover how to stop guessing about donor engagement and start using data to your advantage with the Donor Energy Score. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple yet powerful 3-step framework: Track, Tag, Turbocharge.

You’ll learn how to capture key donor behaviors, assign meaningful tags based on energy levels, and then use AI tools like ChatGPT to prioritize the donors who are most ready to give. From reactivating lapsed donors to boosting retention and deepening relationships with your most committed supporters, this episode gives you the pr...

Most nonprofits are still segmenting donors by how much they give, not by what they care about. That’s like Blockbuster measuring customers by rentals while Netflix asked what people loved to watch—and we know who won that game.

In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to segment donors by passion instead of donation size using his 3-step framework: Discover, Define, Deliver. You’ll learn how to uncover donor motivations with surveys and AI, create passion-driven donor tags, and deliver tailored campaigns that speak directly to what each suppor...

Most nonprofits stop at collecting survey data—but the real magic happens when you use it. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to transform raw donor responses into powerful fundraising campaigns that speak directly to what your supporters care about most.

You’ll learn the Summarize, Segment, Spin framework: how to clean messy data into clear donor themes, build audience segments that go beyond dollars, and spin insights into ready-to-send emails, social posts, and event ideas.

Real-life examples prove this works: when one...

Most nonprofit surveys miss the mark—too long, too boring, or full of questions nobody ever uses. But when done right, surveys aren’t just for data—they’re a gold mine for donor insights that actually increase giving.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the 7-Minute Survey Funnel, a simple 3-step system: Ask the right questions, Automate the delivery, and Act on the results.

You’ll learn how to uncover what really motivates your donors, segment them by interest, and personalize campaigns that feel...

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to bring back the timeless power of handwritten thank-you notes—without sacrificing hours of your day. Handwritten notes cut through the noise of emails and digital messages, leaving a lasting impression donors keep on their desks, fridges, or even tucked in books for years.

Using Tom’s 3-Step Perfect Handwritten Note System—Prompt, Personalize, Produce—you’ll discover how to pair AI with the human touch to create short, heartfelt notes that feel genuine and personal. Learn how to craft the right AI p...