How to Market Your Horse Business with Denise Alvarez

Hard work is hardly ever the problem for horse people—you already know how to put in the hours.

That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work.

You’ll learn why they matter, how they filter your decisions, and how they set you up for success no matter which marketing methods you use. Social media, websites, ecommerce, advertising, in-person events — it all comes back t...

Duration: 00:27:36

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way?

Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want.

If you’re ready to let go of what’s holding you back so you can take clear steps forward, this one’...

Duration: 00:36:52

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset.

Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters.

But today we’re making an unexpected shift – it’s time to look inward.

For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or marketing abilities.

Why? As the business owner, you are also a k...

Duration: 00:27:29

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece.

In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance.

You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.

Show Notes (also known as “...

Duration: 00:31:19

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential.

In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you.

Show Notes (also known as “Where to read a quick summary of what we talked about her...

Duration: 00:25:12

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know.

From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm.

Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why.

If you’ve ever wondered what “equine law” really means for your day-to-day operations, this conversation is for you.

Disclaimer:
The followin...

Duration: 00:39:33

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. 

Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”

Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. 

In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave comparison behind.

Show Notes (also known as “Where to read a quic...

Duration: 00:26:16

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.

In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.

Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to your audience, and building a business that supports your life—not the other way around.

Show Note...

Duration: 01:10:33

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing.

But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your audience, your voice, and your message. That’s the heart of effective marketing—and no robot...

Duration: 00:26:39

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan.

In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make  — the ones that are keeping your content from turning followers into paying clients.

You’ll walk away with simple, practical shifts you can make to finally see your marketing efforts start to work for your business—not just your algorithm.

Show Notes (also known as “Where to read a quick summary of...

Duration: 00:30:10

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business.

If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you.

Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her business — and, how that has evolved through the years.

You’ll hear why podcasting has been a game-changer for her business, helping her build meaningful connections with h...

Duration: 00:46:42

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.

If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on.

But, that was 20 years ago, and a lot has happened in her life and business since then.

In this episode, Stacy Westfall shares how her journey from professional horse trainer to online educator has been a blend of gri...

Duration: 00:54:44

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession.

You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry.

Uncover how Dinette and Amy have carved out a unique niche by serving grooms with valuable resources and community, while also managing multiple business ventures of their own.

Wherever you serve the equine industry, this founder’s stor...

Duration: 00:46:20

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?”

But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer.

So, what do you do when you know your offer is valuable and you want raise your prices?

In this episode, you’ll discover what you need to both know and do in your horse business so you can confidently raise your prices.

Show Notes (also known as “Where to read a quick sum...

Duration: 00:23:55

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family.

While it’s unique to each entrepreneur, we can always learn from one another, right?

That’s why I think you’ll love this hone...

Duration: 00:48:35

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer.

The first step is to make sure your offer (whatever it is you’re selling) is actually valuable.

In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over a...

Duration: 00:31:51

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen.

Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the ability to focus on what truly matters.

By implementing the right strategies, you can optimize the power of delegation to avoid burnout, increase your revenue, and create a business that lights you up.

Show Notes (also known as “Where to rea...

Duration: 01:11:18

For many horse business owners, when they think of sales the word pushy or sales comes up.

In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling.

Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine product or service.

That means that as an equestrian entrepreneur, you need to strengthen your sales-building skills.

But, is it possible for sales to feel natura...

Duration: 00:18:06

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. 

Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? 

The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building. 

That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the premier horse show magazine in...

Duration: 00:44:42

Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?

That’s what marketing is, right? Getting sales?

Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers.

If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work with you.

In thi...

Duration: 00:38:23

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world.

But,  where do you start? This podcast episode!

With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years.

In this episode, Ryan is generously sharing practical and strategic tips to help you grow your horse business...

Duration: 00:59:25

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.

The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results.

Get your notepads handy because this episode is filled with practical tips and strategies to help you boost your results from emai...

Duration: 00:28:21

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered.

In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury so he could more quickly get back...

Duration: 01:18:51

“I’m so tired of chasing followers and likes on social media without actually getting new clients.”

Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game.

If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps that will help you get a real return from the effort and energy you’re putting in to market your horse business.

Show Notes (also known as “Where to read a quick summary...

Duration: 00:23:16

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?

You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way.

Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together, they’ve trained and prod...

Duration: 00:58:06

How do you achieve sustainable success in your equine business?

One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing.

Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own business?

That’s what this case study format is going to help you d...

Duration: 00:29:03

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending.

The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make?

Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan.

Grab your notebook and pen because you’ll want to take notes so you’re ready to have your best-ever (or, first-ever) year-end review for your horse business!

Show Notes...

Duration: 00:32:01

Trying to fill your books and get people to actually buy? This episode is for you.

You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd).

With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry. Plus, she’s always been a horse girl so she’s right at home here.

You may not have an international education platform, but you do have an audience of people you’re best fit to help. Thi...

Duration: 00:58:15

Are you getting new leads, clients, and customers for your horse business from your time on social media?

If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/158

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴Ready to ditch the marketing overwhelm an...

Duration: 00:30:47

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist?

As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room?

In this week’s episode, yo...

Duration: 00:10:50

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails.

And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. 

So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to?

Have you spent time building an email list of qualified leads?

If not, it is never too late. A...

Duration: 00:26:42

You want to grow your horse business, so that means you should be talking to more people in your marketing, right?

Yes, but ... talking to more of the “right” people is the key.

If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re getting them but they aren’t the people you love working with or are best-suited to help. Therefore, they don’t stick around—or they do, but it’s not a great experience for...

Duration: 00:31:16

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up.

But, sometimes there can be a downside to that competitive nature that’s gotten you where you are.

I’m talking about relationships with your fellow business owners.

If you view everyone as your competition then you’re short-changing yourself – you could receive so much and give so much from collaborating.

That’s why Jamie Samples with Yellow Barn Media is joining me on this episode to share some...

Duration: 00:42:40

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat.

If you jump to advertising or creating and selling programs before you get the foundation in place, they’re not going to be effective at helping you build a sustainable equine business.

And, they certainly won't help you get the right people in the door.

That's why in th...

Duration: 00:25:57

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time.

Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business.

That’s why I invited Megan Robinson with The Movement Connection to join me for today's podcast episode, where we're going to have a candid conversation about hustling and resting as any equestrian entrepreneur.

Having built he...

Duration: 00:44:40

Heard about my coaching but still have some questions about it all? This bonus episode is for you.

Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space.

Take the Reins 1:1 Coaching Program → Stormlily.com/reins

Clarity Coaching Call → Stormlily.com/clarity

Duration: 00:19:31

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start.

Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist?

And, then evaluate if you’re making decisions in alignment with your answer. In this episode, you’ll learn the three key areas that set apart equine business owners from horse hobbyists. In other words, these are the areas you absolutely must treat...

Duration: 00:28:37

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related.

Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a successful equine business rebrand. 

That's why I'm so grateful for Chris Stein, President of Ely & Walker, home of Western brands such as Ely Cattleman, Cumberland Outfitters and now Cowboygirl with country singer Jenna Paulette.

Chris was previously on th...

Duration: 01:01:31

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it.

Reality? It doesn’t really work like that.

For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate.

If you want to build a sustainable business in the equine industry, you must first build a trusted brand.

Even if you don’t have online offering aspirations, if you want to hos...

Duration: 00:25:58

How do you get your business found online?

That’s the million-dollar question for many equestrian entrepreneurs.

And, the answer is not as simple as you might hope.

First, you need to understand that you’re asking about search engine optimization.

Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.

That's why I'm so excited for today's guest, because as far as I'm concerned and the clients that I know that have used her services before, Krysta Paffrath is an expert when i...

Duration: 00:56:28

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?

Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have?

If you've ever made a hire that didn't work out or walked into an existing business where you had to manage a team, then you know how important it...

Duration: 00:52:43

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.

“Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses?

You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media.

But, you may be surprised by some of the reasons I stand by that as a marketer.

Remember, my heart here at Stormlily Marketing is to help you to build an equest...

Duration: 00:28:20

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business.

That’s why learning to embrace your role as CEO is vital to your success.

In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your business and give you practical ways you can embrace your role as CEO in your horse business—starting today.

Show Notes (also known as “Where to read a quick summary of what we talked...

Duration: 00:40:11

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm?

Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in.

Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time planning a road trip for her husband and their horses so she created Giddyup Getaway—it’s essentially an AirBnB for horse people. Talk about meeting a need! Duration: 00:45:59

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth.

But, did you know equine assisted learning can also be a viable business model?

Yep, it does not have to be in a non-profit or therapeutic structure for it to be equine assisted learning.

Leadership development, team-building experiences, personal development, and even wellness retreats are all different ways you could incorporate equine assisted learning in your horse business.

In...

Duration: 00:47:46

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy.

✳️ Why you shouldn’t skip the social part of social media
✳️ How to build relationships on social media when posting isn’t working for you
✳️ What you should be doing after you post (it only takes 10 minutes)

It’s all in this week’s How to Market Your Horse Business podcast episode.

Show Notes (also known as “Where to re...

Duration: 00:24:38

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society.

And here’s the thing: You need connections as a horse business owner!

PSA: Your customers are craving connection, too.

That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing four powerful ways equestrian entrepreneurs can build connections in a disconnected world.   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get lin...

Duration: 00:44:11

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores?

We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio.

What started as a tack shop 17 years ago, Amy has built into a thriving Western apparel store with FOUR storefronts in one town. And people drive miles and miles ju...

Duration: 01:14:46

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally.

The only downside to all that?

We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day.

Taking care of your horse? Absolutely. Taking care of yourself? Not so much.

But, if you don’t take care of yourself, your chances of building a business that you enjoy AND will be sus...

Duration: 00:43:44

Working with influencers could be the key to reaching a new audience with your equestrian brand.

But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return.

In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you need to know and do to get the best ROI when it comes to influencer marketing.

(Pssst … If you’re an influencer, check out Episode #137 for your best tips and strategies to make the most o...

Duration: 00:36:49

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple!

You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully.

In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian is sharing what you need to know as an influencer in the equestrian world.

And don’t worry, brands. Episode #138 will...

Duration: 00:54:02

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/136 

FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide

Duration: 00:27:28

Do you have a hard time taking “messy action” when it comes to your horse business?

Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it?

In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s really keeping you from taking action on your big ideas and dreams.

And, of course, I’ll give you some practical ways you can start taking action today.
Duration: 00:24:10

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur?

We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got to be a better way.” And then, she got started creating the online buy-sell marketplace she wished existed.

You’ll hear India share her story of building a horse business from scratch, including the...

Duration: 01:11:57

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!

And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing and lessons learned with you here on the podcast.

If you haven’t yet heard of it, Equine Affaire has a spring event in Columbus—hailed as the largest horse-related trade show in North America—and a fall e...

Duration: 00:25:00

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI?

If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn …

🔸 your website’s true role in your equestrian business

🔸 why your website might be missing the mark

🔸 how to get your website to work for you 24/7

Show Notes (also known as “Where to read a quick summa...

Duration: 00:28:29

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.)

I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, of course, you’ll get plenty of practical and actionable help to keep you from falling prey to those same pitfalls in your own horse business.

Show Notes (a...

Duration: 00:24:59

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs?

That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business.

Whether you jump, rein, trail ride, or race, this episode is for you because it has nothing to do with your discipline—it’s all about your horse business. You’ll discover 5 marketing takeaways I learned at a jumping clinic that will help you buil...

Duration: 00:18:13

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself?

If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that works for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily...

Duration: 00:21:15

Before you set your annual goals, do you take time to look back?

Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about.

These simple yet powerful questions will propel you into the New Year so you can move closer to your long-term goals and the vision you have for your horse business.

Show Notes (also known as “Wh...

Duration: 00:20:02

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience.

You’ve got to measure what matters, the things that will actually move the needle for your business.

In this episode, we’re diving into …

🔹 Why you don't need thousands of followers to book clients & customers online
🔹 Where are you missing the mark in your messaging?
🔹 How real-life horse businesses transformed their messaging to attract the right people

Show Notes (also known as “Where to read a quick summary of what w...

Duration: 00:29:29

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions.

These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering.

And, they’re smart questions! So, let’s dive into some Q&A time!

❓How do I get people on my email list?
❓Do I really need a website?
❓What’s th...

Duration: 00:33:08

Do any of these statements sound familiar? 

I don’t know what I’m doing here.

I’m not qualified for this. 

Why do I think I can train this horse, show at this level, teach this many students, buy this property, charge this amount of money, etc.? 

The common thread here: imposter syndrome. AKA self-doubt. 

And it impacts your horse business on every level, especially with your marketing. 

If imposter syndrome is keeping you from showing up on social media, getting that website in order, or getting str...

Duration: 00:24:07

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your horse business?

Could you be holding yourself back or even moving your marketing in the wrong direction by going it alone?

With so much online education (including this podcast) at your disposal, you’ve got the knowledge at your fingertips. And, that’s a great thing!

But when it comes to applying that knowledge in order to g...

Duration: 00:27:13

Are you struggling to get an actual ROI on your social media?

In other words, you’re putting content out there but no new leads are landing in your inbox.

In this episode, you’ll learn …   
🛑 What you’ve been doing to sell on social that’s not working
✅ What you should be posting to book more clients & customers online

BONUS: If you like content inspiration, this episode is packed with specific content ideas to help you meet your potential customers where they are on the buying journey.

Show Notes (also known...

Duration: 00:25:56

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it.

In this episode, you'll learn ...

🔸 The decision you need to make today to build your equestrian business

🔸 3 practical ways you can do that, starting now

🔸 Specific action steps to get you started

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/122

FREE Goa...

Duration: 00:29:07

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you.

Plus, you’ll learn what stats you should be paying attention to (and what you can ignore) and the surprising marketing tool most equestrian entrepreneurs aren’t using.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/121

Duration: 00:36:52

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that.

If you believe these 2 common marketing myths then the growth from all the "more" you do is going to be stunted.

When I finally stopped believing these common marketing myths my business started its upward trend. And, the same can be true for you.

Show Notes (also known as “Where to read a quick summary of what w...

Duration: 00:28:58

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone.

What if I told you it is possible to attract more of those kinds of people to your business?

In this episode, you’ll learn how to do just that plus the two things that could actually be keeping you from attracting the right people.

Packed with real-life examples to help you implement this strategy in your own equine business, this episode is the catalyst you need to make some bold choices fo...

Duration: 00:37:03

Do you ever feel overwhelmed by all the information out there on how to market your horse business?

Trying a little bit of this and that or even copying what everyone is doing will only get you so far.

Marketing that works starts with a plan centered around your personal goals for your business. In this episode, you’ll learn my proven step-by-step process for marketing your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Sto...

Duration: 00:16:43

Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you.

I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while success is subjective, there’s no denying Kenny Chesney’s 30-year career in the country music industry would be labeled a success.

So, when I was at his concert earlier this year, I couldn’t help but take notes with you in mind. In this episode, you’ll learn 8 actionable takeaways you can apply in your equestrian business. Duration: 00:29:15

Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there.

While I don’t know your specific situation, I can tell you with 100% certainty there’s one thing I’ve seen horse business owners do over and over that keeps them in a holding pattern—and, it’s likely been true for you. 

This one thing is keeping you from …

investing in yourself. saying no to people you know aren’t a good fit. using a separate business acc...

Duration: 00:27:44

Ever wondered if you really need a website if you're active on social media?

Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really necessary.

In this episode, we’re getting real about the ongoing battle of social media vs websites. (Spoiler alert: Yes, you need a website. And, after this episode, I just know you’ll agree with me.)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links...

Duration: 00:29:52

Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like?

Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successfully maneuvered multiple pivots in their horse business—and their best tips for how you can do it, too.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Duration: 00:47:09

This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing education as a business owner and the difference it’s made in their business.

It’s a really fun conversation. You’re gonna love it!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/114bonus

FREE Goal Setting Cheat Sheet → Stor...

Duration: 00:14:54

If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections?

Social media is meant to be social. That’s why this episode is packed with practical ways you can get outside of your profile bubble and build connections with potential customers on social media.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/113

FREE The Ultimate G...

Duration: 00:31:55

If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator.

In this episode, award-winning equestrian photographer and veteran workshop host, Phyllis Burchett will help you to see why you are an educator and how you can do it effectively so your students thrive and you enjoy sharing what you know.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stor...

Duration: 00:43:13

Do you want to build an equestrian business that’ll be here for the long-term?

Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix.

Here’s why you can’t afford to ignore email marketing any longer.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/111

FREE The Beginner’s Guide to Email Marketing for Horse Businesses →
stormlily.com/emailguide

Duration: 00:28:43

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business?

If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/110

FREE Dream Website Guide → Stormlily.com/checklist

Duration: 00:30:30

This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be!

You know equipping equine entrepreneurs is at the heart of all I do, so you can expect plenty of marketing nuggets and practical takeaways as you learn ...

how Stormlily Marketing became my main gigsetbacks & challenges I've experienced along the way (Hint: they don’t stop. Welcome to entrepreneurship!)3 lessons learned you can take with you to your horse business (AKA 3 essentials for your marketing tack...

Duration: 00:42:24

If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you.

Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Florida, has been there, too. He grew up on a cattle farm in Puerto Rico and came to the U.S. for school with a fire in his heart for equine veterinary care. Yet the idyllic picture of why he came to the U.S. quickly became muddied with school debt, managing people more than doctoring horses, and working from sun-up to sun-down with no ti...

Duration: 00:54:47

If you know you want your business to support a cause and make an impact, what’s keeping you from taking action?

In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn about her unique business model that supports equine rescues.

You’ll also discover 3 myths that may be holding you back from designing an impact-driven business—and the truth about each one that’ll help you take that first step.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned...

Duration: 00:29:03