The Beacon Way
By: Beacon Media + Marketing
Language: en-us
Categories: Business, Marketing, Entrepreneurship, Health, Fitness, Mental
Welcome to The Beacon Way Podcast, your guide to Inspiring Leaders + Elevating Businesses. Hosted by Adrienne Wilkerson, a founder and the CEO of Beacon Media + Marketing, this podcast is designed for small and medium-sized business owners ready for growth. Each week, we share real-time insights, actionable tips, and powerful stories from a diverse range of industry professionals. With a conversational and educational tone, Adrienne dives deep into the challenges we face every day, tackling tough topics to foster genuine connection and improvement. Whether you're navigating team dynamics, scaling operations, or seeking fresh strategies, join us for honest conversations that will...
Episodes
Navigating the Future of SEO + AI in 2026
Jan 09, 2026In this episode of the Beacon Way podcast, Adrienne Wilkerson discusses the transformative impact of AI on SEO and the emergence of Generative Engine Optimization (GEO). As search behavior shifts towards AI-driven tools, traditional SEO strategies must evolve to remain effective. The conversation emphasizes the importance of structuring content for AI responses, building topical authority, and maintaining a human connection in marketing. The episode concludes with a call to adapt to these changes while focusing on meaningful connections with audiences.
For more information, visit our blog: https://www.beaconmm.com/2025/12/04/the-future-of-seo-and-ai-in-2026-how-to-stay-visible-in-the-age-of-ai-search/
Duration: 00:26:52Harnessing Data for Success: Camille Espinoza Shares Insights
Jan 03, 2026In our 100th episode of The Beacon Way Podcast, we're celebrating a milestone by digging into something that changed everything for our guest: data.
Host Adrienne Wilkerson sits down with founder and clinical director of the Center for Intimacy & Relationships, Camille Espinoza, to talk about how tracking team metrics and understanding what actually drives success helped her improve client outcomes, boost team morale, and make better leadership decisions.
Whether you're running a clinic, leading a creative team, or just trying to make sense of chaos—this episode will show you the power of data-informed leadership (an...
Finding Purpose After Tragedy: A Conversation with Jeffrey Johnston
Dec 18, 2025In this heart-wrenching yet inspiring episode of the Beacon Way Podcast, host Adrienne Wilkerson is joined by Jeffrey Johnston, a remarkable individual who shares his deeply personal story of loss, addiction, and finding purpose.
Jeff talks about the devastating loss of his son Seth and wife Prudence and how these tragedies led to the foundation of Brightn, an AI-powered mental wellness app. Jeff's story is a poignant reminder of the power of resilience and the importance of prevention in mental health. This timely discussion is especially relevant during the holiday season, a period that often magnifies our s...
The Art of Podcasting with Steve Ramona: Lessons on Service and Success
Dec 11, 2025In this episode of The Beacon Way podcast, host Adrienne Wilkerson is joined by Steve Ramona, a prolific podcaster who started his journey in October 2022 and has already completed 850 shows!
Steve shares insightful tips on how to succeed in the podcasting world, the importance of a servant's heart in business, and his experiences that highlight the law of reciprocity. From overcoming initial fears to harnessing the power of relationships, Steve elaborates on his journey and offers valuable advice for aspiring podcasters. Tune in for an inspiring conversation filled with actionable tips and transformative stories.
Links an...
Duration: 00:39:00Navigating Business Complexity with Courtney De Ronde
Dec 04, 2025Welcome to another episode of The Beacon Way podcast! In this episode, host Adrienne Wilkerson is joined by Courtney De Ronde, founder and CEO of Forge Financial and Management Consulting and the creator of the Simple ScaleUp System.
Courtney shares her journey from founder to CEO, discussing how success
often introduces complexity in business. She talks about her firm's evolution and the decision to split from a traditional CPA firm, focusing on financial, leadership, and management consulting. The conversation dives into the challenges of role alignment, productivity, and leveraging human intelligence within teams.
Courtney of...
Gratitude in a Time of Disruption: A Message from the CEO
Nov 27, 2025In this short and heartfelt episode of The Beacon Way Podcast, CEO Adrienne Wilkerson shares a message of gratitude as the team reflects on
a year of massive change, AI disruption, and renewed purpose.
From marketing shifts to internal transformation, Adrienne offers her thoughts on where we’ve been, what we’re navigating now, and why—despite the uncertainty—there’s so much to be thankful for.
If you're a leader managing disruption or just looking to pause and reflect this holiday season, this episode is for you.
Wishing you a restful, meaningful...
The Future of Voice Search and Strategies for Mental Health Practices
Nov 21, 2025Join host Adrienne Wilkerson in this solo episode of the Beacon Way Podcast as she talks about the importance and impact of AI voice search on mental health practices.
Discover why voice search is crucial for your practice, the evolution of AI search behaviors, and comprehensive strategies for optimizing your content for voice AI. Learn about the four primary pillars of modern search behavior, local voice optimization, visual content discoverability, and the shift towards generative engine optimization (GEO).
Adrienne also discusses actionable steps to enhance your digital presence, including understanding your audience, developing quality content, an...
Unlocking Financial Success: The Role of a Fractional CFO with Steve Koscik
Nov 13, 2025In this episode of the Beacon Way podcast, host Adrienne Wilkerson welcomes a special guest, Steve Koscik, who has been the fractional CFO at Beacon for the past three years. Steve shares his extensive background, having previously served as a CFO for a Toyota-based material handling company.
He discusses the substantial benefits of fractional CFO services, including financial clarity, KPI setup, cash flow optimization, and strategic decision
support. Steve explains the differences between fractional and full-time CFO roles, emphasizing mentorship and efficient financial systems. Additionally, the conversation covers how AI and tools like Giraffe are revolutionizing f...
Measuring VOI in Marketing
Oct 30, 2025Most organizations focus on ROI—but what about VOI?
In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it.
While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for you.
To learn more about measuring your VOI, check out our blog: https://www.beaconmm.com...
Understanding True ROI in Digital Marketing
Oct 23, 2025Join Ken Okonek, CRO of Beacon Media + Marketing, on this episode of the Beacon Way Podcast as he delves into the crucial subject of calculating a true ROI in digital marketing.
Ken discusses common misconceptions, important metrics, and practical
strategies for understanding and maximizing ROI beyond simple revenue calculations.
Learn about the significance of baseline business metrics, the complexity of multi-touch attribution, and the impact of factors like customer lifetime value and brand lift. Don't miss insights on how to navigate operational inefficiencies, leverage AI tools, and connect ROI to broader business goals for...
Scaling a Dental Practice With Intention: Dr. Monica Estes on Mindset, Leadership & Growth
Oct 16, 2025In this episode of The Beacon Way Podcast, host Adrienne Wilkerson sits down with Dr. Monica Estes, a Navy veteran, endodontist, and founder of a rapidly growing dental group with three South Carolina locations.
Dr. Monica shares her journey from dental school to military service to launching a practice straight out of residency—an uncommon but intentional leap. Together, they unpack the mindset shifts required to grow from solo practitioner to multi-location leader, the business skills dental school doesn’t teach you, and how to build a practice that’s both clinically excellent and scalable.
If you...
Introducing Theo: Real-Time Mental Health Support for Teens, Powered by AI
Oct 09, 2025In this episode of The Beacon Way podcast, host Adrienne Wilkerson sits down with Scott and Brian Seideman to discuss their innovative new app, Theo, which leverages AI to support teens struggling with mental health issues.
Brian, a licensed therapist, shares his extensive background working with a variety of populations, while Scott explains the personal experiences that led to the development of Theo. They dive into the creation process, the urgent need for teen mental health resources, and how Theo provides real-time support between therapy sessions.
You’ll also hear how Theo is being built wi...
Transforming Youth Education with Loralyn Mears, PhD
Oct 02, 2025In this episode of the Beacon Way podcast, host Adrienne Wilkerson welcomes Loralyn Mears, co-founder of HELPipedia. They delve into HELPipedia's initiatives in transforming education for high school students, especially those with special needs.
Loralyn shares the story behind the creation of HELPipedia, its mission to provide safe spaces and resources for youth development, and their pivot to focus on empowering parents and caregivers. They also discuss the importance of community events and small business involvement, and how these contribute to creating supportive environments for youth.
Tune in to learn about the innovative solutions HELPipedia of...
Exciting Updates at Beacon Media + Marketing
Sep 25, 2025In this episode of the Beacon Way Podcast, CEO Adrienne Wilkerson is joined by CRO Ken Okonek to discuss exciting updates at Beacon Media + Marketing.
They announce the transition of co-founder Jennifer Christensen to her new passion projects and share their enthusiasm for the future of Beacon. The discussion covers the company's renewed mission and vision, their commitment to quality in the rapidly changing AI marketing landscape, and their focus on deepening expertise in the behavioral health space.
Tune in to hear about the new directions Beacon is taking and how they are aiming to fo...
The Secrets of Successful Podcasting with Josh Troche
Sep 18, 2025In this episode of the Beacon Way Podcast, host Adrienne Wilkerson welcomes Josh Troche, owner of Pedal Stomper Productions, to discuss the intricacies of podcasting and video production for business marketing.
Josh shares his journey from starting a YouTube channel at a semi-truck dealership to running a full-fledged production company specializing in photo, video, and podcast content. The conversation delves into essential tips for creating impactful video content, overcoming camera shyness, understanding the importance of preparation, and maintaining audience engagement with structured content.
Whether you're a podcast newbie or looking to refine your skills, this ep...
Cultivating Culture in Tech: Insights from Tech Industry Veteran Gerry Gadoury
Sep 11, 2025In this episode of the Beacon Way podcast, Adrienne Wilkerson welcomes Gerry Gadoury, a 25-year veteran of the tech professional services industry. Gerry discusses his diverse career, which includes roles as a recruiter, salesperson, manager, consultant, trainer, executive, speaker, author, and business owner. He shares insights about his Destination Employer Methodology, aimed at helping startups and scaling companies attract and retain top talent. Gerry emphasizes the critical role of culture in building high-performing teams and discusses the importance of intentionality in business decisions. He also introduces the industry's first cybersecurity and tech-focused Recruitment and Retention as a Service (R-A-A-S...
Duration: 00:36:28Unlocking Growth in Behavioral Health: The Power of Authentic Branding
Sep 04, 2025Join host Adrienne Wilkerson in this *solo* episode of The Beacon Way podcast as we explore the critical role of authenticity and consistency in branding for behavioral health clinics.
Learn how a strong, reliable brand presence can boost revenue, build trust, and connect with patients meaningfully. Discover practical tips on leveraging personal stories, digital marketing, and AI tools to enhance brand authority and recognition.
Don't miss this insightful conversation that delves into why branding matters more than ever in the crowded mental health marketplace.
How to Scale Tech the Right Way with Peter House of DeepTree
Aug 29, 2025In this episode of The Beacon Way Podcast, host, Adrienne Wilkerson welcomes special guest Peter House, CEO & Founder of DeepTree, a managed IT and cybersecurity service provider.
With a history dating back to fourth grade, the two professionals discuss the transition from wearing multiple hats as a founder to becoming a CEO. Peter shares his journey, including the pivotal moment of a traumatic brain injury that greatly impacted his career and life. They talk about the importance of empowerment within organizations, the synergy between technology and business processes, and the balance necessary to ensure both security and f...
Personalization at Scale: AI-Driven Strategies for Targeted Marketing
Aug 20, 2025Welcome to another episode of the Beacon Way Podcast! In this episode, host Adrienne Wilkerson dives deep into how Artificial Intelligence (AI) can revolutionize personalized marketing, making it accessible for small and medium-sized businesses.
Learn about AI-driven strategies like predictive analytics, dynamic content creation, and advanced customer segmentation. Adrienne also discusses the importance of ethical AI use, data minimalization, and emerging trends.
Whether you're new to AI or looking to enhance your current marketing efforts, this episode offers invaluable insights to help your business thrive in today's data-driven marketplace.
Understanding Legal Challenges in Business: Insights from Mitchell Beinhaker
Aug 14, 2025Join the award-winning executive team of Beacon Media + Marketing on The Beacon Way Podcast as they host Mitchell Beinhaker, a seasoned business law and estate planning attorney with over three decades of experience.
In this episode, Adrienne and Mitchell discuss the vital aspects of legal considerations for business owners, from drafting contracts to handling commercial leases and structuring multi-generational family businesses. Mitchell sheds light on the importance of having legal documents in place, the pitfalls to avoid, and how to ensure smooth business operations.
Whether you're a startup or an established business, this episode offers in...
Best Practices for Optimizing SEO + GEO Content with AI
Aug 07, 2025The way people search is changing fast — and if your content isn’t keeping up, you’re already falling behind.
In this solo episode of The Beacon Way, Adrienne breaks down the best practices for SEO and GEO optimization in 2025, and how AI is completely reshaping the game. Whether you’re a business owner, content creator, or marketer, this episode will help you understand how to stay relevant in search — and in front of the right audience.
From smarter algorithms to the rise of Generative Engine Optimization (GEO), Adrienne shares practical tips you can apply now to fut...
Why UX/UI Design Is the Secret Sauce for Your Website (and Your Brand)
Jul 25, 2025Your website is more than a digital storefront—it’s often your only shot at winning a customer’s trust. But what really makes a website memorable (and effective)? In this solo episode of The Beacon Way, Adrienne Wilkerson breaks down the power of UX/UI design and why it’s absolutely essential for small business growth.
From boosting conversions to shaping your brand message, Adrienne shares practical insights into what makes a website work—and what makes visitors bounce. Plus, she dives into real-world examples from industries like mental health, home services, and tourism, straight from the Beacon...
Leading Sales with Clarity: Josh Pitchford on Coaching, Culture & the Sandler Method
Jul 17, 2025Join us for this dynamic episode of The Beacon Way Podcast, where host Adrienne Wilkerson sits down with Josh Pitchford, Principal at Sandler Training Atlanta – Sales Engine. Known for his practical, no-fluff approach to selling and leadership, Josh shares what really moves the needle in modern sales teams, and what holds most of them back.
Discover how Josh uses the Sandler Selling System to help sales leaders stop chasing activity and start building impact-driven cultures rooted in coaching, clarity, and accountability.
Learn more about Sandler here: https://sandler.com/
Connect with Josh on LinkedIn: / jos...
Transforming Women's Mental Health with Stephanie Sweeny
Jul 10, 2025Join us for an inspiring episode of the Beacon Way podcast, featuring Stephanie Sweeny, the founder of Women's Mental Health Specialists and a certified nurse midwife. Stephanie shares her journey, challenges, and the unique care model she has developed to address gaps in women's mental health care.
From her personal experiences with depression and anxiety to her approach to holistic, compassionate care, Stephanie's insights are profound. She discusses the importance of sleep, exercise, and community support in cultivating mental well-being. Don't miss this enlightening conversation about empowering women's health at every stage of life.
Women's M...
Navigating Wealth Management with Dustin Serviss
Jul 03, 2025Navigating Wealth Management with Dustin Serviss
Welcome to another episode of the Beacon Way Podcast, hosted by Adrienne Wilkerson. In this episode, Adrienne is joined by Dustin Serviss, the founder of Service Wealth, who shares his journey and insights into wealth management. Established in 2005, Service Wealth focuses on helping business owners and successful families navigate the complexities of wealth and insurance. Dustin discusses the evolution of the financial planning industry, the importance of lifestyle design, and how he helps clients achieve their financial goals. Tune in to hear valuable advice on personal branding, work-life harmony, a...
Duration: 00:35:30From Newsroom to Purpose-Driven Storytelling | Michael's Journey with Bipolar Advocacy & Media Entrepreneurship
Jun 12, 2025From Newsroom to Purpose-Driven Storytelling | Michael's Journey with Bipolar Advocacy & Media Entrepreneurship
In this episode of The Beacon Way: Founders Edition, we sit down with Michael, co-CEO of Pizzetta Media, who shares his remarkable transformation from a seasoned news professional to a purpose-driven entrepreneur amplifying mental health voices.
Michael opens up about his diagnosis with bipolar disorder, his journey through stigma in the corporate world, and how he turned personal struggles into a mission to uplift others. This conversation dives deep into mental...
Duration: 00:24:02Empowering Men's Mental Health: A Conversation with Justin Garber
May 28, 2025Empowering Men's Mental Health: A Conversation with Justin Garber
In this episode of the Beacon Way podcast, we are joined by Justin Garber, a clinical psychologist with over a decade of experience in various settings, including the Department of Veteran Affairs.
Justin, who specializes in the relationship between psychological stress and the body's response system, shares his personal journey into the field of psychology and the founding of Restorative Psychological Services. The discussion delves into the unique challenges and strategies for engaging men in psychotherapy, as well as the importance of mental health awareness across d...
Navigating Wellness for First Responders with Dr. Carrie Steiner
May 07, 2025The Beacon Way Podcast: Navigating Wellness for First Responders with Dr. Carrie Steiner
Welcome back to the Beacon Way podcast! In this episode, we continue our founders' edition with special guest Dr. Carrie Steiner, founder of the First Responders Wellness Center and a licensed clinical psychologist with 13 years of experience as a Chicago police officer. Dr. Steiner shares her journey from the police force to establishing a wellness center dedicated to helping first responders. She discusses the critical need for mental health support in the community, the challenges of finding the right clinicians, and how h...
Duration: 00:28:24From Chef to CEO: James Barry's Journey with Pluck Superfood Seasonings
May 01, 2025In this episode of The Beacon Way Podcast, host Adrienne Wilkerson welcomes James Barry, founder, and CEO of Pluck Superfood Seasonings. James shares his journey from being a professional chef in Hollywood for nearly 20 years to founding Pluck. He explains the initial inspiration behind Pluck, which began with his desire to find nutritious food for his family, particularly organ meats. James elaborates on the challenges he faced, such as starting his business during COVID, the lessons learned from his previous meal delivery service, and the importance of incorporating health and family into his business plan. He discusses the efficacy...
Duration: 00:41:57Turning Trauma into Triumph: Chris Maliszewski on Mental Health, Entrepreneurship & the Walking Tall Movement
Apr 24, 2025Welcome to another insightful episode of the Beacon Way Podcast! In this episode, Adrienne is joined by Chris Maliszewski, founder of the Walking Tall Movement. Together, they discuss Chris's journey as a survivor of the tragic Highland Park mass shooting in 2022, how this experience inspired the creation of the Walking Tall Movement, and the challenges of navigating mental health while running a business.
Chris and Adrienne dive deep into topics like vulnerability, the importance of human connection, and the struggles of being an entrepreneur. They explore how...
Duration: 00:38:32Navigating Entrepreneurship & Parenthood with Dr. Melvin Varghese | Beacon Way Podcast
Apr 09, 2025Navigating Entrepreneurship & Parenthood with Dr. Melvin Varghese | Beacon Way Podcast
Join Adrian Wilkerson on The Beacon Way Podcast as he chats with Dr. Melvin Varghese, a licensed psychologist and founder of the Selling the Couch podcast. Dr. Varghese shares his journey of transitioning from a traditional clinical career to creating a top-rated podcast aimed at helping therapists build online income. They delve into the challenges and dynamics of being a working dad, especially in the context of navigating a premature birth and childcare, and discuss the evolving roles of working parents in today’s society. The conversation al...
Overcoming Challenges and Transforming Lives: Shauna and Andrew Taylor's Journey
Apr 04, 2025Welcome to the Beacon Way Podcast! In this episode, we have the incredible Sean and Angie Taylor joining us to discuss niche marketing, business entrepreneurship, their founder's journey, and how their Christian counseling service, Cornerstone, came to be. Discover their inspiring story of overcoming stigma in mental health, navigating the challenges of entrepreneurship, and integrating faith with clinical expertise to transform lives. Learn about their struggles, the importance of having an abundance mindset, and how they balance marriage and business. Tune in for an enlightening and uplifting conversation!
00:00 Welcome to the Beacon Way Podcast
The Future of Mental Health: Insights from the 2025 State of Mental Health Marketing Report
Mar 27, 2025The Future of Mental Health: Insights from the 2025 State of Mental Health Report
In this episode of The Beacon Way Podcast, Jennifer hosts Brandon and Sanjana to discuss the findings of the 2025 report on mental health insurance and marketing trends. Sanjana, co-founder of Thrizer, and Brandon, owner of BG Copywriter, provide an overview of the report's key insights, including the challenges faced by clinicians with insurance, the growing trend of private pay, and potential innovations to improve the mental health industry's sustainability and accessibility. The conversation also covers the significant frustrations clinicians experience with insurance hurdles, the...
Duration: 00:24:48AI and Authenticity: Challenges and Opportunities in Digital Media
Mar 20, 2025In this episode of The Beacon Way podcast, we're joined by Daniel Sorochkin, the founder and CEO of TakeOne. TakeOne is revolutionizing the way service providers create professional introduction videos, focusing on authenticity and trust in the digital world. Daniel shares insights from his previous venture, Tiny Giraffe Pictures, his transition to TakeOne, and the importance of maintaining customer service excellence. He also discusses overcoming early challenges, leveraging AI, and educating the next generation in an AI-influenced world. Join us as we explore these topics and more with Daniel.
https://www.takeone.video/
<... Duration: 00:28:52Navigating the New Era: Pivoting with Purpose
Mar 13, 2025Join host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episode dives into the shifting paradigms of marketing in today's world, the balance between human interaction and AI integration, and the evolving dynamics of business relationships.
Melissa Rosenthal: linkedin.com/in/melissarosenthal5
The Mental Health Business: You Must Do Well – To Do Good
Feb 27, 2025The Mental Health Business: You Must Do Well – To Do Good
Welcome to the Beacon Way Podcast Executive Series! In this insightful episode, we sit down with Christina Zampitella, owner of a successful mental health and behavioral health practice, to discuss her journey from launching her own practice to building a thriving group practice with the help of Beacon's marketing strategies.
Christina shares her compelling story about the challenges and triumphs of starting a new business during the uncertainties of COVID-19, finding the right marketing partner, and the importance of having a b...
Duration: 00:56:24Building Resilience and Disrupting HR with Chrissy Meyers
Feb 20, 2025Building Resilience and Disrupting HR with Chrissy Myers | The Beacon Way Podcast
In this episode of The Beacon Way Podcast, host Adrian welcomes Chrissy Myers, CEO of AUI and Clarity HR, and author of 'Reluctantly Resilient'. Chrissy shares her journey of taking over and scaling her family business, starting a new venture, and leading through personal and professional challenges. They discuss the importance of resilience, authenticity in leadership, and navigating the evolving HR landscape. Tune in to hear Chrissy's insights on managing generational businesses, the impact of the pandemic on work environments, and the critical...
Duration: 00:36:26Elevating Healthcare Marketing with Colin Jeffries
Jan 23, 2025In this episode of the Beacon Way podcast, host Jennifer is joined by Colin Jeffries to delve into various aspects of marketing within the healthcare and behavioral health sectors. They discuss Colin's podcast, the 'Rethink Marketing Podcast,' which has reached six successful seasons. Colin shares his journey in healthcare marketing, starting from his tenure at an orthopedic sports medicine practice to his current leadership role at BrightView Health. They talk about the transformative influence of telehealth and the evolving marketing strategies in the addiction treatment industry. Colin emphasizes the importance of optimizing conversion rates and collaborating with other...
Duration: 00:28:24Unmasking the Behavioral Health Crisis: An In-Depth Discussion with TPN Health's Trevor Colhoun
Jan 03, 2025Unmasking the Behavioral Health Crisis: An In-Depth Discussion with TPN Health's Trevor Colhoun
Join your host Jennifer on The Beacon Way Podcast as she chats with Trevor Colhoun from TPN Health Trusted Provider Network. In this episode, they delve into the complexities of the behavioral health market, discussing issues with insurance, matching patients with the right care, and the role of marketing. Trevor shares the foundation and mission of TPN Health, aiming to bring transparency, connectivity, and value to the behavioral health ecosystem. Learn about the current frustrations, the disconnect between providers, insurance companies, and patients, and...
Duration: 00:21:23From Battle to Balance: A Veteran's Journey Through EMDR and Therapy
Dec 19, 2024From Battle to Balance: A Veteran's Journey Through EMDR and Therapy
Join Jennifer on The Beacon Way Podcast as she delves into an enlightening conversation with Christopher Brown of Peak Psychotherapy. Christopher shares his compelling journey from military service and battling PTSD to becoming a licensed therapist specializing in EMDR (Eye Movement Desensitization and Reprocessing). Learn about the profound impact of EMDR on trauma recovery, the science behind its effectiveness, and its connections to ancient healing practices. Additionally, discover how psychedelic-assisted therapy is emerging as a powerful complementary tool in the realm of mental health. Christopher provides...
Duration: 00:42:01Authenticity and Healing: A Conversation with Johnny Crowder
Dec 05, 2024Overcoming Trauma and Thriving in Uncertainty with Johnny Crowder
In this empowering episode of The Beacon Way Podcast, host Jennifer welcomes Johnny Crowder, a mental health advocate, speaker, and founder of Cope Notes. Johnny shares his inspiring journey from a tumultuous childhood and severe mental illness to becoming a beacon of hope and mental wellness. He discusses the challenges and breakthroughs of living authentically, the importance of taking responsibility for one's healing journey, and how Cope Notes delivers daily text messages to foster healthier thoughts. Johnny also opens up about the recent loss of his home to...
Duration: 00:33:15Boosting Credibility and Compliance: The Power of LegitScript Certification
Nov 27, 2024In this episode of The Beacon Way Podcast, Adrienne Wilkerson dives deep into LegitScript certification, detailing its importance for healthcare businesses. She explains how it enhances credibility, ensures compliance with industry regulations, and is essential for marketing healthcare services online. Adrienne highlights the rigorous certification process, including application submission, on-site inspections, and ongoing monitoring, to ensure high standards are maintained. The discussion also covers the specific benefits for addiction treatment providers, challenges in obtaining certification, and how to leverage LegitScript in marketing efforts. This comprehensive guide is crucial for any healthcare business looking to elevate its trustworthiness and visibility...
Duration: 00:19:03AI in Content Marketing: Transforming Behavioral Health Strategies
Nov 14, 2024In this episode of the BeaconWay podcast, Adrienne Wilkerson delves into the impact of AI on content marketing, particularly in the behavioral health sector. Addressing the question of whether AI signifies the end of content marketing or a new frontier, Adrienne explores how AI enhances personalization, streamlines processes, and improves efficiency for behavioral health clinics. Despite these advancements, she emphasizes the importance of human creativity, empathy, and emotional connection in content marketing. Adrienne highlights the increasing accessibility of AI tools, the need for effective prompting, and the critical balance between AI-generated data and human touch to create impactful marketing...
Duration: 00:28:52Ethical SEO Content in The Age Of AI
Nov 07, 2024In this episode of The Beacon Way Podcast, the host welcomes SEO and copywriting expert Krista Walsh. They discuss the complexities and myths around SEO, especially in the context of AI's growing influence. Krista shares insights into effective SEO practices, cautioning against quick-fix methods, and highlights Google's recent updates targeting AI-generated content. They explore the importance of user experience (UX) and clear messaging in converting website visitors, particularly in the mental health sector. Krista also shares her personal journey into SEO, her focus on healthcare and mental health, and practical ways she uses AI to enhance, but not dominate...
Duration: 00:23:40From Founder to CEO: Navigating Growth and Leadership Challenges | The Beacon Way Podcast #56
Oct 31, 2024In this episode of The Beacon Way Podcast, CEO Adrienne Wilkerson dives into one of the biggest challenges entrepreneurs face: the transition from founder to CEO. Adrienne shares her personal journey with Beacon Media and Marketing, revealing the key traits and strategies needed to navigate the unique challenges of startup growth and leadership. Are you considering stepping into the CEO role, or maybe debating whether to hand off the reins? This episode is packed with insights on what it takes to lead, grow, and build resilience as a founder.
Chapters:
Workaholism and Its Hidden Toll: Recognizing and Rebalancing for Healthier Lives
Oct 22, 2024THE BEACON WAY PODCAST: EPISODE 55
Workaholism and Its Hidden Toll: Recognizing and Rebalancing for Healthier Lives
In this comprehensive episode, host Ken Okonek along with special guest Carmen Paredes, the first Latina vice president at a leading telecom company in Alaska, discuss the multifaceted issue of workaholism and the journey towards preventing burnout. The conversation explores the stark differences between being a hard worker and a workaholic, the role of dopamine, and the personal stories and underlying motivations behind excessive work habits. Key topics include recognizing work addiction early, the impact of upbringing...
Revolutionizing Therapy: How Thrizer Makes Out-of-Network Simple
Aug 29, 2024Join us in this insightful episode of The Beacon Way Podcast, where host Jennifer Christensen sits down with Sanjana, Co-Founder of Thrizer. Discover how Thrizer is transforming the therapy landscape by making out-of-network services straightforward and accessible for both therapists and clients. Dive into the origins of Thrizer, the challenges they've overcome, and the innovative solutions they're bringing to the mental health industry.
What you’ll learn:
· Insights into the bootstrap approach, product development phases, and strategic decisions that have shaped Thrizer.
· How Thrizer has achieved growth without venture capital and learn about thei...
Duration: 00:16:59Tech, Talent, and Tenacity: Peter House Shares His IT Business Mastery
Aug 22, 2024Join us for an enlightening episode of The Beacon Way Podcast, where host Jennifer Christensen explores the multifaceted journey of Peter House, Founder + CEO of DeepTree – an IT support service in Palmer, Alaska. Jennifer and Peter discuss real-world implications of starting and scaling a business, the critical importance of listening to the market, and how to leverage community and mentorship to propel business growth. Peter shares his personal experiences and the strategic decisions that have defined DeepTree's success, offering listeners a blend of motivational stories and practical advice.
Key Points:
· Early Insights into IT...
Duration: 00:35:08Leadership Secrets Revealed: How Top Executives Boost Performance with Downtime
Aug 08, 2024Welcome back to The Beacon Way Podcast starring our Executive Team! Join Co-Founders Adrienne Wilkerson and Jennifer Christensen, and Partner, Ken Okonek as they unpack how successful executives harness the power of downtime to enhance their leadership and operational efficiency. Discover strategies from seasoned leaders who prioritize well-being to drive company success. Tune in as we explore the undeniable benefits of integrating rest into a demanding schedule, providing you with actionable insights to transform your approach to work and life balance.
· Discussion on the scientific and psychological benefits of downtime.
· Insights into how downtime contributes to...
Duration: 00:26:18Mastering the Art of Hiring: Secrets to Building a Winning Team
Jul 30, 2024We’re back with another episode of The Beacon Way Podcast! In this executive series episode, Co-Founders Adrienne Wilkerson and Jennifer Christensen, and Partner, Ken Okonek delve into the advanced hiring strategies essential for any forward-thinking leader. This discussion provides a roadmap to securing top talent, crucial for a thriving workplace culture. Explore the art of hiring as we dissect practical insights influenced by notable leaders like Steve Jobs and Barbara Corcoran and integrate cutting-edge tools such as the Predictive Index.
Key Points:
- Introduction to Hiring Excellence: Exploring the transformative approaches and imp...
Duration: 00:29:39Mastering Constructive Conflict: Key Strategies for Empowering Leadership and Team Success
Jul 18, 2024Tune in to the second episode in our Executive Series of The Beacon Way Podcast with CEO/Co-Founder, Adrienne Wilkerson, CMO/Co-Founder, Jennifer Christensen, and CRO/Partner, Ken Okonek. Today, they’re talking about the vital role of constructive conflict in building resilient teams and fostering a culture of open communication. Learn from top executives as they share their personal experiences, the challenges they've faced, and the strategies that have transformed their approach to leadership. Whether you're a seasoned leader or aspiring to manage a team, this episode offers valuable insights into turning conflict into a tool for growth an...
Duration: 00:24:32Revolutionize Your Business: Beacon Media +Marketing’s Secrets to Entrepreneurial Success
Jul 16, 2024Join us in this enlightening episode of the Beacon Way Podcast as Adrienne Wilkerson, CEO and Co-Founder of Beacon Media and Marketing, discusses the transformative journey of becoming an entrepreneurial powerhouse. Discover the core values and dynamic strategies that have shaped Beacon's success in the ever-evolving world of digital marketing. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers valuable insights into cultivating a thriving, innovative company.
Key Points:
· Entrepreneurial Spirit at Beacon: Adrienne discusses her personal journey and the core values that define Beacon as an entre...
Duration: 00:20:32AI in Marketing: Leveraging New Technologies for Growth with Michelle Williams
Jul 11, 2024This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, practical advice from industry insiders, and a peek into the future of digital marketing. Perfect for marketers, business owners, and anyone intrigued by the intersection of technology and marketing.
Key Points:
· Introduc...
Duration: 00:19:03AI in Marketing: Leveraging New Technologies for Growth with Michelle Williams | Beacon Way Podcast Ep. 48
Jul 10, 2024This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, practical advice from industry insiders, and a peek into the future of digital marketing. Perfect for marketers, business owners, and anyone intrigued by the intersection of technology and marketing.
Key Points:
· Introduc...
Duration: 00:20:21Boost Your Team's Dynamics: Mastering Communication Styles & Conflict in Business Leadership | Executive Series The Beacon Way Podcast Ep. 47
Jul 09, 2024Welcome to the first episode of the Beacon Way Exec Series! Join Beacon Media and Marketing co-founders Jennifer Christensen and Adrienne Wilkerson, along with partner Ken Okonek, as they dive deep into the nuances of effective communication and conflict management within business leadership. Discover actionable insights on fostering a collaborative environment, utilizing personal growth for business success, and mastering the art of communication diversity to enhance team dynamics.
Key Points:
·Diverse Communication Styles: Discussion on managing different communication styles among business partners and their impact on company dynamics.
·St...
Duration: 00:28:21Maximize Your Google Ad Performance: Expert Tips on Quality Scores, Landing Pages, and Brand Impact | Beacon Way Podcast Ep. 46
Jun 27, 2024Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode will equip you with the knowledge to optimize your digital campaigns effectively.
Key Points:
·Important Metrics for Google Ads: Discussion on various metrics like reach, clicks, impressions, cost per click (CPC), and c...
Duration: 00:17:32Mastering ROI in Digital Ads: Strategies for Meta & Google Ads Success
Jun 13, 2024Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.
Key Points:
Maximizing Business Success with HubSpot: Expert Insights on Leveraging Tech for Growth
May 29, 2024Join host Jennifer Christensen on the Beacon Way Podcast as we delve into the transformative power of technology in business growth. This episode features CJ, a HubSpot specialist and the COO of 4Cast, who shares her expert insights on making HubSpot a cornerstone of business success.
Key Points:
Unlocking Success: How DataBox Benchmarks Can Transform Your Business Performance
May 16, 2024Join host Jennifer and Databox expert Fedor Simic as they dive deep into the power of benchmarking. Discover how businesses can leverage real-time data to set performance standards, optimize strategies, and achieve unparalleled success. Whether you're in marketing, sales, or finance, this episode has something valuable for you!
Key Points:
Key Considerations in Incorporating AI Tech
May 02, 2024Join host Jennifer and guest expert Bob Hutchins as they delve deep into the transformative power of AI in business and marketing. In this episode of The Beacon Way podcast, they explore the intersection of technology, marketing strategies, and the future of business agility. Learn how businesses of all sizes can leverage AI for data-driven growth, enhance customer personalization, and navigate the ethical landscape of digital marketing. Whether you're a marketer, business owner, or AI enthusiast, this conversation is packed with insights and actionable strategies.
Key Points:
Advanced SEO Tactics with Zoe Ashbridge: Measuring Success, AI Impact, and Real-World Examples
Apr 18, 2024Join us in this enlightening episode of The Beacon Way as we dive deep into the world of SEO with expert Zoe Ashbridge from Forank. Discover advanced SEO strategies, understand how to measure your SEO success, and explore the evolving role of AI in search engine optimization. Zoe shares invaluable insights and real-world examples that will help you elevate your SEO game. Whether you're an SEO beginner or a seasoned professional, this episode is packed with actionable advice and cutting-edge knowledge.
Key Points:
AI Tools a CMO Supports
Mar 05, 2024Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\
Show Notes
Balancing Business and Family
Feb 22, 2024Explore work-life balance strategies with Robert Fukui on The Beacon Way podcast, focusing on family dynamics and personal growth in entrepreneurship.
Key Points This Episode:
- Introduction of Robert Fukui as a coach working with entrepreneurs, particularly in family business dynamics.
- The concept of "family business" extends beyond direct family involvement in the business operations.
- Emphasis on balancing business growth with personal life, particularly family time.
- The challenge many entrepreneurs face in becoming too engrossed in their business at the expense of personal freedom and family time.<...
Duration: 00:29:40Business Ownership and Innovation or The Brainspotting Revolution
Feb 08, 2024Jennifer Christensen explores Olya Clem's journey in mental health, her adoption of Brainspotting in therapy, and her insights on running a successful practice on The Beacon Way.
Key Points From This Episode:
- Introduction to Olya Clem, CEO and founder of Common Thread Counseling.
- Olya's journey from Russia to the U.S. and her passion for helping people with childhood trauma.
- Discussion on the importance of incorporating culture and personal experiences into therapy.
- Introduction to Brainspotting as a modality for deep healing.
<... Duration: 00:25:26Psychology Today advice from Omar Ruiz
Jan 22, 2024Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use.
Show Notes
The Evolution of Digital Marketing with Andy Pondillo
Jan 04, 2024Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.
Key Points from This Episode:
Maintaining the Human Element in Sales Recruiting with Dan Fantasia
Nov 21, 2023Jennifer Christensen explores Sales Recruitment alongside Dan Fantasia. Together, they delve into the evolving landscape of recruitment while emphasizing the significance of human capital.
Links Mentioned in Today’s Episode:
Jennifer Christensen on LinkedIn
Jennifer Christensen on Twitter
Beacon Media + Marketing
Beacon Media + Marketing @beaconmm
FACEBOOK (PERSONAL): https://www.facebook.com/dan.fantasia
FACEBOOK (BUSINESS): https://www.facebook.com/TreelineInc
LINKEDIN: https://www.linkedin.com/company/treelineinc/
INSTAGRAM: https://www.instagram.com/treelineinc/
TWITTER: https://twitter.com/TreelineInc
YOUTUBE: https://www.you...
Feeding Joy in Mental Health: Valerie Van Galder's Depressed Cake Shop Journey
Nov 08, 2023Jennifer Christensen and Valerie Van Galder discuss the journey of the Depressed Cake shop, promoting mental health awareness through community bake sales and sharing experiences.
Key Points From This Episode:
Antelope Recovery | Bootstrapped Growth for Mental Health
Oct 25, 2023The Beacon Way talks with Shelby Robbins, founder of Antelope Recovery, about her virtual mental health program for teens and the journey of bootstrapping growth.
Show Notes:
Coach Karie Kaufmann on Scaling Up Your Business
Oct 10, 2023Unlock your business potential with Karie Kaufmann, Action Business Coach. Learn to overcome challenges and scale up with insights from her journey.
Key Points From This Episode:
Wired for Addiction: Innovation in Addiction Treatment
Sep 18, 2023Discover how Wired for Addiction explores biopsychosocial aspects of addiction, the role of mental health in criminal cases, and the power of preventative testing in this powerful episode.
Key Points From This Episode:
Wired for Addiction is an organization focusing on the biological aspects of addiction, providing home test kits and individualized support to help people understand and manage their conditions.They focus on mitigating physiological pain points of addiction and work closely with biomarkers discovered by renowned organizations such as NIH, NIDA, and NIAAA.Their approach goes beyond traditional Western medicine, empowering individuals b... Duration: 00:26:48Reducing the Stigma of Mental Health in Schools
Sep 05, 2023Supporting mental health in Minnesota schools, Prairie Care Fund provides crucial funding for resources, training, and peer-to-peer initiatives.
Key Points From This Episode:
Introduction to Prairie Care Fund, a mental health nonprofit boosting mental health initiatives in Minnesota schools. Overview of how the funds can be used including curriculum, books, fidgets, HeartMath monitors.Highlighting the impact of Prairie Care Fund: $1.4M awarded, over 80,000 students and staff impacted.Tackling the challenge: 69 grant applications in 2023, $1.5M requested, only $220,000 awarded.Unfolding the success stories: mental health first aid training, peer-to-peer training, and early on... Duration: 00:21:02Graceful in the Storm
Aug 23, 2023This informative 29th episode of The Beacon Way podcast explores the transformative insights on homelessness and mental health through Interfaith Sanctuary. Interfaith Sanctuary is a low-barrier homeless shelter in Boise, Idaho, providing a safe haven for everyone. Discover how they challenge misconceptions about homelessness and the intersection with mental health.
Key Points From This Episode:
The Power of Data for Marketing in 2023
Aug 09, 2023Join The Beacon Way podcast as host Ken Okonek sits down with Peter Caputa, CEO of Databox, for a deep dive into the world of data. Learn about Databox's integrations, capabilities, and how it uses machine learning to forecast results and identify trends. Discover how generative AI can boost your company's knowledge and insights. Tune in to understand how Databox can help improve your business's performance and visit benchmarks.databox.com to see where you stand compared to other companies.
Show Notes:
In this enlightening 28th episode of The Beacon Way podcast...
Survival to Strength: Conversation with Mass Shooting Survivor Chris Maliszewski
Jun 20, 2023In episode 27 of The Beacon Way podcast, host Jennifer Christensen welcomes Chris Maliszewski, one of the founders behind the Walking Tall movement. Chris shares his personal journey as a mass shooting survivor and how it led to the creation of Walking Tall—a mental health movement aimed at turning tragedy into triumph. The episode explores the importance of vulnerability, storytelling, and the power of human connection in overcoming trauma and promoting mental well-being. Chris and Jennifer discuss the challenges faced in today's society, the worsening mental health statistics, and the need for a different approach. This episode is a so...
Duration: 00:21:57Embracing and Celebrating Your Culture in Business
May 23, 2023Episode Description: In The Beacon Way Episode 26, host Jennifer Christensen interviews Lexi Trainor of Yaaruin Consulting about integrating personal values into business, authentic self-awareness, and celebrating the uniqueness of culture in our businesses.
Key Points From This Episode:
• Lexi Trainor is the CEO of Yaaruin Consulting, a business whose name derives from the traditional Yup'ik women's story knife used to pass down traditional knowledge.
• Lexi has worked diligently to hone in on her self-awareness and offer value to others through her business.
• As an Alaska Native woman, she exp...
Duration: 00:27:21The State of AI for Marketers: A Conversation with Paul Roetzer of Marketing AI Institute
Apr 26, 2023Join hosts Adrienne Wilkerson and Jennifer Christensen in episode 25 of The Beacon Way podcast, as they chat with Paul Roetzer, founder of Marketing AI Institute, about the state of AI for marketers. Discover how AI is revolutionizing the marketing landscape and what businesses can do to stay ahead of the game. From automating content creation to optimizing user experiences, explore the benefits and challenges of implementing AI in your marketing strategy. Tune in now to stay ahead of the rapidly-evolving digital landscape.
Key points from the Episode:
The Power of Your Brand in Mental Health Marketing
Apr 13, 2023In this episode of the Beacon Way Podcast, Beacon CMO Jennifer Christensen speaks with Kelly Farrell, founder of Design Room, about the power of branding. Kelly shares her expertise in the field and explains why branding is so crucial to the success of businesses. As a specialist in branding, Kelly offers insights into niching your business, a tactic that can help you stand out in a crowded market. She shares her journey of discovering her passion for branding, and how Design Room has become a goto agency for healthcare branding, with a focus on behavioral health. Don't miss this...
Duration: 00:28:36The Journey of Successful Scaling: The Mental Health Marketing Conference
Apr 13, 2023In this episode of The Beacon Way, Jennifer Christensen interviews Steve Turney, the organizer of the Mental Health Marketing Conference. Steve shares his insights into the challenges and opportunities of scaling a business, and the role that conferences can play in driving growth.
Key Points From This Episode:
The conference started as a more localized event and transitioned to a national event. Private equity frothiness, technology and innovation changes, and health systems awakening have helped mental health gain more attention in recent years. Mental health is the last bastion of Biocare and is critical to a... Duration: 00:23:24Going Deep: Removing Barriers to Care with Avivit Fisher
Feb 23, 2023Today we take a deep dive, continuing with what we discussed in our previous episode, into the field of mental health. The conversation today is with a special guest, Avivit Fisher, a marketing consultant who founded REdD Strategy. Her mission is to help mental health private practice owners understand, plan, and enjoy marketing. She wants to educate therapists and clinicians who are starting with what they need, how to structure their messaging, and what language to use so that they are targeting and attracting the appropriate clientele. As listeners tune in, they’ll hear about what brought Avivit to th...
Duration: 00:30:37Brave Conversations with Hana Kahn
Feb 16, 2023Gender-based violence (GBV) is a pandemic that has sat with us throughout the ages and, sadly, the trend seems set to continue in the foreseeable future. Victims of GBV are often silenced, and forced to sit with their trauma within the harsh confines of their minds. Today’s guest, musician, life coach, and entrepreneur Hana Kahn, has broken the shackles and freed her voice as she speaks about the difficult situations she’s been forced to overcome. She shares a potentially triggering account of the abuse and sexual violence she endured as a teenager and an adult, and how thos...
Duration: 00:29:30Using Digital Marketing to Attract Talent and Develop Culture
Nov 18, 2022Today we have a very powerful tool at our disposal to attract and recruit talent and build an incredible company culture: digital marketing! In today’s episode of The Beacon Way Podcast, we are telling you how you can make use of this tool! You will hear about why you need to be as bold as possible, the importance of celebrating and connecting with your employees, why the way you respond to reviews is critical, how you can take advantage of an internal digital communication tool, and how to inspire employees. We also give you four key areas to fo...
Duration: 00:21:58There is a Solution! Digital Marketing
Nov 11, 2022We’re back with our digital marketing theme, and today we will be taking a closer look at recruitment marketing in particular. There are four stages of adopting trends, and we learn why the early adoption phase is the best one for a business to operate in. We’ll take a closer look at how the adoption phase you’re in affects the logistics of a company, including turnover, money, time, and candidate response. The bottom line is you do not have to reinvent the wheel when it comes to recruitment marketing; all you need is to integrate it into y...
Duration: 00:13:34Recruitment + Culture + Marketing
Nov 04, 2022Did you know that you can use digital marketing to not only market your business but attract talent and maintain and enhance your company culture, even after you’ve hired people? Join us for this episode of The Beacon Way as we share some key insights from the past 10 years and track how digital marketing and recruitment marketing has evolved. We take a look at some of the disruptions that have taken place in the advertising industry and unpack why it is important to be able to use your digital platforms for so much more than just sales. As th...
Duration: 00:09:58Building out Your Strategy: Part 2
Nov 03, 2022Welcome to part 2 of building out your strategy here on The Beacon Way Podcast. Today, we are going to get into the nitty-gritty of how to put together your marketing calendar. You first need to ascertain how much time you’re going to give to marketing by weighing up your company’s goals, checking how much time and money you have available, and being clear on your strengths and weaknesses. Then, you’ll need to outsource tasks with the understanding that digital marketing is a specialized field and nobody is an expert in all roles. It’s wise to focus on...
Duration: 00:18:37Building out Your Strategy: Part 1
Oct 27, 2022Today, we will be breaking ground on a new topic: building out your strategy. We all know that having a brilliant, brand-aligned, audience-driven marketing strategy will give you the best chance of achieving your goals. So, in part one of this episode series, we discuss why your business’ foundation is the key element of your strategy document and we break down exactly why it’s so important. Digital marketing relies heavily on market response and it’s important to go back to the basics and ensure that you are catering to your desired audience. You’ll learn how to use your...
Duration: 00:18:56Don’t Forget About Your Support Pages!
Aug 25, 2022Welcome to The Beacon Way Podcast! Today we have our fourth and final episode on websites. This episode is all about your support pages, and why you shouldn’t forget them! Although they seem like something that should get the least focus, your support pages are more important than you think. We discuss your blogroll, your Frequently Asked Question (FAQ) page, and your contact page to help you to better understand why it deserves more attention than you may be giving it. By building trust, using backlinks and call-to-action functions, providing visual resources, creating sectioned questions, and using chatbots, yo...
Duration: 00:25:09Your Services or Product Pages: Should You Put Your Prices on Your Site?
Aug 18, 2022Welcome to The Beacon Way Podcast! Today is our third episode on websites, and we’re talking specifically about why we think you should put your prices on your website, although it seems controversial! We will guide you through the ways to avoid awkward price conversations, get the best traffic from online ads, remove barriers to entry, and cultivate a connection with your clients. We’ll also cover what to have on your service page: from visuals, infographics, detailed information, and blogs, to before and afters. Listen in for some important do’s and don’ts, advice on being open and...
Duration: 00:22:35Build a Home and About Page People Want to Read
Aug 11, 2022Welcome to another exciting episode of The Beacon Way Podcast! Today, our hosts Jennifer Christensen and Adrienne Wilkerson continue our series about websites. For our second episode in July, we are focussing on building a Home and About page that people want to read. We kick off by discussing what above-the-fold and below-the-fold mean and what you need to do in order to get them right: establish your unique selling position, credibility, reputation, and brand. Then, we find out that simple navigation works best, and our hosts provide a few tips on how you can accomplish this. You’ll le...
Duration: 00:24:03Your Website is the Hub of Your Marketing
Aug 04, 2022Welcome to another engaging and informative episode of The Beacon Way with our hosts, Adrienne Wilkerson and Jennifer Christensen. We are sticking with the theme of building your brand and how to make sure that your marketing cultivates connection with your clients, and today and for the rest of the month we’re honing in on Websites because your website is the hub of all your marketing. As a start, we talk about what the goals of your website should be and the reason why your website needs to be effective. Then, we take a closer look at 5 goals, in...
Duration: 00:18:45Brand Messaging - Part 4
Jul 07, 2022Welcome to a new, captivating episode of The Beacon Way Podcast! This episode is the finale of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the last topic of the series: “How to practically use your information to boost your brand on social media.” This episode wraps up the series by taking everything we have learned, from building your brand, profiling your target audience, to understanding your industry, and combining it all together to form your position in the digital marketing place. We start by understanding the differences between organic content vers...
Duration: 00:32:03Brand Messaging - Part 3
Jun 30, 2022Welcome to another gripping episode of The Beacon Way Podcast! This episode is the third of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, tackle the third topic of the series: “What problem does your product or service solve for your target audience?” and ”What makes you different from your competition?” We start by understanding how we can, and should, stand out in our industry. We learn how to identify desirable marketing channels, how we can remove our growth barriers, and how to solve problems without complicating things. We take a deep look at...
Duration: 00:27:35Brand Messaging - Part 2
Jun 23, 2022Welcome to another exciting episode of The Beacon Way Podcast! This episode is the second of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the second topic of the series: “Who is your target audience and why is it important to know them?” Despite being scary, we begin to understand the significance of asking tough questions. Luckily, Adrienne and Jen give us methods of dealing with the feedback and how, through research and breaking away from traditional methods, we can connect our passions with our target market's needs. Using this to go b...
Duration: 00:25:35Brand Messaging - Part 1
Jun 16, 2022Welcome to a new and exciting episode of The Beacon Way Podcast! This episode is the first of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, ask the first big question of the series: “Who are you as a company?” They discuss the importance of being self-aware, sticking to your values, and practicing authenticity in all things related to your business. They go on to explain why you need to acknowledge and embrace your story to establish what your business stands for. Plus, we get a sneak peek into how Adrienne and Jen...
Duration: 00:20:33How Does The Beacon Way Help the Customer Through the Buying Process?
May 26, 2022Welcome back to part two of our conversation about the buying process! In the previous episode, we explored customer expectations throughout the buying process, so make sure to and check out Episode 6 to learn more about that. Today, we further expand on how a company should interact and create an important relationship with its customers during all stages of the buying process. We’ll guide you through the different stages that customers go through, from research all the way to purchasing a product/service, and take you on a personal tour of The Beacon Way’s business model as a pe...
Duration: 00:18:39What Is the Customer Buying Process?
May 19, 2022Is there a way you can get ahead in the world of digital marketing to ensure that you are your customers’ first choice? In this episode of The Beacon Way Podcast, we break down the five stages of the customer buying process. First, we discuss how you can grab your target market at the stage of them identifying a need for something. We then talk about how ensuring that the information you provide about your product makes the customer feel secure during the research phase of their purchase. Next, we give you tools to be their first choice when ev...
Duration: 00:26:18Why is Removing Barriers Important to Digital Marketing?
May 12, 2022Welcome to another episode of The Beacon Way Podcast, a show that focuses on the current trends and the dynamic world of digital marketing for small businesses. Digital marketing has created many exciting avenues for businesses to reach potential clients, but what are the potential negative aspects of digital marketing? In today’s episode, we discuss the importance of identifying and removing barriers to digital marketing to help your business reach its full potential. We discuss breaking-down complex clients to their basic components, why it is important to focus marketing efforts, and some common challenges that businesses experience with di...
Duration: 00:25:34What is The Beacon Way?
May 05, 2022Oftentimes with digital marketing, there’s a lack of human-to-human contact, but the connection with your potential clients is crucial when it comes to marketing. The Beacon Way ensures that you, as a company, cultivate conversations and connections with your ideal clients. Welcome back to another episode of The Beacon Way Podcast, this is our first episode talking specifically about The Beacon Way, what it is, and why we believe it's going to revolutionize and help a lot of amazing people and companies out there. Join us as we share more on the details of The Beacon Way, how to...
Duration: 00:21:39