The Practice of Therapy Podcast

As we step into a new year, many of us feel it—that quiet but persistent pressure to do more, fix more, and somehow have everything figured out right now. New goals, new systems, bigger numbers—and for practice owners, that pressure can feel especially heavy and often pretty lonely.

In today's episode, I want to invite you to think about January differently—not as a month for pushing harder or becoming more efficient, but as a chance to slow down and get honest about what you can actually hold. Drawing on Barbara Brown Taylor's Home by Anothe...

I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives.

Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he ru...

If you've ever ended a workday wondering, "Where did all my time go?"—this episode is going to change the way you run your business.

In today's conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn't rely on them for every little task. Samantha has a remarkable track record—her clients regularly get back 10 to 14 hours every single week—and she's here to break down exactly how that happens.

We dive into the real reason...

In today's episode of The Practice of Therapy Podcast, I'm excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. His journey into the therapy world is rooted in a lifelong commitment to serving others, and you'll hear that passion come through in every part of our conversation.

In this episode, Derrick and I dive deep into what it really looks like to support me...

Welcome back to the Practice of Therapy Podcast! I'm Gordon Brewer, and I am so glad you're here today because we're diving into a topic that every private practice owner needs to be thinking about—whether you're brand new or decades into the work.

I'm thrilled to welcome back my friend and financial powerhouse, Carla Titus. Every time Carla joins us, she brings clarity, strategy, and a whole lot of honesty about what it really takes to run a profitable, sustainable practice. And today, we're talking about something most of us don't think about until we're exhausted, bu...

Today's episode is one I've been looking forward to for a long time. We're diving into a topic that doesn't get talked about nearly enough in our field—men's mental health—and why so many traditional therapy approaches miss the mark when it comes to helping men heal.

My guest is Marc Azoulay, LPC, LAC, CGP, ACS—the founder of Men's Therapy Online and host of The Men's Therapy Podcast. Marc brings a powerful blend of psychoanalysis, neuroscience, and Buddhism to his work, and he's built an incredible community that helps men get real, get connected, and get re...

​​In today's episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing.

As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients' sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness.

In our discussion, we explore what sexological bodywork actually look...

Well, y'all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He's been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up.

Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are...

When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice.

In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it's one you'll want to take notes on.

Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a bu...

Today's episode is one I've really been looking forward to because we're diving into something that's transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before.

Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she's helping bridge the gap between neuroscience and therapy in a way that's incredibly gentle, safe, and empowering for both clients and clinicians.

We'll talk about what makes p...

I'm so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she's joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice.

In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by us...

What if private practice wasn't the end goal but the launchpad?

In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses.

Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You'll learn the key differences between therapy and coaching, how to ethically separate your businesses, and how to market your coaching offers with...

Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding.

In this episode, you'll learn:

Resources Mentioned In This Episode 

Use th...

I am thrilled to share this week's episode with you because it's not just any guest joining me—it's my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He's one of the most creative people I know, and today we're diving into something that's changing the way therapists run their practices: AI and the future of intake.

If you've ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this co...

I can hardly believe we've reached 400 episodes of The Practice of Therapy Podcast!

When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I've learned so much (often the hard way), and I've been blessed by the many incredible guests and colleagues who have shared their wisdom here.

In this special milestone episode, I've invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You'll hear insights on money, delegation, marketing, networking, self-care...

Running a private practice is rewarding, but the financial side can feel overwhelming.

That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice.

In this episode, you will learn:

Have you ever tried to calm yourself down during a panic attack - only to find that the very tools you've been taught suddenly don't work? That was the turning point for Caitlin Rose, a performance neuroscience coach and founder of Build Resilience. Her own struggle with trauma and anxiety led her to uncover a hidden truth: it's not just about regulation, it's about capacity.

In this episode of The Practice of Therapy Podcast, Caitlin shares how understanding the difference between nervous system regulation and capacity can transform the way therapists support clients - and the way...

What if the key to filling your private practice isn't more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile?

In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of Therapy Profile Pro, to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent.

Aaron shares exactly what makes a profile stand out, the common mistakes most ther...

Have you been wondering how AI fits into the world of therapy and private practice? 

In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who's using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions.

We're talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you're just getting curious or already experimenting with AI, you're going to walk away inspired and equipped.

In this episode, you'll learn...

Most of us didn't get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we'd need to go into private practice —and that meant running a business.

Which meant dealing with money.

Enter: panic.

Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to...

When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn't outside of you, but inside?

In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (IFS)—or "parts work"—has completely transformed the way she leads, supervises, and shows up in the therapy room.

Spoiler: it's not just about helping your clients—it starts with understanding yourself.

Resources Mentioned In This Episod...

Think compliance is just about HIPAA? Think again.

In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and how to document for maintenance clients, Tiana breaks it all down in a refreshingly honest and approachable way.

Whether you're a new therapist still figuring out documentation or a seasoned practice owner ready to level up your systems, this episode is p...

Ready to Build a Private Practice People Actually Want to Work In?

If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don't make your team want to scream into a pillow, this episode is for you.

Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired.

They're diving into everything from core values that aren't just fluff, to...

Ever feel like you're stuck between a full caseload and a full calendar of doctor's appointments - for your parents? 

You're not alone. 

In this episode of The Practice of Therapy Podcast, Marissa Wells joins Gordon to talk about what it really looks like to juggle private practice while caring for aging family members.

She's not here to preach "perfect balance"—because let's face it, that doesn't exist. Instead, Marissa shares her wisdom on finding harmony, navigating proactive grief, setting real boundaries, and reconnecting with joy in the midst of it all.

Wh...

Ever feel like you're crushing it in session but completely lost when it comes to your practice's finances?

You're not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it's not laziness), and how to stop letting fear and overwhelm run the show.

If QuickBooks makes you want to cry, if you've ever Googled "what is a P&L?" at midnight, or if you just want to feel a little mo...

Ever find yourself staring at the ceiling at 8 PM wondering, "Was that the right intervention?" Or maybe you're drowning in admin work, questioning if private practice is really the freedom-filled dream everyone said it would be?

In this episode, Gordon sits down with Marie from Private Practice Skills—a therapist, creator, and all-around wise human who gets the real behind-the-scenes of therapy life. We're diving into the kind of conversations we need to be having: therapist burnout (the sneaky kind), invisible work hours, how outsourcing might save your sanity, and why you don't have to build your pr...

🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode's for You.

In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who's scaling his business across state lines without sacrificing connection, clinical quality, or his sanity.

Gary opens up about what it really takes to grow a group practice that feels good, not just on paper, but in your body, your calendar, and your team culture. From building tight-knit pods of therapists to letting go of perfection and people-pleasing, this conversation is packed with honest insights and refresh...

Let's talk about grief. (I know—what a fun little opener, right?)

But hang in there, because Edy Nathan doesn't talk about grief the way most people do. There's no clinical detachment or textbook jargon here. Edy speaks from the kind of deep, personal knowing that only comes from living it.

She lost her partner at 27—a heartbreak that didn't just shatter her world, but reshaped it completely. Instead of stuffing it down or soldiering through, Edy got curious. She studied grief, sat with it, wrote about it, and eventually made it her life's work. Toda...

What if your private practice could be a place where people stop trying to fix themselves—and start actually feeling what's going on inside? 

In this powerful episode, Kerry Thomas pulls back the curtain on her 25-year journey in mental health, sharing how a personal wake-up call challenged everything she thought she knew about therapy, medication, and what it really means to heal.

We talk about the connection between nutrition and mood, why numbing emotions isn't the answer, and how private practice therapists can stop pathologizing normal human experiences. 

This one's honest, eye-opening, and...

Let's be honest: when someone says "Let's talk tax law," most of us want to fake a Wi-Fi outage and run for cover.

But when Julie Herres joins The Practice of Therapy Podcast, you actually want to lean in. Somehow, she manages to make the ever-shifting sands of tax policy sound (dare we say it?) friendly — like a conversation over coffee with a really smart friend who also color-codes her spreadsheets.

So, what's happening with taxes in 2025?

Buckle up, practice owners, because there's a whole lot of "maybe" in the air. But Julie's he...

What if the path to healing trauma isn't just through talk therapy, but through carefully guided psychedelic experiences?

In this episode of The Practice of Therapy Podcast, I sit down with Dori, an experienced therapist and psychedelic facilitator, who shares her deeply informed perspective on the nuanced, responsible, and transformational use of medicines like ketamine, MDMA, and psilocybin mushrooms. Dori doesn't just follow trends—she's been on the frontlines, participating in research, working underground before legalization, and now helping clients access inner healing intelligence in a grounded, therapeutic way.

If you're curious about how psychedelics ac...

Are you ready to discover a powerful new way to support your clients—and yourself?

In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of MentalHappy, a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don't miss this inspiring story of how one woman turned a passion for peer support into a movement th...

What Happens When the Work Finds You?

Steve Bisson didn't plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve's story is a powerful reminder that when you say yes to the work that moves you, incredible things happen.

What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn't have to compete?

In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials.

You'll learn why Medicare Advantage's recent rate hike is...

Are you tired of the "time for dollars" trap—where every vacation, sick day, or even slow week hits your bottom line?

In this episode, James Marland gets real about the burnout that comes from trading hours for income and why the solution isn't just slapping together an online course. He dives into what it really takes to build something scalable and sustainable—without losing yourself or your sanity in the process. Whether you've toyed with the idea of creating a course or you're just craving more freedom in your practice, this conversation is a must-listen. It's hones...

What happens to our clients when we're suddenly not there to care for them? In this powerful and eye-opening episode, Dr. Robyn Miller dives into the difficult but essential topic most therapists avoid: what happens when a therapist dies or becomes incapacitated. With compassion, clarity, and deep professional insight, Dr. Miller reveals the ethical, legal, and emotional chaos that can follow when we don't have a solid closure plan in place—and how TheraClosure offers a dignified, comprehensive solution. If you're a mental health professional who's ever told yourself, "I'll figure that out later," this conversation is your wake-up ca...

If you've ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won't forget. From picking the right phrases (think "EMDR therapist LA" instead of "trauma therapist California") to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their own game. Tune in to lear...

Tune into this episode to explore why therapists must do their own self-work to be truly effective. Jordanne shares why personal growth isn't optional—it's essential for providing ethical, insightful, and compassionate care. She discusses how ongoing self-reflection helps therapists navigate complex client dynamics, avoid burnout, and foster deeper therapeutic relationships. Using the powerful analogy, "Would you take a cooking lesson from someone who doesn't cook?" she emphasizes the importance of therapists engaging in their own healing and development. Whether you're a therapist or someone curious about the inner work of mental health professionals, this episode offers valuable insights in...

In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Whitney Owens, a seasoned group practice owner and consultant, to discuss the critical issue of therapist retention. Whitney shares her insights on why losing a therapist can be costly—not just financially, but in terms of client care, team morale, and overall practice stability. She breaks down practical strategies to create a supportive work environment, improve hiring and onboarding processes, and foster long-term commitment among therapists. Whether you're struggling with turnover or looking to build a thriving team, this episode is packed with actionable advice you wo...

In the fast-paced world of private practice, it's easy to get caught up in the daily grind—managing clients, handling business operations, and juggling personal life—while neglecting the very thing that can lead to lasting success and fulfillment: reflection. But what if you had a simple, structured way to pause, recalibrate, and infuse joy into your practice? Enter the Five R's of Reflection—a framework designed by Christy Pennison and Steph Korpal to help practice owners thrive with intention. In this episode, we're diving deep into Rhythm, Ritual, Relationship, Realignment, and Resolve—five powerful principles that can transform the way...

Many therapists pour hours into social media posts, cold outreach, and networking, hoping to attract new clients. But what if there was a more direct path to getting found?

In this episode, Jessica shares how she ditched the endless content grind and unlocked the true power of Google. By optimizing her website and Google Business Profile, she became the first choice for clients searching for therapists in her area—without spending a dime on ads or social media trends.

From SEO strategies that actually work to creating a website that converts visitors into paying clients, Je...

Many therapists and psychiatrists dream of running their own private practice—setting their own hours, choosing their clients, and working independently. But what happens when the reality doesn't match the dream?

In this episode, Dr. Choulet pulls back the curtain on what it really takes to run a successful private practice—especially one that operates on a cash-pay model. Spoiler alert: It's not just about being a great clinician. If you're not passionate about networking, marketing, and building your brand, you may struggle to make it work.

Dr. Choulet shares why niching down is a game...

Grief isn't just about five stages—it's messy, personal, and ever-evolving. If you've ever felt like you weren't "grieving the right way" or struggled to make sense of your emotions after loss, this episode is for you. Krista St-Germain joins us to break down the myths about grief and explore what truly helps us heal. From the Dual Process Model to Continuing Bonds, we're diving deep into the realities of loss, why "moving on" is a harmful misconception, and how we can integrate grief into our lives in meaningful ways. Tune in for a powerful conversation that will change th...

What if your brand could do more than just look good—what if it could tell a story, attract your ideal clients, and truly reflect your values? That's exactly what Justin set out to do when he left the corporate world to launch Inflow, a branding agency dedicated to helping private practices create meaningful and impactful brand identities.

From designing album covers in Detroit's music scene to stepping onto the stage at the APA conference in Seattle, Justin's journey is one of creativity, risk-taking, and transformation. In this episode, he shares why branding isn't just about logos an...

Kelley dives deep into the growing trend of therapists exploring multiple income streams. While many dream of creating passive income, Kelley shares a powerful insight: there's no such thing as truly passive income. She unpacks the reality of building diverse revenue sources, from group practices to online courses, workshops, and retreats. But before diving into digital products, Kelley stresses the importance of first building an engaged audience. She explains how to test ideas, create value with free content, and develop products that truly meet the needs of your community. If you're a therapist looking to scale and diversify, this...

When it comes to relationships, connection is everything. For Deborah Richelieu, this truth has shaped both her personal and professional life. As a Licensed Marriage and Family Therapist (LMFT), she has dedicated her career to helping couples navigate the complexities of relationships, communication, and emotional intimacy. Recently, Deborah sat down with Gordon Brewer on the Practice of Therapy podcast to share her journey, insights on couples therapy, and the importance of community in times of grief.

Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes free

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In a recent episode of The Practice of Therapy Podcast, host Gordon Brewer sat down with Dr. Kathryn Defilippi to discuss the powerful connection between physical activity and workplace productivity. Dr. Kathryn, a dedicated runner and advocate for movement-based wellness, shared her journey into long-distance running and the profound impact it has had on her life and career. Her insights offer valuable takeaways for anyone looking to improve their mental and physical well-being while enhancing their efficiency at work.

Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes...

In this episode of The Practice of Therapy Podcast, Dr. Robinson shares her profound journey of resilience, purpose, and professional growth. From navigating personal grief and loss to becoming a trailblazer in grief education and business expansion, she offers invaluable insights for clinicians looking to make a greater impact.

Dr. Robinson discusses the importance of stabilizing your practice before diversifying, ensuring financial stability while preparing for growth. She shares her experience transitioning from private practice to corporate and organizational work, offering practical advice on marketing strategies, branding, and building partnerships with schools, universities, and hospitals.

...

If you're ready to embrace growth, learn from real-world trial and error, and discover how to align your practice with your core values, this episode of The Practice of Therapy Podcast is a must-listen. Dr. Carlos Garcia takes us behind the scenes of his inspiring journey from navigating the unknown as a new practice owner to building a thriving, value-driven business. With insights on everything from mastering financial metrics to fostering a human-centered approach, Dr. Garcia's story is packed with actionable takeaways and a refreshing dose of authenticity. Tune in to learn how to turn challenges into opportunities and...

In this episode of The Practice of Therapy Podcast, Jessica Patching-Bunch shared her insights on how small, intentional changes in daily habits can significantly improve mental health, stress management, and overall well-being. Through her expertise in breathwork, movement, and mind-body connection, Jessica outlined actionable steps we can take to regain balance in our lives. Jessica's key message is clear: You have the power to create meaningful change in your life. Whether through breathwork, movement, or a shift in mindset, small, intentional actions can make a big difference. As Gordon and Jessica agree, transformation doesn't require drastic changes—it happens in...

Are you ready to take a deep dive into the complex, multifaceted nature of therapist burnout? 

In this episode, Dr. Jen Blanchette unpacks the hidden costs of caring, from compassion fatigue and vicarious trauma to the systemic issues that perpetuate burnout in the field. You'll hear about the unique challenges therapists face, like navigating moral injury and the struggle to prioritize their own well-being amidst clinical and personal demands. Dr. Blanchette doesn't just stop at prevention—she shares actionable insights for recovery, emphasizing the importance of financial sustainability, meaningful connection, and small, intentional steps toward a healthier, mor...

As the calendar turns to a new year, it's natural to take stock of where you've been and where you want to go. In this episode of The Practice of Therapy Podcast, Gordon Brewer invites us into a deeply personal and insightful reflection on the past year while guiding us to set meaningful intentions for 2025.

This isn't your typical "New Year's resolutions" conversation. Gordon's experiences in 2024—a year shaped by profound personal loss and transformative growth—serve as a powerful foundation for exploring how reflection and purpose-driven planning can lead to real change. Whether you're a therapist, prac...

What's the secret to bridging the gap between big business goals and actually achieving them?

In this episode of The Practice of Therapy, TJ unpacks the often-missed "step two" in business planning, using the hilarious (and surprisingly insightful) "underpants gnomes" analogy from South Park. With practical advice on building detailed, actionable roadmaps for growth, TJ explains how breaking goals into manageable steps—like analyzing financial data, aligning marketing with intake targets, and systemizing operations—can transform a business. From learning to let go and delegate effectively to creating structured onboarding processes that set employees up for long-term succ...

Medical necessity—a term that seems straightforward—often becomes a complex hurdle in the world of healthcare, especially in mental health. Joe Feldman, founder of Cover My Mental Health, sheds light on the disconnect between clinical care and legal frameworks, and shares how his nonprofit empowers patients and clinicians to navigate these challenges effectively.

What is Medical Necessity?

Contrary to what many assume, "medical necessity" is not a clinical term; it's a legal one. As Feldman explains, most healthcare professionals are trained in safe, effective care aligned with ethical standards, not in decoding the legal intr...

Starting and running a private practice is a journey filled with challenges, growth opportunities, and the potential for both professional and personal fulfillment. Gordon Brewer, a seasoned mental health professional and founder of The Practice of Therapy, reflects on his journey into private practice, sharing insights that are both inspiring and practical for current and aspiring private practitioners.

The Journey to Autonomy

Gordon began his private practice journey in 2006 after gaining extensive experience working in nonprofit agencies. While he credits his nonprofit work for providing invaluable clinical training, he found himself drawn to private practice...

In this episode of The Practice of Therapy Podcast, Keith Kurlander opens up about growing his therapy practice in Boulder, Colorado, navigating high competition and high demand. From door-knocking to diving into the digital world with paid advertising, Keith shares how embracing online marketing and specializing in sought-after areas helped him stand out in a crowded field. He also offers strategies for new and growing practitioners, from networking basics to expanding into group practices. Plus, Keith dives deep into the future of psychedelic therapy, exploring its transformative potential for treating trauma and treatment-resistant conditions like PTSD and depression, with...

In this episode of The Practice of Therapy podcast, host Gordon Brewer talks with Nicole McCance, who shares her insights on scaling a therapy practice through effective systems and strategic hiring. Nicole emphasizes the importance of systemizing processes before bringing new hires on board, helping therapists avoid the overwhelm of constant questions and task management. She reveals that many therapists dive into hiring without setting up essential workflows, which can quickly turn them into "chief question answerers" rather than effective leaders. 

Nicole discusses the power of documenting every step of your practice in a Google Doc, which n...

Crystal Adams-Scott shares the powerful story behind Hope Unite, a movement born from her and her son's act of kindness. Driven by the message "You matter," which she believes could have saved her husband's life, Crystal discusses how simple cards adorned with a purple rose serve as reminders of worth and invitations to spread kindness. With volunteers distributing these cards across the U.S. and beyond, the initiative not only promotes kindness but also connects individuals in crisis to vital resources like the National Suicide Prevention hotline. 

Crystal emphasizes the importance of community involvement and outlines two k...

Navigating the world of therapy payments can be a maze for both therapists and clients, especially when insurance and out-of-network benefits come into play. Sanjana from Thrizer breaks down how their platform simplifies this process and how it helps make therapy more accessible for clients while ensuring clinicians get paid their full rate.

Resources Mentioned In This Episode

In this episode of The Practice of Therapy Podcast, Tiffany dives deep into the intricate relationship between anxiety and gut-brain interactions. She explains how anxiety can affect the gut in ways that aren't always obvious, with some people experiencing clear GI issues, while others may have subtle gut disturbances without noticeable anxiety. Through relatable examples, Tiffany illustrates how thoughts, self-talk, and physical symptoms are interconnected, highlighting the bidirectional communication between the brain and the gut. Beyond the science, Tiffany also shares key insights for private practice owners on building a meaningful, community-focused business, offering evidence-based services that meet unaddressed...

Do you need help with your private practice website? Jenn Fredette joins us to discuss the transformative power of strong copywriting and how it can elevate your online presence.

When it comes to crafting compelling copy for your website, having a clear niche is crucial. By defining your niche, you can tailor your message to resonate deeply with your ideal client, making your marketing efforts more effective and targeted. Jenn Fredette, an expert in copywriting for private practices, shares valuable insights on refining your website's copy to attract and engage the clients who are the perfect fit...

In this episode of the Practice of Therapy Podcast, Mike Michalowicz dives into a transformative approach to the hiring process: recruiting workshops. Traditional interviews, as it turns out, have proven less effective than anticipated, with a mere 10% of candidates hired through this method turning out to be great performers within organizations. This often results in mishires and mismatches that hinder a company's growth. We explore how recruiting workshops can revolutionize talent acquisition, elevate organizational success, and foster a paradigm shift in hiring, emphasizing unproven abilities and task-centric talent matching. Join us for an eye-opening discussion on the future of...

In this episode of The Practice of Therapy podcast, Gordon Brewer welcomes Kati Morton, a licensed therapist and YouTube sensation whose channel has become a sanctuary for many seeking mental health support. Kati's journey is unique; she has not only provided education through her videos but also built a thriving online community. Her dedication to fostering a safe and supportive space has allowed individuals to feel connected and seen, even when traditional therapy may feel isolating.

Listen in as Kati shares the behind-the-scenes of her YouTube channel, how she balances her online presence with private practice, and...

In this episode, Lisa Mustard, a seasoned Licensed Marriage and Family Therapist (LMFT) with over 15 years of experience, opens up about her journey through burnout, rediscovery, and the pursuit of purpose. Lisa shares a relatable story of feeling drained by the demands of her high-pressure job, balancing family life, and maintaining self-care, leading her to question her future in the field of therapy. She recounts a pivotal moment at the Lowcountry Mental Health Conference that sparked her curiosity about how continuing education (CE) could better engage younger, tech-savvy therapists. This curiosity led her to create a podcast platform that...

In this deeply personal and poignant episode of the Practice of Therapy Podcast—episode 350!—Gordon shares his journey through grief after the loss of his wife. As a mental health professional and former funeral director, Gordon has unique insight into the complexities of grief, but facing it himself has brought him to a new understanding of its overwhelming reality. This episode is a raw, honest reflection on navigating personal grief, the necessity of self-compassion, and the importance of allowing oneself to pause in the midst of unimaginable pain. If you've ever experienced loss or supported someone who has, this epis...

Tune into Donny's episode of the Practice of Therapy Podcast to explore profound insights on building resilient and fulfilling marriages. In this enlightening discussion, Donny reveals that while marriage inevitably comes with challenges, choosing the right partner sets the stage for overcoming these obstacles together. He tackles pressing issues like the rise of fractured families and the growing trend of self-centeredness, highlighting how these factors can undermine relationship health.

Donny advocates for a shift from a self-focused approach to one centered on giving and understanding, emphasizing that genuine self-care should support, not detract from, our ability to...

In this episode of The Practice of Therapy Podcast, guest Julie Herres brings invaluable insights into the critical role of compensation in group practices. Julie highlights how compensation is often the largest expense in a group practice and underscores its importance for the overall financial health of the business. Many practice owners, she observes, make compensation decisions without sufficient thought, often relying on others' advice or social media rather than tailoring their approach to their unique business needs.

Julie argues that profitability is essential for the survival and success of a group practice, emphasizing that every clinician...

In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Maureen Codispodi, a passionate advocate for accessible mental health services in Canada. Maureen discusses the growing acceptance of online therapy, particularly in the wake of COVID-19, and highlights the unique challenges faced by those in remote communities. She shares how her organization is addressing these challenges through innovative pricing structures and the launch of a low-fee counseling program that leverages the expertise of practicum students. Maureen also delves into the importance of creating a supportive, collaborative environment for her team of independent therapists, emphasizing the need...

This episode is all about Aaron Mallory's innovative approach to mental health services and organizational efficiency; he demonstrates his commitment to both community support and business growth. By establishing his organization as a nonprofit, he leverages grants to fund comprehensive wraparound services, including a clinical workforce program combining therapy with work experience. His focus on delegation and infrastructure investment has driven significant growth. With an entrepreneurial and analytical mindset, Aaron balances business processes with client-centered care. His venture, "My Freedom VA," addresses the need for quality virtual support, employing assistants from Nigeria to enhance economic sustainability and bridge gaps...

In this episode of the Practice of Therapy Podcast, Nate emphasizes the importance of understanding your practice's financial health, or "financial story," to reduce stress and uncertainty. He highlights the common issue of relying on intuition instead of accurate data for financial decisions. Nate offers practical steps for therapists, who often lack financial training, to manage their finances confidently. He introduces a simple monthly process: reviewing profit and loss statements and cash flow reports to establish a financial baseline, analyzing clinician metrics for profitability, and creating a comprehensive dashboard to track key metrics. This approach helps practice owners transition...

On the Practice of Therapy Podcast, Rachel Harrison recounts the organic and somewhat accidental evolution of her practice, emphasizing the importance of hiring the right staff and fostering a supportive team. Initially lacking a grand plan, Rachel's practice grew through serendipitous opportunities and learning from other group practice owners. Her trauma-focused practice aims to provide a comfortable, non-clinical environment and has expanded across Maryland, Delaware, and Pennsylvania. Rachel underscores the need for hiring clinicians who align with her practice's culture, advocating for an "abundance mentality" where practices support each other. Reflecting on her decision to specialize in trauma, she...

Heather Hendrie is a Whistler nature-based therapist and writer originally from Guelph, Ontario. She lived in Cusco, Costa Rica, California, Colorado, and the Canadian Rockies before calling British Columbia home. Heather's intimate writing style draws on her varied life experiences and works as a clinical counselor to remind us all that in our tough or embarrassing moments; we are not alone.

Heather's first best-selling anthology, awfully hilarious: stories we never tell, won the Canadian Book Club Awards readers' choice for best anthology in 2023. The second anthology in the series, period pieces, tells truths in an attempt to...

Welcome to this episode of The Practice of Therapy Podcast, where Jamey Schrier dives deep into the current challenges facing private practice in today's landscape. From navigating insurance reimbursements and integrating complex technologies like Electronic Health Records (EHRs) to grappling with the soaring costs of professional training, Jamey illuminates the daunting realities many mental health practitioners face despite the growing demand for their services.

He argues passionately that the survival of private practices hinges on treating them as serious businesses, advocating for a shift towards equipping clinicians with essential business acumen alongside their therapeutic skills. Jamey's insights...

Ryan earned his Bachelor's degree in Psychology from Texas Tech University in 2003 and a Master's degree in Mental Health Counseling from Asbury Theological Seminary in Wilmore, KY in 2008. With nearly two decades of experience in private and agency work, Ryan has developed a profound expertise in his field. Ryan has maintained a private practice for the past eight years primarily working with high-impact and highly driven adults.

Ryan Forbes discusses his approach to working with highly driven and high achieving clients on the Practice of Therapy. Inspired by a client in 2016, Ryan explores the challenges this unique yet...

Dr. Nicholas Samstag is a psychoanalyst and clinical psychologist living and working in New York City. He holds a Ph.D. in clinical psychology and a certificate in psychoanalysis from the William Alanson White Institute. In addition, he has completed advanced training in Emotionally Focused Therapy for couples. Complementing his professional education is a strong background in classics and literature, which richly informs his work.

In this episode, Dr. Samstag dives deep into the nuanced world of psychoanalysis. He challenges oversimplifications of Freudian theory, advocating for a contemporary approach enriched by modern perspectives like queer theory. Dr...

With over ten years of experience in small business accounting, advising as well as tax planning and preparation, Yonasan is passionate about helping small business owners in the mental health profession to grow their businesses and save money.

In the fall of 2022, he fulfilled a long-time dream and moved with his family to Israel. That being said, he's still fiercely loyal to his native Seattle sports teams and has strong roots in the Pittsburgh area after living there for over 12 years and starting and growing his business with local Pittsburgh clients. Today, he works remotely from Israel...

Jane Carter is a therapist-turned-business-coach for solopreneurs who want to get out of their own way, make more money —and have more fun in the process. She loves helping solopreneurs "put their business on the couch" so they can: *Find joy and purpose as they serve their clients, *Have a business aligned with their values & personality, and *Find themselves saying, "I can't believe I get paid so well to do work I love so much!" She lives in Asheville, North Carolina, where she's a beer snob, coffee connoisseur, and avid hiker.

In a world inundated with tactics and...

Colin Carr is the founder and CEO of CARR, the nation's leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to help them achieve the most favorable terms on their lease and purchase negotiations.

Colin has been involved in commercial real estate for over two decades and has personally been involved in thousands of transactions. 

In this podcast episode, Gordon and Colin dive into the intricate world of real estate, particularly focusing on the nuances of negotiating office space for private practice owners. Their c...

Julie is a certified social media manager with three years of experience in digital marketing, TikTok, Instagram management, and content creation. She works with therapists and health professionals to spread the word about wellness and bring it into the new era of social media. 

In this episode, Julie discusses the challenges private practice owners face with changing social media algorithms, complicating client management, and online presence. She offers solutions to reduce stress while maintaining control. By researching clients' industries—therapists, spiritual leaders, or coaches—she creates engaging content ideas and assists with online engagement. Julie emphasizes the impor...

Dyna Tucker is a Licensed Clinical Social Worker and Marriage and Family Therapist specializing in Couples Therapy. She obtained her Masters in Social Work from Long Island University-Post, and Advanced Certificate in Marriage and Family Therapy from Northwestern University. She has more than 10+ years in the field as a Social Worker. She works with couples to identify and address the issues that are keeping their relationships from moving forward. She also empowers individuals to make changes in their lives by helping them confront the belief systems that have kept them from developing into their best selves. Dyna is also...

Stacy K. Nakell is a licensed clinical social worker, certified group psychotherapist, certified clinical trauma practitioner, and author. She has spent the past fifteen years in private practice in Austin, TX, providing individual and group psychotherapy to clients struggling with body-focused repetitive behaviors (BFRBs). 

In this episode of the Practice of Therapy Podcast, Stacy advocates for recognizing body-focused repetitive behaviors (BFRBs) as distinct from OCD due to their unique characteristics. Frustrated with the sole focus on cognitive behavioral therapy (CBT) by the Trichotillomania Learning Center, she turned to psychodynamic therapy to explore the root causes of her o...

David Sturgess is a Licensed Professional Counselor (LPC) in Marietta, Georgia. He owns Foundry Counseling, LLC, just off the Marietta Square.

For over a decade, he worked as a therapist in two of Georgia's short- to long-term Psychiatric Residential Treatment Facilities (PRTFs). During the last two years of working in the hospital setting, he operated his private practice part-time. In the Spring of 2019, he left the treatment facility environment to do private practice full-time. 

In this episode of The Practice of Therapy Podcast, David Sturgess dives into the essentials of balancing the desire to help o...

Amy Dover, LMFT, has dedicated over two decades to the field of marriage and family therapy, guiding individuals and families through their most challenging times with compassion and a deep understanding of the complexities of human relationships. As a Licensed Marriage and Family Therapist, Amy has not only impacted countless lives through her direct counseling work but has also extended her influence through the successful group practice she has owned and operated for over nine years. Amy is passionate in her desire to support faith-based practice owners, focusing on empowering fellow entrepreneurs to leverage their leadership skills and God-given...

Mike Zoladkowski is a digital marketing specialist and content marketing specialist with 12+ years of experience in various sectors, including mental health services. He designed and created a therapy business from scratch and grew it to 6 figures in about 2 years. Now, Mike and his wife Monika are helping other therapists in Canada and the US to grow their private practices.

In this episode, we talk about the pivotal role of a well-designed website in driving marketing success, complemented by targeted Google Ads campaigns. Mike underscores the importance of mobile-friendliness, concise messaging, and user-friendly design in website optimization. Additionally...

Joshua Rosenthal, PsyD, is a licensed clinical psychologist and the founder/CEO of Manhattan Psychology Group, PC (MPG), an integrated mental health and ABA practice based in NYC. He started his solo private practice in 2008 in NYC and grew it to over 250 staff before selling it to a PE-backed, mental health MSO called ARC Health. Post sale, he continues to focus on growth, leadership and company culture. In addition to MPG, Dr. Rosenthal started a summer treatment camp called Big Apple Day Program and created a progress monitoring software for schools called The Electronic Daily Report Card (eDRC). He...

Rachelle is a licensed mental health counselor, eating disorder and analytic therapist. She works with clients in New York City and Brooklyn to make sense of life's messy emotional experiences. 

In this episode, we dive into society's intricate dynamics surrounding body image, self-care, well-being, and networking. Rachelle addresses societal pressures, personal struggles, and strategies for navigating them effectively. From exploring the impact of beauty standards and restrictive diets to redefining self-care beyond its spiritual connotations, Rachelle offers nuanced insights into fostering personal growth and fulfillment. She emphasizes the interconnectedness between behaviors and their underlying causes, advocating for a...

Carolyn is personally passionate about holistic health and wellness and an outspoken advocate that the environment of your space impacts your success. With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from the University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and a Professional Member of the IIDA/International Interior Design Association.

In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011, they changed their focus to expand the impact of holistic health by elevating the public's...

Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma.

In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to address clients' diverse needs. She also dives into topics like psychedelic therapy, Tarot integration...

Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. 

Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person's highest potential. She helps others by designing maps for their entrepreneurial journeys w...

Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. 

In this episode, we cover Dr. Carney's multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of health challenges and the importance of holistic a...

Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices.

In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a mindful approach, he underscores the significance of reconnecting with the...

Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron's main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it's effects on our nervous systems as well as our lives.

In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with stagnation in traditional models to pioneering psychedelic therapy, he illuminates...

Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth.

The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of robust bookkeeping and accounting practices as the cornerstone of t...

This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging therapists to pursue tangible financial goals aligned with personal values. Tune in as we...

Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she's not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food.

This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the impact of AI integration, the importance of ada...

Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years.

In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical techniques, and understanding Jewish competency through...

Jason has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers' markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories!

In this episode, Jason critiques the societal norms that suppress male sensitivity and emotions, advocating for a broader range of narratives...

Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her
professional work as a clinician, Ashley has experience with in-patient counseling and case
management, outpatient counseling, and medical and insurance practice.

In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client, avoiding generic content that fails to connect. The transition...

Jennifer McGurk RDN, CDN, CEDS-S is the founder and CEO of Pursuing Private Practice. She began her career in business as a dietitian in private practice. She grew her private practice into a group practice and eventually expanded into speaking, offering workshops, and supervising other professionals.

In this episode, Jennifer guides us in overcoming imposter syndrome and navigating the complexities of private practice, promoting diversified offerings beyond one-on-one sessions for a broader impact in the field. Her career in dietetics has undergone a significant transformation from a weight-centric approach to becoming a passionate advocate for anti-diets and...

In this episode, Jamal Jones chats about navigating the hurdles of partnering with a tech company and transitioning to a sustainable private pay model. We explore his growth, financial transformation, and improved relationship with his work. Beyond his personal journey, Jamal dives into profound topics like faith, abundance, and financial wellness, providing insights into mental health entrepreneurship and the adoption of value-based pricing. Join Jamal in recognizing the worth of mental health professionals, navigating industry challenges, and embracing a mindset that transforms setbacks into success.

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