Grow Your Pet Business with Tori Mistick

Wondering where I've been on this podcast feed? I'm back today with a quick check-in and some exciting updates.

In this short episode, I share what I've been working on lately. Mainly, launching my limited-series podcast Dog Enrichment with Tori Mistick, a deep dive into the science behind enrichment, and how reconnecting with my "why" led to new opportunities in my business.

You'll also hear why this podcast is getting a refreshed name — it's now called Grow Your Pet Business with Tori Mistick — and what you can expect from future bite-sized episodes focused on what's actu...

If you've ever launched something for your pet business and heard nothing but crickets, you're not alone! I'm sharing three launch strategies that are actually working in 2025. These are based on what I'm seeing work in real time, not just in my own business, but in the petpreneur community too.

You'll hear why old launch tactics just aren't cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out.

I also share an update about the new podcast I'm...

After an unexpected break, I'm back on the mic with a deeply personal update. In this solo episode, I'm sharing why I've been away from the podcast—and what's ahead for Wear Wag Repeat.

Losing my sweet Lucy earlier this summer reshaped everything for me. So I'm opening up about that experience, what it taught me, and how it's inspired me to return to my original mission: helping pet parents live their best life with their dogs.

I'm also giving you a look at what's next for the podcast, why I'm adjusting my content balance, an...

Wondering how to batch your content and save time in your pet business? In this episode, I'm sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting!

Plus, more ideas for content you could be batching BEYOND social media.

This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there's a smarter way to do it, and I'm showing you how.

You'll learn:

Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year!

Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online.

In this ep...

Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that'll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" 

From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup).

💡 In this episode, you'll learn:

✔️ Why every petpreneur needs a welcome emai...

Wondering what it's really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I'll show you exactly what happens when you join my petpreneur community.

From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn't just a membership, it's a movement. 

You'll get access to:

✔ Personalized support for your pet business
✔ Our deep resource library full of marketing lessons, templates & swipe files
✔ Monthly coaching and hot seat brainstorming calls
✔ Weekly feedback during office hours
✔ Opportunities to promote your biz to my 40K+ followers!<...

Is your inbox draining your time, energy, and focus? In this episode, I'm walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!).

You'll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you.

🐾 If you want the actual email templates and swipe files I use, they're ready for you inside the Wear Wag Repeat Society — along with support from 35+ petpreneurs just like you!

Try WWR Society for a 2 week trial!

...

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections.

What You'll Learn in This Episode:

✔ Why major trade shows are designed for vendors and retailers—not content creators

✔ The reality of making brand deals at these events

✔ How to assess if attending aligns with your business...

Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business's visibility and lead generation.

This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you!

What you'll learn today:
✔️ The social media bio check every petpreneur needs
✔️ How to pinpoint gaps in your customer journey
✔️ The one Instagram mistake that could cost you referrals
✔️ A website test to ensure your links actually conv...

At a recent wine tasting, I heard this: "The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region."

And it got me thinking—this is exactly the mindset we need in the pet industry!

Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win.

In this episode, I'll break down why embracing a collaborative mindset can help you build a stronger pet business. I'll also share re...

You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you're not speaking it the right way, you might be stutning your growth.

In this short and sweet Valentine's Day-themed episode, I'm breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business.

From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pe...

Let's make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel.

And if you need a community that helps you grow your pet business without overworking, my membership is here for you.

Wear Wag Repeat Society: https://wearwagrepeat.com/society 

Episode Overview:

Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. 

PLUS... tell me what freebie I should create for pet pros like you. Here's the options:

Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business.

Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! 

Don't depend solely on one social media platform.

Reach your audience across multiple channels.

Focus on sustainable, profitable growth and joyful engagement.

 Need to learn how to use email marketing, blogging, SEO, Pinterest and more? Lessons on how to...

Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. 

By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success f...

In this episode, I'm talking with super-connector Stacy Pong. It's a funny story… we met through a virtual networking event, and I found out that she's a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat.

I loved talking to Stacy because she's not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I've found that getting business an...

In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here's what's happening:

What's Coming Up in December 2024:

WWR Society Lesson

WWR Society Meetup

In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole "email marketing thing".

She's best known for her 4500+ user email marketing membership (I've been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

In this interview, Liz goes along with my Networking Theme of Q4 and...

This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration.

Here's what's on deck:

I'm so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at!

In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.

It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. 

Here's what I have in store for October to help you grow your pet business:

Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice!

Wear Wag Repeat S...

We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. 

In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post?

So here you go... 5 things I do after a blog post is published.

Catch up o...

If you've been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you're going to love today's expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws.

Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient. 

We're both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms. 

It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. 

Topics discussed: 

Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together. 

September Expert Interview: Jessica Shipman, COO & CMO of BlogPaws. We talk about how to keep your blog con...

Join the September Blogging Challenge that kicks off on Tuesday, September 3rd!

It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/

This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without?

Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Repeat Podcast. 

The 2 blog posts I'm using as an example are:

Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust?

Blogging can be discouraging if you're not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I've known Caitlin for years and I'm always so impressed by the perseverance she has to keep creating fun, engaging and helpful content. Caitlin creates a lot of content and she's...

August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month:

In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post.

While this seems too simple, there's actually a lot of smart strategy behind this!

Episode Highlights:

Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales.

Topics Discussed:

July is a big month for online growth in your pet business! Here's what you can expect from me and Wear Wag Repeat this July:

A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now.

In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over!

3 emails you can send your pet industry list:

1) Sorry I've been MIA, here's what's new. Ask subscribers to reply...

Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence.

In this episode with copywriter Sara Gillis, we're taking a look at two powerful types of email sequences that you don't want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing, keeping your audience engaged at different stages of your pet business.

One common roadblock Sara and I talk about in this episode is the fear of annoying your list with too...

Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we're continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover:

Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers?

I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer!

Listen to this episode of my Short Leash series and let me know if you're going to try this idea with your email marketing this summer. 

In this episode, I'm talking with Deanna Seymour, a branding and content strategy expert. Although she's not directly in the pet industry, I'm excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice!

We discuss how to build a community without relying 100% on social media. If you're not a fan of social media platforms or if you're not seeing results (like new clients and revenue), there are other ways to foster community and grow your pet business.

For starters, Deanna has been organizing virtual networking events with...

It might only be May 1st, but I'm getting on people's calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! 

Here's what you can expect from me this May:

Guest Expert episode with content strategist Deanna Seymour (May 8)

Wear Wag Repeat Society: Optimise your Welcome Sequence to SELL on autopilot

Course Creator Mastermind: Lessons are being recorded and sales pages are being created for the June 12th course launch! 

Late-May Release: A new "done-for-you" email ma...

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 

Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those wh...

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean!

If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. 

My favorite ESP is ConvertKit (that's my affiliate link). 

Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey!

GE...

On this episode, I'm talking with Kerrie Fitzgerald of Ecommerce Society. I've known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. 

Today's conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. 

These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence.

Wh...

Hear what's happening for petpreneurs this April in Wear Wag Repeat:

Join Wear Wag Repeat Society: Enrollment is open...

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 

 In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares:

This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society members, there are valuable guest expert lessons on Profit Mapping, Profit First Accounting and How to Cr...

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue?

My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses.

Topics Discussed: 

1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising.

2. Jessica shares her successful methods of running pet photography fundraisers.

3. The importance of setting big fundraising goals and knowing your numbers is emphasized.

4. Tori encourages p...

In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. 

Topics Discussed:

The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 

Check out my Top 3 Money Books:
Profit First by Mike Michalowicz 
We Should All Be Millionaires by Rachel Rodgers 
Buy the Change You Want to See by Jane Mosbacker Morris

Check out these books and share YOUR favorite money books with us. Tag me on your Instagram stories @wearwagrepeat and I will re-share with our community. 

Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen.

Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! 

Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue streams.

Resources Discussed:

In this episode, I'm bringing back one of my favorite guests, Julie Swan. She's the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers.

But don't tune out if you're not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You'll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn't matter at all! Julie also gives us actionable steps to be more confident about our pricing.<...

In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business. 

We're sticking with the Q1 Money theme!

Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series!

Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet. 

Today I'm sharing a 14-Day challenge to manifest money miracles and develop your money magnet mindset! 💰

Does that sound like something you want to do? Take a listen and share this episode with your pack! 🐾

We're digging into the 1st quarter theme of making more money in your pet business.  

To get us started on this theme, I'm excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship.

As we explore topics like maximizing earnings, negotiating partnerships as pet influencers or content creators, and avoiding legal pitfalls, Kara's expertise shines through. You'll find that our conversation offers helpful perspectives for creators and entrepreneurs alike.

One important area that we touch on is us...

Do you want to make more money in your pet business this year? Of course you do!

So that's what we're dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January. 

Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/society/

Join the K9 in 90 Workshop January 8: https://wearwagrepeat.com/k9in90/

Plus tay Tuned for an Expert Interview with Kara Conway Love coming out on Janaury 10th! 

Welcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017.

Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil some exciting plans for 2024. Join me as we dive into the world of pet business, celebrate our milestones, and embrace the bright future ahead.

Topics Discussed in Episode 300:

In this episode, I have the pleasure of getting to know pet author and certified animal behavior consultant Amy Shojai. We get started with Amy's story of how she got inspired to get into writing about pets while working in a small vet clinic in Eastern Kentucky.

At the clinic, she witnessed first hand the wide variety of treatments and pets and need to convey important information to pet parents in a way that they could easily understand. That experience got her started writing about pets for publications like Cat Fancy and Dog Fancy. She developed a...

In Episode 298 I'm sharing the Dos and Don'ts of December for your Pet Business. This episode is a blend of practical business advice and personal reflections, all designed to empowering women entrepreneurs in the pet industry.

Download my new FREEBIE: Top 10 Strategies I've Learned from Podcast Guests

Topics discussed in this episode:

This episode is all about my favorite theme… collaboration! In talking with Natalie Asaro of Petcurean Pet Nutrition, it was awesome to learn how their team works together with others in the pet food industry.

We talked about some of the trends in the pet food industry as pet parents are getting more involved and invested in the ingredients they feed their dogs. Petcurean is leading the way with research into sustainable ingredients like black soldier fly larvae. I also enjoyed learning about how they're making nutrition accessible to all pet parents with three different brands at th...

As we approach 300 episodes I thought it would be valuable to share the top success strategies I've learned from women petpreneur guests on the podcast. 

I've interviewed some of the top women in the pet industry. But if you wanted to listen to every episode, it would take over 146 hours! 

I know you don't have that kind of time… after all, you're growing a pet business of your own. 

So, I did you a favor and pulled 10 of the most impactful lessons I've learned from my guests. 

In this episode, you'll hear a...

I always have such a great time talking to Dr. Emily Stein of Primal Health (the makers of Teef! Dental water additive). Whenever we chat, she makes super complicated scientific info about our pets easy to understand. For example, I love how she gives characters to the good and bad bacteria that are living in your pet's mouth.

Did you realize that oral health can be connected to cognitive health and bad bacteria in the mouth actually have a correlation to dementia in pets? Dr. Stein has some great advice on how to support your dog's health...

In this solo episode, I'm pulling back the curtain on my 2023 pet business income goals.

Join me as I examine the shifts in my business income streams, the strategies I've used to more than double my affiliate sales, and the insights gained from pet business and social media industry trends.

Topics Discussed

I'm excited to introduce you to Remy Bibaud, the co-founder of Pet Perennials, a company that has carved out a unique niche in the pet industry by focusing on an often overlooked aspect - pet loss. Remy's journey is a testament to the power of attention to detail and the importance of making customers feel special, even in a niche that many shy away from discussing.

One of the key takeaways from our chat is the importance of attention to detail in business. Remy's meticulous approach to creating thoughtful and personalized gifts for pet owners dealing with...

This episode is a sneak peek into an upcoming expert social media panel that I'm hosting on November 10, 2023. The virtual panel discussion and live Q&A is free to attend for all Wear Wag Repeat Society members.

Overview of this Episode:

BLACK FRIDAY IN OCTOBER DEALS: https://wearwagrepeat.com/black-friday-deals/

In this episode, I'm sitting down with Kelly Ison, the brilliant mind behind Einstein Pets, an all-natural organic pet treat brand.

From her corporate background to shaping a brand deeply anchored in love – both for her dog Abbey and for better pet nutrition – Kelly is a role model for every aspiring pet business owner. In this conversation, we get into her insights on the importance of step-by-step business growth, the vital role of impactful packaging, and why it's important to truly collaborate with independent pet retailers.

I loved hearing about Kelly's brand story and the pass...

We're diving into one of my favorite topics: email marketing! In this episode, I'll be sharing real numbers from my ConvertKit account and revealing how I achieved an impressive 48% open rate on my emails. Trust me, that's no easy feat.

I'm sharing my journey of how I grew my engagement, replies, click-through rates, and daily email list growth.

Get the Liz Wilcox Email Marketing Yearly Pass (exclusive early access!)
Get FREE Email Swipes from Liz! 

In this new podcast episode, I'm talking with Ellie Hansen, the host of the Dog Research Exposed Podcast. Our conversation starts with Ellie's journey into the pet industry. It all began 16 years ago when she opened a pet bakery in Billings, MT. With the tremendous support of the local community, her business has flourished, expanding to two locations that she still operates today. In addition to the bakery, Ellie's business now also includes a self-serve dog wash and a full-service grooming salon. I loved learning about her business, but the bulk of our conversation in this episode revolves around...

As a fellow petpreneur, I understand the challenges and overwhelm that come with running a business in the pet industry. That's why I want to share my personal journey and some actionable tips on how to tackle the overwhelm that often creeps in.

In the latest episode of the Wear Wag Repeat Podcast "Overcome the Overwhelm," I dive deep into the three main challenges every petpreneur faces: time, money, and analysis paralysis.

We can all relate to the struggle of never having enough time in the day and trying to manage our finances while underpricing...

Today I'm sharing a conversation with Chicago-based dog trainer Daphne Mendoza. Daphne is all about spreading the message of responsible dog ownership.

What captivates me about Daphne's story is her background and the unique cultural influences she brings to the table. Growing up in Mexico City, she had a real hands-on experience with dogs because her grandfather was the chief of police. Together, they'd catch stray dogs, get them spayed or neutered, and either find them new homes or set them free again.

These experiences, combined with her own journey as an immigrant to the...

In this solo episode, I'm talking about the power of making small changes. I'll share a mind-blowing story about how two simple changes to my blog resulted in doubling my ad revenue. It's a game-changer, and I can't wait to share it with you.

Sometimes, the best solutions are the simplest ones. So, if you're feeling stuck or like you're pushing a boulder uphill, this episode is for you. Stay tuned for the mind-blowing story and get ready to make small changes that can lead to big results.

But before we dive into that, I...

In this episode of the Wear Wag Repeat Podcast, we're getting into a heartfelt chat with the lovely Carla Finzel, a District Veterinary Nurse based in the UK. In this conversation, we cover the emotional depths of caregiver compassion fatigue – that real strain pet guardians feel when trying to administer care to their pets.

Carla was in the trenches at an emergency vet clinic practice for years and shared a fascinating tidbit from her journal. She observed that so many pets who came in, while not in immediate danger, could've hugely benefited from an in-home veterinary nurse vi...

Welcome back to another solo episode of the Wear Wag Repeat Podcast. This one's all about how to implement surveys in your pet business. If you caught episode 282, you remember we discussed the immense value of connecting with our community through well-crafted surveys. Today, we're expanding on that foundation, exploring where and when these tools become invaluable for your brand.

🎉 Special Partnership Announcement! 🎉
But first, some exciting news! I've collaborated with the amazing Kati Keyes from Max Pat Marketing for something truly special. Kati has created a brand-new mini-course: How to Stand Out & Win Over Pet Owners...

In today's episode, we're taking a deep dive into the future of pet nutrition with Dr. Shannon Falconer, CEO and founder of BioCraft Pet Nutrition. Shannon, a biochemist and animal rescue volunteer, is leading a revolution in the pet food industry with cultured meat — a sustainable, cruelty-free alternative that offers optimal nutritional benefits.

We chat about everything from the environmental paw print of the pet food industry to the concept of cultured meat. Unlike vegan meat for people, BioCraft has the advantage of not needing to make their meat resemble a chicken breast or a burger because it...

Are you utilizing the powerful tool of surveys in your pet business? In this solo episode, Tori dives into the essence of understanding what your audience really thinks about your products, services and more. 

What if the feedback you receive could help you craft an even more compelling sales page? Or what if a simple closed-ended question could reveal more than an open-ended one? Dive in to find out!

OVERVIEW OF THIS EPISODE:

On this episode, I'm chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution. 

One of those solutions is the Rinseroo. I loved hearing how Lisa is riffing on the Rinseroo to create new products to solve common problems.

While the Rinseroo works with your faucet or shower head to give you a handheld sprayer… perfect for washing dogs after a sandy day at the beach… the Dust Daisy is a new...

Are you struggling with perfectionism? Join the club! In this episode I hope we can all learn to embrace "done is better than perfect". I'll share a story about a retreat I recently went on with a few entrepreneurial friends that has inspired me to shift my mindset.

What if doing less was actually better? What if the tasks we needed to do for our business were easy?

Related to this, in Wear Wag Repeat Society last month we were talking about work/life balance. I  asked how everyone would spend extra free time if t...

On this episode, I'm excited to welcome 2 guests who I've had the pleasure of collaborating with over the past month. Sara Carson is the dog trainer behind The Super Collies. She's currently traveling the United States performing alongside her dogs.

Sara joins me and Jane Bernard of dog hip and joint supplement brand WagWorthy Naturals, to host the Old Dog / New Tricks 10-Day Challenge that's happening from August 1st through the 10th.

It's been fun to have the three of us working on this together. Jane brings her scientific approach to joint health, Sara is...

In this new solo episode, I open up about my entrepreneurial journey and how I make decisions about new projects and ideas. A lot of my decision-making skills are from lessons in Marie Forlio's B School. I share how I've used the strategies and skills I learned in B-School to tailor my latest project to make the most of my unique skill set.

This new project I'm embarking on is centered around canine enrichment! In the episode, I share the reasons why I'm so optimistic about it and how I know it will be a success. I...

Today, you'll hear from Dr. Kelly Diehl, the Senior Director of Science and Communications at Morris Animal Foundation. During our conversation, we explore the role of the foundation in funding important animal health research. Kelly shares some intriguing case studies that have come from the research they've funded including work on the Parvo virus, which is close to my heart.

We also discuss the impact of Morris Animal Foundation's work beyond pets, touching on species-specific studies like the one on yellow-eyed penguins in New Zealand. Another exciting initiative of the foundation is Data Commons. It's a hub...

On this episode of Wear Wag Repeat Podcast, Tori discusses the importance of accountability and consistency in achieving success in your pet business. She begins by sharing the success story of her blog traffic increasing by 17% in June thanks to consistently posting high-quality content.

Search engines recognize and trust websites that maintain a consistent posting schedule. One of the best ways to stay consistent with your efforts to grow your business online is with an accountability group. 

You can create your own accountability group or connect with like-minded petpreneurs in Wear Wag Repeat Society. Tori s...

In today's episode, we acknowledge the growing awareness and acceptance of mental health within the pet industry. However, it's essential to recognize that current conversations may not provide sufficient resources for individuals struggling with pet-related mental health. Jess Adam, through her business Handlers & Humans, is creating a bridge to fill this gap.

Jess and I discuss why telling someone to "calm down" is not an adequate solution when they're stressed about their reactive dog (or any other situation). Jess advocates for a people-focused dog training approach. Through her resources, she enables dog trainers to guide clients through...

In this episode, I'm sharing a work hack that could change your pet business – and it only takes 15 minutes! This time-management approach that I've found a lot of success with recently is based on the popular Pomodoro method.

Many years ago, I learned about the Pomodoro method where you work for an amount of time, then take a break. When the break is over you either move on to the next task or continue with the same task. The key is sticking with your timer and actually taking the breaks! 

Why is this approach so imp...

In this episode, I'm sharing a conversation with Angela Schneider, the remarkable woman behind Big White Dog Photography and One Last Network. Angela's life, shaped by the companionship of her beloved dogs Shep and Bella, led her to establish businesses that empower women to find their unique place in the world, with their pets by their side.

After experiencing personal loss, Angela embarked on a new mission - becoming a certified grief coach and pet loss grief companion, stepping up to fill a gap she noticed in the pet industry.

We delve into a truly...

On this episode of the Wear Wag Repeat Podcast, I'm diving into a topic that's been at the top of my mind lately. I can't stop thinking about the power of long-form content and how it can benefit the marketing strategy for your pet business.

When we're in the business of caring for people's pets, trust is absolutely paramount. Long-form content allows us to provide comprehensive, helpful information that not only benefits our pet parents but also fosters trust and loyalty. It's about providing value that reaches beyond quick tips in a 15 second video. 

When y...

In this episode, I'm talking with Beth Herriman, the inventor of DooLoop. Discover how Beth's experience of fostering two Bassett hounds led her to create the Dooloop, a handy leash accessory designed to give you a helping hand while walking dogs — and picking up after them!

Beth shares why she prioritizes sustainability and local job creation in the manufacturing process of her dog waste management tool made from recycled plastic. In our conversation, we also talk about the importance of picking up dog poop in a way that doesn't offend your neighbors and the impact of pet wa...

In today's episode, I'm digging into affiliate marketing, focusing on a game-changer for your pet business: the Resources page. If you're unsure what that is or why you'd need one, that's okay. I discuss why a well-curated Resources page is an essential tool for your business and a valuable asset for building trust with your audience.

Check out my brand new Pet Parent Resources Page to get ideas on how to set up your own. 

If you listened to my last solo episode, you heard my latest takeaways and advice on using ChatGPT to strategically get more done in your pet business. To sum it up in one sentence: ChatGPT is great for helping you with writing outlines, creating content calendars, or providing quick answers, but there's no replacement for actually writing the words in your business.

So, for today's episode, I've dug into my podcast archives and selected some of the best interviews I've done with women in the pet industry, focusing on the topics of branding, storytelling and writing.

Today I want to ask you to welcome a new member to our pack! It's not the usual four-legged friend you might be imagining (I didn't get a new pet!), but it's something that could be a reliable companion in your pet business. I'm talking about ChatGPT! 

In this episode, I share my own experience tapping into the power of ChatGPT, an AI tool that's changing how I create content and plan for all kinds of things in my pet business. Whether you're working on engaging newsletters, social media posts, or refreshing product descriptions for your online s...

In this episode, I'm talking with Caroline Wilkinson of Barket Place, an online dog training and pet coaching business based in the UK.

After several years working in person with clients, in 2018 Caroline began to offer online dog training courses to expand who she was able to reach. She noticed that online courses and training eliminated a lot of the stress that pets and their people experience when going to an in-person session.

Since then she's expanded her online offerings to include a membership and webinar series with guest experts. Her courses cover everything from...

In this episode, I'm talking about my rescue dog, Burt, starting with the journey to adopt him. One of the reasons Burt was in the shelter for over a year is that he has epilepsy and requires daily medication. Since bringing him into our family and improving his lifestyle, I've been able to reduce his meds significantly and he's only had two seizures in the last five years. 

In addition to his health journey, I also talk about Burt's unique personality and some of his early mischief. That mischief is ongoing, of course! At 11 years old, Burt p...

In this episode, I'm thrilled to be chatting with Kerry Martin, a Melbourne-based international dog photographer who's mastered the art of phodography™ – capturing heartwarming portraits of our beloved canine companions.

During our conversation, we dive into the secrets of capturing better photos of your dog, working with a photographer to elevate your brand, and making the most out of professional images. We'll also discuss how to seamlessly blend your own content with professionally shot photos for social media.

Kerry also shares some stories from her road trip experiences photographing dogs for her book, Dog Tales of A...

In this episode I'm talking about the biggest inspiration for my pet business… my dogs! Someone on Instagram recently asked if I have an episode all about Lucy or Burt and I realized that I do not. But what a great idea! The dogs are the inspiration behind every blog post and my motivation to grow my business and thrive as a self-employed single woman. As they say, I work hard to give my dogs a better life. 

There is so much I can say about Burt and Lucy so I'm splitting this up into two solo epi...

In this episode, we're diving into the world of animal-assisted therapy with Sherrie Rohde, a therapy dog expert who revealed some surprising ways pets can help us in therapy. Sherrie holds a master's degree in Marriage and Family Therapy, she's a professional dog trainer, and the host of Therapy Dog Talk, an Instagram-Live show turned podcast dedicated to interviewing Therapy Dog teams around the world to learn more about their experiences.

In this conversation, we discuss the benefits of animal-assisted therapy and how pets can help clients achieve their therapy goals. Sherrie describes different types of animal-assisted...

The Course Creator Mastermind starts SOON! 

In this episode, I'll explore the world of pet industry course creation and discuss the benefits of creating your own online course... both to help pet parents and petpreneurs! I'm sharing my own journey of how I grew my pet business with online courses and how this move allowed me to achieve freedom and financial independence.

I'll also discuss some tips for creating effective online courses and promoting them to your target audience. What's great about courses is that you can create one that helps pet parents or you c...

In today's episode, we're exploring the power of online education and how it's helping pet pros to reach a bigger audience and make a bigger impact on pet parents around the world.

I pulled clips from previous episodes and we're going to hear from three petpreneurs who have successfully created online courses that are changing the way people learn about pets.

First, you'll hear from Dr. Monica Tarantino, a veterinarian who is helping senior dogs thrive with her online courses. She also creates resources to help new veterinarians starting in the industry - so that's...

Are you looking to expand your pet business and reach a wider audience? In this solo episode, I discuss how to come up with ideas for a successful course. Whether you're a seasoned pet pro or just starting out, you'll learn valuable insights on how to amplify your pet expertise in your first online course. 

This episode is the perfect compliment to my new quiz! Creating a course that doesn't resonate with your audience can be ruff, but my quiz will give you honest and personalized results based on six easy questions about your pet business and y...

On this episode, I'm talking with Nicole Wilson of the sustainable pet accessories brand Hudson Houndstooth. We get into the details of what it means to be a sustainable pet brand. I dusted off some of my knowledge from my old eco-fashion blog and we got a chance to discuss the reality of being a product brand where you want people to buy your things, but you also want to be sustainable and not promote conspicuous consumption. It's a balance for sure! 

Nicole and I also touch on one of the hottest TikTok trends of the moment...

I originally learned about doing a strength dfinder test while doing a lesson in Marie Forleo's B-School. I was recently reminded of how valuable this personality test can be while reading the book We Should All Be Millionaires by Rachel Rogers.

In this episode, I explain how to identify your natural talents and make a list of all the life-changing valuable things you do in your business. Then I'll share some of the personality tests you can take to learn about your strengths - and I'll tell you what my results said! And finally, we'll look at...

In this episode I'm talking to Josie Gonzales, the inventor of a solution specially designed for people raising puppies. Her invention, the Puppy Nanny looks like a stuffed animal dog, but it's eqippped with 6 feeding nipples for nursing puppies. Josie came up with the idea when she was raising a litter of 11 pups who needed bottle fed and she just didn't have enough hands for that!

With my recent foster work I've heard so many stories about puppies who are separated from their mamas, and Josie told me that some mama dogs don't produce enough milk for...

Video is one of the most powerful tools in the marketing toolbox for your pet industry business. It allows you to demonstrate your products and services, connect with customers and reach new people.

Studies have shown how powerful it is to connect with people through a screen. Appearing on video gives you influence and presents you as an expert to viewers.

So let's talk about how to shoot and edit compelling videos with the basics of video production and the Hook Formula. Plus, I have a tip from a TikTok veterinary star with over 900,000 followers...

Wear Wag Repeat Society is OPEN: wearwagrepeat.teachable.com/p/society

I sat down with Katie Miller of Forever Homes Communications to talk about elevating your pet brand beyond Instagram. Katie and I both agreed that we've made a lot of friendships and connections through Instagram, but that email is the key to connecting with your core audience. Email also lets you segment your audience in a way that social media doesn't.

One thing that I was surprised to learn in this conversation is that Katie started a daily email newsletter. Every day she features...

Today's episode is about working smarter, not harder! I found my inspiration for this topic while going through Marie Forleo's B-School back in 2021.  There was an exercise in the first module called Profit Picture that helped me realize a big mistake I was making in my business. 

I was putting more effort into marketing and selling a $7 bracelet than I was putting into marketing and selling my flagship $300 online course. When I realized this and corrected it I was able to make over $10,000 with the course (versus the $100 I made off those bracelets!). 

Learn more str...