The Dental Marketing Secrets Podcast
By: Mark Thackeray
Language: en-us
Categories: Business, Marketing, Health, Fitness, Medicine, Education
Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
Episodes
#106: Setting Expectations (The Most Underrated Skill in Dentistry)
Jan 09, 2026In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust.
Takeaways
#105: Your Top Patient Sources, Revealed (In 5 Minutes)
Jan 02, 2026Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes.
As we step into a new year, it's the perfect time to reflect on past strategies and set impactful goals for 2026. Learn why many dental practices overlook crucial opportunities and how you can capitalize on these insights to grow your patient base.
Tune in for actionable tips to enhance your marketing efforts and drive success in the coming year.
Accelerate Your New Patient Growth<...
Duration: 00:05:32#104: Marketing in a Slow Economy
Dec 26, 2025In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He emphasizes that while demand may not disappear, patient behavior changes, requiring practices to maintain visibility and trust. Mark shares insights on optimizing conversion rates, building authority, and reactivating existing patients, all while focusing on providing value rather than discounts. The conversation highlights the need for proactive marketing efforts to capture market share during downturns and prepare for future growth.
Takeaways
Economic slowdowns change patient behavior... Duration: 00:34:21#103: Marketing for Doctors Who Never Needed Marketing… Until Now
Dec 19, 2025In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisition but are now experiencing a decline in patient numbers. He emphasizes the importance of understanding market shifts, tracking patient sources, optimizing online presence, leveraging Google reviews, enhancing Google Business profiles, and creating effective referral programs. Mark provides actionable strategies for dental practices to adapt to the changing landscape and improve their marketing efforts.
Takeaways
#102: GEO and How to Show Up in AI Searches
Dec 11, 2025In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online and emphasizes the importance of adapting to these changes. Key topics include the significance of Google Business Profile optimization, the role of reviews and reputation in AI-driven searches, and the necessity of structured data for better visibility in search results. Mark provides actionable insights and a checklist for dental practices to enhance their online presence and prepare for the future of search.<...
Duration: 00:29:50#101: Google's Anonymous Reviews
Dec 03, 2025In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry.
He explores how this change may affect patient feedback, the potential for increased negative reviews, and the importance of managing online reputation. Additionally, he highlights the significance of reviews for SEO and conversion rates, emphasizing the need for dental practices to prioritize obtaining quality reviews to enhance their online presence and team morale.
Takeaways
#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson
Sep 08, 2025In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong practice culture. The conversation highlights the significance of autonomy, accountability, and the role of incentives in motivating team members. Dr. Erickson shares insights on establishing core values and creating a culture that fosters service and engagement, ultimately leading to improved patient experiences and...
Duration: 00:50:04#99: Back from the Dental Dead: Reviving Lost Patients
Jul 29, 2025Ever feel like your schedule has more holes than Swiss cheese? You're not alone.
In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.
Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved you, and then vanished into the land of expired insurance cards and unanswered appointment reminders.
Mark walks you through a simple, proven approach to re-engaging past patients without sounding desperate, pushy, or...
Duration: 00:27:18#98: How AI Can Fix Broken Marketing & Burned Out Staff w/ Dr. Miles Beckett
Jul 10, 2025In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of the biggest problems facing dental practices today: broken marketing systems and burned-out staff.
Together, we break down:
What “broken marketing” really looks like (and why most dental offices don’t even know it’s happening)The invisible cost of st... Duration: 00:41:28#97: How to Build Industry Authority and Attract the Right Patients w/ George Wright
Jul 08, 2025If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority Marketing.
With over 30 years of experience building global brands and helping clients generate over $1 billion in sales, George shares what dentists need to do to stop chasing attention....and start building real, long-term authority.
<...
Duration: 00:45:00#96: You Don’t Need More Time. You Need Better Tools w/ Lorie Streeter
Jun 26, 2025Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone.
In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.”
(Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re here to prove it.)
Because when your team is buried in busywork, marketing, patient experience, and growth all fall to the bottom of the to-do list...rig...
Duration: 00:48:29#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice
Jun 05, 2025Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.
In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might be the missing piece.
Highlights include:
Why your practice management software can’t solve this for youWhat car dealerships, real estate agents, and even Amazon can t... Duration: 00:30:48
#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone
May 28, 2025Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.
Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.
In this episode, we cover:
📬 “Does anyone even read junk mail anymore?” 🧠 What types of campaigns work best? 💳 Fee-for-service vs. insurance-based practices 🎯 The 4 must-control variables for direct mail success🗺️... Duration: 00:47:13#93: Making Magic: How To Disney-fy Your Practice
Mar 05, 2025What if your dental office could feel as magical as a visit to Disney?
In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting.
We discuss:
How to create "WOW" moments that leave a lasting impressionThe Front Stage vs. Back Stage principle (and why it matters for your office)How to anticipate patient needs before they even askSimple t... Duration: 00:30:08#92: Never Lose A New Patient Call to Voicemail Again - Dr. Peter Gabbay
Feb 04, 2025In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls.
Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities.
Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for pra...
#91: Applying the 80/20 Rule to Your Practice
Dec 24, 2024In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode:
Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.Insights on doubling down on high-impact strategies while eliminating time-wasting eff... Duration: 00:30:08#90: Is Your Website Helping or Hurting Your Practice
Nov 30, 2024Your website is more than just an online business card—it’s the digital front door to your practice.
In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn:
If you’re ready to turn your website into a...
Duration: 00:40:07#89: Which Marketing is Working with Dr. Jeff Greenfield
Sep 24, 2024Are your marketing efforts actually paying off? Or are you just guessing?
Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape.
In this discussion, Jeff and Mark dive into:
Listen in!
...
#88: AI-Powered Dental Marketing with Adrian Lefler
Jun 14, 2024In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies.
Discover how AI can:
Save you and your team precious time Kickstart your content creationGenerate innovative ideas that can be fine-tuned to fit your unique voice and brandThe WWWAC method to using AIWrite patient follow up lettersAnd even create your own custom practice songTune in to learn about the myriad benefits of...
Duration: 00:52:51#86: Adding an Associate with Dr. Pete Theurer
May 07, 2024The opportunities that an associate bring are exciting.
An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor.
Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those cases that sap your energy, allowing you to focus on treatment that excites you.
But...a...
#87: Treating People Not Patients with Dr. Michael Sonick
May 07, 2024Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people.
Here are just a few of the highlights:
#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer
Feb 02, 2024In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices.
Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.
Importance of Using KPIs:
Unlocking Practice PotentialTeam AlignmentClarity and AccountabilityEmpowermentData-Driven Decision-MakingTune in to discover more about leveraging the power of KPIs in your practice!
...
Connect with Dr. Sp...
#84: The Marketing Startup Guide: 5 Steps
Dec 19, 2023If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running.
This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future.
In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important ta...
Duration: 00:44:01#83: Lifetime Value of a Patient
Oct 31, 2023Know your numbers.
How often do we hear this? ALL. THE. TIME.
But do you truly know what a patient is worth to you?
And more importantly, do you know how much you can afford to invest to acquire a new patient?
Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth.
In this short episode, we dive into:
#82: Rural Marketing with Dr. David Whitlock
Oct 25, 2023Arizona.
Texas.
Colorado.
Oklahoma.
North Carolina.
Kentucky.
Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close)
Here are a few of the topics we address in this episode:
If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first!
#81: Traction: Get a Grip On Your Business [Part 3]
Oct 23, 2023The final episode in our 3-part series on the book Traction by Gino Wickman.
In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction.
Here are a few highlights:
How to create a Scorecard to give you an accurate pulse on your practice3-Step Process for solving issuesEmpowering your team through ProcessesCreating ROCKS and a Meeting Pulse to power your vision to realityBuild a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress.
...
#80 Traction: Get a Grip On Your Business [Part 2]
Oct 11, 2023Today, is the second part of our 3-part series on the book Traction by Gino Wickman.
In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.
These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals.
Here are a few highlights:
Walt Disney and his unique visionWhy CORE VALU... Duration: 00:38:17#79: Traction: Get a Grip On Your Business [Part 1]
Sep 19, 2023Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.
If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.
Used by over 10,000 companies and organizationsBased off of 20 years of teaching coaching, planning, and problem solving leadership problems6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, PeopleLetting Go... Duration: 00:29:43#78: Analytics & Attribution: Uncover What's Working with Nick Jackson
Aug 23, 2023What's Really Driving New Patients? Here's How To Find Out
In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.
Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and ou...
Duration: 00:39:36#77: Get More Google Reviews! Here's How
Aug 16, 2023More Google Reviews = More Social Proof, More Visibility, More Patients
It's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them.
Let's do this!
...
Want marketing help?
Connect with Mark at mark@markthackeray.com
#76: From $500K to $2.5M - How I Grew My Practice 5x w/ Dr. Weston Spencer
Jul 23, 20235x Practice Growth. That's what we're talking about in this episode.
I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years.
Here are just a few things that Wes and I dive into:
Turn up the volume and grab a pen and paper for this one!
...
Connect with Dr. We...
#75: Take Back Control of Your Finances with Dr. Jill Wade
Jul 07, 2023In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game. As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective.
Here's just a few of the things we dive into:
Tune in!
...
Connect with Dr. Jill Wade:
www.progressivefinances.com
LinkedIn
Facebook
...
Duration: 00:51:39#74: The Team Captain of Your Marketing with Lorie Streeter
May 15, 2023When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager.
With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.
I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 33 years of experience to the discussion table, both as an office manager and as a marketer.
...
#73: More Google Ads Q&A
May 08, 2023More great questions regarding Paid Search plus a quick case study.
In this episode we break down:
Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your h...
Duration: 00:22:50#72: Top 5 Local SEO Mistakes
Dec 14, 2022Looking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic?
Then Local SEO will play a MASSIVE part in your marketing strategy.
And to help you get off the ground and start taking steps toward local domination...
I'm covering the Top 5 Local SEO Mistakes I've been seeing recently when working with practices across the country.
Here they are:
Tune in to discover more!
#71: How to Attract Top Talent to Your Practice
Nov 11, 2022Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for-
Schedule flexibility, training opportunities, leadership and advancement, competitive pay-
All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months.
So how on earth are you able to find, attract, and keep (longer) the right people?
In this episode, I share insights from Steve Cadigan, LinkedIn's first Chief HR Office and consultant...
#70: How to Get Patients to Rave About You on Social Media with Scott Linford
Oct 27, 2022Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer.
But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete.
Imagine if you were able to have your patients be the one to rave about your practice on social media...how do you think that would affect your practice?
Social proof.
Instant credibility.
Immediate...
#69: Email Unleashed (Part 3) - Case Studies!
Oct 14, 2022The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email.
Listen in and take notes.
...
And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - mark@markthackeray.com
#68: Email Unleashed (Part 2) : FAQ
Oct 05, 2022Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing:
How to get your emails delivered, opened, and readWhat to write? What should your email look like?Should I use images, bolded text, graphics, etc?What email marketing service provider should I use?How often should I email my patients?Lots of fantastic questions answered in this episode so be sure to tune in and take notes!
...
If you are looking for a fantastic email marketing service provider, then I recommend ConvertKit. This is wha...
#67: Email Unleashed (Part 1)
Sep 29, 2022Join us for our Email Unleashed series on how to leverage the hidden potential.
Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals.
In Part 1, you'll learn...
Tune in and take notes!
And if you interested in having us handle all of your email, then click here:
https://markthackeray.com/dfy...
#66: Google Ads Q&A
May 17, 2022As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search.
Tune in to find answers to these questions:
Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it al...
Duration: 00:34:37#65: How to Stack the Odds in Your Favor on Google
May 12, 2022In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time.
One of the best ways to do that is through Paid Search Ads or Google Ads.
Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor.
Aside from that, here are a few other reasons to consider running Google Ads:
#64: Updates to Facebook & Instagram Ads
Mar 19, 2022How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort?
Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them.
Give a listen if you are running social ads right now or thinking about it in the future.
#63: How To Work Less & Earn More in 2022
Dec 17, 2021How To Work Less & Earn More in 2022
Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less.
As author Richard Koch said, “A few things are important. Most are not."
This episode will help you determine what those important things are for your practice.
Tune in and take notes!
#62: Reviews & How To Get More w/ Dr. Henry Sobol
Sep 22, 2021What are people saying about you and your practice?
What is the first thing that a patient sees about your office when they go online?
Reviews are massively influential. It boils down to this:
What other people say about you is significantly more important than what YOU say about yourself.
People tend to put more stock into patient reviews than what they read on your website.
So how do you generate great reviews for your practice?
Dr. Henry Sobol from White Crown Dental joins me on t...
#61: Free Training: How To Generate More Referrals
Sep 17, 2021Referrals are hands down the best types of new patients out there.
Referred patients tend to
But for most practices, they don’t have any sort of formalized system for generating referrals.
They simply try to provide the best experience they can...and then hope and pray that referrals come their way.
Join us as we dive into how one office ‘cracked the code’ on referrals and generated...
#60: What People Are Saying About Your Practice with Avalon Hartman
Sep 07, 2021What are people saying about your business online?
This is the heart of today's episode- managing your online reputation.
Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online. Specifically, we get into:
Start listening NOW.
This is something all practices need t...
#59: Finding Influencers on Instagram with Lynn Smargis
Jul 12, 2021Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over.
So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice?
Enter Lynn Smargis, founder of Write For You, to share her secrets of Influencer Management.
In this interview, Lynn & I dive into questions like:
#58: Understanding Instagram's Algorithm
May 25, 2021How to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip.
Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience.
Let's get to it!
#57: Promoting Your Practice On LinkedIn with Dr. Angela Mulrooney
May 06, 2021LinkedIn? For my dental practice? Oh, yes. And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥
This is a topic I've wanted to discuss for a LONG time. But I needed to find the right guest, and Dr. Angela is just what I was looking for. Not only does she have an incredible story (she shares it right at the beginning), but also has the experience and insight to help other practices follow in her footsteps.
Here's what we dive into:
#56: Why Just Having A Website Won't Cut It with Guest Sarah Johnson
Apr 27, 2021In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website.
Not anymore.
More important than simply having a website is the MESSAGE that you are sharing. In other words, what is your practice story? What are patients going to experience when they walk through your front door?
Your message is mission critical to attracting the right type of patients. And joining the podcast is messaging maestro Sarah Johnson to point on some of the key ingredients of a powerful m...
#55: Cause Marketing with Daniel Dudley
Apr 09, 2021 Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause.
Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.
We take a close look at how Cause Marketing can:
Join us!
*****
Hey! One last thing real quick...
...
#54: How To Navigate Dental Practice Transitions with Bill Barrett & Justin Baumann
Mar 18, 2021If you are thinking of buying, selling, or merging your practice then this episode is for you.
Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible.
Joining me on the show are two people who have assisted in more than 1,000 practice transitions:
Bill Barrett: CEO of law firm Mandelbaum Salsburg, co-chair of the National Dental Law Center, and author of the book 'Buy, Sell, Merge'.
Justin Baumann: Practice transition e...
#53: Authentic Marketing with Guest Regan Robertson
Mar 16, 2021Most practices tend to use a 'copy cat' approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)
But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity.
So how do you stand out?
That's what we're talking about on this episode with Regan Robertson. Specifically, we dive into:
#52: Moving Your Practice Away From PPOs with Dr. Chad Johnson
Mar 09, 2021Yes, we've all wanted to transition away from PPOs and move towards Fee for Service.
But what does that actually look like?
How do you go about even starting?
As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he also did it during Covid.
Hear what Chad has to say about:
#51: Are You Charging The Right Fees? w/ KJ Jordan
Feb 16, 2021Are you charging the right fees? This one strategy has an enormous impact on your practice profitability.
In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on.
Specifically, we dive into:
#50: Practice Growth Strategies for 2021 with Tim Kelley
Feb 11, 2021Strategic practice growth comes from understanding your current position and where you'd like to be in the future.
In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice.
We also dive into:
and loads more.
Tune in!
****
About Tim Kelley
Tim Kelley & Tim Healy formed TNT Dental in...
#49: How To Get Rid of Bad PPOs with Brad James
Feb 08, 2021Who else is ready to break free from lousy PPOs?? Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in.
But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients?
And if so....HOW?
Today, Brad James joins me to layout the specific steps to getting rid of bad PPOs. We dive into several key points, such as:
#48: Winning in 2021 with Guest Devin Schumacher
Feb 02, 2021What are YOU going to do in 2021 to help grow your practice?
With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up.
Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021.
Take notes!
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About Devin Schumacher
Devin Schumacher is the co-founder & CEO of SERP Dental - a company that helps dentists grow their practices while increasing profitability, operational efficiency and reducing chaos.
...
#47: Is Teledentistry Really Here To Stay? with Fred Joyal
Feb 01, 2021With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again. Some chose to wait it out, hoping that they could survive that long. A few other practices started to embrace teledentistry into their operations.
Now in early 2021, we are still in grips of the pandemic and teledentistry has become more and more accepted and utilized.
But will this trend continue?
What does the future hold for teledentistry?
How do you know if teledentistry is right for your practice?
I ask Fred Jo...
#46: Why Your Online Reputation Matters with Angela Byrnes
Jan 26, 2021Does your online reputation (reviews, social media, listings) actually reflect your patient experience?
For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment.
In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Marketing, about the critical aspects of online reputation. We dive into common challenges and questions such as:
#45: Knowing Your Return On Hygiene with Rachel Wall
Jan 19, 2021What role does Hygiene play in your practice?
Do you feel like you are maximizing your hygiene potential?
Do your hygienists have the tools, resources, and direction to improve case acceptance?
Rachel Wall, founder of Inspired Hygiene, joins me on the show to demonstrate just how powerful hygiene can be for your practice.
With over 30 years of clinical & coaching experience, Rachel shares:
Hy...
Duration: 00:45:25#44: Video Marketing Secrets with Matthew Miller
Jan 18, 2021If you have thought about getting started with video marketing or have decided it's finally time, then this is the episode for you.
Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great results for his clients right now. Specifically, we break down:
A fantastic conversation with a TON of great tactics that you can take and apply right now for your practice. Grab a pen and...
Duration: 01:01:05#43: Marketing Campaigns and Shifting Practice Culture with Andrea Kartch (Part 2)
Jan 09, 2021***Part 2
Ever struggled to get buy in from your team on a new marketing campaign?
Do you come up against team members that simply don't want to get on board?
Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks?
Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed.
So...how do I actually get my...
#42: How To Enroll Your Team In A New Marketing Campaign with Andrea Kartch (Part 1)
Jan 08, 2021Ever struggled to get buy in from your team on a new marketing campaign?
Do you come up against team members that simply don't want to get on board?
Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks?
Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed.
So...how do I actually get my team on board with a...
#41: Stop Flushing Your Marketing Budget Down the Toilet w/ Steve Brown
Dec 30, 2020Have you noticed that no matter how much you spend on your website (or how many times you redesign it), it doesn't really move the needle?
That's because a website (even a really modern one) isn't enough. You need an entire system to create the holistic experience that patients crave (and reward).
And what needs to be in this system?? Steve Brown joins DMS to break down the 4 ingredients to a winning system.
Join us!
******
About Steve Brown:
Steve Brown has a passion for inspiring and em...
#40: The 7 Pillars of Practice Management with Dr. Alun Rees
Dec 28, 2020Do you have a true and tried system for managing your practice?
Or do you feel like you are just trying to make it through the end of the month with your head still on straight and enough money in the account to cover overhead? (Dr. Alun Rees describes running a practice like 'running into a blizzard...not knowing where to go.')
That's exactly where he found himself.
Three years into owning his practice, he had hit rock bottom. His wife had left him. No home. A looming recession in t...
#39: Is Apple Killing Facebook Ads?
Dec 23, 2020Why does the Apple iOS14 update have Google and Facebook all up in arms?
Will this completely destroy Facebook Ads as we know it?
Is this the end??
In this episode, I dive into what Apple is trying to do with this new iOS14 update, why it's got Facebook & Google beside themselves, and how I see this affecting Facebook Ads moving forward.
Tune in!
#38: How To Save Up To $100K On Your Next Lease Renewal w/ Guest Colin Carr
Dec 22, 2020How important is real estate as a practice owner? It's kind of a big deal...as in could save you (or cost you) an extra $100K on your next lease. That's what I learned from my conversation with Colin Carr, healthcare real estate expert.
We got into all sorts of questions like...
If you are looking for a new space or your lease is coming up, you NEED to...
Duration: 00:35:06#37: How To Treat Your Practice Like An Investment with Guest Eric Miller
Dec 15, 2020We've all seen it. The doctor who feels like he's chained to his chair, year after year. Instead of running his practice, the practice is running him.
That's what we're talking about in this episode: setting up your practice like an investment...so that it ultimately serves you.
I'm joined by financial planning wizard, Eric Miller, co-owner of Econologics Financial Advisors to discuss How To Treat Your Practice Like An Investment.
#36: In-House Membership Plans with Guest Paul Lowry
Dec 08, 2020Today I'm joined by Paul Lowry, co-founder of Dental Menu, who's vision of an in-house membership plan is like nothing you've ever seen.
Paul shares the many pitfalls of traditional in-house membership plans, such as:
#35: Three Keys to Killer Content
Nov 26, 2020Why is nobody commenting on my Facebook or Instagram posts?
How come I'm not seeing any engagement?
How do I get more people to follow me or like my page?
Ahhh....social media. You know that you need to be on there but can't quite figure out.
If you are looking for ways to ramp up your social media presence and really start building true engagement with your audience, then this episode is just for YOU.
Discover the 3 Keys to creating killer content that 'stops the scroll' and makes...
#34: Marketing Your Practice During The Holidays w/ Guest Lorie Streeter
Nov 10, 2020The holidays are here! What is your holiday marketing plan?
Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season.
A few key points that stuck out to me:
Tune in!
Duration: 00:47:35#33: Bridging The Covid Hygiene Gap with Guest Cory Pinegar
Nov 03, 2020It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the 'Covid Cliff' - a major dip into the hygiene column.
In today's episode, Cory Pinegar of CallForce joins me to share some of the ways to bridge that gap and start to smooth out your schedule moving forward. Here's some of the topics we break down:
A...
Duration: 00:44:48#32: 5 Reasons Why Social Media Loves Video
Oct 02, 2020Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice.
In this episode, I dive into 5 reasons why video content is so effective at engaging, educating, and building trust and rapport with patients.
I also address the two biggest obstacles I hear when it comes to video:
"Creating videos is too expensive."
"I'm not good in front of a camera."
You don't want to miss this epis...
#31: Marketing Branded Products with Guests Ali Mardanlou and Jeff Glauser
Sep 22, 2020How effective are branded products?
Are all those pens, hand sanitizer bottles, and calendars really working for you?
That is the question we tackle in this episode, with special guests Ali Mardanlou and Jeff Glauser of Interstate Specialties.
Specifically, we dive into:
Not only that, but Ali & Jeff included a *secret* offer just for those that listen to the episode. Make...
Duration: 00:40:35#30: Slaying The Recall Dragon With Guest Cory Pinegar
Sep 04, 2020Imagine if you were able to finally figure out the riddle of recall in your practice?
If you could solve that mystery and start inactivating 30-40% of your inactive patients...patients that you've already invested time and money to acquire??
That's what today's episode is all about: Slaying the Recall Dragon. I'm joined by Cory Pinegar, CEO of CallForce where their primary mission is helping practices reactivate lost patients.
Tune in as we dive into:
#29: All Marketing Roads Lead Through Here with Guest Lorie Streeter
Sep 02, 2020When it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager. (perfect timing since September is Office Manager Appreciation Month!)
With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.
I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 31 years of experience to the discussion table, both as an office manager a...
#28: How To Innovate Like Amazon with Guest Marc Hansen
Aug 20, 2020In this episode, I'm joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level.
Specifically, we look at:
AND...we share a FREE GIFT from Podium that you will definitely want to take ad...
Duration: 00:39:58#27: Instagram Pinned Comments (Quick Tip)
Aug 12, 2020Ever been trolled by someone on your Instagram page before? Out of nowhere there's a "patient" who lambastes you on social media for a lousy experience...even though you have no record of them coming in.
Recently, Instagram has rolled out a few new features to help combat negative and bullying.
In today's quick tip episode, we dive into what those features are and uncover 3 easy (yet powerful) uses to protecting your page and maintaining brand integrity.
Tune in!
#26: How To Turn Your Team Members Into Marketing Machines With Guest Jennifer Thompson
Jul 16, 2020More than ever, you need to be maximizing the assets that you already have. In this episode, you'll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts.
Specifically, you'll discover:
President of Insight Marketing Group, Jennifer Thompson joins me on the show today to share her decades of experience transforming teams throughout the healthcare industry.
Tune in...
#25: My Secret Sauce Called Scientific Marketing
Jul 01, 2020In today's episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns.
It's the same process used by some of the most influential people in history...people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others.
What makes this process so effective is that it's all based on results. Not theory. But actual, tangible, 'take-it-to-the-bank' results.
And...anyone can follow this process, too. It's not exclusive to those with certain talents & abilities. It's available to all.
Give a lis...
#24: Social Media For 2020 & Beyond with Guests Alex Virden & Dr. Jordan Virden Menefee
Jun 26, 2020You are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :)
Alex Virden & Dr. Jordan Virden Menefee join me as we dive into...
#23: Three Pillars of Long-Term Marketing Success
Jun 20, 2020How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter?
In today's episode, we dive into:
Let's get to it!
Duration: 00:30:07#22: Email Marketing Is NOT Dead
Jun 04, 2020In today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing.
We discuss the WHY behind email marketingWhy I believe it’s the marketing backbone of your practiceI share the nuts and bolts of email marketing from email formatting and layout, to how to get your emails opened and readYou are going to love it.
Let’s get after it!
#21: Cracking The SEO Code with Guest John Vuong
May 04, 2020Wading through the murky waters of Search Engine Optimization (SEO) can be challenging to say the least, especially when you are a dentist trying to compete against dozens of other dentists within the same geographic region.
Enter John Vuong, Founder and President of Local Search SEO. John and his company have dedicated the past decade 'cracking the SEO code' and he joins us today to share what he's learned and how you can get started.
Here are a few of the notes I personally wrote during this episode:
#20: Cause Marketing with Guest Daniel Dudley of Make-A-Wish
Apr 29, 2020Patients love, and tend to be more loyal to, practices whose values align with their own.
(This is true with all industries)
Cause marketing is a way to demonstrate your company values to patients in a way that, can be both meaningful as well as engaging.
Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide.
We dive into experiences that I have had (from both a personal and business standpoint), and the powerful results generated because of that ca...
#19: First 100 Days: Gearing Up For The New Normal
Apr 10, 2020A lot of people are asking for and hoping for things to return back to normal. But the reality is that it simply won’t go back to normal. There will inevitably be a ‘new normal’ and the great thing about that is that possibilities in that space are completely endless.
If you start planning now, you can begin to create something even bigger and better in the future, using all the skills and knowledge you’ve accumulated through this scary period.
In this episode, we dive into an exercise called the "First 100 Days" that...
Duration: 00:28:47#18: Pandemic Shutdown Success Manual
Mar 26, 2020Our goal with this podcast is to help practices increase their sense of direction, confidence and capability in their business.
We are living through an unprecedented time right now with COVID-19- uncertainty, fear, concern, and anxiety about the future
But does not mean that we have to shut down, and curl up at home, and do nothing
Today we are going to be talking about 10 strategies that will help you focus on opportunities for growth, progress and achievement during this difficult and challenging time.
These are...
Duration: 00:31:39#17: Building to Scale with Special Guest Vince Dilley, CEO of Platinum Dental
Mar 07, 2020Have you ever had the thought of adding another practice? Of growing and expanding in order to serve more patients?
Then you will love this episode. Vince Dilley, Founder and CEO of Platinum Dental, took a risk and acquired his first dental practice back in 2012. And despite many challenges and unexpected turns, he has now increased that number to 20 practices, with more planned for later this year.
Tune in to Vince's story about how he got started, the biggest question marks he encountered, and the lessons he learned along the way.
#16: How To Net 30-50% More When Selling Your Practice with Brett Swarts
Feb 14, 2020The time has come. You have made the decision and you feel good about it. Years of effort, work, time, and money have been invested into building a thriving practice. And now it's time to sell.
What do you do? How do you get started? What is the best way to sell in order to avoid as many fees as possible, capital gains and others?
That's the topic of our show today. We are joined by capital gains expert, Brett Swarts, who shares exactly how to avoid those staggering fees when selling your practice, and...
#15: Creating Your Brand Story So That Patients Will Listen
Feb 06, 2020In this episode, we first start with 2 reasons that most marketing sucks and why most businesses fail.
From there, we dive into how to overcome those two problems via a time-tested solution: effective storytelling.
People have used stories to connect with others and pass down information for thousands of years. In this episode, we teach you to use stories to help illustrate the benefits that you can deliver to your patients.
You are going to want to listen to this more than once!
#14: How To Stand Out Among Your Competition with Mike Jeffs
Jan 10, 2020In today’s episode, I am talking with Mike Jeffs, the Director of Customer Marketing at Solution Reach, and we take a closer look at how to stand out from the rest of the competition.
Mike shares 3 keys to setting your dental practice apart from everyone else that will help you not only to draw and retain patients, but also to attract top talent to your team.
Mike shares some great examples that demonstrate these 3 keys that involve Star Trek and surfing. Yep, Star Trek & surfing. You're just going to have to listen in!
...
#13: Crafting An Unforgettable Patient Experience with Guest Jen Gray
Jan 07, 2020And today we have a special guest on the show with us to talk about creating an incredible patient experience. Jen is a master at creating marketing programs and unforgettable customer experiences at high growth companies and today we dive into the following topics:
The importance of an amazing patient experience and the effect it can have on your bottom line (hint: it's more than you think!)How to get started when it comes to creating an unforgettable experience
And how it can result in new business via referrals, a... Duration: 00:45:35
#12: Systems, Expectations, & Community Involvement; The Secrets to Dr. Patel's Success
Dec 12, 2019In this episode, we talk with Dr. Komal Patel who shares her experience growing and expanding her practices.
Dr. Patel shares her 3 secrets for practice success:
Tune in for this great discussion!
Duration: 00:44:27#11: Unleashing the Power of the Facebook Pixel: What, Why, How
Dec 09, 2019In this episode, we are talking about how to get started with Facebook Ads. There is an avalanche of opportunity right now with Facebook Ads to help grow your dental practice. And it all starts with the Facebook Pixel.
We dive deep into:
Grab a pen and paper, and let's get started!
Duration: 00:18:22#10: Interview with Gary Kadi
Dec 03, 2019In this episode, we talk with Gary Kadi, best-selling author and CEO of Next Level Practice, about the 5 steps of his marketing framework and his unique patient care system.
Gary has helped to generate more than $1Billion of increased sales for his clients and he shares some of his best methods for increasing revenue (some of which don't cost you anything extra!).
Gary also shares how he recently helped his client add an extra $1.2M in revenue in just 12 months, as well as his secret to how he is able to multiply himself and get s...
#09: Instagram Likes Are Going Away & What That Means For Your Practice (Quick Tip)
Nov 26, 2019In this Quick Tip episode, we discuss what's happening with Instagram and removing public likes and what that means for your dental practice.
We'll dive into:
Join us for this Quick Tip episode!
Duration: 00:08:11#08: Is Direct Mail Dead? Guest Speaker Travis Lee Speaks Out
Nov 19, 2019In today’s episode, I am joined by a special guest to answer this commonly asked question:
Is direct mail dead?
Travis Lee, an internationally known expert for creating highly successful marketing campaigns, answer this question and others.
In the interview, Travis reveals:
Why some of the largest digital companies (like Google) rely on direct mailHow you can ‘multiply yourself’ and have a personal, one-to-one conversation with a prospective patient without leaving your office or picking up the phoneTwo of his "go-to" campaigns to revive lost patients and acquire new onesJoin us!<
Duration: 00:52:09#07: Eight Reasons to Use Video to Grow Your Practice
Nov 08, 2019Today in the Dental Marketing Secrets Podcast, we dive into 8 Powerful Reasons to use video when marketing your practice (and you don't need a massive budget to do this!).
I will also share 6 tips to creating more compelling videos in order to reach more people, connect with them, and build rapport.
And I’ll be including a solid mix of examples that will tie all of these principles together and really drive home the key takeaways.
Join us!