英语每日一听 | 每天少于5分钟

We've been on the bench for over thirty years. For 25 years, we were on television just in Rhode Island. That's it. 

我们做法官已经有三十多年了。在过去的二十五年来，我们的节目只在罗得岛州的电视台播出。仅此而已。

I get letters every day, people sending me letters saying, "Please continue to treat people with understanding and compassion."

我每天都会收到信件，人们在信中写道：“请继续以理解和同情之心对待他人。”

And many people, because of my treatment of people who come before my court, send money to my court saying, "Please use this to help someone else."

许多人因我对出庭者的态度而向法庭捐款，并附言：“请用这笔钱帮助他人。”

I have a letter from a woman named Angie Chesser. And she said, I got a small bonus from where I work and I would like to donate 100 dollars to help somebody else.

我收到了一封来自安吉·切瑟女士的信。她说：“我从工作的地方拿到了一笔小额奖金，想捐出100美元来帮助其他人。”

And she actually sent cash. So we're gonna use this to help pay for your fine

The English oak is one of Britain's most iconic trees. Broad and majestic, this tree supports more species than any other native tree in the UK, from blackbirds, to squirrels to butterflies. For centuries it has stood watching the landscapes change and our societies evolve. The question is, can a tree remember, learn and adapt to new environments within its lifetime? Does wisdom lie within its boughs? 

英国橡树是英国最具标志性的树木之一。 这棵树宽阔而雄伟，比英国任何其他本土树木都支持更多的物种，从黑鸟、松鼠到蝴蝶。 几个世纪以来，它一直见证着景观的变化和我们社会的演变。 问题是，一棵树在其一生中能否记忆、学习和适应新环境？ 智慧就在它的枝干里吗？ 

Trees provide a physical record of their life experiences in their growth rings. Dendrochronologists take samples from a tree trunk and are able to see whether a tree has been through a forest fire, periods of drought or a rainy season. But these markings are more than just battle scars. An organisation called Membra studies a number of UK tree species to see how they 'remember' and respond to environme...

4,000 brain scans of people up to the age of 90 have revealed our brains go through five distinct eras. The first is childhood. This is when the brain is rapidly growing but getting less efficient over time.

对 4000 名最大年龄为 90 岁的人的脑部扫描显示出我们的大脑会经历五个不同的阶段。首先是童年期。在这个阶段中，大脑会快速地生长，但效率会逐渐降低。

Then, a surprisingly long period of adolescence kicks in, starting at the age of nine and lasting until you're 32 when the brain peaks. You then get the longest stage, adulthood, which lasts three decades.

在这之后，一段漫长到令人有些惊讶的青春期就会开始，这段时期从九岁开始一直持续到 32 岁，那时你的大脑会达到最佳状态。然后你会迎来最长的成年期阶段，持续约三十年。

Then comes 66 and early ageing. The effects are subtle, but the brain is beginning to fragment as smaller regions work tightly together – it's like a band starting their own solo projects. At 83, this accelerates as we enter the final phase.

然后在 66 岁时进入早期衰老阶段。这个阶段的影响并不明显，但大脑会开始逐渐碎片化，更小的区域会开始紧密合作，就像一个乐队中的成员开始推出他们的个人作品一样。到 83 岁时，这个现象会开始加速，大脑进入最后的晚期阶段。

The international team of researchers says ultra-processed foods present too great a danger to health to wait any longer to take action against them.

一个国际研究团队称，超加工食品对健康的危害太大，所以必须立即采取行动来应对。

They say products containing high levels of saturated fat, salt, sugar and additives are displacing fresh food. Examples include processed meats, crisps, mass-produced bread, ready meals and fizzy drinks.

研究人员表示，含有大量饱和脂肪、盐、糖和添加剂的食品正在取代新鲜食物，比如加工肉类、炸薯片、批量生产的面包、即食餐和碳酸饮料。

The researchers take aim at a handful of massive food corporations, calling for them to face marketing restrictions and extra taxes.

研究人员将矛头指向了少数几家大型食品公司，呼吁对它们施加营销限制并征收额外的税费。

Can you imagine waiting ten years to take the perfect photograph? With phones accessible in our pocket, it's easier than ever to take photos of nature and wildlife, providing we can find it. But what skills do the most successful wildlife photographers have? Talent, patience, curiosity and resilience.

你能想象为了拍到一张完美的照片而等待十年吗？如今手机随身携带，只要我们能找到拍摄对象，拍摄自然与野生动物从未如此容易。那么，最成功的野生动物摄影师具备哪些能力呢？天赋、耐心、好奇心以及韧性。

The winner of Wildlife Photographer of the Year 2025 was South African wildlife photographer Wim van den Heever. His shot depicts a brown hyena lit up in an abandoned mining town in the Namibian desert and was the culmination of ten years' work. So why was it so difficult to capture? The subject is a shy creature, mostly active at night, and the Namib Desert often succumbs to thick fog, while easterly winds can pile sand up to a metre high. "I ha...

We're talking about the Volkswagen scandal. Yes, well, let's go back to the beginning. How did it all start? Well, Richard, if you think about it, German products, they have a good reputation, don't they? Especially for engineering, yes.

我们在谈论大众汽车丑闻。是的，那我们回到事情的起点吧。一切是如何开始的呢？理查德，如果你仔细想想，德国产品的口碑一直很好，对吧？尤其是在工程技术方面，是的。

And I think the motor car industry represents the best of all of that. Yes, they're reliable, well-designed, efficient, highly engineered. Who doesn't want to own a BMW? Or a Mercedes.

我认为汽车工业正是这些优点的最佳体现。是的，它们可靠、设计精良、高效，而且工程技术含量极高。谁不想拥有一辆宝马？或者一辆奔驰呢？

But in terms of being environmentally friendly, diesel cars have a poor reputation, particularly in the US, where very few are sold. So, yes, so when VW said that it had designed cars with a new clean diesel technology that surpassed the strict US regulations, it filled a huge hole in the market. Yes, so there are fewer fumes, Richard, toxic fumes.

但是在环保方面，柴油车的名声并不好，尤其是在美国，柴油车的销量非常少。所以，当大众汽车宣称

Authorities in Hong Kong say the number of people killed in an apartment fire last week has now risen to 151. This as an investigation is pointing to the building's renovation as a catalyst for the tragedy. We're showing you here images released today by the Hong Kong police force showing the interior of an apartment that was destroyed in the fire, giving you a sense of the damage caused by the flames inside with walls blackened, floor to ceiling, and a lifetime of memories reduced to ash.

香港当局表示，上周发生的一场公寓火灾的死亡人数现已上升至151人。调查显示，这场悲剧的导火索可能与大楼正在进行的翻修工程有关。我们现在展示的是香港警方今天发布的画面，画面显示了一套在火灾中被彻底烧毁的公寓内部景象，让人直观感受到火焰造成的破坏——墙壁从地板到天花板一片焦黑，一生的记忆化为灰烬。

Mary-Anne Demayne joining me now. She's been following this story all morning for us. Those images, Mary-Anne, are just unbelievable, devastating, but really speak to the intensity of this fire.

玛丽安·德梅恩现在加入我们。她整个上午都在为我们跟进这条新闻。玛丽安，这些画面令人难以置信、令人心碎，也真实反映了这场火灾的猛烈程度。

And now, of course, the investigation looking into e...

I'm talking to somebody who works for the biggest supermarket in the UK. Hi Alan. Hello there.

我正在和一位在英国最大连锁超市工作的人交谈。嗨，艾伦。你好。

So, who do you work for? I work for Tesco, which is a British company. It's got supermarkets and stores all over the world. We've got something like 4,000 stores and we are the biggest by market share in the UK.

那么，你是为哪家公司工作的呢？我在乐购（Tesco）工作，这是一家英国公司，在世界各地都有超市和门店。我们大约有4000家门店，在英国的市场占有率是最高的。

Fantastic. What is your job title? So my job title is Technical Director of the Clothing Division, which is branded F&F. What do you do exactly? So my job really is to help the buyers who choose the products for our customers to get the right quality and to buy from the right factories all over the world.

太棒了。你的职位是什么？我的职位是服装事业部的技术总监，我们的服装品牌叫 F&F。那你具体是...

Over the past three years, Syria's air force has rained death on more than 21,000 civilians. Their bodies ripped apart by exploding barrel bombs. Missiles dropped on homes, businesses, bus stops, even hospitals.

在过去三年里，叙利亚空军向两万一千多名平民倾泻了死亡。爆炸的桶装炸弹将他们的身体撕得粉碎，导弹落在民宅、商铺、公交车站，甚至是医院上。

These war crimes have been well documented. Not so the part played by the shadowy world of offshore finance. Behind the scenes, companies using offshore tax havens were accused of supplying fuel to the Syrian air force.

这些战争罪行早已有大量记录。然而，离岸金融这个阴暗世界所扮演的角色，却鲜少被揭示。在幕后，有人指控，一些利用离岸避税天堂的公司向叙利亚空军供应燃料。

In 2014, multiple governments, including the UK and US, issued bans on doing business with these companies. But now, a new global investigation has revealed that a Panamanian firm helped these companies operate, as attacks in Syria continued. That firm, Mossack Fonseca, is a key player in a sprawling, secretive industry that the world's rich and powerful use to hide assets and skirt rules by setting up...

We ask… What do the US National Turkey Federation, Spanish grape growers, French wine producers and the British Milk Marketing Board all have in common? The answer is they have all used clever marketing to make us buy things because we think it's traditional to do so. But in actual fact, it's just the result of modern advertising campaigns. If we start first of all, then, Richard, with the French wine producers.

我们要问的是……美国国家火鸡联合会、西班牙的葡萄种植者、法国的葡萄酒生产商以及英国牛奶营销委员会，这些机构有什么共同点？答案是：他们都运用了巧妙的营销手段，让我们因为“以为这是传统”而去购买某些东西。但事实上，这些所谓的传统，只是现代广告宣传活动的结果。那么，理查德，我们先从法国的葡萄酒生产商说起吧。

Yes, there's an area of France, Beaujolais, they produced the first wine after the season's finished. That particular wine, that Beaujolais, became very popular with the Parisians, didn't it? Yes, but the key moment was in 1985 when they chose the third Thursday in November as the first day this wine could be drunk, the first wine in France to be drunk for that season. Yes, Beaujolais Nouveau Day.

是的，法国有一个地方叫博若莱，那里的酒庄会在当季结束后酿造出第一批葡萄酒。这种酒——博若...

The business news at the moment is dominated by the falling price in oil. We're looking at some of the reasons behind this. So Richard, falling oil prices, what's it all about? Like any commodity, it's all about supply and demand.目前的商业新闻几乎都被油价下跌所主导。我们正在探讨这背后的一些原因。那么，理查德，油价下跌到底是怎么回事？和任何一种大宗商品一样，这归根结底还是供求关系的问题。

So presumably you're saying that demand is going down? Demand is going down because the world economy is slowing, especially China. So therefore there is less demand for oil, so the price goes down. So there's a decrease in demand.所以你的意思是需求在下降？是的，需求在下降，因为全球经济正在放缓，尤其是中国。因此，对石油的需求减少，价格自然就下跌了，也就是说需求出现了下降。

So what about supply then? Well, that's the double whammy. That's why the oil price has gone down so much, because there's been a surge in supply. From OPEC countries? No, from the US.那供给方面呢？这就是“双重打击”了。这也是油价大幅下跌的原因，因为供应量激增。是来自欧佩克国家吗？不，是来自美国。

The US has doubled its production of oil since 2010. How come they've done that? Well, it's all about fracking. Right.自 2...

Some time between now and 2017, the British government will hold a referendum on whether to leave the European Union. We will give the British people a referendum with a very simple in or out choice. But what does leaving the EU actually mean? There's a few scenarios for what could happen.在现在到 2017 年之间的某个时间，英国政府将举行一次是否退出欧盟的全民公投。英国人民将面对一个非常简单的选择：留下还是离开。但“脱欧”究竟意味着什么？可能出现的情况其实有好几种。

The first is total independence. Britain becomes just another country that sells to the EU but doesn't have to follow any of its silly rules. Just like the United States.第一种情况是完全独立。英国将成为一个向欧盟出售商品、但不必遵守欧盟那些“繁琐规则”的普通国家，就像美国一样。

This sounds empowered, like Britain is finally releasing itself from the shackles of Eurocrats and Brussels. But what it really means is that Britain would have to negotiate everything it sells to Europe on a case-by-case basis. This type of complicated bargaining leads to real costs.听起来这似乎很振奋人心，仿佛英国终于摆脱了欧盟官僚和布鲁塞尔的束缚。但实际上，这意味着英国出口到欧洲的每一种商品都必须逐项谈判。这种复杂的谈判方式会带...

Children, particularly those under the age of seven, seem to develop more aggressive type 1 diabetes than those diagnosed later in life. Researchers at the University of Exeter studied pancreas samples from 250 donors, allowing them to see how the beta cells which produce the hormone insulin formed normally and in type 1

.儿童，尤其是七岁以下的儿童，似乎比在年龄更大时诊断出的人 1 型糖尿病发展得更凶猛。埃克塞特大学的研究人员仔细研究了来自 250 名捐赠者的胰腺样本，这让他们得以一窥产生胰岛素这种激素的胰岛 β 细胞在正常人的胰腺和 1 型糖尿病患者的胰腺中形成方式的区别。

They showed early in life the beta cells live in small clusters which are easy for the immune system to pick off and destroy. The researchers say it's a really significant finding and that the future was looking much brighter with drugs that can slow the immune system's attack.

这些样本显示出在生命早期胰岛 β 细胞会以小团的形式存在，这让免疫系统能够轻易地识别并破坏它们。研究人员称这项发现意义重大，它为糖尿病治疗的未来带来了希望，因为将会有可以减缓免疫系统攻击的药物。

We've all heard advice about good sleep hygiene. No phones or caffeine before bed, and make sure that we get a good eight hours' rest. But is this the best sleep pattern, or have we just been led to it by modern life?

我们都听过关于良好睡眠习惯的建议：睡前不要玩手机或摄入咖啡因，并且要确保有充足的八小时睡眠。但这真的是最好的睡眠模式吗？还是说，我们只是被现代生活方式引导成这样的？

Artificial light in our houses and streets means that we no longer have to go to bed at sundown. Having a job to go to at a set time in the morning can be the main determining factor on when we decide to rouse ourselves. In past centuries, the time of sunset and sunrise had a much bigger impact on people's days. Historical studies have shown that in many parts of the world it was common for people to sleep in two...

At least 12 homes were either destroyed or damaged when a wildfire swept through a coastal area north of Sydney, local authorities said.

当地政府表示，悉尼以北的沿海地区遭遇野火侵袭，至少有 12 所房屋被毁或受损。

The blaze broke out in the town of Colwong, New South Wales.

这场大火发生在新南威尔士州的科尔旺镇。

Scores of wildfires are burning across the state, fueled by soaring temperatures.

由于气温飙升，全州有数十处野火正在燃烧。

An unnamed local resident said, you had no time to even think, we've lost everything, all we've got left is what we're wearing.

一位未透露姓名的当地居民表示：“你根本没有时间思考，我们失去了一切，现在唯一剩下的就是身上穿的这些。”

Aerial footage shows several homes ablaze as firefighting helicopters work to extinguish the flames.

航拍画面显示，多座房屋正在燃烧，灭火直升机正努力扑灭火势。

Our striker falls out with Liverpool and we meet two furry besties having the time of their lives. Okay, but first this morning, will you be sending a Christmas card to your friends this year where King Charles and Queen Camilla have been showing off their official card?

我们的前锋与利物浦闹翻了，而我们也会见到两位毛茸茸的好朋友，正在享受他们人生中最快乐的时光。好了，但首先今早——你今年会给朋友们寄圣诞卡吗？查尔斯国王和卡米拉王后已经展示了他们的官方圣诞卡。

It shows the royals on a recent trip to Rome in Italy. The Prince and Princess of Wales have also been getting into the festive spirit along with their children, Prince George, Princess Charlotte and Prince Louis.

卡片上展示的是他们最近前往意大利罗马旅行的照片。威尔士亲王与王妃也和他们的孩子——乔治王子、夏洛特公主和路易王子——一起融入了节日的氛围。

They all attended a special Christmas carol service at Westminster Abbey in London.

他们全家参加了在伦敦威斯敏斯特教堂举行的一场特别圣诞颂歌活动。

Okay, football now and there's been very strong words from Liverpool superstar Mohamed Salah who has hit out saying he's getting all the blame for the team's problems this season.

好了，现在说足球。利物浦球星穆罕默德·萨拉赫发表了强烈言论，指

But China discounts energy costs for a chip company by 50%. That's right. They provide free transportation for employees to come out to the factory.

但中国会将芯片公司的能源成本打五折。没错。他们还为员工提供免费的上下班交通，让他们去工厂。

That's right. I mean, you don't, you can't do that. Our energy cost is more expensive than theirs in the first place.

没错。我的意思是，你不能、也做不到这样。首先，我们的能源成本本来就比他们贵。

Absolutely. And then they discount it 50%. And so it's probably, we'll probably call it four to eight times the cost.

确实如此。然后他们再打五折。所以我们这边的成本可能要高出四到八倍。

So tell me, how do you feel about this great competition with China? I mean, the government is putting enormous resources underneath their champion. We don't do that in this country. You know, how do you feel about that?

那么告诉我，你怎么看待与中国之间的这场激烈竞争？我的意思是，中国政府在他们的“冠军企业”背后投入了巨大的资源。而在我们国家，我们不会这么做。你怎么看？

Well, before

Unless you're an astronomer, the moment when the star in the center of this image flickers may not seem so exciting.

除非你是天文学家，否则画面中央那颗星星闪烁的瞬间可能并不那么令人兴奋。

But it marks the passage of an asteroid, space objects which are usually too small and faint to see.

但它标志着一颗小行星的掠过，小行星这类太空物体通常太小太暗而难以观测。

Those asteroids sometimes pass very close to us. They are detected a few hours, a few days before the flyby.

那些小行星有时会离我们非常近，它们通常在飞掠前几小时或几天被探测到。

And if we don't follow them up while they're doing the flyby, we will basically lose them.

如果我们在它们飞过的时候没有进行追踪，我们就会失去其踪迹。

In this case, the critical data came from a new consumer telescope carried in a backpack to a desert in Oman.

在这种情况下，关键数据来自一台被装入背包带到阿曼的新型消费级望远镜。

Franck Marchis, whose day job at SETI Institute involves working with the world's largest telescopes, designed

Because according to recent polling from Gallup, Americans' trust in mass media has fallen to a record low.

因为根据盖洛普最近的民调，美国人对大众媒体的信任度已经降到历史最低点。

Millions of Americans, especially young people, have turned from traditional television outlets and newspapers to consume their news from podcasts, blogs, social media, and other independent outlets.

数百万美国人，尤其是年轻人，已经不再依赖传统电视和报纸获取新闻，而是转向播客、博客、社交媒体以及其他独立资讯平台。

It's essential to our team that we share this message everywhere and adapt this White House to the new media landscape in 2025.

对我们团队来说，在各个渠道传达这一信息，并让白宫适应 2025 年的新媒体环境，是至关重要的。

To do this, I am excited to announce the following changes will be made to this historic James S. Brady briefing room where Mr. Brady's legacy will endure.

为此，我很高兴宣布，我们将对这间历史悠久的詹姆斯·布雷迪简报室进行以下改动，而布雷迪先生的精神将在这里继续传承。

These women own businesses in Accra, work with nonprofits and women in northern Ghana to source raw materials for their goods, such as shea butter.这些女性在阿克拉做生意，与加纳北部的非营利组织和妇女合作，为她们的商品采购原材料，比如乳木果油。

The butter extracted from the nut of the African shea tree is a staple in Violet, a MOB's line of Natural Beauty products.从非洲乳木果树坚果中提取的乳木果油是MOB旗下紫罗兰系列天然美妆产品线的主打成分。

She says one of their goals is to help women keep the next generation out of poverty.她说，他们的目标之一是帮助妇女使下一代脱贫。

So we ensure that they're able to use the profits or the money they get from our purchases to improve their livelihood by doing things like building clinics, taking their children to school and ensuring that they have a job.我们确保他们能够利用从我们购买中获得的利润或资金来改善生活，比如建造诊所、送孩子上学以及确保他们有工作。

Mobarika Awudu supports women in the north by buying their handmade ...

There were a lot of mysterious processes that my team and I have had tounravelover the past two weeks that were implemented by the previous press shop,and so I can commit to a greater access and transparency,which I believe we already have,by ensuring that the 440 journalists whose credentials were revoked will be reinstalled.在过去的两周里，我的团队和我不得不理清许多由前任新闻办公室实施、但十分神秘的流程，因此，我可以承诺提供更大的开放度和透明度，我相信我们现在已经做到了这一点，通过确保那 440 名被撤销采访证的记者都能恢复他们的证件。

They will get their credentials if they wish to.We've also, of course, opened up a new seat to new media,and as far as open press events here, if we tell you it's open press, it's open press.只要他们愿意，他们就能取回自己的采访证。当然，我们也为新媒体开放了一个新的席位，至于这里的公开采访活动，如果我们告诉你是开放采访，那它就一定是开放采访。

A new live video platform that builds communities around interactive conversations with leaders and content creators from every subject area, Mark and his colleagues welcome all voices into discussions that are spirited but respectful.一个全新的直播视频平台，围绕与各领域领袖及内容创作者的互动对话来建立社群。Mark 和他的团队欢迎所有声音参与讨论——既充满活力，也保持尊重。

They have over 375 million video views, over 36 million watch time hours since the platform began just last year.自平台于去年推出以来，已累积超过3.75 亿次视频观看量，以及 超过 3,600 万小时的观看时长。

This is new media in its truest sense allowing the people to ask questions, make comments and be an active part of engagement on the most important issues facing the country and our world.这是真正意义上的“新媒体”——让公众能够直接提问、发表评论，并主动参与到有关国家及世界重大议题的讨论之中。

The study looked at more than 33,000 adults aged 40 to 79 in the UK who walked fewer than 8,000 steps a day. The researchers, from the University of Sydney and the Universidad Europea in Spain, tracked their health over eight years.这项研究分析了英国 33000 多名成年人，他们的年龄在 40 岁到 79 岁之间，每天走路的步数少于 8000 步。来自悉尼大学和西班牙马德里欧洲大学的研究人员在八年间对这些人的健康状况进行了追踪。

People who walked in longer stretches had a lower risk of heart problems than those who walked in short bursts. Whether that's because they were fitter to begin with isn't fully clear from the study, but the researchers did try to control for this by taking into account factors such as whether the person smoked, was obese or had high blood pressure.每次走路时间更长的人比多次短距离走路的人出现心脏问题的风险更低。研究并未判明这是否是由于走路时间更长的人原本身体就更健康，但研究人员确实已经尝试了通过把多种因素考虑在内来控制这个变量，比如这个人是否曾吸烟、肥胖或患有高血压。

Even among

If you've ever felt the benefit of a loved one's warm embrace when you're feeling stressed or sad, it might not surprise you that strong relationships can do wonders for your wellbeing. Research over the years has shown that people with strong social ties tend to be healthier, but a 2025 study, published in Brain, Behaviour and Immunity now suggests that it could also slow down the ageing process.如果你曾在压力大或情绪低落时，从挚爱的人温暖拥抱中得到力量，那么你大概不会惊讶：稳固的人际关系对身心健康有奇效。多年来的研究显示，拥有强大社会联系的人往往更健康；而 2025 年发表在《大脑、行为与免疫》上的一项研究更指出，人际关系甚至可能减缓衰老过程。

Researchers in the United States came up with a measure called 'cumulative social advantage', which takes into account the benefits of maintaining strong, supportive relationships over time, rather than just newer relationships. They looked at things like support from parents growing up, participation in the community, and ongoing support from friends and family. People who had these things were more likely to have a younger biological...

This group of young Iraqis shows how life is slowly returning to normal in Mosul,这群年轻的伊拉克人展示了摩苏尔的生活如何逐渐回归正轨

the country's second largest city, which was destroyed by the Islamic State and the war against the terror group.这座伊拉克第二大城市曾被极端组织伊斯兰国及其反恐战争摧毁。

These athletes all lost limbs during the fighting, but they did not lose their will to survive and thrive.这些运动员都在战斗中失去了肢体，但他们没有丧失生存和奋斗的意志。

And now they play in a volleyball league designed for people with disabilities.现在他们参加了一个专为残障人士设计的排球联赛。

I used to lead a normal life, just like everybody else during the Islamic State's occupation.在“伊斯兰国”占领期间，我曾过着和其他人一样的正常生活。

One day, our house was bombed and I got wounded and was taken to hospital for about a month. Then I found this volleyball team in Mosul and decided to join them.有一天，我们的房子被炸了，我受了伤，在医院里住了大约一个月。后来我在摩苏尔发现了这支排球队，决定加入他们。

Some are with prosthetic legs, others in wheelchairs. The players meet

We're talking about branding. And in particular, we're looking at one brand. We're looking at the British cycling team, Team Sky, and how, after only two years of racing, they were the most recognised of all the teams on the Tour, the Tour de France.我们今天讨论的是品牌塑造。特别是，我们要讨论一个品牌：英国自行车队——天空车队（Team Sky）。他们在仅仅参加两年比赛后，就成为环法自行车赛中辨识度最高的车队之一。

Yeah, so how did that happen, eh, Richard? Well we should say, of course, that they are an incredibly ambitious and successful team. They didn't start until 2010, did they? And they had this amazing aim to create the first British winner of the Tour de France within five years.是啊，所以这是怎么做到的，理查德？当然必须先说，他们是一支雄心勃勃而且非常成功的团队。他们直到 2010 年才成立，对吧？但他们设下了一个惊人的目标：五年内培养出第一位英国籍的环法冠军。

Mmm, and they actually achieved it within two.嗯，而他们实际上只用两年就达成了目标。

Bradley Wiggins won the Tour de France to become the first British rider in 2012. And then his Sky teammate, Chris Froome, won it the following year. So an amazing achievement for a fairly new company.布拉德利·威金斯在 2012 年赢得环法，成为第一位英国冠军。接着他的队友克...

Miami beaches have traditionally been a very attractive destination for both tourists and local residents.迈阿密海滩向来是游客和当地居民都十分向往的旅游胜地。

But keeping them clean and attractive is a job that often falls to a dedicated group of volunteers that pick up trash under the scorching sun.但让它们保持干净和美观的工作通常落在志愿者肩上，他们顶着烈日捡拾垃圾。

You don't want to go and see there in a dirty, trashy beach.你不想去那里看到肮脏的、充满垃圾的海滩。

And so for me I want people to experience what the real Miami, the beautiful Miami, right, which is clean water not just for us but also for our wildlife.对我来说，我希望人们能体验真正的迈阿密，美丽的迈阿密，那里有干净的水，这不仅是为了我们，也是为了我们的野生动物。

And so that's why I spend most of my time cleaning instead of tanning, which is well, I still get pretty dark.这就是为什么我大部分时间都在打扫卫生而不是晒日光浴，不过呢，我还是晒得挺黑的。

Originally from Colombia, Maria Algarra came to Miami from New York,玛丽亚·阿尔加拉原籍哥伦比亚，她从纽约来到迈阿密，

got a law degree and started

We're talking about hashtags. Hashtags for Twitter.我们今天要谈的是标签（hashtag）。Twitter 上使用的标签。

I'll stop you right there, Jackie.杰姬，我先打断你一下。

You know I don't know hardly anything about Twitter whatsoever, but can you just clarify for me the difference between the hashtag and I've also seen the at symbol used for Twitter.你知道我对 Twitter 几乎一无所知，不过你能不能帮我解释一下 hashtag 和我在 Twitter 上看到的 @ 符号之间的区别？

OK. So, the hashtag is basically a way for people to search for tweets that have the same topic or specific theme, whereas the at symbol is followed by the username.好的。Hashtag 基本上是一种让人们搜索同一主题或特定话题推文的方法，而 @ 符号后面则接的是用户名。

It's the person's Twitter handle. It's used by a specific user.那是一个人的 Twitter 帐号，也就是某个特定用户使用的标识。

Okidoki.好的，明白了。

So, if we take the British Council or any other language organisations, learners or teachers of English, if they put in has...

We're talking about computer hacking. So Richard, what exactly do we mean by hacking? Accessing a computer without authorisation.我们今天要谈的是电脑骇客行为。那么，Richard，我们所说的 hacking（骇客行为）到底是什么意思？就是未经授权访问电脑系统。

So why is it in the news? Well, there's been a huge attack recently – a DDoS attack.那为什么最近上新闻了呢？因为最近发生了一起大规模攻击——也就是 DDoS 攻击。

Hold on, hold on. DDoS? Which is? A Distributed Denial of Service attack. Explain what that means.等一下，DDoS？是什么意思？它是“分布式阻断服务攻击”。你解释一下那是什么吧。

We're hosted on a server.我们的网站托管在一台服务器上。

Right. It happens to be in Germany.对，这台服务器刚好位于德国。

Now, if millions and millions of people throughout the world all typed on their computer to get into our website, it would completely take the website down.如果全世界有成百万上千万的人同时试图访问我们的网站，网站就会完全瘫痪。

Because? It can't handle so many people accessing our website at the same time.为什么？因为服务器无法同时处理这么多访问量。

So is that a kind of hacking, though?那这算是一种骇客攻击吗？

Well, it is th

Kindness is the word that inspired Emmy award-winning filmmakers Kahane Cooperman and John Hoffman to make "The Antidote".“善良”一词启发了荣获艾美奖的电影制作人卡汉·库珀曼和约翰·霍夫曼制作《解药》。

The documentary focuses on how American communities across the country are coming together in times of need.这部纪录片聚焦于美国各地社区如何在需要时团结一心。

My name is O'connell. I'm Dr O'connell. What do you need? Anything? I need mental health.我叫欧康奈尔。请问你需要什么？什么都行？我需要心理健康。

Dr James O'connell, founder of Boston healthcare for the homeless, goes out in the streets to treat homeless people.詹姆斯·欧康奈尔医生是波士顿流浪者医疗中心的创始人，到街上去治疗无家可归的人。

In Amarillo, Texas, Russell Lowery-Hart, President of Amarillo College, helps underprivileged students manage their personal lives, thrive academically and escape generational poverty.在德克萨斯州的阿马里洛，阿马里洛学院院长拉塞尔·劳瑞·哈特帮助贫困学生管理个人生活，在学业上取得成功并摆脱代际贫困。

At Peter Johansen High School in Modesto California, Sherry Mcintyre teaches a class about religious tolerance and the diversity of faith in America.在加州莫德

We're talking about Airbnb. What is Airbnb? Well, Airbnb is an online community marketplace for holiday rentals. It connects people with rooms to share with people who need a place to stay.我们今天要谈的是 Airbnb。什么是 Airbnb？嗯，Airbnb 是一个线上社区型的短租市场平台。它把有空房可分享的人与需要住宿的人连接起来。

Right, so Airbnb has really taken off recently, hasn't it? Yes. June 2015, the company was priced at $25.5 billion. Wow.是的，Airbnb 最近真的发展得很快，不是吗？是的。2015 年 6 月，这家公司估值达到 255 亿美元。哇。

I know, and ranked the third most valuable start-up business in the world. Hmm, so how many properties do they have on their books then?我知道，它被评为全球第三有价值的创业公司。嗯，那他们的平台上到底有多少房源呢？

Over 2 million listings, Richard, in more than 190 countries. So it's truly worldwide.超过 200 万条房源，Richard，分布在 190 多个国家。可以说是真正的全球化。

Yeah, over 65 million people have used it already. And counting. Exactly.是的，已有超过 6500 万人使用过它，而且数字还在持续上涨。确实如此。

And it's mainly in cities, isn't it? And I think it's come up wit...

About a change he has made in his career.关于他在职业生涯中做出的一个改变。

OK Jonny, what did you used to do?好的，Jonny，你以前是做什么的？

I used to work in financial services and we found hedge fund managers and determined what their characteristics were and then we found institutional investors who would be interested in investing in those particular funds with those particular characteristics and we would try and match them up, arrange meetings and road shows and hopefully they would invest in the funds that we presented to them.我以前在金融服务业工作，我们会寻找对冲基金经理，判断他们基金的特性，然后再找出愿意投资具有这些特性基金的机构投资者，把双方撮合起来，安排会面和路演，希望投资者能投资我们推荐的基金。

How long did you do that for?你做这份工作做了多久？

We set up the business in 2004, so it's been going now for a dozen years.我们在2004年创立了这家公司，到现在已经有十二年左右了。

Yeah, OK, well over ten years. OK Jonny, so that's not what you do now. What do you do now?是的，超过十年了。好，Jonny，但你现在已经不是做这个的了。那你现在是做什么？

Duration: 00:03:42

We're returning to the topic of automation. Now last podcast we talked about how jobs were affected more in the manufacturing area, wasn't it Richard? Yes, we were talking about the production line and machines doing repetitive jobs in factories, weren't we?我们回到自动化这个话题。上期播客我们讨论了自动化对制造业的影响，对吧，Richard？是的，我们当时谈的是生产线，以及机器在工厂里如何执行重复性工作，对吗？

Yes, and now we want to have a little look at the future and how businesses and jobs are going to be affected. The big change, in the past, machines did jobs in the manufacturing sector.没错，而现在我们想看看未来商业和工作将如何受到影响。最大的变化是：过去机器主要替代的是制造业的工作。

It looks now as if the future, it will be the service sector jobs that are going to be lost. Can you give an example? Well, driverless taxi cabs. They're going to have taxis with no drivers going around the cities and this is actually happening now.而现在看来，未来将失去的将是服务业的工作。你能举例吗？比如无人驾驶出租车。未来城市里会有没有司机的出租车四处行驶，而这...

Now, we've already had a podcast about computer hacking，we're talking about a different kind of cybercrime, ransomware. Richard, what is ransomware? Well, it's a specific type of malware that blocks access to a computer and then demands money to release that computer. Oh, you mean like a ransom? It is a ransom, yes.我们之前做过一期关于电脑黑客的播客，但今天我们要讨论另一种网络犯罪——勒索软件。Richard，什么是勒索软件？嗯，它是一种特定的恶意软件，会阻止你访问电脑，然后要求付钱才能解锁。哦，就像是勒索？没错，就是勒索。

And it's in the news at the moment because? A lot of big companies have been hit with a latest piece of software. And basically they can't work unless they pay money. Yes, unless you've got a backup, of course.那它最近为什么上新闻呢？因为很多大公司都被最新的这款软件攻击了。基本上，他们付钱之前什么也做不了。是的，除非你有备份。

Right, okay. How does it work, Richard? How does ransomware work? Well, to get it on your computer, you have to open often an email that has an infected Word document or PDF. And then once you've opened that document, it's on your computer, and then it can spread to other computers on your network.好，那它是怎么运作的呢，...

It's becoming more and more popular to take a pet to work. We're looking at the advantages and disadvantages of pets at work. Now, you say pets, it's mainly dogs though, isn't it? Yes, yes.带宠物上班变得越来越流行。我们今天来看一下宠物在工作场所的利与弊。你说宠物，其实主要是指狗，对吧？是的，是的。

Now, Nestlé's corporate headquarters in Gatwick, Richard, they've allowed dogs to come to work for a couple of years now, okay? The dogs aren't working, though. No, the dogs aren't working. And they claim three key benefits.现在，说到雀巢在盖特威克的公司总部，Richard，他们允许员工带狗上班已经有好几年了。狗当然不是来“上班”的。对，狗并不会工作。他们认为这带来了三个主要好处。

Oh, right. Can you guess what those could be? Well, I think with dogs, the overall feeling in the office is maybe more relaxed, it relaxes the workforce. Yep, yep.哦，好的。你能猜到是什么吗？嗯，我觉得有狗在办公室，整体气氛会更轻松，有助于让员工放松。嗯，对。

They say people are seen to be friendlier. Hmm, I can see that. Yeah, and more approachable if there's a dog present in the office.他...

We have the first of two podcasts on automation. Now automation, it's got a kind of a scary sound to it, Richard, but it's been going on for some time, hasn't it?我们今天有两期关于自动化的播客，这是第一期。自动化这个词听起来有点吓人，Richard，但它其实已经存在很久了，对吧？

Yes, robots replacing humans. It really started with the first industrial revolution in the 1700s.是的，机器人取代人类。这实际上始于18世纪的第一次工业革命。

OK. Which was when people started using steam to replace basically the muscles of people. OK, can you give an example? We're talking about manufacturing.没错，那时候人们开始用蒸汽动力来取代人的体力。你能举个例子吗？我们说的是制造业方面。

Yes, the inventions of things called the spinning jenny and the flying shuttle. So we're talking about the cloth and the cotton mills, Richard. Exactly, yes.当然，比如“珍妮纺纱机”和“飞梭”等发明。所以我们说的是布料和棉纺工厂，Richard。没错，就是这些。

And following on from that, we come to the second industrial revolution, which was all about using electrical power for mass p...

The two tiny arachnids, measuring just three millimetres long, were found by scientists surveying the Newtown National Nature Reserve using a type of handheld vacuum device. It sucks up material on the ground and safely deposits it inside a container.这两只小蜘蛛只有三毫米长，科学家在使用手持真空吸入设备调查纽敦国家自然保护区时发现了它们。这种设备能够吸起地面上的物体，然后将其安全地存放在一个容器中。

The scientists searching the remote part of the Isle of Wight had almost given up hope of finding the animal, also called the white-knuckled wolf spider. But minutes before they had to board a boat to leave, they found one tiny creature followed by a second. The species had last been seen in Britain in 1985. The British Arachnological Society has welcomed the rediscovery of what it called one of the country's epic lost species.在怀特岛上这个偏远地区进行搜寻的科学家曾一度放弃了找到这种动物的希望，

This is a city like no other. An invisible army of microbes live here, including bacteria, fungi, moulds and mites, and it's the one place you'd have hoped would be clean – your showerhead.这是一座与众不同的“城市”。这里住着一支看不见的微生物大军，包括细菌、真菌、霉菌和螨虫，而这地方正是你最希望保持干净的地方——你的淋浴喷头。

If you unscrew it and take a peek inside, you might be surprised as to what you find – quite possibly a slimy dark biofilm. When you switch on the shower, it's not just steam and water that come out, but a blast of microbes as well.如果你把喷头旋开往里看，你可能会被里面的东西吓一跳——很可能是一层黏糊糊的暗色生物膜。当你打开淋浴时，不只是蒸汽和水喷出来，还有一阵微生物被一起喷出。

Rob Dunn, an evolutionary biologist from North Carolina State University, calls showerheads extreme environments because they are either bone-dry or soaking wet. Once you've showered, the head remains warm and dries out undisturbed, creating the perfect ecosystem for bacteria to feed on dissolved nutrients from the water.北卡罗来纳州立大学的进化生物学家 Rob Dunn 称淋浴喷头是一种“极端环境”，因为它们要么完全干燥，要么完全湿透。洗完澡后，喷头保持温暖并在无人打扰的情况下慢慢变干...

We're talking about the future of diesel. Richard, does diesel have a future? Yes and no. It certainly doesn't if you live in the city, because many cities are banning diesel cars in the near future.我们来谈谈柴油车的未来。Richard，柴油车还有未来吗？有，也没有。如果你住在城市里，那基本上是没有的，因为很多城市将在不久的将来禁止柴油车。

Paris, for example. IncludingParisand a number of other cities are considering it, yes. And also, Volvo have recently announced that all their vehicles will be electric or hybrid from 2019.比如巴黎。是的，包括巴黎在内的许多城市都在考虑禁用柴油车。此外，沃尔沃最近宣布，自2019年起，他们所有的车辆将是电动车或混合动力车。

So you mean they're going to stop making diesel vehicles? Yes. So why is there such a negative attitude now towards diesel? Well, it all stems from the VW emissions scandal a few years ago. Which we did a podcast about.所以你的意思是他们要停止生产柴油车？是的。那么为什么现在对柴油会有如此负面的态度呢？这全部源于几年前大众汽车的排放造假丑闻。我们当时还为此做过一期播客。

We did. Briefly, VW were making their car so they could fake the results for testing. And they fo...

We're talking about electric cars. OK, Richard, so what exactly is an electric car? Well, simply, it's a car driven by an electric motor – a motor that runs on a battery.我们来谈谈电动车。好的，Richard，那么电动车到底是什么？简单来说，就是由电动机驱动的汽车——而电动机是依靠电池运作的。

OK, so presumably they're becoming more popular because they're more environmentally friendly than regular petrol or diesel cars. Exactly. I mean, the batteries are charged by electricity, which comes from a normal power station.好的，所以它们越来越受欢迎，大概是因为比普通的汽油车或柴油车更环保。确实如此。电动车的电池是通过发电站提供的电力来充电的。

But the cars themselves produce no emissions whatsoever. So there's no noxious fumes. Are they more expensive, though? Yes, they are more expensive.但电动车本身完全不产生排放物。所以没有任何有害废气。不过它们更贵吗？是的，它们确实更贵。

But that price is coming down because obviously a lot of governments are giving tax advantages. So they're getting a bit cheaper and they're much cheaper to run. For instance, with the Nissan Leaf, which is the most popular electrical car today, according to UK figures, it costs 1.75 pence a mile to run as opposed to a petro...

It's the peak shopping time of the year, We're looking at the economics of Christmas. Yes, Christmas is typically the largest economic stimulus for many nations around the world, as sales increase dramatically in almost all retail areas. Now the United States, for example, their retail industry generates over three trillion US dollars during the holidays.这是全年消费最旺的时期，我们来看一下圣诞节的经济学。是的，圣诞节通常是全球许多国家最大的经济刺激来源，因为几乎所有零售领域的销售都会大幅增长。以美国为例，他们的零售行业在假日期间能产生超过三万亿美元的收入。

Yes, the average amount an American will spend just on Christmas gifts is 900 US dollars. Now that's about £670, Richard, and I have to say that the average amount a Brit will spend is about half that. Still a lot though.是的，美国人仅在圣诞礼物上的平均花费就达到900美元。那大约是670英镑，Richard，而英国人在这方面的平均花费大约只有美国人的一半。不过，这仍然算是相当多了。

Yeah, but although spending for this time of the year is expected to increase... As every year. Every year. And you know, Richard, this is despite any economic downturn or austerity, it's the online Christmas sho...

Last year, a new restaurant opened near us. We went there, but we were very disappointed. Yeah, we felt that the, what, the prices were too high and the quality of food wasn't really very good.去年，我们家附近开了一家新餐厅。我们去吃了，但非常失望。是啊，我们觉得价格太高，而且食物质量也不太好。

And we said then that the restaurant needed some feedback. Yes, but feedback from customers. I think they'd had feedback, but from family and friends who were always going to be supportive, always going to say that's a great idea opening the restaurant.那时候我们就说，这家餐厅需要一些反馈。是的，但需要来自顾客的反馈。我想他们也收到过反馈，但都是来自家人和朋友，这些人肯定只会支持他们、说“开餐厅这个主意真棒”。

They're not getting the correct feedback. And we have now since discovered, Richard, haven't we, that the restaurant has closed down. We're talking about getting feedback from customers.他们没有获得真正正确的反馈。而后来我们也发现了，对吧，Richard？这家餐厅已经关门了。我们今天谈的，就是如何获得顾客的反馈。

So, the restaurant didn't ask for feedback at all from its new customers, but we do often get...

We're celebrating the new design of our website. Yeah, up until recently, the general lifespan of websites was between two and three years but now they're saying it's fallen to one year. Now Richard, we've had our website since 2006.我们正在庆祝我们网站的新设计。是的，直到最近，网站的一般寿命是两到三年，但现在人们说已经缩短到一年了。Richard，我们的网站自 2006 年以来就一直存在。

Wow! Wow! Yeah, so we must be doing something right to be still going. Yes, there's been a few changes, mainly under the hood as it were. What does that mean? Well, things that the users wouldn't really recognise, things like HTML5 is the new technology that's taken over and also the biggest thing recently is HTTPS.哇！哇！是啊，我们能坚持这么久，说明我们确实做对了一些事情。是的，期间有一些改动，主要是在“引擎盖下面”。那是什么意思？嗯，就是用户不太察觉的东西，比如 HTML5 已经成为新主流技术，而最近最大的更新就是 HTTPS。

What d...

With 2 billion users, Facebook is the largest social networking company in the world. And for many people, it's the first port of call for information, both from friends and family. But it's also chock-a-block with adverts, stories that may interest you, videos and all the latest news and trends.拥有 20 亿用户的 Facebook 是世界上最大的社交网络公司。对许多人来说，它是获取信息的第一站，无论来自朋友还是家人。但它也塞满了广告、可能吸引你的故事、视频，以及最新的新闻和趋势。

However, a dark side has begun to emerge and Facebook has gone from fun to fake. We're looking at fake Facebook. Well, we're going to look at three main fake things.然而，一个黑暗面开始浮现，Facebook 正从有趣变成虚假。今天我们要谈的是“假 Facebook”。我们将讨论三类主要的“假东西”。

And the first of those is fake adverts, isn't it, Jackie? Yeah, we're going to start with Martin Lewis. Now, he's a consumer advisor and money-saving expert, and he's suing Facebook for publishing fake adverts. Yes, he's hugely popular in the UK and a very respected figure.第一类就是假广告，对吧，Jackie？对，我们先从 Martin Lewis...

This new prize aims to celebrate the best contemporary fiction for children aged eight to 12 years old. It will be open to authors from around the world and will be given for a book written in English or translated into English, providing it was published in the UK or Ireland.这一新奖项的目标是庆贺写给八到 12 岁儿童的最佳当代小说。该奖项将向来自全球的作家开放，颁发给用英语创作或翻译成英语的小说，小说需要已经在英国或爱尔兰出版。

The UK's Children's Laureate Frank Cottrell-Boyce is set to be the inaugural chair of judges. The panel will decide a shortlist of eight books to be announced in November next year. The first winner will be chosen in February 2027.英国儿童文学桂冠作家弗兰克·科特雷尔·博伊斯将成为首任评委会主席。评委会将选出包含八本书的入围名单，并于明年 11 月公布。第一位获奖者将于 2027 年 2 月被选出。

The chief executive of the Booker Prize Foundation Gaby Wood described the new award as its most ambitious endeavour in 20 years and said it was hoped its impact would resonate for decades to come.布克奖基金会的首席执行官加比·伍德称这一新奖项是基金会 20 年来最具雄心的一次尝试，基金会希望这个奖项的影响能在未来几十年产生深远的影响。

The foundation will gift 30,000 copi

Take your height in metres, square it, then divide it by your weight in kilograms. That's how you calculate your body mass index, or BMI. If it's between 18 and 25, your weight is healthy. If it's over, it isn't. So far, so simple. BMI has become a popular metric for people to check their health.把你的身高（以米为单位）平方，然后用这个数去除以你的体重（以千克为单位）。这就是计算你的身体质量指数（BMI）的方法。如果BMI介于18到25之间，你的体重被认为是健康的；如果高于这个范围，则不健康。到目前为止，这很简单。BMI已经成为人们检查自身健康状况的一个常用指标。

On a population level, data backs this up. People with a high BMI are statistically more likely to develop conditions such as hypertension, diabetes, arthritis, and some types of cancer along with other health problems. Checking BMI could be a way for people to easily assess their health and decide if they need to make any lifestyle changes.从人群层面来看，数据支持这一点。统计显示，BMI较高的人更容易出现高血压、糖尿病、关节炎以及某些类型的癌症等健康问题。检查BMI可以让人们更容易评估自身健康状况，并决定是否需要作出生活方式上的改变。

However, BMI does not give the ful...

We're in the midst of a craft revolution. We're seeing explosive growth in many consumer products categories. There is no one definition, I would say, but oftentimes there are artisanal products, locally sourced, handmade, and sometimes made in small batches.我们正处在一场手工艺革命的浪潮之中。我们看到许多消费品类别都在出现爆炸式增长。虽然没有一个统一的定义，但通常它们是手工制作的产品、本地采购、手工打造，有时以小批量方式生产。

It resonates with many of the megatrends that we see with consumers, particularly millennials who are really looking for something very authentic. They like to take risks and try new products. Right now, it's primarily a U.S. phenomenon, but we're seeing growth in many markets outside the U.S. as well.这与我们看到的许多消费大趋势相契合，尤其是千禧一代，他们非常追求真实的东西。他们喜欢冒险、尝试新产品。目前这主要是一种美国现象，但我们也在看到美国以外许多市场的增长。

We really think the craft revolution will be a global phenomenon over the next 10 years. We're seeing the craft revolution across many categories. You know, when you think about restaurants, the whole farm-to-table concept is a great example of craft.我们确实认为，在未来10年内，手工艺革命将成为全球现象。我们在许多类别中都看到了这种手工艺浪潮。例如，当你想到餐饮业时，“从农场到餐桌”的理念就是一个典型的手工化代表。

It's becoming increasingly popular for businesses to only accept payments by card. Yes. London's bus network has been cashless since 2014.越来越多的商家只接受刷卡支付。是的，伦敦的公交系统从 2014 年起就已经全面取消现金支付了。

And now there are many food and drink outlets in the UK that only accept payment by card. We're looking at the benefits of a cashless company.现在英国有许多餐饮店也仅接受刷卡支付。我们现在要讨论无现金公司的好处。

Yes, specifically in the hospitality trade. If you think about in the past, Richard, restaurants. Imagine the scenario. Saturday night, they've done very well, OK.是的，尤其是在餐饮与服务行业。想想过去吧，Richard，比如餐馆。想象一个场景：星期六晚上，他们生意很好。

They've had a lot of customers, well, a lot of orders. They've taken a lot of money. What happens at the end of the evening?有很多顾客、很多订单，收入也很多。那么在晚上打烊后会发生什么？

Well, obviously the first thing is, after they close, they've got to count the cash, haven't they? They've got to count the takings for the night and record it.首先显而...

Back in March 2018, an insurance company from New Zealand started a landmark trial with its company staff. It decided to trial a four-day working week. Almost 250 staff at Perpetual Guardian took part.早在 2018 年 3 月，新西兰一家保险公司开始对员工进行一项具有里程碑意义的试验：他们决定试行每周四天工作制。大约有 250 名来自 Perpetual Guardian 的员工参与了这项试验。

We're looking at the pros and cons of working a four-day week. Right, Jackie. So that New Zealand company, what was the result of their trial? The employees completed surveys before they did the trial and after they did the trial.我们现在要讨论每周四天工作制的利与弊。好的，Jackie。那么那家新西兰公司，他们的试验结果如何？员工们在试验前和试验后都填写了问卷调查。

And it was upon reading the results that the company declared it was a great success and decided to adopt the new schedule full-time.在看到调查结果后，公司宣布试验非常成功，并决定永久采用这一新的工作安排。

OK. So why was it such a great success then? Well, there were three factors that they looked at.好的。那么它为何如此成功？他们主要从三个因素进行评估。

And overall, staff reported l...

I'm talking to Simon. Hi Simon. Hi.我正在和西蒙说话。嗨，西蒙。嗨。

Who is hoping to become a full-time freelance sports writer. Am I right about that? Yes, just about, yes.他希望成为一名全职自由体育作家。我这样说对吗？是的，差不多，是的。

What kind of sports do you write about? Well, at the moment I only write about football.你写哪种运动？嗯，目前我只写足球。

That's my specialist subject and that is done in two directions. I have always followed Manchester City Football Club, so that is my English arm of the football writing. And because I'm a resident of Lisbon, I also write about Portuguese football affairs.那是我的专长，而且分为两个方向。我一直关注曼城足球俱乐部，所以那是我足球写作的英格兰部分。而由于我住在里斯本，我也写葡萄牙足球的相关事务。

Manchester City, you write about Manchester City. I do. Who do you write for? I write predominantly for ESPN.曼城，你写曼城的内容。是的。你主要为谁写？我主要为 ESPN 写作。

Right. So I have a contract with them to produce three or four Manchester City-related articles per week. Per week? Per week.好的。我和...

Hey, WorkLifers, it's Adam here, and I have some exciting news.

嘿，WorkLifers，我是 Adam，有个令人兴奋的消息要告诉你们。

Last year, by popular demand, we started releasing more conversations and debates with my favorite thinkers, creators, doers, and leaders.

去年，根据大家的强烈要求，我们开始发布更多与我最喜爱的思想家、创作者、实干家和领导者的对话与讨论。

The goal is to figure out what makes them tick, and what they can teach us about a life well lived.

目标是弄清楚是什么驱动着他们，以及他们能教会我们如何过好一生。

Sometimes we talk about work, but often it's just been a window into the interesting ways their minds work.

有时我们谈论工作，但更多时候，这些对话是了解他们独特思维方式的窗口。

If you haven't had a chance to listen, the guests have included Lin-Manuel Miranda, Brene Brown, Ava DuVernay, and Malcolm Gladwell.

如果你还没收听过，嘉宾包括林-曼努尔·米兰达、布芮内·布朗、艾娃·杜威内以及马尔科姆·格拉德威尔。

You asked for more episodes, so we're doing just that, regular episodes all year round.

你们

You know that saying, move fast and break things? I do. Well, we say move fast and fix things, because in our experience, speed and fixing go hand in hand. Absolutely.你知道那句“快速行动，打破常规”的说法吗？ 我知道。而我们说的是“快速行动，迅速修复”，因为根据我们的经验，速度和解决问题是相辅相成的。的确如此。

Speed's gotten a dangerous reputation, but it signals that you take a problem seriously, and it builds momentum for real change. Which is why we move fast and we fix things. My name is Anne Morris.速度常常名声不佳，但它表明你认真对待问题，并且能为真正的改变积累动能。 这就是为什么我们快速行动并迅速解决问题。我叫安妮·莫里斯。

I'm a company builder and a leadership coach. And I'm Frances Frey. I'm an author and a Harvard Business School professor.我是一名公司创建者和领导力教练。而我是弗朗西丝·弗雷，一名作家，也是哈佛商学院的教授。

And, most importantly, I'm Anne's wife. You're going off script, sunshine. We're the co-authors of two books on building better businesses, and we've spent decades helping everyone, from entrepreneurs just starting out to CEOs of global corporations.而且最重要的是，我是安妮的妻子。你已经开始偏离台本了，亲爱的。我们共同撰写了两本关于打造更好企业的书籍，并花了数十年时间帮助各类人士——从刚创业的创始人到全球公司的 CEO。

We help them all...

We belong to an organisation that puts you in touch with pet-sitters when you go away. People who can look after your house and animals while you're on holiday. And it was coming up for renewal, wasn't it? The subscription, yes.我们加入了一个组织，当你外出时，它会帮你联系宠物看护的人。他们可以在你度假期间照顾你的房子和动物。而我们的会员马上要续费了，是吗？对，就是订阅服务。

Every year. Fine. But what they didn't tell us was it was more expensive than the previous year.每年都要续费，好吧。但他们没告诉我们的是，这次续费比前一年更贵。

And what's more, it was more expensive, a lot more expensive than new customers were going to pay. We're looking at customers' loyalty. It wasn't the first time that we found out that we as existing customers were paying more for a product than new customers coming on.更糟的是，这次续费比新客户要付的钱贵得多。我们说的就是对老顾客忠诚度的“惩罚”。这不是第一次我们发现，作为老客户，我们反而比新客户付更多钱。

We're not the only ones. In the UK, Citizens Adv...

Iceland has no shortage of natural dangers – volcanic eruptions, glacial floods, scaldingly hot springs and bitterly cold winters. But it is at least one of the few places on Earth where humans don't have to worry about mosquitoes – until now.冰岛总是有各种各样的自然危险，那里有火山喷发、冰川导致的洪水、滚烫的温泉和苦寒冰冷的冬季。不过，冰岛至少是地球上少数几个人类不必担心蚊子的地方之一，直到现在。

Two females and a male have been caught on a sticky trap used to attract moths. They're a species that's resistant to the cold.两只雌蚊和一只雄蚊被一个用于吸引飞蛾的粘性陷阱所捕获。它们属于一种能抵抗寒冷的蚊种。

It isn't clear how many other mosquitoes are in Iceland or exactly how they got there. One scientist said he did not believe their arrival was linked to climate change and suggested they could have been stowaways on a ship.人们尚不清楚冰岛目前还有多少只蚊子，以及这些蚊子如何来到了这里。一名科学家表示，他不认为这些蚊子的到来和气候变化有关，并提出它们也可能是坐船抵达冰岛的 “偷渡者”。

"No pain no gain!" That's a mindset applied to many things – from working long hours when starting a new business, to studying hard for an important exam. And gym culture often encourages people to push themselves to their limits, leading people to have an all or nothing attitude, where they feel they must either have an extremely tough fitness regime, or do nothing at all. But what if it doesn't have to be this way? What if you can improve your fitness and wellbeing with minimal effort? Meet the new trend gainingtraction: zone zero exercise.“不劳无获！” 这种心态适用于许多事情——从创业初期的长时间工作，到为重要考试而刻苦学习。健身文化往往鼓励人们把自己推到极限，导致一种“要么全力以赴、要么干脆不做”的态度，仿佛非得执行极其严苛的健身计划，否则就是零运动。但事情真的一定要这样吗？如果只需付出最小的努力，也能提升健康与体能呢？让我们来认识一个正在流行的新趋势：零区运动（zone zero exercise）。

Zone training is about your heart rate. For example, zone 1 exercise requires 50% of your maximum heart rate, up to zone 5 which is 100% effort. Activities range from a dog walk or easy warm-up in zone 1, to a sprint up the stairs at zone 5. Think of zone zero as any kind of movement that keeps your heart rate below 50%. This cou...

We're talking about a restaurant. A restaurant that became the top-rated restaurant in London. Except that the restaurant was a fake.我们要谈的是一家餐厅——一家成为伦敦最高评分餐厅的餐厅。只不过，这家餐厅是假的。

It didn't exist. Yes, so we ask who did it, why he did it and how. Well, let's start with who, Richard.它根本不存在。那么我们来问：是谁干的？为什么要这么做？又是怎么做到的？我们先从“谁”开始吧，理查德。

It was a journalist, OK? By the name of Ubar Butler. And what's interesting was that his original job included writing fake reviews for TripAdvisor restaurants, even though he never went to them, right? And he saw that these fake reviews actually helped the restaurants to become very popular. The reviews were always positive.是一个记者，名叫乌巴·巴特勒。有趣的是，他之前的工作就是帮餐厅在TripAdvisor上写假评论——虽然他从来没去过那些餐厅。而且他发现，这些虚假的好评确实能让餐厅变得很受欢迎。

Yes, obviously the restaurants themselves paid for...

Hey, what's up guys, MKBHD here, still in Las Vegas, and I've seen a lot of self-driving tech so far here at CES, like if you walk through any of the halls with cars in them, there's tons of like open room concepts and things like that, but they feel kind of useless, you know, like as long as they're still in a concept phase, they don't really feel real yet.大家好，我是 MKBHD，现在还在拉斯维加斯。在今年的 CES 展会上，我已经看到了很多自动驾驶技术。走进任何一个汽车展厅，都能看到各种“开放空间”式的概念车，设计很炫，但感觉都没什么实际用途。你懂的，只要还停留在概念阶段，就让人觉得离现实还挺远的。

So then I got an email from a company called Yandex, you may know them as a Russian tech company, and they said, hey, come check out our autonomous car at CES.然后我收到一封来自一家叫 Yandex 的公司的邮件——你可能知道，这是一家俄罗斯科技公司。他们说：“嘿，来看看我们在 CES 上的无人驾驶汽车吧！”

I'm kind of thinking, okay, well, I've seen a lot of autonomous concepts and things like that...

Imagine you're the mayor of a small, rural town. Over the years the houses have become empty as people move to the city for employment. An earthquake 50 years ago caused terrible damage and forced more families to leave their homes.想象一下，你是一座偏远小镇的市长。多年来，随着人们为了工作迁往城市，镇上的房屋逐渐空置。而且在五十年前，一场地震造成了严重破坏，迫使更多家庭离开家园。

And you find yourself facing the possibility of living in a ghost town but in a most beautiful area. We look at the strategy that one local council used to reverse their decline. So where are we, Jackie? On the Italian island of Sicily in a small town called Sambuca.于是你发现自己正面临着一个可能——生活在一座风景优美却濒临“鬼城”的地方。我们来看一个地方政府是如何扭转这种衰退的。那么，我们现在在哪儿呢，杰基？在意大利西西里岛，一个名叫桑布卡（Sambuca）的小镇。

Sounds great. So what was Sambuca like in the past then? Very different, Richard. It was a bustling town of about 9,000 people.听起来不错。那么，桑布卡过去是什么样的呢？完全不一样，理查德。那时它是一个热闹的城镇，约有九千名居民。

It was, well, and still is, on the top of a hill. And it's in a nature reserve about an hour's drive from the capital. Right, OK.它坐落在一座山顶上，现在依然如此。小镇位于一个自然保护区内，距离首都大...

In the UK, over 3 million people are vegetarian. That's 7% of the population. And in addition to that, a further 600,000 people, less than 2% of the population, are vegan.在英国，有超过三百万人是素食者，占全国人口的7%。除此之外，还有大约六十万人（不到2%）是纯素食者。

Yeah, now 600,000 is not a lot of people, but it's 4 more, 4 times more than in 2014. And half of these made the change just last year. In addition, a third of all Brits are reducing the amount of meat they eat.是的，六十万人并不是很多，但比2014年多了四倍。而且，其中一半人是在去年才改成纯素的。另外，三分之一的英国人正在减少他们吃肉的量。

Yes, and actually it's even predicted that vegans and vegetarians will make up a quarter of the British population by 2025. So, without doubt, this is a new and fast-growing area. We're looking at how UK companies are responding.没错，事实上，有预测认为到2025年，素食者和纯素食者将占英国人口的四分之一。因此，这无疑是一个新兴且增长迅速的领域。我们来看看英国的企业是如何应对的。

Now, Richard, tell us about Gregg's the Bakers. Yes...

Very recently, a restaurant in Manchester, in the north-west of England, won the city's first Michelin star in 40 years. We talk about the Michelin Guide and the effect of winning one of its prestigious stars. Yes, because this restaurant, Mana it's called, opened less than a year ago.最近，位于英格兰西北部的曼彻斯特有一家餐厅获得了该市四十年来的第一颗米其林星。我们今天要谈的，就是米其林指南以及获得这一权威星级后的影响。是的，这家名为 Mana 的餐厅开业还不到一年。

And as soon as it was awarded the star, it became fully booked for months ahead, well into the next year. Yeah, and good news also for Manchester, Richard. Once a restaurant in a town gets given a star, it elevates not just the restaurant's profile but that of the city too.一旦获得米其林星级，这家餐厅立刻变得一位难求，订位排到了好几个月之后，甚至延续到下一年。是啊，Richard，这对曼彻斯特来说也是个好消息。因为一旦一座城市有餐厅获得米其林星，不仅餐厅的声誉得到提升，整个城市的形象也会随之提高。

I mean, quite simply, peopl...

Sawflies are named after the saw-like organ used by the females to lay eggs in plants. The insects want to avoid killing the plants, which provide food for their larvae.锯蜂以它身上一种像锯子一样的器官命名，雌性锯蜂会用这个锯状器官在植物内部产卵。这种昆虫会尽量避免杀死植物，因为植物可以为它们的幼虫提供食物。

The researchers discovered that small serrations on the sawfly's teeth worked with larger protrusions to create a selective cutting action, allowing them to avoid cutting internal structures carrying water and nutrients. The team scaled up the mechanism and tested it on material mimicking human tissue.研究人员发现，锯蜂牙齿上较小的锯齿状突起和较大的突起物共同作用，从而创造出了一种具有选择性的切割动作，这种动作让锯蜂能够避免切断植物中含有水分和养分的内部结构。研究团队按比例放大了这一构造机制，然后在模拟了人体组织的材料上对其进行了测试。

Although more work is needed, they think there's potential for a surgical instrument based on this natural mechanism, which could instinctively avoid critical tissues whilst cutting.虽然尚有更多工作需要完成，但研究人员认为也许能够发明出一种基于这种自然机制的外科手术器械，这种器械可以在切割时本能地避开关键组织。

When you hear the word 'carnivore', do you think of lions and bears and sharks, or humans? Steak for breakfast, chicken breasts for lunch and salmon and lamb for dinner. No veg and no carbs. This is just a typical day for someone on the carnivore diet. It's a meal plan that only allows meat, poultry, eggs, fish, seafood, dairy products and water. It's animal-based opposed to plant-based. But why are some people following this diet? And what do nutritionists think about it?当你听到“食肉者”这个词时，你会想到狮子、熊和鲨鱼，还是人类？早餐是牛排，午餐是鸡胸肉，晚餐是三文鱼和羊肉——没有蔬菜，也没有碳水化合物。这就是一个典型的“食肉饮食”者的一天。这种饮食方式只允许食用肉类、禽类、鸡蛋、鱼类、海鲜、乳制品和水——完全以动物性食物为主，与植物性饮食截然相反。但问题是，为什么会有人选择这种饮食方式？而营养学家对此又怎么看？

The carnivore diet is a type of ketogenic diet. Normally the body uses glucose from carbohydrates as energy, but when there's a lack of this, the liver breaks fat down into ketones. This essentially means the body can fuel itself using fat instead of sugar. Followers of the diet may experience weight loss, especially early on. One reason for this is that protein is highly satiating, so you consume fewer calories. On t...

Sporting events and organisations have long looked to sponsorship for a way of surviving. For many, without financial support of sponsors, they simply wouldn't be able to compete. We're talking about one particular area of concern in sponsorship.体育赛事和组织长期以来都依靠赞助来维持生存。对许多赛事而言，如果没有赞助商的资金支持，他们根本无法继续竞争。我们今天要谈的是赞助领域中的一个特别值得关注的问题。

Yeah, now we both remember, Richard, the dominance of tobacco companies sponsoring major events, especially things like Formula One. Yes, the Marlborough McLaren cars, for instance. Yeah.是的，Richard，我们都还记得，以前烟草公司主导了大型赛事的赞助，尤其是像一级方程式赛车这样的赛事。没错，比如万宝路赞助的迈凯伦车队。

Now, that's not allowed anymore. But there's a new industry taking over, isn't there? And that is gambling and betting. Betting companies take £14.4 billion from punters every year.如今，烟草赞助已经被禁止了。但现在有一个新的行业正在接手，不是吗？那就是博彩业。博彩公司每年从赌客那里获得高达144亿英镑的收入。

In the UK. Yes, that is equal to about £200 from every man, woman and child. It's a huge amount.在英国，这相当于全国每个男人、女人和孩子各贡献了约200英镑。这是一个庞大的数字。

Yeah. So why has this happened? How has it happened? A...

The British Pest Control Association says its members have recorded an increase in complaints about rat activity around the UK. Cleankill, a company that operates in the south of England, says it's seen a 20% rise in call-outs about rats in the last two years, and climate change may be playing a role.英国虫害防治协会称，其成员记录了英国各地对老鼠的活动情况投诉数量的增长。一家在英格兰南部地区开展业务的名为 “Cleankill” 的公司称，他们在过去两年中发现由老鼠引起的呼叫请求上升了 20%，而气候变化可能是其中一个原因。

A study published earlier this year of 16 cities around the world, mostly in North America, found a strong link between rising temperatures and rat activity. The researchers believe warmer winters enable rats to reproduce more rapidly.今年早些时候发布的一项针对全球 16 座主要分布在北美洲的城市的研究发现气温上升和老鼠的活动情况之间有密切联系。研究人员认为，更温暖的冬季让老鼠能以更快的速度繁殖。

But there are also other issues at play. Pest controllers say our overflowing bins, fractured communities and growing appetite for fast food all allow rats to thrive.不过依然有其它因素在发挥作用。害虫防治人员表示，人们满当当的垃圾桶、分崩离析的社区关系和快餐食品盛行都让老鼠得以快速成长。

After MIT Professor Joseph Weizenbaum created the chatbot Eliza, he became concerned that people who had used the programme started to act as if it was human. This might sound like a modern problem, but Eliza was created in 1966. If a programme from the 1960s was capable of tricking people into thinking it was human, what effect could the large-language-model-based chatbots of the 2020s have?麻省理工学院教授 Joseph Weizenbaum 创建聊天机器人 Eliza 后，他开始担心使用该程序的人开始表现得像人类一样。 这听起来像是一个现代问题，但 Eliza 是在 1966 年创建的。如果 1960 年代的程序能够欺骗人们认为它是人类，那么 2020 年代基于大型语言模型的聊天机器人会产生什么效果呢？

Modern philosophers and technology experts have discussed whether AI could develop consciousness. Sentience is difficult to define, but the fact that large language models respond by mathematically calculating the probability of certain patterns appearing suggests that it would be hard to consider them to be alive. However, in terms of our responses to them, what matters is not whether they are sentient, but wh...

For our last business podcast, we talked about the big PLCs, the companies traded on the stock exchange.在上一期商业播客中，我们谈到了大型公众有限公司（PLCs），也就是在证券交易所上市的公司。

We're talking about the stock exchange. Richard, what is it?我们现在要谈的是证券交易所。Richard，它是什么？

The stock exchange is also called the stock market and essentially it is a market.证券交易所也叫股票市场，本质上它就是一个市场。

It's where the big companies, the shares in the big companies are bought and sold. Simple as that.在那里，大公司的股票被买卖。就是这么简单。

Now, Richard, I have to confess my image of the stock market comes from films where you often see scenes of people throwing their arms in the air and, you know, lots of pieces of paper.Richard，我得承认，我对股票市场的印象来自电影——你经常看到人们挥舞着手臂，还有满天飞的纸片。

It seems very mad. What's happening there?看起来很疯狂。那是怎么回事？

Well, that doesn't really...

People often ask me what we do, and I reply by saying we have an internet business. But we don't actually have a... we're not actually a company, are we, Richard?人们经常问我我们是做什么的，我通常回答说我们有一家互联网业务。但实际上我们并没有……我们其实不是一家公司，对吧，Richard？

No we're not, we are going to talk about companies, in particular PLCs. So, OK, what is a PLC? A PLC, a public limited company, is one which has a number of shares which are publicly traded on the stock exchange.没错，我们不是。接下来我们要谈的是公司，特别是股份有限公司（PLC）。那么，什么是 PLC？PLC，也就是公众有限公司，是一种拥有股票，并且这些股票可以在证券交易所公开交易的公司。

So, when you say shares... Well, the company is divided into shares, so you own a share of the company. A portion of the company. Exactly.那么，当你说“股份”时……公司被分成许多股份，所以你拥有公司的一个股份，也就是一部分公司。没错。

So these shares are bought or sold on the stock exchange, and so the value goes up and down.这些股份可以在证券交易所买卖，因此它们的价值会上下波动。

Is there a certain number of sha...

We're talking about product placement.我们在谈植入式广告。

Product placement, also known as embedded marketing, has grown both on TV and on the big screen.植入式广告，也称为嵌入式行销，在电视和大银幕上都越来越常见。

OK, OK, Jackie, I've heard of product placement but what exactly is it?好，好，Jackie，我听说过植入式广告，但它到底是什么呢？

Well, basically it means a deliberate inclusion of a product or a brand for promotional purposes.简单来说，就是为了宣传目的而刻意把产品或品牌放入内容中。

If we think about, Richard, think about the 1986 film, Top Gun, right?如果我们想一下，Richard，想想1986年的电影《壮志凌云》，对吧？

Oh, one of my favourites.哦，那是我最喜欢的电影之一。

Now there's a particular product worn by many of the characters but especially by Tom Cruise, Maverick, right?片中很多角色都戴了一样特定产品，尤其是汤姆·克鲁斯扮演的Maverick，对吗？

I know this, I know this, he's so cool, isn't he? Because of the aviator sunglasses.我知道，我知道，他超级酷，对吧？因为那副飞行员太阳镜。

Yeah, so... Ray-Bans.对，就是……雷朋（Ray-Ban）。 Duration: 00:03:54

We're talking about Instagram and why it's a useful platform for businesses. You know my first question, of course, Jackie. I know nothing about Instagram.
我们在谈论 Instagram，以及为什么它对企业来说是一个有用的平台。当然，你知道我第一个问题是什么，Jackie。我对 Instagram 一无所知。

What is it? Well, it's an American photo and video sharing social networking service and it's owned by Facebook.
它是什么？它是一个美国的照片和视频分享社交网络服务，由 Facebook 所拥有。

Aha! I know all about Facebook, the world's top social media platform. Yeah.
啊哈！我对 Facebook 很了解，它是世界顶级的社交媒体平台。是的。

With about one and a half billion users? No, almost 2.4, Richard. Oh, wow. I know.
大约十五亿用户？不，接近二十四亿，Richard。哦，哇。我知道。

Instagram, on the other hand, has one billion users but considering it was launched in 2010, this is actually quite amazing. Facebook bought it in 2012 for about a billion dollars. Wow, big, big numbers.
另一方面，Instagram 有十亿用户，但考虑到它是在 2010 年推出的，这实际上相当惊人。Facebook 在 2012 年以约十亿美元的价格收购了它。哇，真是巨大的数字。...

In an underground car park in Paris, I encountered something I didn't expect. I had to wipe the spores off my camera. I was in a huge mushroom farm.在巴黎的一处地下停车场，我遇到了一件意想不到的事情。我不得不用手擦去相机上的孢子，因为我置身于一个巨大的蘑菇农场中。

So why was it down here? When housing blocks like this sprouted up in Paris in the 1960s and 70s, it was common practice to also build underground parking for residents. So beneath Paris, there are millions of square meters of car park. But car ownership is in steady decline in Paris, a trend city authorities are keen to encourage.那么，为什么农场会在这里呢？当上世纪六七十年代巴黎建起这样的大型住宅区时，人们通常会为居民修建地下停车场。于是，在巴黎地下，隐藏着数百万平方米的停车空间。然而，如今巴黎的汽车拥有量正在稳步下降，而这正是市政府乐于推动的趋势。

And thanks to technology, there are new ways to get around the city. Some underground car parks now find themselves surplus to requirements. City officials have been running competitions to find new leases of life for them.多亏了科技的发展，人们有了更多在城市中出行的新方式。于是，一些地下停车场变得多余。市政官员因此举办竞赛，征集这些空间的新用途。

One of the winners of these was urban farmers, Cycloponics. They've...

Huntington's is one of the most brutal and devastating of all diseases. It's caused by a faulty gene which progressively destroys brain cells, which then affects all parts of the body. Symptoms tend to first appear in your 30s or 40s, leading to death within 20 years.亨廷顿病是最凶残和最具破坏性的疾病之一。这种疾病是由一种基因缺陷引起的，这种基因缺陷会渐进性地破坏脑细胞，进而影响身体的所有部位。亨廷顿病的症状通常在 30 多岁或 40 多岁时首次出现，然后会在 20 年内导致死亡。

The treatment is a gene therapy which is injected deep into the brain during lengthy surgery. The drug enters cells and delivers a new piece of DNA, which blocks the production of a faulty protein. The trial involved 29 patients. Only the topline results have been released by the company, but these show that three years after surgery, the disease was slowed by an average of 75%, based on measures including cognition, movement and the ability to manage in daily life.本次用于治疗这种疾病的新手段是一种基...

Have you ever been alone in a room, heard someone coming, and been able to identify who it was based solely on the recognisable stomp of their shoes? Maybe you've experienced seeing a group in the distance, too far to recognise faces, but you're absolutely sure one blurry figure is your friend because of the way they're swinging their arms when they walk. Research suggests that a person's movement signature, or the way they move, could be as unique as a fingerprint. So, what makes up a person's movement signature?您是否曾经独自一人待在一个房间里，听到有人走过来，并且仅根据可识别的鞋子踩踏声就能够识别出是谁？ 也许您曾经历过在远处看到一群人，距离太远而无法识别面孔，但您绝对确定一个模糊的人物是您的朋友，因为他们走路时摆动手臂的方式。 研究表明，一个人的运动特征或运动方式可能像指纹一样独特。 那么，一个人的动作特征是由什么组成的呢？

We all have a particular way of moving our faces. One person might purse their lips when they're angry. Another might squint their eyes or pull their face into a grimace, and these movement patterns help us recognise familiar people, even in poor visibility. Another reliable clue for identifying people is their gait. The combination of stride...

Things turned upside down for many businesses earlier this year. We're looking at how two companies made changes to survive. So, OK, Richard, what happened? In March 2020, companies in the UK, they were told that they weren't allowed to offer over-the-counter services.今年年初，许多企业的经营状况被彻底颠覆。我们今天要看看两家公司是如何调整策略以求生存的。好的，Richard，当时发生了什么？2020年3月，英国政府宣布企业不得提供柜台服务。

So obviously that would affect many high-street shops. Yes, indeed, all high-street shops and including those who sell fish and chips. So the Chesterfield Group in the UK owns 40 fish and chip restaurants, serving about 50,000 people every week.显然，这一规定会影响许多街边商店。没错，所有街头商铺都受到了影响，其中包括炸鱼薯条店。英国的切斯特菲尔德集团拥有40家炸鱼薯条餐厅，每周为大约五万人提供餐饮服务。

However, of course, the coronavirus lockdown forced the restaurants to close for all walk-in customers. So therefore no customers at all then? They lost all their customers in one fail swoop. Right.然而，由于新冠封锁政策，这些餐厅不得不关闭所有堂食服务。那么，这是不是意味着他们一个顾客都没有了？没错，他们在一夜之间失去了所有顾客。

So what the CEO, James Lipscomb, did was he realised the company was running out of cash fast, so he had to do som...

When we moved to Portugal, it was the third country that we had lived in while working on our podcasting website. Yeah, we realised that, of course, working digitally, you can live anywhere in the world. And with online teaching these days, it's become even easier.当我们搬到葡萄牙时，那已经是我们在经营播客网站期间居住过的第三个国家了。是啊，我们意识到，既然是数字化工作，那其实你可以生活在世界的任何角落。而如今随着线上教学的普及，这变得更加容易了。

Yes, and perhaps it's not surprising that there's been a really sharp increase in the no longer work from a set office. So if you can do your job by opening a laptop in any location in the world, why not move from one virtual desk in your home country to another on the other side of the globe? We're talking about digital nomads. Yes, and interestingly, there are actually some countries which are actively encouraging business people to...

My friend Anne says that when her children were very small and they received presents, it was the packaging that excited them the most. First they would play with the brightly coloured wrapping paper, then they would play with the box, opening and closing it and when it was empty, filling it with toys they already had. It wasn't until some time later that their attention was drawn to the actual present that had been inside.我的朋友安妮说，她的孩子在很小的时候，每当收到礼物，最让他们兴奋的其实是包装。起初，他们会先玩那色彩鲜艳的包装纸，然后再玩盒子——开开关关，等到盒子空了，还会把自己已有的玩具放进去。直到过了好一阵子，他们才会注意到盒子里真正的礼物。

That is so true. We're talking about the importance of packaging, in particular the design. Yeah, because adults too are drawn towards a product because of the packaging.的确如此。我们今天要谈的是包装的重要性，尤其是包装的设计。是的，因为成年人也常常因为包装而被某个产品吸引。

Now if you go to any supermarket, you'll see the shelves are completely stacked with similar products from different b...

We're looking at the wine industry. Yeah, we're looking at two countries whose wine industries have faced two very different problems recently. Richard, we're starting with South Africa.我们来看看葡萄酒产业。是的，我们要谈的是两个国家，它们的葡萄酒产业最近面临着截然不同的问题。理查德，我们先从南非开始吧。

Tell us about that. Yes, well they've been making wine for quite some time, since 1659, and they are the eighth largest wine producer, producing 3.3% of the world's wine. Who do they export to? Mainly to Europe.说说南非的情况吧。好的，他们酿酒的历史可以追溯到1659年，是世界第八大葡萄酒生产国，占全球葡萄酒产量的3.3%。那他们主要出口到哪里呢？主要是欧洲。

It's 13% to the UK, 11% to Germany and 3% toFrance. So they're doing quite well. Well, as it happens, wine production in South Africa has actually been gradually falling.出口比例是：英国13%、德国11%、法国3%。所以总体来说，他们的表现还不错。不过事实上，南非的葡萄酒产量近年来一直在逐渐下降。

Now it's mainly because of the drought that they've been having over the last few years. Right, but for this podcast, we're talking about a specific problem they have now. Yes, they have had a specific problem this year, is that they've got a surplus stock of about 300 million litres of wine, which is about 400 million bottles.主要原因是过去几年他们经历了严重的干旱。没错，但在这期节目中，我们要...

Since TV advertising began, there has always been food adverts aimed at children. Yes, sweets, chocolate, ice cream. But that may be about to change.自从电视广告诞生以来，就一直有针对儿童的食品广告。是的，糖果、巧克力、冰淇淋——但这种情况可能即将改变。

We're looking at the UK's radical plans for advertising of junk food for children.我们今天要看看英国针对儿童垃圾食品广告的一项激进计划。

There's growing concern, isn't there, Richard, that children's health is being negatively affected by how food products are marketed to children.人们越来越担心，不是吗，理查德？孩子们的健康正受到食品广告营销方式的不良影响。

Yes, in the UK, the government have estimated that children under the age of 16 are exposed to billions of food adverts online every year.是的，据英国政府估计，16岁以下的儿童每年在网上接触到数十亿条食品广告。

But now the government's decided to do something about it. They plan to ban all junk food adverts on TV before nine o'clock in the evening and a total ban online.但现在，政府决定采取行动。他们计划在晚上九点前禁止所有垃圾食品电视广告，并在网络上全面禁止此类广告。

The total ban online. This is not just for children, is it?网络上的全面禁令。这不仅仅是针对儿童的，对吧？

Duration: 00:03:40

It has been suggested that one in three jobs that exist today will eventually be done by smart machines, robots and software. Some say as soon as 2025. The robots, it seems, are taking over.有人指出，当今存在的工作中有三分之一最终将由智能机器、机器人和软件来完成。有些人甚至认为这一切最早会在2025年发生。看来，机器人正逐步接管人类的工作。

Now we have some podcasts about the rise of automation, we're looking at jobs that only humans can do. Right then, Jackie, give me a job then that robots can't do that humans can. Well, they can't taste like humans.现在，我们有一些关于自动化崛起的播客，来探讨那些“只有人类能做的工作”。好吧，杰姬，那你给我举个例子，机器人无法胜任而人类可以完成的工作。——“嗯，它们不会像人类那样‘品尝’。”

Already in the food industry, robot vision is used to grade food, it can identify foreign components, plastic for example. Yes, it can see things, can't it, with cameras. Read barcodes, etc, etc.其实在食品行业，机器视觉已经被用来为食品分级，它还能识别异物，比如塑料。——“是啊，它能通过摄像头‘看见’东西，还能读取条形码之类的。”

Now, there are e-noses that can prevent food poisoning. E-noses? Well, they can smell for things like salmonella or e.coli.现在还有“电子鼻”，可以用来预防食物中毒。——“电子鼻？那是什么？”——“它...

A global level study by the Food and Agricultural Organisation of the United Nations says that one third of food, roughly 1.3 billion tonnes, is wasted every year.联合国粮食及农业组织（FAO）的一项全球性研究显示，全球约有三分之一的食物——大约13亿吨——每年被浪费掉。

Yes, but it's also estimated that about 815 million people in the world are suffering from chronic undernourishment.是的，但据估计，全球约有8.15亿人长期营养不良。

Yes, we're looking at organisations who are addressing the difference.是的，我们来看看那些试图弥合这种差距的组织。

Yes. Now, let's start in India where almost 190 million people go to sleep every day hungry. Now, you know India very well, Richard.好的。我们先从印度说起，那里的大约1.9亿人每天都带着饥饿入睡。理查德，你对印度很熟悉吧。

There's a huge difference, isn't there, between the haves and the have-nots?在印度，富人和穷人之间的差距非常大，不是吗？

Yes, there is indeed. And back in 2014, an initiative called No Food Waste was started.确实如此。早在2014年，一个名为“No Food Waste（不浪费食物）”的倡议诞生了。

No Food Waste? Yes, it's a very simple idea.“不浪费食物”？是的，这是一个非常简单的理念。

In July of 1969, Neil Armstrong and Buzz Aldrin left the first human footprints on the moon. They also left two pairs of boots, a handful of tools, and four vomit bags. This lunar litter was far from the last space junk humanity has produced. In 2006, Suni Williams lost her camera while tussling with a stuck solar array on the ISS. And the following year, a similar job resulted in the loss of a bag filled with $100,000 worth of tools. These accidental satellites typically have short lifespans, before falling back to Earth and burning up in our atmosphere. However, other...

We're talking about The Dragon's Den.我们今天要谈的是《龙穴》（The Dragon’s Den）这档节目。

Yes, so Richard, what is The Dragon's Den?是的，那么，Richard，《龙穴》到底是什么节目呢？

Well, the BBC describes it as a show where budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires who are willing to invest their own cash.BBC 的官方描述是：这是一个节目，让有抱负的创业者在三分钟内向五位愿意用自己资金投资的百万富翁展示他们的商业创意。

Now it's the multi-millionaires, isn't it Richard, who are the dragons and they can be very fierce indeed.而这些百万富翁就是所谓的“龙”，对吧，Richard？他们确实非常强势。

They're very cutthroat, aren't they?他们可谓是相当“冷酷无情”的，对吧？

So, as part of their opening pitch, the entrepreneurs are required to specify the amount of money they require from the dragons. And what percentage that will get of their company.所以在开场陈述中，创业者必须说明他们希望从这些“龙”那里获得多少资金，以及愿意出让公司多少股份。

Right, the equity, plus they have to say how much they think the company could be worth.对，就是股权比例。此外，

We're talking about marketing terms used on food products and deciding if they are officially recognised terms or not.我们今天要讨论的是食品包装上常见的营销术语，并判断这些术语是否是官方认可的。

Richard? Yes. A popular term used on many products, organic.Richard？是的。一个在许多产品上都能看到的热门词——“有机”。

Right, yes. So, do you think organic is a legitimate term?好，对。那么你认为“有机”是一个合法、正规的术语吗？

Yes, I think you have to pass certain standards to label your product organic.是的，我认为要想在产品上标注“有机”，必须通过一定的标准。

Yeah, it's one of the most strict labels.没错，这是最严格的标签之一。

Right, OK. It means that 95% of the ingredients have to originate from organically produced plants or animals.是的，确切地说，这意味着产品中95%的成分必须来自有机种植或有机饲养的动植物。

Which means that no pesticides or herbicides.也就是说，不能使用农药或除草剂。

Exactly. And also it means that there are no GMO, no genetically modified organisms in the food as well.没错，而且还意味着食品中不能含有任何转基因成分。

OK, that makes sense. Very strict. Free range.好，我明白了，非常严格。那么“放养（Free range）”呢？

When we first started podcasting many, many years ago, other podcasters who didn't have worksheets to sell suggested that those who used their podcasts to buy me a coffee. Yeah, buy me a coffee. It was a way of generating a small income for their work, wasn't it? And also advertisements on sites are also one way of making money and there are a few websites that don't have Google Ads or something similar on them.当我们许多年前刚开始做播客时，那些没有可出售资料的播客主持人建议听众通过“请我喝杯咖啡”的方式来支持他们。对，“请我喝杯咖啡”。这是一种为他们的工作赚取一点收入的方式，不是吗？另外，网站上的广告也是赚钱的一种途径，很少有网站上没有谷歌广告或类似的内容。

Yeah, absolutely. But for this week's podcast, we're looking at an alternative way of making money, Patreon. OK, Jackie, so what is Patreon? Well, it's an American membership platform.没错，完全正确。但对于这周的播客来说，我们要看一种不同的赚钱方式——Patreon。好的，Jackie，那Patreon是什么呢？它是一个美国的会员制平台。

It's a way of helping creators and artists earn a monthly income. It provides the tools to run a subsc...

We're talking about how technology has really changed the face of business. 我们在谈论技术是如何改变商业面貌的。

To be more specific, We're really talking about the internet, aren't we?更具体一点，我们其实是在谈论互联网，不是吗？

Yeah. I mean, nowadays, Richard, every company, whether they provide a service or sell a product, they have a website.是啊。我的意思是，如今，Richard，不论一家公司是提供服务还是销售产品，他们都有自己的网站。

Or at the very least, a Facebook page.或者至少也会有一个 Facebook 页面。

Yeah. Now, you mentioned Facebook, Richard.是的。你刚才提到 Facebook，Richard。

The rise of social media has really changed business, hasn't it?社交媒体的兴起确实彻底改变了商业模式，不是吗？

I mean, it wasn't that long ago that you really needed to be able to, what, write a professional email.我的意思是，不久之前，一个人只需要会写一封专业的电子邮件就够了。

But today, business owners, what, they must be able to communicate on Twitter, they need to engage regularly on Facebook, have a LinkedIn accou

Nasa's Perseverance Rover has spent the past four years exploring an area of Mars called the Jezero Crater. It's dry and dusty, but billions of years ago, it was thought to be an ancient lake with a river flowing into it.美国国家航空航天局的 “毅力” 号火星车在过去四年里探索了火星上被称为杰泽罗陨石坑的区域。这片区域干燥并布满灰尘，但科学家认为数十亿年前这里是一个古湖泊，有一条河流汇入其中。

The intriguing rocks were found on the riverbed. They have unusual ringed markings, nicknamed 'leopard spots' by the researchers, and black dots the team are calling 'poppy seeds'. These features are actually minerals, and the scientists think they could have been produced by chemical reactions associated with microbes.这些引人注目的岩石就是在这里的河床上被发现的。它们带有被研究人员戏称为 “豹纹” 的不同寻常的环状斑纹，以及被研究团队称为 “罂粟籽” 的小黑点。岩石上的这些特征其实是矿物质，而科学家们认为这些矿物质可能产生自与微生物相关的化学反应。

Life isn't the only possible explanation. The minerals could have been made by natural geological processes. The only way to find out for sure is to bring the rocks back to Earth for analysis. Missions to return samples have been proposed, but there's uncertainty because of the proposed cuts to Nasa's budget.生命并不是对这些矿物质的唯一解释。这些矿物质也可能产生于自然地质作用的过程。唯一能查明真相的方式就是把这些岩石带回地球进行分析。已经有人提议开展航天任务带回这些样本，但这尚存在不确定性，因为已有提议削减美国国家航

The researchers describe this artificial intelligence model as like a weather forecast for your health. But instead of warning of a 70% chance of rain, it tells you the risk of more than a thousand diseases. The AI has learned to spot patterns hidden in the types and timings of different medical diagnoses, so now it can look at a patient and predict what is likely to come next.研究人员称，这个人工智能模型就好像一个对我们健康状况发出的 “天气预报”。只不过它并不是对 70% 的降水概率做出预警，而是告诉人们一千多种疾病的患病风险。这个人工智能模型已经学会了如何发现隐藏在不同医学诊断类型和时间中的模式，因此现在它可以通过观察一个病人来预测接下来很可能会发生什么。

The AI was trained using more than 400,000 people's anonymous medical records from the UK and tested on nearly two million people's records in Denmark.这个人工智能模型使用了来自英国 40 多万人的匿名医疗记录进行训练，然后在丹麦接近两百万人的医疗记录上进行了测试。

But what can we do with such predictions? People are already offered a cholesterol-lowering statin based on a calculation of their risk of a heart attack or stroke. Understanding how diseases unfold could lead to new ways of intervening early. The AI could also help inform screening programmes or help hospitals plan for future demand, like estimating how many heart attacks might happ

An asteroid ended the age of the dinosaurs 66 million years ago. Could something as catastrophic as that happen again?6600 万年前，一颗小行星结束了恐龙时代。 如此灾难性的事情还会发生吗？

Asteroids are something astronomers closely track. Recently, the asteroid named 2024 YR4 made headlines for its tiny, but real, chance of colliding with Earth in 2032. In February 2025, NASA increased the impact probability of this asteroid hitting us to 2.3%. Scientists have calculated that YR4 is between 40m and 90m in diameter. It would have the power of a nuclear bomb if it was to hit Earth, causing severe damage if the impact was in a populated area. However, Dr Robert Massey of the Royal Astronomical Society urges calm. He s...

Everyone knows that dogs are supposed to be our best friends. Could it be that they know what we are thinking? Whether it's getting excited at the prospect of a walk or knowing that tasty food is coming soon, are our dogs reading our minds?

每个人都知道狗应该是我们最好的朋友。 难道他们知道我们在想什么吗？ 无论是对散步的前景感到兴奋，还是知道美味的食物即将到来，我们的狗会读懂我们的心思吗？

Now, by mind-reading we're not talking about knowing our deepest thoughts in detail, but various psychologists have suggested that dogs might have a theory of mind. What this means is that they are aware that other creatures, like humans, are able to see and understand things in different ways. In various experiments it appears that dogs are able to identify who is paying them attention. They are more likely to ask for food from someone if there is...

The real beauty of inhalers is how they get these medications into your lungs. They work by suspending, or aerosolizing, medications into the air to be easily inhaled. Each type of inhaler does this in a slightly different way.吸入器真正的妙处在于，它能将药物高效地送入肺部。它的原理是将药物悬浮在空气中，或将其雾化成可吸入的微粒。而不同类型的吸入器实现这一过程的方式略有不同。

Dry powder inhalers require a person to breathe in to aerosolize a powder medication.干粉吸入器需要使用者主动吸气，使粉末状药物被雾化并吸入肺部。

Nebulizers, on the other hand, use either ultrasonic vibrations or compressed air to turn liquid medication into a mist.雾化器则利用超声波震动或压缩空气，将液态药物转化成细微的雾状颗粒。

The pressurized metered-dose inhaler works a lot like hairspray. This medicine is dissolved in a fluid called a propellant, and it's under high pressure. This causes the fluid and medication mixture to shoot out in a fast-moving mist.加压定量吸入器（MDI）的工作方式与喷发胶非常相似。药物被溶解在一种称为推进剂的液体中，并处于高压状态。当按下装置时，药液与药物的混合物会以高速喷出，形成可吸入的雾气。

But this mist can sometimes be hard to coordinate with bre...

In chronic bronchitis, the airway’s lining is inflamed and produces more mucus to trap incoming smoke or dust particles. And the little hairs lining the airways that normally help push the mucus out are often damaged, so the mucus gets stuck. During a COPD attack, rescue inhalers open the airways, just as they do for asthma.在慢性支气管炎中，气道的内壁会发炎，并分泌出更多的黏液来捕捉进入的烟雾或灰尘颗粒。而那些原本排列在气道上的微小毛发（纤毛），通常负责将黏液向外排出，却常常受到损伤，导致黏液堆积无法排出。当COPD（慢阻肺）发作时，急救型吸入器可以像治疗哮喘一样，帮助打开气道。

Preventative inhalers are used daily to stop asthma and COPD symptoms before they even start. They often contain both a corticosteroid, which reduces inflammation, and a long-acting bronchodilator.预防型吸入器则是每天使用，用来在哮喘或COPD症状出现之前就加以控制。它们通常同时含有糖皮质激素（可减少炎症）和长效支气管扩张剂。

In fact, one class of bronchodilators for patients with COPD is related to the compounds in thorn apples. These drugs block signals from the nerves that tell the airway muscles to contract. Those same nerve signals are thought to be responsible for increasing mucus in the lungs, so these drugs may help clear the airways as well.事实上，用于治疗COPD患者的一类支气管扩张剂，其化学成分与曼陀罗中的化合物有关。这类药物通过阻断神经向气道肌肉发出的收缩信号来起作用。而这些神经信号也被认为会促进肺部

So how do they work? When you take a breath, air travels through your lungs using tubes called airways, or bronchi. The airways funnel to sacs, called alveoli, where your red blood cells absorb all the oxygen your body needs.那么，它们是如何起作用的呢？当你吸气时，空气通过称为气道或支气管的管道进入肺部。气道最终通向被称为肺泡的气囊，红血球就在这里吸收身体所需的全部氧气。

But if you have asthma, the muscles around your airways may tighten, the lining of your airways may get inflamed, and your lungs may make too much of the mucus they use to trap dust and germs. Essentially, this clogs the pipes and makes it difficult to exhale.但如果你患有哮喘，气道周围的肌肉可能会收缩，气道内壁可能发炎，而肺部可能会产生过多的黏液——这种黏液原本用于捕捉灰尘和病菌。结果就像管道被堵住一样，使呼气变得困难。

Rescue inhalers deliver a medication called a bronchodilator that quickly relaxes these muscles, making it easier to breathe. These bronchodilators are short acting, lasting around four hours.急救型吸入器会输送一种名为“支气管扩张剂”的药物，它能迅速放松这些肌肉，使呼吸变得顺畅。这类支气管扩张剂属于短效药物，作用时间大约为四小时。

Rescue inhalers can be used for COPD, too. COPD is a catch-all term to desc...

Early 20th century writer, Marcel Proust, finished his magnum opus “In Search of Lost Time” from bed— in a cork-lined room to keep allergens out. Proust suffered from severe asthma. At the time, there weren’t great treatments. When breathlessness set in, he’d burn powders that filled the space with smoke and fumes. Or, for a quick fix, he’d smoke a doctor-recommended anti-asthma cigarette. These powders and cigarettes commonly contained thorn apple, which can open your airways. However, both were clearly terrible ideas. Smoking and fumes bring damaging, carcinogenic toxins into your lungs.二十世纪初的作家马塞尔·普鲁斯特，在床上完成了他的鸿篇巨著《追忆似水年华》——他住在一个用软木塞包裹的房间里，以隔绝过敏原。普鲁斯特患有严重的哮喘，而当时并没有有效的治疗方法。当他呼吸困难时，会燃烧一些粉末，使房间充满烟雾和气味；或者，为了快速缓解，他会抽医生推荐的“抗哮喘香烟”。这些粉末和香烟通常含有曼陀罗成分，可以帮助打开气道。然而，这两种做法显然都是糟糕的主意——吸入烟雾会把有害的致癌毒素带入肺部。

Thankfully, today we have inhalers— simple but powerful devices that deliver lung medications straight to the source and without the nasty side effects of smoke inhalation.幸运的是，如今我们有了吸入器——这种简单而强大的装置能将药物直接输送到肺部病灶处，而不会产生吸入烟雾带来的副作用。

Inhalers are mainly used to treat two conditions: asthma and chronic obstructive pulmonary disease, or COPD. And there are two main types: preventative inhalers and rescue inhalers. Preventa

The major supermarkets have imposed their own voluntary ban on selling high-caffeine drinks to the under-16s, but this isn't the case in many smaller stores. Plans to prohibit their sale to children in England were published by the last government but then shelved. Now they're being revived by ministers.英格兰各大主要超市已经开始在店内自主实施禁令，不再向 16 岁以下的未成年人售卖咖啡因含量高的饮料，但许多小型商超并没有这样做。禁止在英格兰向未成年人售卖能量饮料的计划由上一届政府发布，但随后被搁置。现在政府大臣们正着手恢复这一计划。

The ban will apply to drinks containing more than 150 milligrams of caffeine per litre. Some drinks contain almost three times this amount. By contrast, a standard cola contains about 120 milligrams per litre. The British Soft Drinks Association said under its code of practice members didn't market or promote the sale of energy drinks to under-16s.该禁令将涵盖咖啡因含量超过每升 150 毫克的饮料。有些饮料中的咖啡因含量几乎达到了这个量的三倍。相比之下，普通的可乐饮料每升含约 120 毫克咖啡因。英国软饮料协会称，根据该协会的行业准则要求，协会的成员企业并没有向 16 岁以下的未成年人推销或宣传能量饮料。

In Scotland, there are restrictio

How much pocket money did you get as a child, if any? Was it a regular, weekly allowance, or just occasional one-off payments for chores? Parents around the world have different ideas about the dos and don'ts of pocket money. How much should parents give? Should they track what their children spend money on? And where is the balance between teaching children valuable life lessons and simply spoiling them?您小时候得到了多少零用钱？ 这是常规的，每周的津贴，还是偶尔的一次杂务付款？ 世界各地的父母对零用钱的零用钱有不同的想法。 父母应该给多少？ 他们应该跟踪孩子花钱吗？ 教孩子有价值的生活课程和简单地破坏他们之间的平衡在哪里？

Giving children pocket money offers more than just disposable income – it can provide lessons in financial literacy. One of the first things children can learn is that money is finite – once it is spent, there's no more until the next allowance. This awareness can help children learn how to budget and make good financial decisions. For example, they might spend weeks saving up for...

Simply put, to make better digital cameras, you need image sensors with higher numbers of larger photosites. Engineers know this. In fact, it’s basically how they’ve made the best cameras humanity have: giant telescopes that take photos of deep space. But phones don't even have as much sensor space as a standard DSLR camera, let alone the surface area of a massive telescope. In fact, most phone camera sensors are no larger than a pea.简单来说，要制造更好的数码相机，就需要拥有更多、更大的感光元件（photosites）的图像传感器。工程师们对此心知肚明。事实上，人类迄今为止制造出的最强大“相机”——那些拍摄深空的巨型望远镜——正是基于这一原理。然而，手机的传感器面积远小于单反相机，更不用说庞大的望远镜镜面了。实际上，大多数手机相机的传感器都不过豌豆大小。

Fortunately, these devices have a technological trick to compensate for their cameras’ tiny size: powerful processors. When you snap a picture on your phone, this pocket-computer starts running complex algorithms, which often begin by secretly taking a string of photos in rapid succession. The algorithms then manipulate these pictures, using math to perfectly align them and identify their best parts before combining the images into one...

When the Visualphone VP210 hit the market in 1999, it advertised a never-before-seen feature: a camera. With only 0.11 megapixels and storage for 20 photos, the Visualphone is a relic compared to modern devices sporting three distinct cameras, each with up to 100 times more resolution. But while this technology has improved dramatically in the 21st century, engineers are rapidly approaching a hard limit on phone camera quality.1999年，当Visualphone VP210上市时，它宣传了一项前所未有的功能——摄像头。这个摄像头仅有0.11百万像素，最多能储存20张照片。与当今配备三颗摄像头、分辨率高出上百倍的智能手机相比，Visualphone简直就是古董。然而，尽管这项技术在21世纪突飞猛进，工程师们如今正迅速接近手机相机质量的硬性极限。

To understand this limit, we first need to know how phone cameras work. Just like any other digital camera, when your phone takes a picture, light enters through its lens. This lens focuses the light onto an image sensor covered in a grid of photosites— microscopic light sensors roughly 100 times smaller than a grain of sand. There are millions of these sensors, and each one is covered by a red, green, or...

So we ended up taking the car back, it was no longer functional, and we decided to place it in an art gallery in Los Angeles. And at this gallery, actually, I got to attend the opening, and at the opening I observed something that I totally did not expect to see, which was purchasers of the key had flown in from all over the country, not just to see the thing that they had touched and interacted with show up in a gallery, but they were actually there to meet each other for the first time. I watched...

When you open Pandora's box of bad ideas, clearly the sky's the limit. So let's keep pushing it. I got three minutes.当你打开“坏点子”的潘多拉魔盒时，很明显，没有什么是不能尝试的。所以让我们继续往前推。我还有三分钟。

This is a big fruit loop. I don't -- there's not much else to say. It's real. It's about the size of a dinner plate. It takes a lot of milk to put down, but I assure you, it's just as good as the original.这是一个巨大的麦圈。我没什么别的好说的。它是真的，大小差不多有一只餐盘那么大。需要很多牛奶才能吃下去，但我保证，它的味道和原版一样好。

This is what we call an Alexagate. It's an electronics device armed with seven ultrasonic speakers at its base that blasts white noise into the mic of any Alexa device to keep it from eavesdropping on you when you're not using it.这是我们称之为 Alexagate 的东西。它是一种电子设备，底部装有七个超声波扬声器，会向 Alexa 设备的麦克风发射白噪音，从而防止 Alexa 在你不用的时候偷听你。

And then this one is a life-size sculpture that keeps...

I'm glad you guys think it's funny. I thought it was horrifying. So it wasn't enough for us to just make this. We had to put it in the right place. Does it go outside our studio in Brooklyn? Do we put it in Times Square? My colleagues and I conferred for a little bit, and we realized there's only one place that this thing can ever go. It's Art Basel Miami.很高兴你们觉得这件事好笑。但在我看来，它其实挺可怕的。所以，光是做出这台机器还不够，我们必须把它放在合适的地方。是放在布鲁克林的工作室门口？还是放在时代广场？我和同事们商量了一下，最后发现，这东西唯一合适的地方就是 迈阿密巴塞尔艺术展。

So we take it to Miami. Somehow, we get our way into a gallery and we get into a booth. And on day one, people were actually a little bit hesitant to engage, which I totally get it. It's a little bit shady. It's participatory, I understand. But eventually people would muster up the courage to swipe their card. They would clock in at lik...

So you've probably figured out by now that I'm not actually here to sell you keys to a car. Today I'm here to talk to you about bad ideas. The kind of ideas that typically die on the vine because reason or work colleagues get in the way. But to me, these are the most exciting ideas because you just never know what might happen.你们大概已经猜到了，我其实不是来卖车钥匙的。今天我想谈的是“坏点子”。这种点子通常在一开始就会被扼杀，因为理性思考或同事的否决会把它挡在路上。但在我看来，这些恰恰是最令人兴奋的点子，因为你永远不知道它们最终会变成什么。

Take these crazy-looking shoes, for example. I think it was like the spring of 2023. My colleagues and I were sketching out the initial prototypes of the Big Red Boot. I remember us being equal parts terrified because, of course, like, who's going to wear these, much less spend money on them? But at the same time, the moment that we put on the initial prototypes ourselves --就拿这双长得很疯狂的鞋子来说吧。我记得那...